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Digital Marketing

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Digital Marketing
Griffon Webstudios

Snapchat for Business: Should Companies Start using Snapchat?

Despite its 187 million daily active users, its 10 billion daily video views, its 2.5 billion daily snaps, and the approximately 18 visits it enjoys from daily active users, Snapchat remains another massively underestimated platform. Since its founding in September 2011, Snapchat continues to evolve and transform allowing you to post videos as well as photos and has added all kinds of extras, like filters, Geo-filters, lenses, emojis, and video-editing tools like slo-mo. Content is no longer ephemeral. The growth of Snapchat messaging app is unparalleled with millions of millennials using these feature every day. Snapchat is a lucrative platform for businesses and companies and some of the reasons why they should use snapchat include: A quick way to reach a massive audience Snapchat Ads– With a massive user count, Snapchat is one of the most popular social platforms today. Advertising your business on it will get you in front of millions of people, especially the young crowd aged 18 to 34 years. This is a group that love to stay connected and keep themselves updated on what’s trending in the social world and command a large purchasing power. Some 82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71%

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Griffon Webstudios April 16, 2018
5-B2B-MARKETING-TACTICS-TO-INCREASE-YOUR-SALES
Digital Marketing
Griffon Webstudios

5 B2B Marketing Tactics to increase your Sales.

The business world has seen an enormous transformation in the steps involved in business-to-business marketing and sales. Business to Business (B2B) marketing has evolved so much that outbound marketing has started becoming to be the tactic of the past.  Automation, Digital Business Network & Social Media have rewritten the way business used to operate. The B2B business is characterized by fewer customers, complicated business transactions, derivative demand and a few numbers of employees. The internet has played a major role in turning the B2B marketing into a round-the-clock activity making it very competitive since every business is scrambling for the clients found on the internet. For every business to grow and make profits there have to be strategies put in place to govern and enhance the marketing and sales activities. Setting an online presence is not just enough to put you ahead of the game in a B2B business set up. The following strategies can be used to increase the market share and generate more revenue. 1. Establish a specific goal Before setting any specific goals for marketing you need to establish the kind of customers you want to reach out to. With this, you will be able to determine the tactics, strategies, promotional avenues

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Griffon Webstudios April 14, 2018
Video-Marketing-Trends-in-2018
Digital Marketing
Griffon Webstudios

Simple Guide And Trends To Video Marketing In 2018

Have you ever watched a movie or just a funny clip anywhere be it on your TV, or your mobile device offline or on the internet and wondered who comes up with this stuff? Well, there is a lot of work as well as creativity that goes behind making a successful video. The success of the video is frequently determined by not only the viewership but also by how many people understand the message passed across. It is therefore very important to display your videos on the media that is most used by the audience you want to reach. It is also a fact that as the human race continues to progress so does their creativity as well as their tastes. It is therefore not a shock that in 2018, the video creators have taken to using animations or even random stills played continuously to relay personal messages. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends). There are a few support hands and techniques you need if you are to make an appealing and successful video: The Cameraman is responsible for how well the video appears on the screen. Before he

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Griffon Webstudios February 28, 2018
5-ways-to-increase-revenue
Digital Marketing
Griffon Webstudios

5 Ways to Increase Revenue using Organic Search Traffic

Organic search traffic is the influx of people who are searching for your site online. There are major search engines that you would want your website to be found on and they include but are not limited to Google, Yahoo, and Bing among many others. When you look for something online or when you type within the search engine’s search box and press enter or click on your mouse, there are some results that appear. ‘Organic’ is used in this context because any search outcome that appears at the top of the search results is only able to get the position over a certain period of time. The results are also required to meet certain requirements. The process all the sites need to get to be seen among the top search results is referred to as search engine optimization. Organic search traffic is the most sought-after asset by the businesses that are online. This has always been the case since inception and judging by the trends there is no end in sight of the contrary happening.  The internet avails many ways that the businesses may use to their advantage to maintain their presence online. The many channels available for use

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Griffon Webstudios February 28, 2018
big-ecommerce-brands
Digital Marketing
Griffon Webstudios

How to Compete with Big E-Commerce Brands as a Small Online Retailer

It may seem difficult for a small business to compete with big online brands. But remember even the large retailers also had to start somewhere. The secret of competing with big brands is to be smart. Also, recognize that it is possible to beat any big online brand if you work hard and have the right resources. There are five vital things you have to do to compete with big e-commerce brands. 1. Be Unique Whatever product you sell, a prospective client can find it at a lower price from other big e-commerce brands. They will always beat you to the game since they have more products and sell at lower prices. But not to worry, the secret to beating them is making your business stand out from the rest. 2. Have a USP (unique selling point) There are various ways of offering a product or service. Know the kind of products you provide; are they luxurious, more personalizable, ethically produced, or do you offer better quality and services? The bottom line is, do something witty, creative and surprising than big online businesses. Sometimes you might also be lucky to have products, which are not sold by the big brands,

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Griffon Webstudios November 11, 2017
b2b-tactical-strategy
Digital Marketing
Griffon Webstudios

B2B Requires a Tactical SEO Strategy. Learn How

Businesses that serve other businesses often have longer sales cycles and niche market. They don’t bother trying to earn traffic from search engines. However, the majority of B2B researchers start their research with an online search. You can gain an edge over competitors if you use a tactical SEO strategy. B2B businesses should not only focus on driving traffic but also qualified leads. You should use the right SEO strategy that will influence the metrics that do matter for the bottom line of the business. Create an SEO-Friendly Website A tactical SEO strategy has two important elements, which are website and content. Before you can create content, you first need to optimize the website for search engines. You should optimize the pages with the keywords in the Meta descriptions, and headings. You should also make sure that the website is mobile-friendly. When choosing your web designer, find one that knows how to do SEO-friendly design. The design must complement your marketing strategy, which includes search engine optimization. B2B businesses require a platform where they can show they know what they are talking about and engage potential customers. Product descriptions are not enough to direct more targeted audiences to the website.

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Griffon Webstudios November 11, 2017
Digital Marketing
Griffon Webstudios

Free SEO Tools To Improve Your Marketing Strategy

A proper marketing strategy is more important for an organization to remain competitive in the current business environment. With organizations targeting the use of digital media to create awareness of their products and services, it is very important they employ the right SEO tools so as to easily achieve the desired goals. Following are some SEO tools that you can use to achieve your marketing goals. Google Webpage Speed Tester For a business to rank high, they need to make sure the business has a responsive website. Use the Google page Speed insights SEO tool to test how fast the page can load on mobile devices and desktop computers. This will assist in making sure the marketing strategy works. Check your web page speed. Google Analytics This SEO tool helps the business to track the actions that web visitors take when browsing their websites. This is a good tool because it will help the business determine if there are conversions that come from the landing page. If there are low conversions, the business should look at the marketing strategy employed. Create a  Google Analytics account. Google Trends This tool will enable the business to find a topic that is trending in their

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Griffon Webstudios October 12, 2017
Digital Marketing
Griffon Webstudios

How to build an effective Instagram Marketing Strategy?

Instagram was launched in 2010 and acquired by Facebook in 2012. Since then, It has taken the mobile photo-sharing niche by storm and has attracted businesses from all over the world. The social network claims that there are more than 15 million accounts with business profiles on the platform. Business owners who want to improve their social media marketing campaigns turn to Instagram to reach their targeted audiences and engage other users. Let’s check out some interesting Instagram stats. Instagram is estimated to have brought in $1.53 billion in global mobile ad revenue in 2016, which is a 144 percent increase year-over-year and would amount to 8.4 percent of Facebook’s global mobile ad revenue according to International Business Times. 100 million users use the “stories” feature daily. 95 million photos and videos are shared on Instagram per day.  Instagram has 1 million monthly active advertisers—up from just 200,000 in March 2016. 60% of users say that they have learned about a product or service on the platform.   Success on Instagram takes more than just uploading beautiful images. A successful Instagram marketing strategy is the product of a well-defined brand identity, strategy, and effective community management. Below are some of the ways that can

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Griffon Webstudios October 6, 2017
Digital Marketing
Griffon Webstudios

5 Effective eCommerce Marketing Ideas.

Regardless if you are a start-up or an established company, it is highly important that you are updated with the latest marketing strategy and trends. Structuring, developing and finally launching your eCommerce website is a single step towards your company’s goal. You will then have to develop an effective web structure and effective marketing plan that will contribute to your company’s success. Top 5 eCommerce Marketing Tactics This 2017 Read on if you are interested to find out the latest and effective marketing strategy this 2017. Here are some of them. 1. Content Marketing After you launched your online shopping portal, it is time for you to create original and high-quality content. Make sure that your content resonates with your targeted customer that will encourage them to interact with you. Your content may also help you build an active community that is ready to be converted into a purchasing customer. Some people choose to use Adobe Photoshop to alter and re-engineer images. Unfortunately, duplicated or even altered content can affect your branding. You should invest and purchase only the original graphic content. The same thing can be said about text and articles. 2. Personalized Marketing Consumers will serve as the

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Griffon Webstudios September 7, 2017
Digital Marketing
Griffon Webstudios

5 important things to remember in Local SEO

One of the highly effective forms of online marketing is Local Search Engine Optimization commonly known as Local SEO. This online marketing technique is found to be tricky because it does not just stop with performing the on-page and off-page work, but even the more complex activities such as citations and listings. Though it sounds simple, Local SEO can get confusing when differentiated into various forms and deeper analysis. A good example of this is, the common misunderstanding that having listed in a lot of directories is the exact way to achieve a successful local SEO. The reason why it’s not completely true is that there are several other factors that need to be in order other than the number of listings in directories. The business should ensure that the directories listed are unique and relevant to the industry of business and are being optimized based on the location of your business which includes street name, city and state. To better understand the technique to achieve a successful local SEO, you should remember the five major things below: Accurate location in online listings Useful information on directories. Building social profiles Getting more reviews Optimizing for Hyperlocal.   1. Accuracy and Consistency

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Griffon Webstudios March 15, 2017

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