Metaverse and blockchain for business- How does it work?

Metaverse and Blockchain for Business- How Does it Work?

Over the last couple of years, there has been a lot of speculation about blockchain technology, the metaverse, and how it will affect your business operations. Understanding the benefits of blockchain for business innovations is not as complicated as it may seem. This is simply a new opportunity to expand your business using new technology, introducing you to more clients. Once you get the basics of the technology down, you will see how it can improve your business operations.

What is this technology?

The metaverse for businesses and blockchain technology may require a little explanation first. We will start with the metaverse. This is a virtual world reflecting our own reality. You can still buy and sell real estate, go to a coffee shop, pay for things using currency, and hang out with friends inside this digital space. Basically, you can do everything you do in the real world inside the metaverse. The difference is instead of using paper money in your pocket, you’ll be using cryptocurrency or trading NFTs to complete a transaction.

This is where blockchain comes into play. This is nothing more than a decentralized digital ledger of transactions that are verifiable by anyone. There is no central control over who does what. The value of the cryptocurrency is based on the present number of distributed blockchain coins or tokens, meaning the value increases because it is capped. Kind of like what would happen if we were back on the gold standard.

How will this affect my business?

As far as adapting the blockchain for business operations, all you are doing is learning how to integrate this technology into your normal processes so you can open up new revenue streams.

metaverse and blockchain for business

You can already see many major international brands like McDonald’s, Disney, Apple, and even political leaders creating NFT assets and then selling them through blockchain cryptocurrencies. This will continue in the metaverse. Once someone’s virtual avatar wants to have a jacket with the logo of their favorite sports team on the back, they will pay for that NFT logo using cryptocurrency. As long as your business is set up to receive that kind of payment, you can transfer that cryptocurrency into whatever currency you rely on, like the U.S. dollar, Canadian dollar, Euro, etc.

Don’t forget the metaverse is a virtual world. That means it’s a space where your business employees and leadership can quickly meet. Team members worldwide can now have a new centralized location to discuss projects using a graphical representation of everything they would want in an easy-to-manage virtual space.

How to track these changes?

The best way to see how to leverage the metaverse for businesses is to watch online gaming. Brand new games are being built completely on blockchain technology. These games offer real rewards in crypto that can be converted to traditional currency, NFTs, or other digital assets. You could actually be walking in the game and see a visual product from another company as an advertisement. This is better than seeing it in the two-dimensional world of Amazon because you get a fully interactive product in the virtual space that increases user engagement with your brand.

Where to Get Started?

Blockchain for business will be a call to action in the future. We are in the early adoption phase of the metaverse, and it’s only going to become more critical for businesses to understand how to leverage this technology to earn more income in the future.

Working with a team of experts like ours at Griffon Webstudios is imperative to your next project. We understand the advertising and marketing campaign implications that can be leveraged within the metaverse for your brand, upcoming NFT, or anything else you want to launch.

Reach out to our team today, and let’s set up a consultation. You could be one digital asset away from rocketing your revenue potential to new heights.

What-are-the-latest-website-development-trends

What are the latest website development trends?

If you are an online business or have a business website along with your store, you need to keep up on all the latest trends in website development in your niche.

A web design company can guide you on the emerging trends and help you implement any feature you need for your business on the web.

The following are the most expected website development trends for 2019:

Voice search

2019 is seeing the start of the era of voice search. All smartphones and even things like TV remote controls, computers, laptops, and tablets are now equipped with some sort of voice-activated controls or a digital voice assistant like iPhone’s Siri or Android’s Google Assistant. Why are these technologies so popular?

For one thing, they are so easy to use. Talking is something even children and older people both understand. Therefore, it’s simple to learn to interact with voice-activated search options.

Plus, they are not expensive. They are already included in the cost of most devices, and even the up and coming voice activated speakers on other devices are only running around 50 bucks to buy to expand the items that use them.

Plus, voice search is popular in e-commerce and therefore useful to all types of businesses on the web. So, if you want to stay relevant in your niche, you must optimize your site with voice search functions.

WebAssembly

When developing an app for the web, performance often gets compromised. JavaScript limits cause calculations to be slow, and that causes performance issues. It’s the reason so many games and even powerful apps only work as native desktop computer programs.

Enter WebAssembly. This is a new format that strives for performance just like native desktops can deliver. By using it you can compile the code in a programing language and turn it into bytecode so it will run flawlessly in a browser.

WebAssembly code gets executed quicker than Javascript, so vital portions of an app that control its performance can be written in whatever program language works best. WebAssembly controls browser execution, so it saves costs involved with performance issues.

The only problem currently is that WebAssembly isn’t supported by some of the browsers out there, but that is expected to change shortly. Talk to your web design company and see if they can help you find ways to use this new exciting feature.

Machine Learning

Artificial intelligence, which includes machine learning, is active in many of our Internet activities every day even if we can’t see it.

Machine learning works with software to improve performance and it doesn’t need any direct input from the web developers. It does this by analyzing incoming information, detecting patterns, making decisions and improving its work.

By enabling natural language and image recognition, it will improve your users’ browsing experience. It lets the computer system interpret the information and then use it to make decisions grounded on that information. It’s already being used in niches like healthcare, education, finances, and more.

So, if you want your company to stay ahead in today’s AI world, hire the best web design agency to get the job done for your business.

Progressive web apps (PWA) and Accelerated mobile pages (AMP)

This is yet another website development trend peaking now. Google ranks web applications which load the fastest on a mobile device. So, you need to use a web design company to help you determine if it is best for your business website.

What does it do? For one thing, it makes webpages load faster. Webpages that use PWA mimic a native mobile experience for users. Plus it isn’t expensive.

Users can actually enjoy top experiences and not even realize they are using their browser to do it. Businesses can use it because it is commonly used in e-commerce apps.

An accelerated mobile page (AMP) only works with static content, but it loads quicker than normal HTML content. It gets rid of all the fancy elements and users are left with just vital data like text and images. So, it’s great for bloggers and those websites that only publish news.

So, talk to your web design company and ask if adopting either of these new trends will help grow your business and make it more successful.

Motion UI

Motion design is a big web design trend for 2019 and beyond. Its minimalistic design united with classy interactions look great and get your user’s attention. Website elements like page header transition, animated charts, animation for backgrounds, hovers, and things like modular scrolling.

These help website owners show their own styles and can be used to entertain your users, etc., and all that helps your site rank farther up in the search engine query results.

Virtual Reality and Augmented Reality

The joint market size of Virtual Reality and Augmented Reality is expected to be worth more than 200 billion dollars in the next couple of years. Augmented Reality enhances the look at the virtual world while Virtual Reality immerses the user into a digital world via special headsets.

500 million VR headsets are expected to be sold by 2025. (Piper Jaffrey)

Lots of businesses are investing loads of cash into these two technologies. They are expected to be big this year and get bigger as the years go by. Therefore, you must get a website development company near you to help you find a way to use these emerging trends.

Smart Chatbots

Nowadays it’s commonplace to “talk” to a chatbot as if it were a real person to get advice, information and more on many websites. They have gotten better and more sophisticated and now are great ways to handle interaction with clients.

Now that there is better AI and better Natural Language Processing methods, chatbots are more common and smarter than ever before.

A chatbox can help businesses scale their operations and personalize customer interactions, so in 2019 and beyond, your business needs chatbots integrated into their website designs.

SUPERCOMPUTER

Why Countries Are Competing To Build Supercomputers?

Controlling supremacy in the technology world largely involves computers. Countries have realized this fact hence the effort in investing in supercomputers. Supercomputers are defined by speed and efficiency. Companies with a vision to lead different industries are at the forefront to acquire modern equipment and invest in fast processors.

The rapid changes in technology leave no room for delay in investment. While we still want to explore other factors to identify winners in different industries based on business strategies, nothing beats the investment in supercomputers.

The modern supercomputer

The size and performance of a supercomputer are compared to the size of a parking field with a capacity of 50 cars. The computation capability is immense; it takes a day to solve complex calculations that would take thousands of years with an average computer. However, personal computers are also improving in performance in the same way as supercomputers.

There are various terms you have to learn to understand how supercomputers work and how they differ from personal computers. A ‘bit’ is a unit of data measurement, ‘bytes’ is a measure of digital information storage and ‘flop’ is a measure of computation speed. Floating-point otherwise known as flop allows computers to process long numbers and post results within a short time. This is a distinguishing characteristic of supercomputers

Who controls the best supercomputers?

As mentioned, every country is keen to invest as much as they can in the development or acquiring fast processors that distinguish supercomputers from average computers. Of course, there are super economic powers in the globe that you will expect to be on top of this list. The United States, UK, Japan, China, and selected EU states battle for the top position in controlling supercomputers.

It is difficult to point out a specific country based on their investment level; however, we can filter these major players in the tech industry by analyzing the top supercomputers.

Here are the top 10 supercomputers in 2018

1. AI Bridging Cloud | Japan | 130 petaflops
2. Sunway TaihuLight | China | 93 petaflops
3. Tianhe-2 | China | 34 petaflops
4. SuperMUC-NG | Germany | 27 petaflops
5. Piz Daint | Switzerland | 20 petaflops
6. Gyoukou | Japan | 19 petaflops
7. Titan | United States | 18 petaflops
8. Sequoia | United States | 17 petaflops
9. Trinity | United States | 14 petaflops
10. Cori | United States | 14 petaflops

While featuring in the top 10 list of 2018 is big for any country, it does not amount to controlling the industry. The availability of resources and share of developing tools is key. On this basis, China beats all the countries. It enjoys a big share of supercomputers’ resources thus controlling the industry.

Why do countries compete for supremacy?

China hosts 500 supercomputers, which is way ahead of America’s 144 supercomputers. While how a country uses supercomputers matters more than the number, China still enjoys the top position by controlling 35% of supercomputers’ resources in the world. The United States of America follows at 30%.

Why all the statistics? Why are countries competing in developing the best supercomputers?

The answer is in the use of supercomputers. As mentioned, the distinguishing characteristic is the speed of solving long numbers. This is important in analyzing data in weather forecasting, nuclear weapons, biology, and astrophysics. Scientists and engineers of any country will benefit from the fast speeds hence boost innovation and efficiency in various industries.

High computation speeds increase the profitability of the private sector and boost service delivery in public sectors. A country’s economy is guaranteed to rise with supercomputers. Geopolitical standings and military accuracy and efficiency are also dependent on supercomputers. Countries are competing for supremacy in developing supercomputers because it is the future.

Breaking the exaflop barrier

Of course, the United States is not bowing to China, especially after the 2017 statistics. Soon after the 2017 results, President Obama launched the National Strategic Computing Initiative, which is a partnership between the Department of Defense, Department of Justice, and the National Science Foundation.

The initiative comes along with huge funding to developers in the private sector to come up with the best processors in terms of speed and quality. The initiative targets to develop the first exaflop computer, known as Aurora, which is equivalent to 1,000 petaflops.

The computation speed is unimaginable; it is compared to 500 supercomputers and a trillion times faster than a personal computer. The exaflop computer is set to be released in 2021 to help with research and accuracy in the FBI, Homeland Security, and NASA.

The US government-funded channeled $600 million dollars to the development of the following exaflop computers.

  • ORNL System delivered in 2021 and accepted in 2022 (ORNL system)
  • LLNL System delivered in 2022 and accepted in 2023 (LLNL system)
  • ANL Potential System delivered in 2022 and accepted in 2023 (ANL system)
  • Definitely, China is also working on an exaflop computer, probably a more superior one.

 

Benefits of supercomputers

Scientists reap a lot from the continuous enhancement of supercomputers. Accuracy and high computation speeds are everything in research and decision-making in biology, security, agriculture, and other crucial fields in a country. The efficiency of artificial intelligence also depends on supercomputers.

AUGMENTED-REALITY-AR-IN-MARKETING

Augmented Reality in Marketing

At the moment, Augment Reality (AR) is still new and under-explored. This novelty makes it the latest solution for sharing information. It is set to beat the amount print, online, and TV advertisements combined. AR can capture people’s attention for at least 85 seconds, raise interaction by 20%, and raise the click-through rate to buy by a further 33%. Soon it will be the mainstream and competition will rise—as is the case with all other industries.

With time, there will be more companies focusing on AR-inspired experiences. A rise in people incorporating AR into marketing will yield an equal rise in competition. The quality of campaigns will improve in quality as companies seek to impress audiences. Creativity will determine the best performing products. You will, therefore, need to improve your ingenuity and innovativeness to retain relevance.

Here’s Why Apple Acquired a Small Augmented Reality Startup

Apple’s CEO Tim Cook predicts that AR will become part of our daily lives. It is, therefore, of vital importance for marketers to learn how it works. Let us explore companies that already utilize the technology. These leading companies focus on innovativeness and are keen on taking risks on future technology.

Sephora

Purchasing products online is continuously easy and convenient for most people. However, there are certain products such as makeup, which needs trying on first. Women make up the target group for beauty products and face a problem of having to try on desirable products.

 

Sephora’s Virtual Artist App with ModiFace is an AR tool responsible that helps you view makeup on a similar face. Not only does the app reveal how your face will appear when you apply that product but also suggests tools you need. It also shows the appropriate equipment for application and things you would need to accompany the product.

Virtual Artist also reveals the long-term effects of the consistent use of skincare. This is not possible with beauty professionals.

 

Timberland

Many people are not fond of utilizing dressing rooms when shopping. They prefer to try outfits in the comfort of their homes. Most stores allow returning dresses, shoes, hats, and other items if they do not fit. As a result, many shoppers choose to purchase items but retain the right to return them if they are not satisfied. No one likes to carry a pile of clothes into a public dressing room and wait in a line.

Timberland created a virtual fitting room to help people who want to avoid the hassle in stores. It is, therefore, designed for convenience and comfort. Using Kinect motion sensing technology, the AR lets shoppers view their image. You can see a model body with your size in various outfits.

 

Home Depot

Decorating homes is trendy and exciting but very cumbersome and involving. It is not easy to predict the outcome of a color, for example. Working on your house requires a predictive image to confirm if you will like the results. Products may seem impressive online but fail to give you the level of satisfaction you expected. You may end up with a bathroom that is too bright due to the wrong kind of paint.

Furniture can also go wrong. A piece of furniture may fail to impress you. For example, you may purchase a bulky coffee table at a high cost that does not fit in your living room like you wanted. Going through the hassle of acquiring and transporting an item that does not fit is demoralizing.

Project Color App is Home Depot’s AR tool. It uses patent technology to depict the outcome of colors in rooms. The technology is capable of incorporating a variety of conditions. For example, it takes into consideration, the lighting, objects, and shadows in the room of choice. You can see the real version of your room and share with friends to help you assess it.

 

StubHub

For Super Bowl lovers, StubHub provided an AR feature on their mobile app. The app allowed ticket buyers to view a virtual 3D model of the U.S bank stadium. They could visualize their experience at the stadium before purchasing it.

The different views helped them select seats. Hesitant buyers could not resist the offer. Sales increased tremendously.

 

Pepsi

Pepsi is responsible for designing one of the most exciting tools with AR technology. The tool was made in a London bus shelter. One side of the structure appears as though thrilling objects such as flying saucers, and a tiger is headed for the commuters.

This AR technique was used to amuse the public. It reveals the playful personality of the company. It entertains the Londoners with an exceptional experience. A video of the shelter’s exceptional design made 6 million views on YouTube. This became the most viewed advertising campaign ever.

 

AMC Theaters

AMC Theaters sought to enhance delivery of latest movie trailers in time. When movie lovers come across a movie poster in a theater, they can launch the AMC app and scan the poster. They will instantly receive information about it and a trailer too.

Technology accuracy and timing has given mankind a vital piece of technology of the future.

Artificial-Intelligence-AI-in-Marketing

Can Artificial Intelligence Help Marketing Your Business?

Artificial intelligence or cognitive technology is by far the next big thing. The applications are limitless from retail, banking, finance, marketing, manufacturing among others. But, the adoption of artificial intelligence is being met with fears of job replacement.

For the online business person, Artificial Intelligence will bring a new dimension to how you do business. It will take over the process of marketing, leaving you to focus on providing customer support, and driving your business forward.

Will AI replace humans

How Does It Work?

The technology is powered by big data available on the internet. It searches through, billions, of unprocessed data, to draw insights, which you as a marketer can use. Unlike, existing software tools, limited by the data they can access, Artificial Intelligence will have access to all digital channels, and provide comprehensive insights into your marketing strategy.

What are the Potential Applications of Artificial Intelligence?

Cognitive technology is here to automate tedious task marketers do: These may include:

Selection of the Marketing Channel

Through new algorithms, you can know which marketing channel is most appropriate for the business. It analyzes the website and the products, to determine where to run your marketing campaign.

The new artificial intelligence tools only require your site’s URL to function. By making this process automatic, it can save you costs of using channels that don’t generate traffic.

Image Recognition

Pictures are the first thing the customers see before engaging with the ad, by reading the copy. New algorithms can analyze separate objects in an image. For, instance, the AI can allow customers to search for a dress they have spotted on a model.

AI Shopping

The algorithm will comb through pictures on the web, and provide users with a list of online businesses selling the item. Also, the AI can recognize objects in a video. This feature could change the way users interact with your ads and website.

Content Creation

The AI can allow marketers to generate an advertisement automatically. It can come up with ad banners, select the image, and write the copy. This feature can reduce the time you spend creating the perfect ad, and hasten the implementation of the marketing strategy.

During content creation, the cognitive technology will write content that is not plagiarized, and readable; however, the quality of writing is not that good, but they are available services that generate articles in seconds.

Customer Support and Chat Bots

Part of your marketing strategy must involve creating better engagements with the customers. Once you drive thousands of people to your website, they have many questions which a chatbot can answer.

The chatbots have machine learning capabilities and grow smarter with each user interaction. However, there is the need for human supervision, to provide extensive replies.

Sales Forecasting

Before launching your marketing strategy, you must predict future sales. The AI can use historical data to know your business and potential customers for generating scenarios, analyzing risk and prediction of outcomes of the strategy.

Sales and AI

The cognitive technology is not aiming to replace markers but to automate tedious, time-consuming and complicated tasks. The technology is still at infancy but, in the future, it will be the real deal. For example, Google is perfecting their algorithm to create a personal assistant.