Instagram was launched in 2010 and acquired by Facebook in 2012. Since then, It has taken the mobile photo-sharing niche by storm and has attracted businesses from all over the world. The social network claims that there are more than 15 million accounts with business profiles on the platform. Business owners who want to improve their social media marketing campaigns turn to Instagram to reach their targeted audiences and engage other users. Let’s check out some interesting Instagram stats. Instagram is estimated to have brought in $1.53 billion in global mobile ad revenue in 2016, which is a 144 percent increase year-over-year and would amount to 8.4 percent of Facebook’s global mobile ad revenue according to International Business Times. 100 million users use the “stories” feature daily. 95 million photos and videos are shared on Instagram per day.  Instagram has 1 million monthly active advertisers—up from just 200,000 in March 2016. 60% of users say that they have learned about a product or service on the platform.   Success on Instagram takes more than just uploading beautiful images. A successful Instagram marketing strategy is the product of a well-defined brand identity, strategy, and effective community management. Below are some of the ways that can