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Website Development

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Website Development
Griffon Webstudios

Web Design or Website Content- What’s More Important?

When your business is marketing its products or services, the most common question you hear is “Do you have a website?”. Websites are no longer just a fancy addition to your business, they are a necessary tool for your business existence. The quality of your website can have a great effect on your business. However, building and maintaining a website isn’t as easy as it may sound. It is a time taking process and you need to have the most effective web design tools and content in order to outrank your competitors. There has always been a debate in the business world about the importance of web design and website content. Some believe web design to be more important while others are of the opinion that website content is more important than web design. Both website design and website content bring a lot of important points to the table. Let’s take a look at the benefits you can enjoy by focusing on each one of them. The Role Of Web Design Website is always the face of your business in the online world. It is crucial to make sure that it’s responsive, unique and relatable to your brand. If you

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Griffon Webstudios September 26, 2020
Website Development
Griffon Webstudios

Effective Ways To Increase Your Website Conversion Rate

Driving increased viewership to a website is only half of the equation. Growth potential represents the opportunity of converting an audience into active customers. A high conversion rate is what truly separates the successful eCommerce site from competitors. Brand Awareness It begins with establishing brand awareness and associating desirable qualities and traits with your company. Building a brand requires dedication ushering decisions along the way that lines up with the overall goals and values. Ideally, these values relate to the active customer base. As an example, the strong push towards cleansers using organic ingredients. By aligning company values with that of the consumer you elevate the overall appeal of the product. Certain values carry connotations. In the case of the organic cleansers, customers may associate increased health and wellness, environmentally conscious, and lack of harmful substances with the product. The brand instantly conveys these qualities to the customer. Which fuels the primary focus of building brand awareness. There are many ways to grow awareness. Social media plays a significant role in curating buzz words. Leading customers to search certain terminology when looking for products within that category. By properly implementing SEO you can unlock immense potential. Your brand can be

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Griffon Webstudios October 14, 2019
Website Development
Griffon Webstudios

Tips To Choose The Best Web Design Company

As a web design company in New York, we see our fair share of website monstrosities. Sloppy design, low-resolution imagery, terrible user interface, the list goes on and on. We understand the desire to shape your online presence on your own. Creating with the best of intentions. Unfortunately, the end result seldom represents the quality of the company. Web design companies exist to deliver an end result you can be proud of. A website worthy of carrying the company name. In the search for the right web design company, these are the things to consider. Web design Building a website requires insight into the operation of the operating company. Each design is created to capture the essence of the company that the online space is emulating. In short, a well-designed website operates within the confines of the requirements provided. By addressing and assessing these requirements you can focus on creating a personalized online presence that suits your needs and desires. Different purposes can often shape fundamental building blocks of the website. With overall purpose informing each detail. From presentation to operation. The intended audience plays a significant part in interface and design. Creating a cohesive and comprehensive interface remains at the

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Griffon Webstudios October 13, 2019
Website Development
Griffon Webstudios

What are the latest website development trends?

If you are an online business or have a business website along with your store, you need to keep up on all the latest trends in website development in your niche. A web design company can guide you on the emerging trends and help you implement any feature you need for your business on the web. The following are the most expected website development trends for 2019: Voice search 2019 is seeing the start of the era of voice search. All smartphones and even things like TV remote controls, computers, laptops, and tablets are now equipped with some sort of voice-activated controls or a digital voice assistant like iPhone’s Siri or Android’s Google Assistant. Why are these technologies so popular? For one thing, they are so easy to use. Talking is something even children and older people both understand. Therefore, it’s simple to learn to interact with voice-activated search options. Plus, they are not expensive. They are already included in the cost of most devices, and even the up and coming voice activated speakers on other devices are only running around 50 bucks to buy to expand the items that use them. Plus, voice search is popular in e-commerce and

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Griffon Webstudios June 26, 2019
How-to-get-more-traffic-to-your-ecommerce-website
Website Development
Griffon Webstudios

How To Get More Organic Traffic To Your E-Commerce Website?

There are many ways to get traffic to your e-commerce website, without having to pay for ads. Your business may not have a budget to spend on Facebook, Google or Instagram ads because you’re still starting out, or focusing your budget on other aspects of the business. You don’t have to spend any money on growing your e-commerce website traffic – you just need to know how to do it organically! Organic traffic may sound like a challenge, but here are a few tips on how to accomplish this goal. Here are the 3 most crucial factors to get more organic traffic to your e-commerce website. 1. Create Quality Content The first thing you’d want to focus on is creating unique content on each of your product pages, homepage, and blog. By creating relevant content, people find value in your website and when it is mixed with vital keywords, search engines like Google will find more relevancy in your content and rank your page higher, allowing people looking for key terms to find you on the first few pages which leads to increase in organic traffic. One easy way to do so is with product reviews and blog posts. By

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Griffon Webstudios March 20, 2019
shopping-cart-abandonment
Website Development
Griffon Webstudios

How to Reduce Shopping Cart Abandonment with a Seamless Checkout

It has happened to all of us. We pick products on a website, add them to the shopping cart, and for one reason or another, finally, we do not buy and the order remains in the limbo of unpaid orders. Facing the abandonment of a shopping cart by customers is something that creates a lot of insecurity in online stores. It is also a problem for many online business owners. Fortunately, more and more studies reveal the different reasons why abandoned carts appear, which allows companies to improve the sales process and adapt it to improve the conversion rates in their stores. Reasons for having abandoned carts There are many reasons why consumers abandon full shopping carts in an online store. Although, difficult navigation or a complicated interface to use are some of the main reasons for the abandonment of the shopping cart. The following are also some of the major reasons shopping carts are abandoned: 1. The inability to save in order to validate later 2. The number of shipping costs is not visible 3. The impossibility of contacting customer support 4. The impossibility of using a third payer 5. The volume of information requested is too high 6.

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Griffon Webstudios September 28, 2018
google-rank
Website Development
Griffon Webstudios

10 Reasons why your website is not ranked on the search results

If you have a website, your ultimate objective is to get it ranked on the leading search engines such as Google. Unfortunately, most of the website owners out there in the world struggle hard to get their websites ranked. If you don’t experience any positive results in getting the website ranked, you need to take a look at the reasons behind it. Here is a list of 10 prominent reasons that indicate why your website is not getting ranked on the search results. 1. High Bounce Rate 2. Frequent Hosting downtime 3. Duplicate content 4. Links to suspicious websites 5. Poor website architecture 6. Not Mobile Friendly 7. Lacks Depth in content 8. Over optimization 9. Too many 403 and 404 errors 10. Poor grammar and spelling in content High Bounce Rate What is a Bounce Rate? It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. If the visitors exit your page without browsing further then your bounce rate will increase. When you have a higher bounce rate, the search engines will assume that your website is irrelevant or it doesn’t provide adequate information

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Griffon Webstudios June 16, 2018
Importance-of-User-Experience-in-your-Business
Website Development
Griffon Webstudios

Importance of User Experience In Your Business.

User experience encompasses all efforts you put on the website in order to make it attractive, user-friendly and interesting to visitors. Visual appeal and usability have the largest influence on people’s first impression of a brand. And these initial impressions can last for years. First impressions are 94% design-related. Don’t get me wrong, quality content matters. A lot. But even the best content is rendered powerless when it’s embedded in poor design. A good user experience should entail value, usability, ease of navigation and a functionality which provides the website visitors with a positive impression. Cheap is expensive, Do not compromise on average design and functionality to save cost. Ask yourself and your staff the following question: Have we logged in and changed anything in the last month? Six months? Year or more? The longer that period is, the more likely your site is outdated and that goes double if no one can remember the logins to get into the website. Reasons why user experience matter to your company. Mobile factors In the current scenario, mobile phones account for 52.2 percent of everyday web traffic. This means you should design your website to accommodate mobile users or else you will be serving less

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Griffon Webstudios May 28, 2018
user-engagement
Website Development
Griffon Webstudios

How can a Mobile-Friendly Website Boost User Engagement

With the introduction of technology in the business world, complicated business endeavours that were once a pain have now been made simpler. We live in a generation where a simple device like a mobile phone is no longer just used for communication but to mainly seek information on the internet and even manage and run a business. The big question is How much time do consumers spend on mobile devices? With a massive growth of the mobile market in the recent years, having an archaic website that only runs on the desktop means that your website is losing a large volume of valuable traffic. 1. Mobile Marketing Strategy Why do you need a mobile marketing strategy? Well, this is the age we live in! Just get to the city square and you’ll find thousands of folks glued to their smartphone screens. Here’s a quick bite of some mobile marketing stats. According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. But we don’t know whether the number is 51 percent or 60 percent, or if it varies significantly by country. The number of mobile phone users in the world is expected to pass the five billion mark by 2019. In 2016, an estimated 62.9

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Griffon Webstudios April 15, 2018
Website Development
Griffon Webstudios

10 common errors E-Commerce business owners make on their website

E-commerce business model has received an increased use from businesses. This is because of more penetration of technology making it more profitable and again it is also easier to start. For the brick and mortar businesses, they also want to tap an online business based on the opportunities that can be found online. However, they often make the following mistakes which should be avoided at all cost. 1. Non-Optimized Websites Modern website design requires that you offer users a website that can be accessed from any device since people will use different devices to access your online store. Therefore, it is important that businesses consider improving their websites so as to be accessed easily from any device. 2. Poor Navigation Website navigation should be easy so that shoppers can easily find the items they are looking for. Therefore, you should name links appropriately so that they can identify which one leads to the item they are searching. 3. Not Using Search Tool Shoppers want to easily access the item and read about it then they can make a purchase. This should be done within the shortest time possible. Therefore, it is important for a business to consider the attributes that will

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Griffon Webstudios November 4, 2016

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