The business world has turned digital; In fact, if you do not have a responsive website or blog you are lagging behind the competitors in your business. Traditional marketing techniques of physically talking to your audience or potential customers are no longer effective; printing posters and hiring sales representatives is a thing of the past. Besides effectiveness with respect to sales, such marketing strategies are expensive so you need to spend extra time and money hence there is a need to consider a better alternative- Invest in a website. After investing in a professional website, the next step is to build your brand by increasing traffic and converting the numbers to sales. It can be overwhelming but you really have no better option. Irrespective of your business industry and niche, consumers expect to find your products and services online, competitors have the same resources, and opportunities hence there’s a definite need for a creative marketing strategy to increase sales. Here are some long term and short term digital marketing strategies you should consider. Short-term strategies These techniques are often used to get a quicker result. Short-term strategies result in a significant boost in sales but for a limited time. Pay-per-click

  Introducing your business to the community or target market might be easy but building a brand is surely not. As Mark Cuban says “Focus on building the best possible business. If you are great, people will notice and opportunities will appear.” As a business owner, It is important that you make it easier for people to find the products and services you offer. Following are some of the ideas that could help your business get more attention and build the brand. 1. Make use of Social media  2. Launch an effective PR Campaign 3. Brand Exhibition  4. Partner with another Business 5. Be a Sponsor 6. Have a strong web Identity 7. Invest in Content Marketing 8. Make use of Video Strategy 9. Host Live Events 10. Participate in Referral Programs   Your brand is what other people say about you when you’re not in the room.- Jeff Bezos   1. Utilize social media Social media offers a platform for companies to promote themselves. Social networking sites such as Facebook, Twitter, Snapchat, Instagram, enable the companies to build their brand infront of millions of audiences worldwide. If you are using social media to build brand awareness, you need to