Our Pick of Creative Ad Campaigns

Our Pick of Creative Ad Campaigns

Advertising is a powerful medium. It can make you laugh, cry and make you run to the store. It can grab your attention with just a few words or inspire you to change the world. There are many great creative ad campaigns that have done just that over the years and here are some of our favorites!

1. Dove’s “Real Beauty”

Dove is a personal care brand that produces body washes, hair products, and other skincare items. In 2004, the brand launched its “Real Beauty” campaign to encourage women to feel good about themselves. The campaign has been very successful and has won numerous awards for its positive message. It featured women of all shapes and sizes showing skin in ways that were directly contradictory to the accepted beauty styles of the time.

It may seem odd now with so much more acceptance in today’s world, but in 2004, this was both controversial and empowering.

The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self-confidence in women and young children. Dove’s partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications along with other consultants. Wikipedia

2. Skittles “Taste the Rainbow”

Skittles is a brand of fruit-flavored, colored sugar-coated candy manufactured by the Wrigley Company. Skittles’ advertising is often colorful and whimsical. The unique part of this campaign is that the slogan is what sticks in people’s minds. No matter the content of each individual commercial, everyone thinks of tasting a rainbow when they share or eat the candy treat.

In 1994, the slogan “Taste the Rainbow” was introduced and became one of the longest running advertising campaigns in history. The entire theme of the Skittles company was created by D’Arcy Masius Benton & Bowles, a New York advertising agency. Today, Skittles are loved in over 65 countries.

 

Budweiser “Wassup”

Super Bowl XXXIV in 2000 featured a new commercial from the beer giant where friends were calling one another with a simple question – Wassup? This ridiculous way of talking to one another has been repeated in movies, TV shows, and podcasts ever since, becoming a cultural phenomenon attached to the brand, and growing its market recognition.

Whassup? (also known as Wazzup) was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. The first spot aired during Monday Night Football on December 20, 1999. The ad campaign ran in much of the world and became a pop culture catchphrase, comically slurring “what’s up?”.

Always “Like a Girl”

This was an ad campaign meant to change how girls are perceived. It’s a movement that encourages girls to be strong, brave, and confident.

In this particular ad, the narrator asks you to describe what you think of when someone uses the phrase “like a girl.” Most people say something mean like “weak” or “stupid,” but then she shows that it’s actually insulting when you’re in your own mind and body, as well as other women who don’t fit into society’s idea of what an attractive woman should look like. This is another campaign that bucked social norms and forced us to rethink how we talk about each other.

the hashtag #likeagirl became a trending topic and women all over the world wrote about their habits and the things they do like girls! So it does look like “Always” succeeded in making a small change and raising awareness on how wrongly society sometimes treats women.

 

Six Flags “Dancing Man”

From 2004 to 2010, Six Flags theme parks used Mr. Six, an elderly man wearing a tuxedo with thick-framed glasses, as their brand mascot. That may seem an odd choice for a park mostly populated with a younger audience, but you have to remember the advertisements.

When a multicolored bus pulls up in front of a suburban neighborhood, and a bald old man in a tux starts a high-energy dance routine to “We Like to Party” playing in the background – you take notice.

Volvo “The Epic Split”

Van Damme’s commercial is a creative masterpiece. Not only does he use his famous martial arts moves, but also he manages to add humor and some great choreography. The piece was so popular that it went viral on YouTube and was talked about for months later. When you consider this was a B2B ad and not for the general public to promote Volvo trucks, it is pretty impressive.

Creative Ad Campaigns Create Memories

Creative ad campaigns can be fun and memorable. They can also be a great way to build brand equity, help a company stand out from the competition, promote a new product or service, or promote a cause.

No matter what you’re trying to accomplish—and whether or not you have the budget for an expensive campaign—creative thinking will take your advertising efforts to new heights. That is exactly what we promote at Griffon Webstudios. We love to introduce a bit of fun into our ad campaigns and designs to ensure your brands get better recognition and remembrance with your target audience. Set up a consultation today, and let’s start brainstorming!

How to Keep Your Email Marketing Strategy Effective

How to Keep Your Email Marketing Strategy Effective

Email marketing is a great way to reach consumers, but it’s not always an easy strategy to maintain. Fortunately, there are several steps you can take to ensure that your email marketing stays effective and continues to bring in new customers.

The goal is to have a continuous lifeline of communication between you and your clients so they stay engaged with your brand at all times. A few essential tips to ensure your email marketing strategy is on point include:

 

1. Personalization

Personalizing your emails is the most effective way to build relationships with your customers. If you want your message to get opened and clicked, then it needs to be relevant to those who receive it. By tracking user behavior and collecting data about the recipient, you can create personalized campaigns that are more likely than generic messages to get opened.

 

Emails with personalized subject lines get a 26% boost in open rates.

 

2. Short Targeted Subject Lines

When writing your subject line, keep it short and sweet. The longer your subject line gets, the less likely someone will click on it. A good rule of thumb is to keep your email subject lines between 12 and 15 words.

 

3. Send at the Best Times

You want to make sure you’re sending emails at the right time. This is especially important if you’re sending a lot of marketing emails, as it impacts how your customers perceive your brand.

This seems obvious enough, but it’s actually one of the most common mistakes brands make when they’re trying to increase their open rates and click-through rates. If your client is a working professional with a 9-5, then sending an email at 10:30 am in the morning may not be helpful.

 

99% of email users check their email every day, some as much as 20 times a day!

 

4. Use Freebies

Give away something valuable, something your customers are interested in, and something that will help them. Your freebie should be something you can use to promote your business and build trust. This could be a discount code, training opportunity, or digital download.

 

5. Make Everything Mobile Friendly

You can reduce your bounce rate by ensuring your emails are readable on mobile devices. Be sure to use a responsive email template so your email marketing strategy will automatically adjust to fit the screen size of the device they’re being viewed on.

42.3% of people will delete an email if it’s not optimized for mobile. So, if your email marketing campaigns aren’t mobile-friendly, all of your hard work will go to waste.

6. Differentiate Your Subscribers

Segmentation divides your subscribers into groups that are more likely to respond to a particular message. For example, if you’re targeting people in different countries, it would be helpful to know what language they speak and where they live. This allows you to target those with their own interests and preferences for receiving emails from businesses like yours.

 

7. Don’t Forget Inactive Leads

You should also use email to re-engage with inactive customers. This can be a great way of reminding them about your brand or offering them a discount or freebie. For example, you can send an email that offers 10% off as a promotional offer.

 

8. Use Metrics and Analytics

Analytics are essential to succeeding in today’s marketplace. For example, Apple recently released a new Mail Privacy Protection system that allows users to hide their IP addresses. This can negatively affect your email marketing strategy because it makes it harder to see the demographics of your readers.

However, if you use up-to-date analytics and email metrics, you can still get enough segmentation to work around these new tools.

Shoppers spend 138% more when marketed through email, as compared to those who do not receive email offers.

 

Wrapping it Up

The best way to keep your email marketing strategy effective is to always look for ways to improve it. This means staying up to date on what your customers want and need, testing different approaches, and then figuring out what works best for your business.

Don’t forget that even though the internet has changed so much in recent years, people still respond well when they feel like they are being spoken directly to by someone who cares about them as an individual.

That is precisely what our team at Griffon Webstudios does to help. We design email marketing strategies that speak directly to your high-value target markets so you can get the highest ROI from your messaging. Schedule a consultation with our team today, and let’s help improve your email marketing.

Google has announced helpful content update. What's new?

Google has announced “helpful content update”. What’s new?

On August 25, 2022, Google released a new update to its massive search engine algorithm. In this new edition, the focus of content marketing has changed from information explicitly written for search engines to a “people first” kind of slant. If you want to grow in search engine results, you need to cater your content to better serve the average consumer.

This update rollout aims to boost the rankings of engaging and well-written content designed for human consumption instead of helping those with blog posts that seem stuffed with keywords and intended for web crawlers.

The “helpful content update” will help the average search find highly relevant, high-quality content that speaks directly to their needs. So how do you change your content to adapt to this new update from Google?

1. Stick to the Main Topic

You want to ensure you don’t stray too far from your main topic. If a reader comes to your blog or website looking for information on one thing and sees something completely unrelated, they may not return. Try to keep a universal brand identity on your site that involves your content marketing strategy.

2. Showcase Your First-Hand Knowledge

To overcome the challenge of not having enough content, you need to provide examples of your experience in the form of stories that demonstrate how you have solved a problem for a customer or solved an issue in your industry. These stories should include real-life examples and capture attention by showing readers how they can benefit from your expertise.

If a hunter gives advice on underwater basket weaving, you may sound inauthentic to Google’s new update.

3. Avoid Multiple Topics in a Single Site

If you’re creating a site that has multiple purposes and topics, then this is fine. For example, if you have a site where the main focus is selling products but also offers information about how to care for those products, then combining both topics into one site isn’t an issue.

However, if your entire purpose is to provide information on one topic or niche—which most people do—then combining multiple topics into one site won’t help with SEO and can hurt it in some cases.

4. Give Quality Answers to Questions

You’re going to want to provide the answer. But don’t just give a partial solution. You want to make sure that everything you write is relevant to the searcher’s question and that it can be verified by someone other than yourself (like an expert). Again, you are trying to build authority and trust.

5. Create an Engaging Experience

The most important piece of content you can publish is everything that supports your reader’s experience. From the title to the tags, images, and links, you want to provide an engaging experience where readers want to spend time on your site.

6. Avoid Unanswerable Questions

Giving a single response to how best to lose weight will not help. We all know there are multiple different methods that people of different beliefs, backgrounds, and body types can utilize to lose weight. Google doesn’t want definitive answers to open-ended questions. Instead, they want helpful content marketing designed to help users find the different information relative to who they are as a user.

7. Stay Updated with Other Updates

Google is constantly updating its search engine algorithms. In fact, it releases a new major update every year or two. You can find out more about these updates at Google’s official blog. You want to know if there is a future update that will affect your business.

Getting Proactive About Your Content Marketing

If your site is starting to downgrade in rankings, it could be because you are caught up in the new Google algorithm update. In that case, your best option is to find a team of professional SEO experts who understands how to reformat your content to better fit this new change.

That is where our team at Griffon Webstudios can help. We keep a close watch on any changes from Google and immediately integrate those changes into our own content as well as our clients. Schedule a consultation with our team today, and let’s help boost your search engine rank.

Are You Looking for a Web Development Company in NYC

Are You Looking for a Web Development Company in NYC?

If you are looking for a web design company in NYC, then you have come to the right place. There are many reasons why it is best to work with such companies than any other agencies that work outside of the city.

New York is one of the most vibrant business forward-thinking areas in the world. With international exposure to all kinds of clients and a world-renowned reputation for excellence with cutting-edge solutions, finding a quality web development company in New York has never been easier. Think about these factors in your search:

 

48 percent of people cited that a website’s design is the No. 1 factor in determining a business’s credibility. (Blue Corona)

 

1. Passion for Creativity, Function, & Aesthetics

NYC web design companies have a real passion for creativity and making things beautiful. When you work with a web design company in NYC, you’re working with people who really care about what they do and how they do it. They’re passionate about their work, and this means that they’ll give you an experience that’s unique to your project.

You can’t get this kind of dedication from someone who’s just doing the job because they need money. You need someone who brings their vision to the table to get results that are genuinely alive onscreen.

 

2. High Standards

New York City is a place of high standards, fantastic production values, and high quality, which reflects in the work that companies in NYC produce.

The competition in New York is fierce because there are so many talented designers and developers all working towards producing the best work possible. This means that every company needs to be at the top of its game if they want to stay competitive.

 

3. Web Design Companies in NYC are Experienced with Various Projects

You want your web design company to be experienced because it means they have worked on a variety of projects and will know what works and what doesn’t. Your business is unique, so knowledge about the industry, as well as experience with other firms is important. A good NYC web design company will understand the importance of keeping its clients up-to-date with the latest trends and technologies.

The best NYC web design companies are not only experienced but also creative enough to create websites that are effective for your business. They know how to combine creativity and functionality, so you stand out from competitors while also ensuring your website is easy for visitors to navigate around.

 

4. Exceptional Communication

When you sign up with an agency, they will do all the research for you. They will listen closely to your needs, concerns, and challenges prior to designing the website for you. Agencies understand what their clients are looking for, which makes it easier when creating a website strategy for them.

 

5. Wide Range of New Ideas

In addition to the wealth of talent that New York City has to offer, there are also many resources available specifically for web designers.

If you are looking for an experienced, knowledgeable, and creative web development company in New York City, then we are here to help. We will offer our services and show you why we’re the best choice for your business based on the latest ideas and innovations the technology allows.

88% of online consumers are less likely to return to a site after a bad experience. (Web FX)

Get the Right Website for Your Business

A web design company in NYC can create a website that matches your business goals and attracts customers right away. It can also help you establish an online presence for your business in order to reach new customers and make more sales.

In conclusion, it’s great that you have decided to seek out the services of a New York City-based web design company. This means that you understand how important it is to have an online presence and that you are willing to invest in your business by hiring a professional agency that will give you everything they have when it comes to creating something beautiful for their clients.

Our team at Griffon Webstudios has spent years cultivating a fantastic reputation for excellence with all our clientele. As a leading web design company in NYC, we understand the challenges and niche roadblocks for your online business. Let our team craft custom solutions for your online presence, and schedule a consultation today!

Guide to Blockchain Development

A Complete Guide to Blockchain Development

The blockchain is an innovative technology that was first used in the world of cryptocurrency, but it has quickly become one of the most valuable tools for business. In fact, many companies are already using the blockchain to create new products and services. However, blockchain development isn’t just for startups or other small businesses—it can help any organization improve its efficiency and reduce costs by providing better transparency into its operations.

 

What is the Blockchain?

The blockchain is a shared, distributed, and decentralized database that anyone can access. A blockchain can be public or private and allows information to be stored in a way that makes it easy to verify ownership while providing high levels of security. Individual blocks of data are recorded and linked together using bespoke cryptography to keep it discrete and secure. These blocks create a chain available in the public database.

The financial sector accounts for around 30% of the market value for blockchain. Blockchain in healthcare will reach a value of $1189.8 million by 2028

Why use blockchain?

Blockchain is a distributed ledger technology (DLT). It is an immutable record of transactions shared across a peer-to-peer network. This means that, unlike a traditional database, no centralized authority manages it. Instead, the ledger is shared between all parties in the network and managed by everyone collectively.

Blockchain is also free. The only cost is associated with the infrastructure you use to create something new. That means if you wish to build an app using the powerful Ethereum Blockchain structure, your costs are much more accessible than building an entirely new ecosystem that may or may not grow in popularity and trust with users.

Advantages of Blockchain Development

There is no middleman in blockchain development. Everything is stored and never lost due to public access and verification. This creates a structure that is:

  • Immutable – Criminals cannot access a structure that is append-only formatted, so you get an extra level of security.
  • Secure – Cryptography is one of the oldest methods of protecting information. With the blockchain, verification processes exist to ensure no one single person can take advantage of the technology.
  • Transparent – The public distributed ledger allows complete access and root control to anyone. That shines a light on transactions and avoids centralized or influenced control.
  • Efficient – Business operations are sped up because all transactions are held in the digital space.

Blockchain is forecasted to generate over $3.1 trillion in business value by 2030

Where to Get Started?

There are practically endless projects you can buy on the blockchain, especially now that the Metaverse is becoming a more mainstream term. The idea of cryptocurrencies, NFTs, meta-meeting spaces, apps, games, social networks, and more is slowly taking hold of Blockchain developers all over the world.

The future is bright with blockchain development because this is a space without regulation or control where the only thing holding you back from making the next great product or service is your imagination.

To learn more about how to integrate your business with Blockchain technology, reach out to our team at Griffon Webstudios. We have direct experience building solutions along the blockchain, including integrations with your current or future website. So schedule a consult today, and let’s create something new and exciting together!

How Is Artificial Intelligence Transforming Digital Marketing

How is Artificial Intelligence Transforming Digital Marketing

Marketing has transformed dramatically with the advent of artificial intelligence (AI). From an era of straightforward billboards or newspaper ads, marketers are now using AI to learn about customer behavior and predict their potential actions. This new level of insight allows them to be more responsive than ever before—and also helps them develop better strategies for reaching customers in the first place. But why is this happening now? And how can you take advantage?

AI can be used to improve the customer experience and target the right people at the right time, increasing conversions and reducing costs. AI is also helping improve data analysis tools, so marketers can make better decisions with more information at their fingertips. This is all to understand customer behavior and build stronger relationships in an era where personalization is the key to higher sales.

Automation in AI

AI can be used to automate repetitive tasks. For example, a machine learning algorithm could be trained to do it if a company needs to send out hundreds of emails. This makes sense since most people don’t enjoy repetitive tasks and would rather spend their time doing something else.

A similar argument can be made for data analysis, customer service and retention, satisfaction, and acquisition. AI in digital marketing also has the potential to help with sales by finding new customers based on essential characteristics such as age group or income level through targeted ad sales that effectively analyze and categorizes demographics from massive data dumps available on search engines, social media, and the landing pages of businesses everywhere.

Machine Learning and AI

Machine learning is a subset of artificial intelligence, but one that has specific uses in digital marketing. This type of data analysis can be used to make predictions about future behavior or outcomes, which helps improve the effectiveness and optimization of processes. It can also be used to make decisions (for example, by analyzing the results of previous campaigns) and recommendations based on user preferences.

This revolution is evidenced by advances like chatbots. These are useful tools for answering commonly asked questions. Businesses can use chatbots to answer simple questions and provide quick responses, like product information or store hours.

AI in Digital Marketing Enhances Outreach

Artificial intelligence can help businesses target the right people at the right time, increasing conversions and reducing costs. By better understanding your audience, you can deliver a more relevant message to them. AI also helps you understand what your customers want by analyzing their data. This enables you to create personalized experiences that improve engagement and boost sales.

The best part about AI is that it’s still evolving. A small advancement in something as minimal as delivering pop-up ads at the right moment could mean drastic sales differences for any business. Streamlining these AI processes is not a passion of the future. It is a critical part of any modern marketer’s bag of tricks.

Wrapping it Up

AI is an exciting and powerful tool that can help businesses of all sizes reap the benefits of digital marketing. This allows businesses of all sizes to engage customers in more high-value locations with the critical products and services they want the most. The more things can be personalized to the individual lead, the better the response rate and sales growth.

That is precisely what our team at Griffon Webstudios can do for your business. We have years of experience leveraging the latest advances with AI in digital marketing and can apply these innovations to your advertising, marketing, engagement, and messaging so you grow a more involved and loyal customer base. Reach out today, and let’s have a discussion about how AI can transform your operations.

What should be your long term social media plan?

What Should Be Your Long-Term Social Media Optimization Plan?

The primary goal of your social media strategy should be to grow your business through improved customer relations. However, the long term requires more care and consideration. You are trying to transform mildly interested leads into loyal brand ambassadors, and that requires consistency, reliability, and trust.

 

Social media can be the most effective way to raise awareness and drive engagement with your business, but you’ll only get those results if you have a solid plan. This article will help you think through the details of creating a long-term social media strategy that will drive actual business results.

 

Choose Your Social Media Platforms Carefully

You want to publish on the platforms that are most relevant to your business, and you want the audience demographics of each platform to match your target market.

 

For example, if you have a trendy cookie bakery located in an urban setting, you may want to use TikTok or Instagram that cater to a younger audience. Whereas a local community pet supply store may be better suited for Facebook or Pinterest with older buyers who have established lives.

 

Create a Publishing Calendar

Your publishing calendar is the most essential tool of all. It’s a master list of everything you need to publish on social media, organized by date and time. It gives you the framework and structure required to ensure you have a consistent content posting system so your clients will frequently return to engage with your brand.

 

Each person spends an average of 2 hours and 25 minutes on social networks and messaging. (GlobalWebIndex)

 

Take an Editorial Approach to Content

You’ll want to take an editorial approach, meaning that you’ll decide what kind of content you publish before putting it out there into the world. Just posting whatever crosses your mind at the moment is not going to do the trick. You need to focus on the needs of your customers and your branding. Niche down whenever possible and try not to force going viral. Stick to the content you know will work.

 

Create a Strong Brand Identity

You should have a strong brand identity. A strong brand identity is consistent across all platforms and channels, memorable, attractive, unique, and based on your company’s values. It’s not just what you say to people. It’s how you say it.

 

A good social media strategy will include guidelines for creating content that conveys brand messaging in an engaging way that consistently drives awareness and engagement with your target audience. Hiring social media optimization experts is a sure way to develop this skill.

 

83% of marketers believe the quality of social media posts is more important than the quantity. (HubSpot)

 

Create Custom Visual Content for Each Platform

Visual content is a powerful tool in social media marketing. A picture is worth a thousand words, and videos are more likely to be shared than any other type of content. But if you’re using the same image on all your platforms and not tailoring it to fit each platform’s look and feel, you’re missing out on an opportunity to stand out from the crowd. 

 

You need to customize the content based on the platform. TikTok uses short-form videos. Pinterest likes longer vertical images. Instagram prefers pseudo-professional and artsy photos. It all depends on your brand and your audience.

 

Analyze Your Results

A long-term social media plan is highly reliant on analytics. You need to know what is working and be able to tailor new content to the desires of your audience. This includes A/B testing and adjusting ad spend, so you are focusing more resources on what works the best.

 

A plan for your social media strategy will help you get organized and focused so you can create engaging, exciting content that keeps your followers coming back for more! Having this information allows flexibility when planning new campaigns because you will know what has worked already so that you won’t waste time on less effective strategies.

 

Conclusion

So many companies struggle with social media because they aren’t optimizing their posts. The great thing about long-term planning is that it’s simple to get started, and if you already have a content strategy in place, you can use it to jumpstart your optimization efforts. You don’t need much time or money to create a plan, but without one, you’ll be wasting both.

 

That is why we suggest our social media optimization experts at Griffon Webstudios. We have spent years perfecting social media content and marketing efforts and know-how to leverage your business branding to reach more potential leads. Contact us today, and let’s start putting together a long-term strategy for your business!

marketing trends for SMEs

10 Digital Marketing Trends for Small Business

The world of digital marketing is constantly changing, and that’s especially true for small business owners who are trying to do the most with limited time and resources. If you’re looking for a competitive edge in your digital marketing strategy, check out these marketing trends for SMEs you should know about to enhance your digital marketing efforts.

 

1. AI for Automation

AI is the new buzzword, and it’s not going away anytime soon. With artificial intelligence, businesses of all sizes can automate repetitive tasks and save time on mundane tasks that would otherwise take up valuable resources. By automating some of your work through AI, your business can free up its resources to focus on other areas that need attention, such as customer service or product development.

 

2. Chatbots

Chatbots help businesses engage with customers by providing timely information to questions and inquiries. You can also use chatbots to get customers’ feedback about their experience with your products or services, which will help improve those experiences in the future. In addition, the automation saves you from hiring a team of customer service experts.

 

3. Personalized Customer Relationships

Personalized messages are essential when dealing with customers because they personalize each communication based on previous interactions. This is unlike generic emails, which feel like spam when received by someone who has never contacted a business before. This results in a lower bounce rate due to feeling acknowledged for the customer’s specific needs.

 

4. Emphasis on Video Content

Video content is a great way to engage customers, and it’s more likely to be shared than text content. Video lends itself perfectly to the small business market because it’s easy for you to create and share, making it much more likely that your potential customers will view your videos because of the unique nature and feel of your content. 

 

5. User Generated Content

User-Generated Content (UGC) is a great way to engage with customers and build a community. UGC includes comments, reviews, photos, videos, and other content that your audience creates on their own. It’s one of the best ways to get feedback from your audience because they are the ones doing the talking and a beneficial digital marketing trend for SMEs.  

 

6. Influencer Marketing

Influencer marketing is a powerful way to reach your target audience, but it can be challenging to find the right influencers for your brand. You want to find an influencer in your niche market with followers aligned with your target audience. A single post by a powerful influencer exposes your brand to way more leads than other marketing trends for SMEs.

 

7. Everything is Mobile Ready

You’ve heard it before, but it’s worth repeating: Everything is mobile-friendly now. In fact, if you have a site that isn’t mobile-ready, you’re at a disadvantage in the market. If your website isn’t responsive or optimized for mobile users, you could lose out on potential customers searching for businesses like yours on their smartphones and tablets.

 

8. SEO and Negative Keywords

Search engine optimization (SEO) is a technique that helps your website’s ranking in search engines like Google. The idea behind it is that if your website appears higher on search results pages, more people will visit your site and visit more often. Negative keywords are those related phrases or words that might mislead your market. A company named “Firehouse Pizza” wouldn’t want to appear in a search of “local fire department services.”

 

9. Local Services Ads

Google and other search engines are placing great importance on local keywords. Things like “best pizza near me” or “best pizza in New York” are frequently used search terms. Including your physical location or service area will boost your page rank and lead generation.

 

10. Optimized for Voice Search

As voice search grows in popularity, small businesses should be ready to optimize their website for it. While this means adjusting the content on your site, it also requires some technical changes to ensure that customers find what they’re looking for when they ask a question.

 

Conclusion

Although many of these marketing trends for SMEs may seem daunting, they all have significant benefits for small businesses looking to scale their marketing and grow their reach. With so many new tools available, it is crucial that you start making changes now and give yourself a competitive edge.

 

There are several ways in which these new technologies can help your business improve the way you work with your customers, build trust and loyalty, and deliver more value than ever before. We at Griffon Webstudios can walk you through each step to ensure a vibrant and healthy lead generation ecosystem for your business.

Branding Through Custom Web Design Services

Branding Through Custom Web Design Services

Griffon Webstudios specializes in custom web design services that meet the scalable needs of your business. From local New York startups to international e-commerce giants, we cater our development to your specific challenges and value points so you can get your brand out and generate more business.

Our web design firm uses the latest tech stacks to ensure a reliable and high-quality outcome. We blend clean layouts and interface design with valuable functionality and a desirable aesthetic aligned with today’s trends. That includes leveraging SEO and marketing methods to increase your niche market presence.

Why Custom Web Design?

Custom web design is a great way to get a website that is unique to your business. This means that it will be built in a way that reflects your brand identity and will make it easier for customers to find information about what you offer. A custom-built site also has the advantage of being designed specifically for your customers, so you’ll have an easier time generating leads and converting them into sales.

As technology continues to evolve, it’s becoming easier than ever for businesses to launch their own online stores. Websites and applications built on platforms like Shopify make it simple for entrepreneurs to sell products directly from their websites. The problem is these sites all look just like one another, making it near impossible to stand out in the marketplace.

With our web design firm, you get a unique website that allows people all over the world access to your products or services. You’ll be able to connect more closely with customers and integrate sales systems that are trackable, so you’ll know which strategies are working best.

A Modern Site for Today’s Visitors

You may have noticed that some websites are easier to use than others, and those are usually designed by someone who knows what they’re doing! A good UI UX Designer will make sure that your site is easy on the eyes, not just in terms of aesthetics but also in terms of its functionality.

For example, if you need your users to be able to find specific information quickly with minimal effort then an experienced UI UX Designer can help design those pages. We build easily accessible sites without making things look cluttered or confusing. Our designers will take into account everything from how many colors should be used on each page down to whether or not certain types of buttons should be used at all.

Having this information straight from someone who knows their stuff means fewer headaches later on down the line when people visit your site. After all, nothing’s worse than having something go wrong because there was no forethought put into any aspect whatsoever!

Griffon Webstudios is here to build a mobile responsive website that focuses on clean design, trendy styles, and optimized conversion rates. Reach out to our team today to revolutionize your online presence with the tailored-made solutions you need to reach more potential leads.

Mobile App Growth Strategy For Your Business

Mobile App Growth Strategy For Your Business

Mobile phones are becoming the central nervous system of human beings. What does this mean for your business? If you’re already an app developer like our mobile app agency in New York, it means that this is your moment to shine.

However, it’s not too late if you don’t have an app yet. You can still take advantage of the massive growth opportunity having a mobile app will provide to your business. Here are some of the best strategies out there to grow and monetize an app so that it will be profitable for your business.

1. Understand Your Customers

You can’t build a great product without understanding who your users are, what their needs are, and how they act. Understand their demographics and psychographics like age, gender, location, and language. These all play a role in creating an informed user base for your app and cultivating a rewarding experience.

Think about how your users will use your app. What kind of apps do they use now? Do they download new apps regularly? Have they ever downloaded an app by you before? These questions provide insight into the type of person interested in downloading one of your products and leading your mobile app development decisions.

2. Define the Purpose & Functionality

Now that you know your target audience, it’s time to sit down and talk about what benefits they expect from your app. Ideally, these are things that will convince them to download and use it. This could be ordering food from a restaurant for delivery or scheduling an appointment with a massage therapist.

It’s essential to think through what features you want to include and what purpose they will serve. Resist the urge to overcomplicate. Don’t add features that don’t add value or aren’t already available in other apps.

3. Prioritize Design & Study Competitors

An excellent way to get started is to research your competitors’ apps. You can do this by visiting the app stores, looking at their descriptions and screenshots, and reading reviews. This will give you a sense of what is working for them and what isn’t.

The three features of a mobile app that will have the most impact on your business are speed, performance, and design. These three features work together to create the experience for your users. Finding a way to deliver a quality experience within these three features of mobile app development will ensure higher user engagement.

4. Use a Mobile App Development Company with Experience

While there are a lot of strategies to consider when looking at how to grow your mobile app, one thing is clear – the goal should be to create an app that is useful and valuable for users. If you can take the time to understand what your users want, then it will be easier for you to grow your mobile app into something that everyone loves.

That is why it is crucial to work with a partner like our mobile app agency in New York. Griffon Webstudios has spent years perfecting mobile app design and development. We have successfully launched apps across numerous industries in one of the most competitive markets in the world, NYC. Schedule a consultation today with our professional team, and let’s find a pathway forward to an enhanced mobile app your target audience will use all of the time.