Regardless if you are a start-up or an established company, it is highly important that you are updated with the latest marketing strategy and trends. Structuring, developing and finally launching your eCommerce website is a single step towards your company’s goal. You will then have to develop an effective web structure and effective marketing plan that will contribute to your company’s success.
Top 5 eCommerce Marketing Tactics This 2017
Read on if you are interested to find out the latest and effective marketing strategy this 2017. Here are some of them.
1. Content Marketing
After you launched your online shopping portal, it is time for you to create original and high-quality content. Make sure that your content resonates with your targeted customer that will encourage them to interact with you. Your content may also help you build an active community that is ready to be converted into a purchasing customer. Some people choose to use Adobe Photoshop to alter and re-engineer images. Unfortunately, duplicated or even altered content can affect your branding. You should invest and purchase only the original graphic content. The same thing can be said about text and articles.
2. Personalized Marketing
Consumers will serve as the driving force of your eCommerce business. This means that you need to stand out and be unique if you want to capture the interest of the consumers. Most companies will provide them with the latest technologies, allowing the consumers to browse the list of products and purchase any time they want. It is important that you will provide them with personalized UX (User Experience) that will address the needs of your consumers. Customers will be here to stay when they feel that they are valued.
3. Social Media Marketing
Social media is a powerful platform which allows you to interact with your customers, digital influencers, and possible business partners. Social media can be used to generate organic traffic, develop a community and encourage interaction. Social media can help your online shopping business develop trust, authority and brand recognition. We also recommend using analytical tools in order to measure how your marketing strategy is affecting your company’s bottom line.
4. Email Marketing
Email marketing is still the most effective way to reach out to your audience this 2017. However, you need to be careful when executing your email marketing strategy. Most people are tired of receiving junk and spam email and will no longer pay attention to these messages. You need to offer your audience some value when sending emails. You can provide them with the latest updates, coupons or discount codes, informative content and others.
5. SEO (Search Engine Optimization)
This is a manual and crucial method of your marketing strategy. With the increasing standard in the SEO this 2017, you need to make sure that your eCommerce website is in compliance and constantly updated to avoid getting penalized by the search engine sites. You may seek the help of a professional developer to perform a diagnosis on your online shopping website and find errors and issues in your codes.
Stay up to date with the latest marketing strategies as it is essential for the success of your business. With the right marketing ideas, you will be able to attract your prospective customers and boost your company’s conversion rate.
