Start a project ↗

Insights

Field notes on websites, search, paid media and AI, from the team that builds and markets them.

The psychology of why people buy, and how to use it without becoming the villain
Digital marketing

The psychology of why people buy, and how to use it without becoming the villain

Ecommerce psychology explains why shoppers abandon cart. The cognitive biases that drive buying, and the legal line you should not cross.

August 30, 2026
Read the article

Latest

Browse the archive
The four marketing numbers worth checking every month
Digital marketing

The four marketing numbers worth checking every month

The marketing metrics to track monthly for a service firm: qualified inquiries, close rate, cost per client, and non-branded search clicks.

September 30, 2026
Your homepage is not where buyers decide. Your service pages are
Website development

Your homepage is not where buyers decide. Your service pages are

Service page design decides more sales than your homepage does. What buyers look for when they land on a service page, and how to rebuild.

September 18, 2026
AI search is taking your clicks. It is not necessarily taking your customers
Digital marketing

AI search is taking your clicks. It is not necessarily taking your customers

AI search traffic data points in different directions. What AI Overviews actually take from service firms, and how to check your own site.

September 10, 2026
The psychology of why people buy, and how to use it without becoming the villain
Digital marketing

The psychology of why people buy, and how to use it without becoming the villain

Ecommerce psychology explains why shoppers abandon cart. The cognitive biases that drive buying, and the legal line you should not cross.

August 30, 2026
Most enterprise AI never changes a decision
Artificial intelligence

Most enterprise AI never changes a decision

Decision intelligence platforms only pay off when the organizational work happens first. The failure modes, what separates working initiatives, and build vs buy.

August 22, 2026
ChatGPT ads: what they are and whether you should buy them yet
Digital marketing

ChatGPT ads: what they are and whether you should buy them yet

ChatGPT Ads replaced keywords with context hints and scaled fast. How the platform works, costs, and if your business should test it this quarter.

August 14, 2026

Guides worth keeping

Two long reads to bookmark before your next planning meeting.

The complete guide to Google Ads & Meta Ads: every term, model & metric explained
Digital marketing

The complete guide to Google Ads & Meta Ads: every term, model & metric explained

Read the guide
How to redesign your website without destroying your SEO
Digital marketing

How to redesign your website without destroying your SEO

Read the guide

Archive

All topicsWebsite developmentDigital marketingArtificial intelligenceMobile appsBlockchainTutorialsCase study
September 30, 2026
Digital marketing

The four marketing numbers worth checking every month

The marketing metrics to track monthly for a service firm: qualified inquiries, close rate, cost per client, and non-branded search clicks.

The four marketing numbers worth checking every month
September 18, 2026
Website development

Your homepage is not where buyers decide. Your service pages are

Service page design decides more sales than your homepage does. What buyers look for when they land on a service page, and how to rebuild.

Your homepage is not where buyers decide. Your service pages are
September 10, 2026
Digital marketing

AI search is taking your clicks. It is not necessarily taking your customers

AI search traffic data points in different directions. What AI Overviews actually take from service firms, and how to check your own site.

AI search is taking your clicks. It is not necessarily taking your customers
August 30, 2026
Digital marketing

The psychology of why people buy, and how to use it without becoming the villain

Ecommerce psychology explains why shoppers abandon cart. The cognitive biases that drive buying, and the legal line you should not cross.

The psychology of why people buy, and how to use it without becoming the villain
August 22, 2026
Artificial intelligence

Most enterprise AI never changes a decision

Decision intelligence platforms only pay off when the organizational work happens first. The failure modes, what separates working initiatives, and build vs buy.

Most enterprise AI never changes a decision
August 14, 2026
Digital marketing

ChatGPT ads: what they are and whether you should buy them yet

ChatGPT Ads replaced keywords with context hints and scaled fast. How the platform works, costs, and if your business should test it this quarter.

ChatGPT ads: what they are and whether you should buy them yet
July 24, 2026
Digital marketing

Your Google Business Profile now decides what your ads cost

Google Business Profile optimization now drives your Local Services Ads. Let's see what changed, and the order to fix things to save money.

Your Google Business Profile now decides what your ads cost
July 12, 2026
Website development

What a slow website actually costs you

A slow website costs real revenue before anyone sees your offer. What Core Web Vitals measure, what the evidence shows, and how to calculate your own number.

What a slow website actually costs you
June 17, 2026
Digital marketing

How to redesign your website without destroying your SEO

Most redesigns quietly tank traffic. The website redesign SEO essentials: URLs, content, and signals to preserve so your rankings survive.

How to redesign your website without destroying your SEO
June 2, 2026
Website development

Good web design doesn't keep people on your site. It gets them to act

Website visitor engagement isn't measured by time on site, a metric that misleads. See the design choices that turn visitors into customers, not minutes.

Good web design doesn't keep people on your site. It gets them to act
May 16, 2026
Website development

Why your website gets traffic but no leads

Plenty of visitors but few inquiries? The problem is rarely website traffic. Here's the 7-point conversion gap costing you leads the fix.

Why your website gets traffic but no leads
May 1, 2026
Digital marketing

Marketing attribution after cookies: how to actually know what's working

Third-party cookies didn't die on schedule — but your tracking degraded anyway. Learn how to rebuild attribution that you can trust.

Marketing attribution after cookies: how to actually know what's working
April 14, 2026
Digital marketing

The complete guide to Google Ads & Meta Ads: every term, model & metric explained

Between Google Ads, Meta Ads, bidding strategies, and a dashboard full of acronyms, it is easy to lose the plot. This guide changes that.

The complete guide to Google Ads & Meta Ads: every term, model & metric explained
March 25, 2026
Digital marketing

Where qualified website traffic is really coming from now

Qualified traffic is shifting beyond traditional search. Learn how Reddit, AI answers, forums are driving higher-intent visitors.

Where qualified website traffic is really coming from now
March 16, 2026
Digital marketing

Multi-location SEO: how to rank in every city without diluting your brand

Learn how multi-location SEO helps businesses rank in multiple cities with dedicated pages, local authority, and strategies that drive growth.

Multi-location SEO: how to rank in every city without diluting your brand
February 23, 2026
Digital marketing

High-quality backlinks still matter. Here’s what actually works today

Learn what defines high-quality backlinks and how relevance, authority, and contextual links can drive stronger SEO and long-term growth.

High-quality backlinks still matter. Here’s what actually works today
January 28, 2026
Website development

The decline of the homepage as a decision-making tool

For a long time, the homepage was seen as the most important part of a website. The original belief, once valid, is slowly fading.

The decline of the homepage as a decision-making tool
January 16, 2026
Digital marketing

The silent shift from campaigns to always-on marketing

The future of marketing campaigns won’t be louder. It will feel steadier. Brands that adapt will see more sustainable growth.

The silent shift from campaigns to always-on marketing
January 6, 2026
Digital marketing

Why customers trust AI answers more than brand websites

AI answers show up as summaries, comparisons, or explanations, not pitches. There’s no call to action, no banners, no obvious sales talk.

Why customers trust AI answers more than brand websites
December 23, 2025
Website development

How to know if it’s time to redesign your website

Redesigning a website isn’t just about new colors or trends. The real question is whether your site still fits how your customers interact.

How to know if it’s time to redesign your website
December 10, 2025
Website development

49 website development FAQs, answered

Clear answers to common website development questions, including cost, redesign decisions, ecommerce, SEO, and long-term performance.

49 website development FAQs, answered
November 29, 2025
Digital marketing

Why your analytics are wrong and what to track instead

Most brands measure the wrong metrics. Learn which analytics actually drive growth and how to track data that leads to smarter decisions.

Why your analytics are wrong and what to track instead
November 17, 2025
Website development

The rise of micro-interactions in web design

Discover how micro-interactions improve UX, build trust and why modern brands must integrate them into their web design strategy.

The rise of micro-interactions in web design
November 9, 2025
Digital marketing

Why every business needs a first-party data strategy

A breakdown of why first-party data is now essential for targeting, personalization and how businesses can prepare before the 2026 shift

Why every business needs a first-party data strategy
October 27, 2025
Digital marketing

How voice, visual, and AI searches are redefining discovery

Explore how voice, visual, and AI-powered search are transforming digital discovery and what your brand can do to stay visible.

How voice, visual, and AI searches are redefining discovery
October 17, 2025
Website development

How we’re building a scalable travel web app

Redefining digital travel with a custom-built web app portal that enhances user experience and engagement from booking to itinerary.

How we’re building a scalable travel web app
October 8, 2025
Digital marketing

Ethical marketing in a tech-first world

Explore how ethical marketing balances automation and trust- why empathy, transparency, and integrity are the future of digital engagement.

Ethical marketing in a tech-first world
September 27, 2025
Digital marketing

How FAQs and knowledge hubs feed AI models

The modern AI search environment requires FAQs and knowledge hubs to function as its primary operational fuel.

How FAQs and knowledge hubs feed AI models
September 16, 2025
Website development

How personalization is shaping modern website experiences

Website personalization means adapting the content, layout, and interactions of a site based on who the user is and what they’re likely looking for.

How personalization is shaping modern website experiences
September 4, 2025
Digital marketing

Get your website picked up by AI search engines

Search is evolving, but visibility is still the name of the game. Here's how to make sure your business shows up on AI Search Engines.

Get your website picked up by AI search engines
August 28, 2025
Blockchain

Blockchain for business without the headache

Discover how Blockchain as a Service (BaaS) is making blockchain adoption easier for businesses by removing technical roadblocks.

Blockchain for business without the headache
August 18, 2025
Digital marketing

Does your business E-E-A-T?

In the world of search rankings, E-E-A-T is how Google evaluates whether your content deserves to show up in search results.

Does your business E-E-A-T?
August 9, 2025
Digital marketing

Immersive product demos in e-commerce

Explore how immersive product demos can boost conversions, and build shopper confidence when used strategically in e-commerce.

Immersive product demos in e-commerce
July 30, 2025
Digital marketing

How our client scaled revenue with smart Google and Meta Ads: a case study

Discover key tactics and data insights that show how smart ad targeting on Google and Meta can transform your digital marketing efforts.

How our client scaled revenue with smart Google and Meta Ads: a case study
July 21, 2025
Website development

The secret sauce behind Netflix, Spotify, and Amazon. Hyper-personalization

Ever paused and wondered “how does Netflix, Spotify, Amazon always seem to know what I want?" That’s not luck. That’s hyper-personalization

The secret sauce behind Netflix, Spotify, and Amazon. Hyper-personalization
July 12, 2025
Digital marketing

Website, ads & SEO strategy that work for real estate

You need a smart, sleek website, ad campaigns, and SEO that puts you front. Here’s how to craft a strategy that real estate pros are using.

Website, ads & SEO strategy that work for real estate
July 1, 2025
Digital marketing

Layering Performance Max with traditional Google ad campaigns

Build a multi-campaign architecture where Performance Max explores, and traditional Google Ad campaigns execute.

Layering Performance Max with traditional Google ad campaigns
June 28, 2025
Blockchain

How blockchain is revolutionizing real estate transactions

The blockchain infrastructure developed by Griffon Webstudios enables real estate to become smarter and faster while eliminating borders.

How blockchain is revolutionizing real estate transactions
June 16, 2025
Website development

How to create a high-converting website design for your niche

Discover expert website design ideas tailored for you. See how Griffon Webstudios builds high-performing websites across industries.

How to create a high-converting website design for your niche
June 4, 2025
Case study

Griffon Webstudios named among top software development companies in New York for 2025 by techreviewer.co

Griffon Webstudios Named Among Top Software Development Companies in New York for 2025 by Techreviewer.co. Check this out.

Griffon Webstudios named among top software development companies in New York for 2025 by techreviewer.co
June 2, 2025
Digital marketing

The ultimate Meta Ads strategy guide

Ultimate Meta Ads strategy with a full-funnel approach, AI-powered targeting, creative testing, and smart scaling tactics to drive results.

The ultimate Meta Ads strategy guide
May 20, 2025
Artificial intelligence

Future-proofing your store for the AI shopping era

Discover how AI is changing online shopping. Learn how to future-proof your eCommerce store for the new era of AI-driven product discovery.

Future-proofing your store for the AI shopping era
May 5, 2025
Digital marketing

A complete strategy guide to rank on Google AI Overview

Google’s AI Overview transforms how search results interact with users. Here's the guide to achieving AI Overview success for your website.

A complete strategy guide to rank on Google AI Overview
April 28, 2025
Blockchain

Exploring smart contract platforms powering Web3

Smart contracts have become essential for creating trustless automated systems as blockchain technology disrupts established industries.

Exploring smart contract platforms powering Web3
April 21, 2025
Digital marketing

Mastering Google Ads strategy- intent-based targeting

Google Ads without call ads results in lost money and unconverted leads if used improperly. The guide provides a conversion-focused strategy.

Mastering Google Ads strategy- intent-based targeting
April 12, 2025
Artificial intelligence

The AI revolution in academia

Explore how AI is transforming education and university research. From learning, discover the opportunities reshaping academic life.

The AI revolution in academia
April 4, 2025
Website development

Turning stunning web design into flawless code

Improve your web design workflow with better handoffs. We share expert tips to ensure smooth design-to-development transitions.

Turning stunning web design into flawless code
March 26, 2025
Digital marketing

Building strong backlinks- strategies, tools, and opportunities

Learn how to build high-quality backlinks with proven strategies, competitor analysis, and powerful tools.

Building strong backlinks- strategies, tools, and opportunities
March 13, 2025
Digital marketing

Google reviews missing? What’s happening & how to fix it?

Is your Google Reviews missing? Many businesses have recently noticed Google Reviews missing from their GMB profile.

Google reviews missing? What’s happening & how to fix it?
March 4, 2025
Mobile apps

Smart strategies to cut costs on mobile app development

More businesses are investing in mobile app development than ever before. More than 50% of internet users are on mobile devices.

Smart strategies to cut costs on mobile app development
February 11, 2025
Digital marketing

Enhance your e-commerce strategy with product schema

Your e-commerce strategy is a living, breathing puzzle. It must be tailored to your unique needs and the desires of your audience.

Enhance your e-commerce strategy with product schema
February 1, 2025
Website development

How to drive engagement & conversions in marketing with a call to action

The idea of a call to action is simple. It is a button, phrase, or action you encourage your audience to take.

How to drive engagement & conversions in marketing with a call to action
January 23, 2025
Digital marketing

The growing use of AI tools and automation in marketing

AI in marketing relies on data input. Knowing what to do with that data is crucial to predicting what could happen next.

The growing use of AI tools and automation in marketing
January 15, 2025
Digital marketing

Where marketers are allocating budgets in 2025

2025 will be an exciting year full of new innovations and tools for any marketing budget. Make the most of your allocated funds

Where marketers are allocating budgets in 2025
December 17, 2024
Tutorials

What is Meta Pixel code, and how does it work for your website?

Meta Pixel is a tiny bit of code you insert into your website (either through a .doc file or a plugin) to track different activities

What is Meta Pixel code, and how does it work for your website?
December 6, 2024
Tutorials

How to share GoDaddy account access with team members

GoDaddy has over 20 million customers from around the globe, actively registering new domains and building websites.

How to share GoDaddy account access with team members
December 6, 2024
Tutorials

How to add a user to Google Search Console: a step-by-step guide

Free Google Search Console helps you understand how to improve your site by checking it through the lens of Google Search results metrics.

How to add a user to Google Search Console: a step-by-step guide
December 2, 2024
Tutorials

How to add a new user to your Google Analytics account

Google Analytics is essential for better understanding your user behaviors and how to streamline your website for higher performance metrics.

How to add a new user to your Google Analytics account
September 17, 2024
Artificial intelligence

The role of AI and computer vision in sports

As computer vision AI continues to advance, it will bring more sophisticated analysis, smarter training routines and deeper fan engagement.

The role of AI and computer vision in sports
August 1, 2024
Artificial intelligence

Will SearchGPT outperform Google someday?

Will OpenAI's SearchGPT, with its AI-powered, context-aware searches, dethrone Google's keyword-based empire?

Will SearchGPT outperform Google someday?
June 2, 2024
Tutorials

Getting started with WordPress: a beginner's guide to the backend

The backend of WordPress refers to the “structural elements” you use to build a webpage, post a blog article, or include fun features through plugins. These are crucial to…

Getting started with WordPress: a beginner's guide to the backend
May 29, 2024
Digital marketing

Geo-fencing and geo-targeting, in PPC. Connect with audiences precisely

Incorporate targeted tools alongside (pay, per click) PPC services to expand the reach and accuracy of your ads.

Geo-fencing and geo-targeting, in PPC. Connect with audiences precisely
May 16, 2024
Digital marketing

Beyond clicks and conversions: measuring brand engagement in digital marketing

The purpose of brand building is to boost your online presence and also to develop high-end customer relationships that bleed loyalty.

Beyond clicks and conversions: measuring brand engagement in digital marketing
April 23, 2024
Digital marketing

Transforming digital marketing efforts from SEO to SXO: improving user experience

How do you blend your SEO strategy with SXO for your digital marketing efforts? Let’s review your current online presence.

Transforming digital marketing efforts from SEO to SXO: improving user experience
February 25, 2024
Digital marketing

Griffon Webstudios explores the 2024 New York Design Build Expo

We highly encourage anyone in the design and architectural space to attend 2025’s upcoming New York Build Expo

Griffon Webstudios explores the 2024 New York Design Build Expo
February 22, 2024
Digital marketing

The unique challenges and opportunities of SEO in the bustling New York market

The challenge of SEO in New York is that it is ever-changing and dynamic. Our strategies are customized to the goals of our clients.

The unique challenges and opportunities of SEO in the bustling New York market
February 2, 2024
Website development

How effective web design contributes to successful brand building

If you want a fully supported website aligned with your current brand building identity and online presence, reach out to us.

How effective web design contributes to successful brand building
January 8, 2024
Digital marketing

Navigating local SEO in NYC: tactics to boost your business’s online visibility

Quality local SEO NYC strategies are going to come down to consistency and adaptability. Give us a call for insights into the local SEO world.

Navigating local SEO in NYC: tactics to boost your business’s online visibility
December 27, 2023
Artificial intelligence

The rise of chatbots in online marketing

Chatbot marketing uses computer programs to automate conversations with prospects and consumers on your website or app to generate sales.

The rise of chatbots in online marketing
October 31, 2023
Digital marketing

Unlocking the power of SEO for law firms

By partnering with SEO experts in law firms like us, you're not just optimizing a website but building a digital legacy.

Unlocking the power of SEO for law firms
October 11, 2023
Digital marketing

Crafting a successful digital brand in the New York market

Building a digital presence in NYC's fiercely competitive market is no small feat. However, success is within reach with the right strategies

Crafting a successful digital brand in the New York market
September 15, 2023
Website development

The power and impact of generative AI in website development

AI has the power to uncover new worlds of integrating strategic website development that will define future digital experiences.

The power and impact of generative AI in website development
August 20, 2023
Artificial intelligence

Customer segmentation using ML algorithms

Revolutionize your marketing efforts through automation tools like ML Algorithms. A simple tweak to your systems can lead to massive profits.

Customer segmentation using ML algorithms
August 14, 2023
Digital marketing

Leveraging sentiment analysis for effective marketing campaigns

Understanding your customers’ sentiment allows you to provide more relevant messaging, and offer superior customer service.

Leveraging sentiment analysis for effective marketing campaigns
August 2, 2023
Digital marketing

How minimalism in marketing win over audiences: the art of unbranding

Minimalism in marketing shines in design, sparking a 'Wow!' and resonating emotionally in ways you never expected.

How minimalism in marketing win over audiences: the art of unbranding
July 18, 2023
Artificial intelligence

How is AI overcoming language obstacles in marketing

Discover how AI is breaking language barriers in marketing, aiding global reach, enhancing customer experience, and personalizing content.

How is AI overcoming language obstacles in marketing
June 27, 2023
Artificial intelligence

Top 10 AI tools for interior design firms

AI is not just a trendy tool in the interior design industry; it's a groundbreaking paradigm shift, revolutionizing the design process.

Top 10 AI tools for interior design firms
June 8, 2023
Website development

The integration of AI and machine learning in web development

The fusion of AI and Machine Learning has ignited a transformation in web development, empowering the creative vision of developers.

The integration of AI and machine learning in web development
April 5, 2023
Website development

Unleash your website's potential: a straightforward guide for business owners

Core Web Vitals acts as a report card for your website. They measure three crucial aspects: speed, search quality, and user experience.

Unleash your website's potential: a straightforward guide for business owners
March 30, 2023
Artificial intelligence

Insightful digital transformation trends of 2023

Digital transformation isn't just a blip on the radar – it's the siren call of success and revenue in the modern world.

Insightful digital transformation trends of 2023
March 5, 2023
Artificial intelligence

How is Metaverse reshaping the e-commerce vertical?

The metaverse is an ever-evolving technology, and it’s up to marketers to keep up with the latest trends and use it in effective ways.

How is Metaverse reshaping the e-commerce vertical?
March 2, 2023
Website development

How to design a website that converts visitors into customers

A high-converting website has several key components- Clear value proposition, Strong call to action (CTA) and Mobile friendliness.

How to design a website that converts visitors into customers
February 25, 2023
Digital marketing

Reels ads: new era of social media advertising

Social media advertising is an important tool for businesses to engage with their customers. Reels help you reach a global audience.

Reels ads: new era of social media advertising
February 12, 2023
Digital marketing

The evolution of internet search and its future

This is the evolution of internet search. We are now moving into the augmented era, where integrative tools will become an everyday activity.

The evolution of internet search and its future
February 1, 2023
Website development

Top 5 e-commerce platforms for SEO

Top e-commerce systems make launching a profitable online business simple and inexpensive. Here are the 5 finest e-commerce platforms for SEO.

Top 5 e-commerce platforms for SEO
January 26, 2023
Digital marketing

Everything you need to know about Google Shopping

Google Shopping provides an incredible range of benefits to businesses, including increased visibility, traffic, and revenue.

Everything you need to know about Google Shopping
January 21, 2023
Artificial intelligence

Automation tools to make your business more efficient

AI and marketing automation tools can be incredibly useful for businesses looking to increase efficiency, save time and maximize your ROI.

Automation tools to make your business more efficient
January 8, 2023
Digital marketing

How to find the right digital marketing agency for your business

When selecting digital marketing agency, it is essential to evaluate their performance metrics, past success, case studies & reviews.

How to find the right digital marketing agency for your business
December 27, 2022
Website development

The best website builders to consider in 2023

With the ever-changing landscape of modern website development, having a website is now more important than ever.

The best website builders to consider in 2023
December 20, 2022
Website development

Role of content in the website design process

Content is essential for any successful website design campaign. Good content helps drive user engagement and adds trust to your brand.

Role of content in the website design process
December 1, 2022
Digital marketing

How to diversify the marketing tactics for your e-commerce business?

The e-commerce industry is a highly competitive one. You need to stand out from the crowd by promoting your brand and engaging with customers.

How to diversify the marketing tactics for your e-commerce business?
November 26, 2022
Website development

Using next-gen image formatting to optimize your website speed

Next-generation image formats are the new standard. Explore how you can use next-generation image formats to optimize your website speed.

Using next-gen image formatting to optimize your website speed
November 15, 2022
Digital marketing

Why content marketing is a reliable strategy for your business

Content marketing is a reliable strategy for any business. It has the potential to increase your brand visibility and reputation online

Why content marketing is a reliable strategy for your business
November 2, 2022
Website development

Why is WordPress so popular?

WordPress uses clean code and follows best SEO practices, making it an excellent choice as a development platform for your business.

Why is WordPress so popular?
October 30, 2022
Digital marketing

Essential ecommerce website optimization tips to boost holiday sales

When it comes to e-commerce, the holiday season is a big deal. here are tips that you need to have in place to boost holiday sales.

Essential ecommerce website optimization tips to boost holiday sales
October 23, 2022
Digital marketing

Google rolled out a spam update: is your website affected?

Google constantly updates their algorithm to provide the best search results for their users and refine how they rank websites.

Google rolled out a spam update: is your website affected?
October 4, 2022
Digital marketing

How to maximize your marketing strategy for the holidays

If you want to increase your revenue and sales during the holiday season, you need to have a well-planned marketing strategy for the holidays.

How to maximize your marketing strategy for the holidays
September 27, 2022
Digital marketing

Our pick of creative ad campaigns

Advertising is a powerful medium. There are many great creative ad campaigns over the years and here are some of our favorites!

Our pick of creative ad campaigns
September 15, 2022
Digital marketing

How to bring that creative spark into your branding

How many times have you revised your last branding campaign? Let's bring back the X-factor counting in your favor again.

How to bring that creative spark into your branding
September 1, 2022
Digital marketing

How to keep your email marketing strategy effective

Email marketing is a great way to reach consumers. Here are a few essential tips to ensure your email marketing strategy is on point.

How to keep your email marketing strategy effective
August 27, 2022
Digital marketing

Google has announced "helpful content update". What's new?

If your website is starting to downgrade in rankings, it could be because you are caught up in the "new helpful content update".

Google has announced "helpful content update". What's new?
August 8, 2022
Website development

Are you looking for a web development company in NYC?

A good web development company in NYC will understand the importance of keeping its clients up-to-date with the latest trends.

Are you looking for a web development company in NYC?
July 26, 2022
Blockchain

A complete guide to blockchain development

The blockchain is a decentralized database. Companies are already using blockchain development as a tool to build new products and services.

A complete guide to blockchain development
July 13, 2022
Artificial intelligence

How is artificial intelligence transforming digital marketing

AI can be used to improve the customer experience and target the right people at the right time, increasing conversions and reducing costs.

How is artificial intelligence transforming digital marketing
June 25, 2022
Digital marketing

What should be your long-term social media optimization plan?

The primary goal of your social media optimization plan should be to grow your business through improved customer relations.

What should be your long-term social media optimization plan?
June 20, 2022
Digital marketing

10 digital marketing trends for small business

If you're looking for a competitive edge in your digital marketing strategy, check out these marketing trends for SMEs.

10 digital marketing trends for small business
June 1, 2022
Website development

Branding through custom web design services

Do you need a custom web design unique to your business? We use the latest tech stacks to ensure a reliable and high-quality outcome.

Branding through custom web design services
May 26, 2022
Mobile apps

Mobile app growth strategy for your business

The three features of a mobile app that will have the most impact on your business are speed, performance, and design.

Mobile app growth strategy for your business
May 10, 2022
Digital marketing

Digital marketing agency in New York- what to expect?

Start working with a digital marketing agency in New York that understands how to build websites and leverage ad campaigns for your business.

Digital marketing agency in New York- what to expect?
May 4, 2022
Digital marketing

How to make search engines fall in love with your website

Here are some tips to help boost your website architecture and improve search ranking with platforms like Google, Bing, and Yahoo.

How to make search engines fall in love with your website
April 18, 2022
Blockchain

Metaverse and blockchain for business- how does it work?

Metaverse and blockchain for business innovations are simple. It is an opportunity to expand your business using new technology, introducing you to more clients.

Metaverse and blockchain for business- how does it work?
March 30, 2022
Website development

Proven ways to improve your website performance

To Improve Your Website Performance- Optimize Your Images, Fix Broken Links, Mobile First Design, Engage a CDN, Revisit Hosting Options.

Proven ways to improve your website performance
March 27, 2022
Digital marketing

Creative promotion strategies for your e-commerce business

Every single minute, another e-commerce site is launched. Here are some of our creative promotional strategies for your e-commerce business.

Creative promotion strategies for your e-commerce business
March 2, 2022
Website development

How to build a website that converts?

Working with a reliable web design agency ensures you have an engaging and attractive website that converts website visitors to customers.

How to build a website that converts?
February 26, 2022
Digital marketing

Best e-commerce platforms to consider for your online store

Griffon Webstudios has successfully launched e-commerce solutions for a variety of industries across a wide range of technological platforms.

Best e-commerce platforms to consider for your online store
February 14, 2022
Digital marketing

Google ad campaign tips from Google Partners

Griffon Webstudios are a Google Partner certified agency that has managed hundreds of ad campaigns, driving more than $4 million in revenue.

Google ad campaign tips from Google Partners
February 3, 2022
Blockchain

NFT explained - how is it beneficial for businesses?

If you want to stay current with modern business trends, you need to understand the ins and outs of NFTs for businesses.

NFT explained - how is it beneficial for businesses?
January 17, 2022
Digital marketing

5 ways how multi location businesses can improve their profits online

Here are 5 ways to improve the profits of your multi-location businesses. To improve your ROI, It is very important to consider working closely with the marketing experts.

5 ways how multi location businesses can improve their profits online
January 3, 2022
Digital marketing

Google Ads vs. social media ads - what’s best for my business?

Social media Ads & Google Ads are both leading PPC advertising platforms. Do you want to know which one works best for your business?

Google Ads vs. social media ads - what’s best for my business?
December 16, 2021
Digital marketing

E-commerce marketing ideas to make a difference in the coming year

Here's the e-commerce marketing tips that you should take advantage of to keep your business afloat and doing well in the coming year.

E-commerce marketing ideas to make a difference in the coming year
November 23, 2021
Digital marketing

Proven local SEO tips to dominate Google search

Local SEO tips that are proven to give you a boost- Leverage Google My Business, Business Listings, Optimize Local Content, Mobile Responsive

Proven local SEO tips to dominate Google search
November 10, 2021
Digital marketing

Foolproof marketing strategy for your business

If you want to grow your business in the modern online marketplace, you need a foolproof marketing strategy that go beyond SEO.

Foolproof marketing strategy for your business
October 26, 2021
Digital marketing

Ultimate holiday marketing campaigns for your e-commerce business

Do you have a holiday marketing campaign for your e-commerce business? Let's make this holiday season the best your business has ever seen.

Ultimate holiday marketing campaigns for your e-commerce business
October 15, 2021
Mobile apps

What does it take to develop a native mobile app?

Native mobile app development is highly sought after because it is faster, more secure, and reliable than cross-platform or hybrid apps.

What does it take to develop a native mobile app?
October 13, 2021
Website development

Web design trends to watch out for in 2022

Web Design Trends to watch out for in 2022- Speed, Personalization, Clean Design, Storytelling and more. Learn how to adapt!

Web design trends to watch out for in 2022
August 26, 2021
Digital marketing

6 reasons why SEO is important for Shopify stores

Do you know why organic search results matter? Here are 6 reasons why SEO is important for your Shopify/E-commerce Store.

6 reasons why SEO is important for Shopify stores
August 26, 2021
Website development

5 branding elements of a website design

A website design is often the first impression of your company. Here are 5 branding elements that make up effective web designs.

5 branding elements of a website design
August 4, 2021
Digital marketing

The ultimate guide to Google Shopping ads

We have broken down Google Shopping ads so that you find it easier to go forth and create ads on the platform.

The ultimate guide to Google Shopping ads
October 18, 2020
Digital marketing

Mastering the art of local SEO - how to rank in multiple locations?

With almost all businesses trying to rank up, it can get very challenging to optimize your website for the search engines. The competition is high which is why you need to hire a professional SEO company to take care of your online marketing needs.

Mastering the art of local SEO - how to rank in multiple locations?
September 26, 2020
Website development

Web design or website content- what’s more important?

Both website design and website content bring a lot of important points to the table. Let’s take a look at the benefits you can enjoy by focusing on each one of them.

Web design or website content- what’s more important?
April 19, 2020
Digital marketing

Why companies turn to digital marketing to survive the crisis

A lot of businesses are bracing for impact by making budget cuts and altering their current marketing strategies. Businesses that are smart enough to still advertise during this period are relying heavily on digital marketing to promote their products and services.

Why companies turn to digital marketing to survive the crisis
April 18, 2020
Digital marketing

Ways to do smart and responsible marketing during Covid-19

As a business owner, you are probably looking for ways to survive this period of great uncertainty and abrupt change in the normal state of affairs. We completely understand this and have put together smart and responsible ways to promote your products and services, especially during this crisis.

Ways to do smart and responsible marketing during Covid-19
January 7, 2020
Digital marketing

10 reasons your marketing plan should go beyond social media

While some may be ready to push their chips all in on Social Media marketing, we implore you to consider these ten vital reasons to extend your marketing beyond the confines of a selfie made platform.

10 reasons your marketing plan should go beyond social media
January 7, 2020
Digital marketing

Emerging eCommerce trends that will dominate in 2020

As 2019 comes to a close, ushering in a new decade, we found it fitting to set our sights on the future of eCommerce and the trends in 2020 that will catapult those to the top of their markets.

Emerging eCommerce trends that will dominate in 2020
January 1, 2020
Digital marketing

Most successful online marketing campaigns of 2019

Utilizing a reputable digital marketing agency has proven invaluable in capturing potential growth at an unprecedented rate. Let's look at the most successful online marketing campaigns in 2019.

Most successful online marketing campaigns of 2019
November 5, 2019
Mobile apps

The role of mobile apps for your business

Mobile apps invaded our way of life. Increase your presence and outreach with enticing and exciting content for your customers.

The role of mobile apps for your business
October 28, 2019
Digital marketing

What should your marketing budget be in 2020?

Marketing Budget In 2020- Marketing budgets are different for various industries. Universally 8% of your gross revenue is the agreed-upon recommendation as far as a percentage. The primary focus is making that investment work for you. Maximize the return by investing in effective and impactful marketing.

What should your marketing budget be in 2020?
October 26, 2019
Digital marketing

How to increase your holiday sales?

Holidays are the biggest chance for online stores to boost their revenue. Are your holiday marketing tactics already in place? Here are ways to increase your holiday sales.

How to increase your holiday sales?
October 13, 2019
Website development

Effective ways to increase your website conversion rate

Growth potential represents the opportunity of converting an audience into active customers. A high conversion rate is what truly separates the successful eCommerce site from competitors.

Effective ways to increase your website conversion rate
October 13, 2019
Website development

Tips to choose the best web design company

As a web design company in New York, we see our fair share of website monstrosities. We understand the desire to shape your online presence on your own. We pride in our ability to create personalized websites for our clients.

Tips to choose the best web design company
October 13, 2019
Digital marketing

How content marketing builds your business?

Content Marketing is the solution. A stagnant user base can seal the fate of even the most revolutionary ideas. The adage “if a tree falls alone in the woods, does it make a sound?” seems aptly applicable.

How content marketing builds your business?
June 26, 2019
Website development

What are the latest website development trends?

A web design company can guide you on the emerging trends and help you implement any feature you need for your business on the web. Check out the most expected website development trends in 2019.

What are the latest website development trends?
June 3, 2019
Digital marketing

How to engage your potential clients in B2B marketing?

The B2B marketing world is constantly changing and B2B SEO tools that worked for you in the past are now outdated. Here are some ongoing B2B SEO strategies and other emerging trends to help you buck the trend.

How to engage your potential clients in B2B marketing?
June 3, 2019
Digital marketing

Local SEO strategy- how to dominate your local search?

Google frequently change their ranking algorithms to bring out the best result for every query. This means that you need to have the right local SEO strategies and website ranking methods in place. Here are ways to dominate your local search...

Local SEO strategy- how to dominate your local search?
May 6, 2019
Digital marketing

What is a good conversion rate and how can it be achieved?

Top 25 percent of online businesses get a conversion rate of more than 5 percent. A high conversion rate signifies a better return on investment (ROI) for your business.

What is a good conversion rate and how can it be achieved?
May 6, 2019
Digital marketing

How is brand building done through digital marketing?

Branding Is A Vital Process In The World Of Digital Marketing. Here Are Some Common Ways To Begin Building Your Brand Via Digital Marketing.

How is brand building done through digital marketing?
May 2, 2019
Digital marketing

How can in-store sales be increased using online marketing?

Are you focusing a lot of your retail marketing strategies on online marketing? While many businesses are concentrating on increasing their retail sales online, it’s also important to use your online marketing tactics to increase your sales in-store as well.

How can in-store sales be increased using online marketing?
April 30, 2019
Digital marketing

5 winning marketing strategies for 2019

If you own a business, then you know that the competition just keeps getting stronger, so you have to be ahead of the game when it comes to winning marketing strategies. Here are 5 of the best upcoming trends for 2019.

5 winning marketing strategies for 2019
March 22, 2019
Digital marketing

7 cost-effective ways to market your business online

When you run a business, every dollar counts! It’s not easy being a business owner, given the amount of responsibility needed to make it successful. Here are some cost-effective ways to market your business online.

7 cost-effective ways to market your business online
March 21, 2019
Digital marketing

How to evaluate the effectiveness of your online marketing campaigns?

Online Marketing Has Become A Great Way To Boost Your Brand Awareness And Sales. Here Are Some Helpful Ways On How To Evaluate The Effectiveness Of Your Online Marketing Campaigns.

How to evaluate the effectiveness of your online marketing campaigns?
March 19, 2019
Website development

How to get more organic traffic to your e-commerce website?

There are many ways you can increase traffic, Here are the 3 most crucial factors to get more organic traffic to your e-commerce website.

How to get more organic traffic to your e-commerce website?
December 5, 2018
Digital marketing

The top internet marketing strategies for your business

We will look at a few of the top Internet Marketing Strategies that you should currently be implementing in your business and we will also take a look at what's trending for 2019 giving you a head start in shaping your next year.

The top internet marketing strategies for your business
December 4, 2018
Digital marketing

What tools can I use to evaluate brand awareness?

Most business owners who are goal-oriented know how to track their sales and conversion rates, but how can you track and evaluate your marketing strategies on brand awareness?

What tools can I use to evaluate brand awareness?
November 26, 2018
Digital marketing

10 inexpensive ways to get your business noticed online

The way we advertise and the way consumers look at our products or services is forever changing. Here are 10 inexpensive ways to get your business noticed online.

10 inexpensive ways to get your business noticed online
September 28, 2018
Website development

How to reduce shopping cart abandonment with a seamless checkout

Facing the abandonment of shopping carts by customers is something that creates a lot of insecurity in online stores. Follow these steps to reduce shopping cart abandonment on your e-commerce website.

How to reduce shopping cart abandonment with a seamless checkout
September 6, 2018
Artificial intelligence

Why countries are competing to build supercomputers?

The rapid changes in technology leave no room for delay in investment. While we still want to explore other factors to identify winners in different industries based on business strategies, nothing beats the investment in supercomputers.

Why countries are competing to build supercomputers?
September 3, 2018
Artificial intelligence

Augmented reality in marketing

Augmented reality is quickly becoming one of the hottest trends in the marketing. AR can capture people’s attention for at least 85 seconds, raise interaction by 20%, and raise the click-through rate to buy by a further 33%.

Augmented reality in marketing
September 2, 2018
Digital marketing

Billion-dollar business models

There's a .00006% Chance of Building a Billion Dollar Company. Find out the business model of these startups that built their way to becoming a Billion-Dollar Business.

Billion-dollar business models
August 12, 2018
Digital marketing

YouTube marketing tips, trends, & strategies

To achieve success online, a serious business cannot ignore the significance of YouTube as a marketing tool. Today there are over 1.3 million users and millions of visitors every day. Experts expect that by the end of 2018, video marketing will be the main marketing tool online.

YouTube marketing tips, trends, & strategies
August 12, 2018
Digital marketing

Short term vs. long term digital marketing strategies

Learn about the short and long-term digital marketing strategies that any business owner can implement to help their business grow.

Short term vs. long term digital marketing strategies
August 10, 2018
Digital marketing

How to identify your target audience and increase your sales online

Identifying your target audience is crucial. Find out what they want, how and when they want it and then customize your products and services based on these factors. Of what good is huge traffic to your website without sales?

How to identify your target audience and increase your sales online
June 16, 2018
Website development

10 reasons why your website is not ranked on the search results

If you don’t experience any positive results in getting the website ranked, you need to take a look at the reasons behind it. Here is a list of 10 prominent reasons that indicate why your website is not getting ranked on the search results.

10 reasons why your website is not ranked on the search results
June 4, 2018
Digital marketing

Best way to gain brand awareness in 2018

Check out the Best Way to Gain Brand Awareness in 2018. A Strategy that could help your business get more attention and build the brand.

Best way to gain brand awareness in 2018
June 2, 2018
Digital marketing

Online shopping stats and trends

Online Shopping continues to evolve at a rapid pace and 2018 is set to be the biggest ecommerce year ever. Here's some mind blowing stats and trends that will help you strategize your online busiess.

Online shopping stats and trends
May 28, 2018
Website development

Importance of user experience in your business

User experience influence people’s first impression of a brand. 94% of it is design related. Don’t get me wrong, quality content matters. A lot.

Importance of user experience in your business
April 16, 2018
Digital marketing

Snapchat for business: should companies start using Snapchat?

Snapchat is a great tool for Businesses. Despite its 187 million daily active users, Snapchat remains another massively underestimated platform.

Snapchat for business: should companies start using Snapchat?
April 15, 2018
Website development

How can a mobile-friendly website boost user engagement

With a massive growth of the mobile market in the recent years, having an outmoded website means that you are losing a large volume of valuable traffic.

How can a mobile-friendly website boost user engagement
April 14, 2018
Digital marketing

5 B2B marketing tactics to increase your sales

B2B marketing has evolved so much that outbound marketing has started becoming to be the tactic of the past. Learn the top 5 tactics to increase your sales.

5 B2B marketing tactics to increase your sales
March 1, 2018
Artificial intelligence

Advancements in artificial intelligence and it's future

Artificial Intelligence is the backbone of everything. By the end of 2018, more than 3 million workers globally will be supervised by a “robo-boss.”

Advancements in artificial intelligence and it's future
February 28, 2018
Digital marketing

Simple guide and trends to video marketing in 2018

Video Marketing is an essential element to build your business. By 2020, online videos will make up more than 85% of all consumer internet traffic in the US

Simple guide and trends to video marketing in 2018
February 27, 2018
Digital marketing

5 ways to increase revenue using organic search traffic

Increase Revenue from Organic Search- To increase website traffic, you need to be able to get your business in front of your ideal customers.

5 ways to increase revenue using organic search traffic
November 10, 2017
Digital marketing

How to compete with big e-commerce brands as a small online retailer

The secret of competing with big E-Commerce brands is to be smart. There are five vital things you have to do to compete with big e-commerce brands.

How to compete with big e-commerce brands as a small online retailer
November 10, 2017
Digital marketing

B2B requires a tactical SEO strategy. Learn how

B2B businesses should not only focus on driving traffic but also qualified leads. Use the right SEO strategy to influence the bottom line of your business.

B2B requires a tactical SEO strategy. Learn how
October 11, 2017
Digital marketing

Free SEO tools to improve your marketing strategy

Check out the Free SEO tools to achieve your marketing goals. When using these tools, it is important that a business seeks insights from the SEO expert.

Free SEO tools to improve your marketing strategy
October 10, 2017
Artificial intelligence

Can artificial intelligence help marketing your business?

Artificial Intelligence will bring a new dimension to how you do business. The applications are limitless from retail, finance, manufacturing among others.

Can artificial intelligence help marketing your business?
October 6, 2017
Digital marketing

How to build an effective Instagram marketing strategy?

Instagram has 600 million users on its platform. It's very important that you build an effective strategy to reach out to your potential customers.

How to build an effective Instagram marketing strategy?
September 18, 2017
Mobile apps

5 practices to increase mobile app engagement

Mobile App Engagement defines the success of your business. Apps account for 89% of the mobile media time, with the other 11% spent on websites.

5 practices to increase mobile app engagement
September 6, 2017
Digital marketing

5 effective eCommerce marketing ideas

E-Commerce Marketing ideas to help your business boost company’s conversion rate- Content, Personalized, Social media, Email and SEO.

5 effective eCommerce marketing ideas
September 6, 2017
Mobile apps

3 simple strategies for mobile marketing success

Having a mobile website or an app will not guarantee the success of a mobile marketing campaign. Here's what you need to do.

3 simple strategies for mobile marketing success
August 31, 2017
Artificial intelligence

How voice search is changing the future of SEO?

“50% of all searches will be voice searches by 2020” according to ComScore. This post is about how voice search is changing the future of SEO.

How voice search is changing the future of SEO?
April 8, 2017
Mobile apps

5 reasons why small businesses need a mobile app

Mobile App could bring huge benefits for small business.On an average people look at their mobile phones 80 times a day. And 87% of users spend time on App.

5 reasons why small businesses need a mobile app
March 15, 2017
Digital marketing

5 important things to remember in local SEO

One of the highly effective forms of online marketing is the Local Search Engine Optimization commonly known as Local SEO.

5 important things to remember in local SEO
November 29, 2016
Digital marketing

10 tips to create a successful email marketing campaign

Is your e-mail marketing campaign facing a massive challenge with open rate and clicks? Here are 10 tips to create a successful email marketing campaign.

10 tips to create a successful email marketing campaign
November 24, 2016
Digital marketing

What is SEO? How does it work?

SEO is a technique used to increase the number of visitors to the website and improving the ranking on Google, Bing, Yahoo. Let's see how it works.

What is SEO? How does it work?
November 19, 2016
Digital marketing

10 ways how small business can benefit from SEO

As a business owner, you need to understand that SEO is an investment and not a cost. Let us discuss the 10 ways how small business can benefit from SEO

10 ways how small business can benefit from SEO
November 4, 2016
Website development

10 common errors e-commerce business owners make on their website

E-Commerce market has reached the 1.7 trillion USD and the industry is growing at an explosive pace. Here are some tips for E-Commerce Business Owners.

10 common errors e-commerce business owners make on their website
Load more articles
Contact

Put these ideas to work on your site

A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.

Start a project ↗Email us instead
Search & visibility
SEO services↗Local SEO services↗AI SEO services (GEO)↗Link building services↗Reputation management services↗SEO audit services↗Technical SEO services↗
Advertising & content
PPC management services↗Google Ads management services↗Social media marketing↗Content marketing↗Email marketing services↗Conversion rate optimization services↗Landing page optimization services↗
Build
Website design & development↗WordPress website design services↗Ecommerce website design services↗Website redesign services↗Mobile app development↗AI development↗Blockchain development company↗
Industries
Law firms↗Real estate↗Ecommerce↗Health & wellness↗Home improvement↗Medical products & services↗All industries↗
Company
About the agency↗Work↗Insights↗FAQ↗Contact↗Careers↗Privacy policy↗
Start a project