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10 Reasons your Marketing Plan Should Go Beyond Social Media

Social media is a relatively new kid on the block regarding marketing. Providing businesses with a low barrier of entry and cost with enticing conversion rates. The days of the influencer are upon us with notable internet celebrity packing a significant marketing punch. While some may be ready to push their chips all in on Social Media marketing, we implore you to consider these ten vital reasons to extend your marketing beyond the confines of a selfie made platform. 1. Declining Reach You can’t blame us for reaching for the sky. With our heads and pictures securely floating in the nebulous cloud, it is only natural to latch on to the supported platforms. Driven to popularity by an unprecedented engagement rate Social Media marketing is an enticing avenue. Though 2019 has shown that the avenue may be shrinking. Organic traffic to marketing posts is in a steady decline impacting your overall reach. 2. Crowded Market Have you ever braved a trip to the brick and mortar stores on Black Friday? Surrounded on every side by people trying to get their hands on the same products as you, with hardly enough room to breathe?  Social Media marketing suffers from overcrowding, as

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Griffon Webstudios January 8, 2020
Digital Marketing
Griffon Webstudios

Emerging eCommerce Trends that will Dominate in 2020

eCommerce has exploded in popularity over the last few years as a growing market with exponential potential. As 2019 comes to a close, ushering in a new decade, we found it fitting to set our sights on the future of eCommerce and the trends that will catapult those to the top of their markets. Join us as we predict our 2020 visions. Subscription model Subscription models have dominated the eCommerce space. Offering customers, a grouping of products under an umbrella of interest, is not a new concept by any means. However, the use of the subscription model allowed sellers to capture an expanding base of users, from those intrigued by the upcoming delivery and those who forgot they were subscribed. We believe the trend will continue into 2020.  While incorporating the ever-buzzy internet of things. For those unfamiliar, it is the interaction of electronics into neighboring ecosystems, such as a fridge able to place an online Walmart order. Thereby streamlining the purchasing process while offering consumers the convenience they so desperately crave. The internet of things represents a renewed opportunity to engage with customers on various platforms. Experts project a significant metric of online sales that will occur on new

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Griffon Webstudios January 7, 2020
Digital Marketing
Griffon Webstudios

Most Successful Online Marketing Campaigns of 2019

Another year has passed. Events have transpired, some memorable, some less so. Timelines are filled with pictures capturing the gradual passage of time. Social media feature unfiltered streams of consciousness, spewing forth a healthy blend of opinion with limited facts. The gram is littered with a litany of #ad featuring all manner of products and “experiences”. With such a smorgasbord of information bombarding us at a nearly constant rate, we look back at the online marketing campaigns that cut through the noise. Rising to our prestigious title nomination of the Most Successful Online Marketing Campaigns of 2019. Let’s begin with that cuts close to our hearts. Gillette’s masterful marketing moves have been on the mainstream radar for some time now. Utilizing the perceived qualities of manhood to sell razors with an ever-increasing about of cool strips and blades, is no simple task. Unlike the simplicity of shaving with a Gillette branded product. This is why the public was taken aback when Gillette used their ideal man imagery as a call to arms with ‘The Best Men Can Be’ campaign. Imploring the male masses to be better and treat others with the respect they deserve is an aggressive strategy. Well suited

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Griffon Webstudios January 2, 2020
Digital Marketing
Griffon Webstudios

What Should Your Marketing Budget be in 2020?

We have seen a dramatic shift in marketing strategy occur over the past few years. Digital marketing has grown significantly. Largely to the increased returns provided by the burgeoning online customer market. With projection indicating further growth within the competitive online space. Awareness has become a coveted commodity. In an age notorious for individuals with ever-decreasing attention spans being recognized is becoming more and more difficult. Many have turned towards innovations within the digital marketing space to capture the elusive attention they desire. Local SEO represents the attempt to capitalize on the potential. Search engine optimization is no longer an interesting attempt but a tried and true method with exceptionally high conversion rates. Offering immense return on investment, a boon to top tier Local SEO companies.  With many companies increasing their capital investment in such marketing, the question emerges how much should we spend on our marketing budget in 2020? Marketing In 2020 Marketing budgets are different for various industries. Universally 8% of your gross revenue is the agreed-upon recommendation as far as a percentage. However, dependent on your current marketing company you may see significant fluctuation and discrepancy regarding their recommendation. Many companies are pointing toward the competitive online

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Griffon Webstudios October 28, 2019
Digital Marketing
Griffon Webstudios

How to Increase Your Holiday Sales?

The air is crisp, possessing an inherent chill. T-shirts are exchanged for jackets. That can mean only one thing. Holiday shopping has arrived. Businesses everywhere rejoice in the uptick in traffic and currency exchanged during this magical time. Celebrating with loyalty programs and enticing deals to encourage audience engagement. Turning potential shoppers into satisfied customers. With so many companies vying for customer attention it becomes increasingly important to reinforce your presence. Standing out in the crowd as a strong beacon of holiday shopping bliss. Capture and retain your slice of the market with a combination of properly implemented web design and effective marketing to not only increase your presence but bolster your holiday sales. Web Design Interacting with customers is crucial in converting potential into sales. The modern age of shopping demands a convenient and comfortable shopping experience. Countless companies spend enormous budgets on digital marketing without addressing the shortcomings of their website. Don’t funnel customers to an outdated portal. The impact of proper web design cannot be understated. We have all visited storefront websites that are archaic afterthoughts. Leaving an impression of a lesser quality operation without the means to support every avenue of their business. Avoid negative interactions

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Griffon Webstudios October 27, 2019
Digital Marketing
Griffon Webstudios

How Content Marketing Builds Your Business?

Success in Modern Business The concept of success is defined in many ways. In business, success manifests in two primary categories. Profitability and Growth. Many emphasize the former as it directly impacts sustainability, requiring a continuous feed of revenue to continue normal operations. This leaves the latter considerably underdeveloped leaving substantial growth potential left untouched. In order to truly succeed business must deploy methods that encourage profitability and growth simultaneously. Necessary Currency Content Marketing is the solution. A stagnant user base can seal the fate of even the most revolutionary ideas. The adage “if a tree falls alone in the woods, does it make a sound?” seems aptly applicable. The event is elevated by witnesses. This viewership adds value. Users or customers are crucial to establishing a sustainable business. They are the necessary currency. An increased user-base directly correlates to increased value. There are many methods available, though few have shown as much promise in a condensed timeframe as proper content marketing. Our singular goal is to maximize your growth utilizing content marketing and build a stronger business. Appropriate Audience As local SEO experts, we understand the importance of delivering the right content to the appropriate audience. Many competitors rely

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Griffon Webstudios October 13, 2019
Digital Marketing
Griffon Webstudios

How to engage your potential clients in B2B Marketing?

The B2B marketing world is constantly changing and the B2B SEO strategy and B2B SEO tools that worked for you in the past are now outdated. If your company doesn’t manage to find a way to keep up with the latest B2B marketing trends, it will get left behind and fail. Whatever those new trends bring, you still need to figure out how to use them to engage potential clients into using your products and services to meet their needs. Here are some ongoing B2B SEO strategies and other emerging trends to help you to do that: Exploit Social Media Usage These days having a website isn’t just enough. A business also has to have a robust presence on social media sites like LinkedIn, Instagram, Facebook, etc. Social media offers a chance for one on one instant communication and engagement with your clients. Good b2b marketing requires that you stay in touch and know exactly what your targeted audience wants and needs. Social media lets you do that on a very personal level. Be sure you are active on your social media sites daily and always answer the questions of your prospects and clients as quickly as possible. This helps

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Griffon Webstudios June 4, 2019
Digital Marketing
Griffon Webstudios

Local SEO Strategy- How to dominate your local search?

If you have ever searched anything on Google, you should be knowing that you don’t always get the same results for the same keywords you search for. It changes according to your location, IP, browsing history, etc. Google frequently change their ranking algorithms to bring out the best result for every query. This means that you need to have the right local SEO strategies and website ranking methods. If you want to learn how to dominate your local search and get better rankings using improved local SEO strategies. Here are the ways: Knowing how to understand local SEO ranking You can’t work on dominating your local search if you don’t understand how local search works. When you try to find products or services in a particular local area, Google recommends the businesses that are nearby. For instance, if you’re hungry and you want to grab a quick lunch near your place, it won’t show the restaurants that are more than 20 miles away. So, if you are targeting the local market then you need to focus on optimizing your website for local search results. Google determines local rank with three key factors: Distance Relevance and Prominence. Prominence is determined based

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Griffon Webstudios June 4, 2019
Digital Marketing
Griffon Webstudios

What Is A Good Conversion Rate And How Can It Be Achieved?

Your business goal is to bring profits and in order to do that, you need to track your customer engagement and conversion ratio. The question is what’s a good conversion rate and how can your business achieve that? First, Let’s define what a conversion is. It is when you guide your website visitors or your in-store walk-ins (who are intended to just browse the products) into actual buying customers. Whether you do that in your e-commerce website or at your brick-and-mortar store, a high conversion rate signifies a better return on investment (ROI) for your business What is a good conversion rate? Research shows that defining a good conversion rate depends on the industry you are in. Google rates in the past have shown that the average in selected landing page conversion rates was less than 3 percent, however, the industries in the top 25 percent of online businesses were getting a conversion rate of more than 5 percent. Do you want your company to appear in the top 1 percent of the e-commerce conversion rates? You then need to convert 12 percent of your website visitors into paid customers. So, if you are seeing a conversion rate on your

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Griffon Webstudios May 7, 2019
Digital Marketing
Griffon Webstudios

How is brand building done through digital marketing?

I am certain you have heard the phrase “build your brand.” However, what does that really mean? A company’s brand is a combination of its identity and all the things that make it unique, i.e. its name, the particular type of products or services, and everything from the color of its logo to the way its ads are written. A company’s brand delivers a particular experience to its customers that can be good or bad, depending on the company’s reputation. Branding provides your customers with a type of experience that can be either tangible or intangible. Not only does it involve a company’s reputation, but branding can also involve things like the value clients put on the business’ products or services, as well as if they see the company as one that is good for the environment, or how it treats its customers, etc. What is Branding? Branding is a vital process in the world of digital marketing, as well as being a type of PR strategy that helps a company get established in its chosen niche. It gives your business meaning and it’s the way your customers see you and can instantly recognize your products or services. It’s vital

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Griffon Webstudios May 7, 2019

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