Search Engine Optimization (SEO) is a technique used to increase the number of visitors to the website and improving the ranking on search engine results such as Google, Bing, Yahoo, etc. Let’s see how this works. According to Hubspot, 80% of the traffic for a website begins with a search query. Search Engine Optimization Process The process of search engine optimization can be divided into three parts- Keyword Analysis On-page and Off-page optimization Backlinks. It is essential for every website owner to extensively research the keywords that are relevant to their business. Creating descriptive and useful content using the identified keywords will help the website to rank on top of the search results. This can be done through on-page and off-page optimization activities. On-page optimization- A few changes are made on the back-end to integrate the keywords on your website in the form of the page title, description, image names. Off-page optimization- The optimization measures do not take place on the site. but “off” page in the form of backlinks, a link-building process of obtaining hyperlinks from other websites to yours. The search engines such as Google, Bing, Yahoo have their own algorithms and formulas to deliver the best possible