User experience encompasses all efforts you put on the website in order to make it attractive, user-friendly and interesting to visitors. Visual appeal and usability have the largest influence on people’s first impression of a brand. And these initial impressions can last for years. First impressions are 94% design-related. Don’t get me wrong, quality content matters. A lot. But even the best content is rendered powerless when it’s embedded in poor design. A good user experience should entail value, usability, ease of navigation and a functionality which provides the website visitors with a positive impression. Cheap is expensive, Do not compromise on average design and functionality to save cost. Ask yourself and your staff the following question: Have we logged in and changed anything in the last month? Six months? Year or more? The longer that period is, the more likely your site is outdated and that goes double if no one can remember the logins to get into the website. Reasons why user experience matter to your company. Mobile factors In the current scenario, mobile phones account for 52.2 percent of everyday web traffic. This means you should design your website to accommodate mobile users or else you will be serving less