A business model helps you define your customer value proposition and pricing. It provides a helpful guide on how to organize your business, whom you should partner with to generate revenue, and how to structure and manage your supply chain accordingly. Airbnb, Amazon, Netflix, and Uber are among the most innovative tech companies. Their success lies in the viability of their respective business models. Any creative mind can design an attractive brand image to lure potential customers. Without a realistic business model, however, it would be impossible to monetize the attention. The ultimate goal of a business is to capture and retain customers to enable consistent growth. Failure to achieve this would prove costly to the firm. For the best examples of business models, we sampled four innovative tech companies. Amazon Amazon has risen to become one of the most successful companies on the globe beating the biggest retail stores in the game. With a revenue of approximately $177.8 billion, the company surpasses Wal-Mart, Best Buy, Macy’s and other biggest retail stores combined. Constant innovation that enables it to reach millions of people globally is responsible for this success. Amazon has diversified to as many markets as possible to achieve the