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Best E-Commerce Platforms to Consider for Your Online Store
Digital Marketing
Griffon Webstudios

Best E-Commerce Platforms to Consider for Your Online Store

If there is anything we have learned during the recent global pandemic is that people can make money online. The sheer number of inquiries we at Griffon Webstudios have received for building new e-commerce stores is astounding. Everyone wants to enjoy the luxury of making money from a custom website while they rest comfortably at home. The good news is that there are plenty of excellent content management systems to get your latest shoe design or custom mobile app onto the best e-commerce platforms. Our e-commerce website experts have put together a quick list of our favorites. Shopify Shopify is our leading best e-commerce platform only because it is easy to use for beginners. This platform has all the bells and whistles you would want and requires so little self-education that you can quickly launch your new line of products without having to spend days trying to learn code. We have completed many projects by setting up a Shopify site and then happily passing it off to a client after a short introduction and tutorial. This is also one of the most cost-effective solutions for small businesses just getting started and works with all the major payment processing companies. WooCommerce

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Griffon Webstudios February 26, 2022
5 Ways How Multi Location Businesses Can Improve Their Profits Online
Digital Marketing
Griffon Webstudios

5 Ways How Multi Location Businesses Can Improve Their Profits Online

With the COVID-19 pandemic continuing to linger, online/hybrid commerce has arrived much more quickly than many businesses had originally anticipated. In fact, many online selling platforms have more than doubled their number of users in less than two years. Whether or not your business was ready for this online migration, it has become the new normal for a business in 2022. If your multi-location business is still struggling to navigate these waters, the following breakdown looks at 5 ways you can improve your online profits in the current business climate.   1. Add a “Where to Find” Page to Your Website Despite the continued shift to online commerce, there is still a large demographic that enjoys making purchases in person. Some people simply feel more comfortable when they have the chance to hold a product in their hands, compare options, and chat face-to-face with a real-life member of your team. However, even those people who like to make their purchases the old-fashioned way will more than likely be starting their research process online, comparing options through a basic internet search. In order to capture as many of these leads as possible, it is paramount that your business has the best

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Griffon Webstudios January 17, 2022
Ecommerce Marketing Ideas to Make a Difference in the Coming Year
Digital Marketing
Griffon Webstudios

E-Commerce Marketing Ideas to Make a Difference in the Coming Year

The New Year is nearly upon us, and everywhere you look retailers and e-commerce marketing campaigns are being turned into high gear to capture as many sales as possible before the big Christmas holiday. While that is a great strategy in the short term, it doesn’t prepare small businesses and online sellers for the upcoming year.   That is why we’ve gone through a few of the expected web design trends and e-commerce marketing tips that you should take advantage of to keep your business afloat and doing well in the future.   1- Step up Your Visual Game  The vast majority, nearly 83%, of consumers consider sharing video content with their friends when it relates to their interests, needs, or desires. That means if you want to have content that engages your target market, you need to make it tailored to their needs and in a video format. User-generated content is one of the most valuable ways to go viral online and through social media. Having videos of unboxings, tours of your facilities or funny 20-second clips will go a long way to improving your e-commerce marketing in 2022.   2- Don’t Shy from SEO and Link Building There is

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Griffon Webstudios December 16, 2021
Proven Local SEO Tips to Dominate Google Search
Digital Marketing
Griffon Webstudios

Proven Local SEO Tips to Dominate Google Search

How often have you done your keyword research only to find those challenging to leverage phrases that always end with “near me” or “in my area” in your results? That is because almost half of all Google searches involve looking for local information. Consumers use their mobile devices to hunt down stores, restaurants, entertainment, and services near their specific location. Google noticed this a long time ago. They began shifting their search engine algorithm to elevate businesses higher in organic results with location data as part of their SEO strategy. Maybe your site gets buried when people in two states over searching for “local sushi restaurant,” but you are number one in the results when it is someone within 20 miles of your excellent spicy tuna roll. Would you like to rank higher in Google for local SEO? Here are a few of our digital marketing tips that are proven to give you a boost. 1- Leverage Google My Business Google My Business is a profile of your company that often comes up beside search results on Google’s website. It is a quick overview of your business that makes it incredibly easy for consumers to locate your products and services. On mobile

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Griffon Webstudios November 23, 2021
Foolproof Marketing Plan & Strategy for Your Business
Digital Marketing
Griffon Webstudios

Foolproof Marketing Strategy for Your Business

If you want to grow your business in the modern online marketplace, you need to develop robust marketing strategies that go beyond SEO. There are some essential elements your website and online presence must have to compete with the hundreds and possibly thousands of businesses in your particular niche. It all begins with setting up a strong marketing strategy that explains the ins and outs of your target goal and the steps you will take to achieve success. The Base Model 1- Summarize and Identify Start by outlining your business model with the details you already know but may not be clearly conveyed to your customers. For example, what is your name, location info, contact points, mission statement, philosophy, and values? Do you present this information to your customers in a transparent and conducive way so they can quickly understand how and what you are? 2- What are Your Goals? You cannot work towards a goal if you haven’t defined it yet. What is the marketing initiative you hope to achieve in the short and long term? What key performance indicators will let you know you’ve reached specific benchmarks like sales revenue, website traffic, and conversion rates? 3- Who is

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Griffon Webstudios November 10, 2021
Ultimate Holiday Marketing Campaigns for Your E-Commerce Business
Digital Marketing
Griffon Webstudios

Ultimate Holiday Marketing Campaigns for Your E-Commerce Business

The leaves are changing their colors into a vibrant natural kaleidoscope that conjures images of cozy evenings wrapped in a blanket in front of the fireplace while sipping on a fresh pumpkin spice latte. The holiday season is finally upon us and soon, we will be reliving glory days around the Thanksgiving table with family as we start shopping for Christmas presents using our phones. Is your business ready for all that activity? Do you have a marketing campaign already in place for Black Friday and the busy holiday season leading up to the New Year? If not, it may be time to hire an e-commerce marketing agency. Rise Above the Competition The recent pandemic has forced marketing campaigns to be incredibly competitive. More and more people are entering the world of online business development because they need other income streams compared to traditional jobs of the past. With so much competition, you need a way to improve your e-commerce conversions and get more sales, especially during a season when most of the world is shopping online. A professional e-commerce marketing agency can streamline all your holiday campaigns into easy-to-understand processes. Everything from social media implementations to stunning email promotions

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Griffon Webstudios October 26, 2021
6 Reasons why SEO is important for Shopify stores
Digital Marketing
Griffon Webstudios

6 Reasons Why SEO Is Important for Shopify Stores

Did you know that almost 80 percent of people ignore search engine ads while browsing Google, Yahoo, Bing, and other search engines? That’s why getting organic SEO traffic is so important. However, it is not the only reason why you need to prioritize SEO.  Today, I will review six reasons why SEO is essential for Shopify stores. If you are not yet prioritizing SEO as part of your e-commerce strategy, you need to start sooner rather than later. After reading this article, you should have a pretty good idea of why SEO is essential, even if you are already paying money for paid advertising.  Let us get into it.  1. Effective SEO Is Essentially Free Advertising Even if you are earning an excellent ROI on your paid marketing efforts, it still pays to invest in SEO. If your SEO strategy is effective, it is essentially free advertising. Once you get good rankings in the Google search results, you can get free traffic every day, for years, without paying anything extra.  On the other hand, you have to constantly keep paying for traffic you get via PPC or social media ads. Even if you end up with a profit when all

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Griffon Webstudios August 26, 2021
Digital Marketing
Griffon Webstudios

The Ultimate Guide to Google Shopping Ads

One of the most popular online sites for people to search for content and shopping is Google. It has a repository of millions of brands that showcase their products and services online, making it easier for you to go forth and purchase. However, as sellers, you need to understand what Google Shopping ads are involved with and what can be done to shape the online ads. With that in mind, we’ve broken down Google Shopping ads so that you find it easier to go forth and create ads on the platform. What are Google Shopping Ads? Google Shopping ads include a slew of rich information so that the customer can receive everything they need before considering a purchase. We mean things like the product image, merchant name, price, and more by rich information.  This information is collated and created using the data attributes taken about the product that can be entered. The report can be entered in the Merchant Center and shown to those already looking for the products you’re advertising. The ad content can be easily customized based on your requirements, and you can set the pricing and budget that works best for you. The ads can also be

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Griffon Webstudios August 4, 2021
Digital Marketing
Griffon Webstudios

Mastering The Art of Local SEO – How To Rank In Multiple Locations?

A powerful online presence is crucial for businesses these days. Companies that want to succeed have to make sure that they work on increasing their visibility to potential customers. If you are familiar with digital marketing then you know what search engine optimization can achieve for your business. It can help you increase your traffic, visibility and eventually your leads and revenue. With almost all businesses trying to rank up, it can get very challenging to optimize your website for the search engines. The competition is high which is why you need to hire a professional SEO company to take care of your online marketing needs. How To Perform Local SEO? The procedure to rank your business locally on the search results is different than that of performing a traditional search engine optimization. There are certain things that you might have to do differently in getting ranked for local searches. Choose The Right Keywords You won’t be able to optimize your website in the right way without proper usage of keywords and location related to your business. So be extremely cautious in choosing the right combination. Let’s say you are a local realtor operating across the New York region, here

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Griffon Webstudios October 18, 2020
Digital Marketing
Griffon Webstudios

Why Companies Turn To Digital Marketing To Survive The Crisis.

The alarming reports of a looming economic crisis have sent business owners into panic mode. A lot of businesses are bracing for impact by making budget cuts and altering their current marketing strategies. Businesses that are smart enough to still advertise during this period are relying heavily on digital marketing to promote their products and services. This is mainly because of the following: 1. It is Cost-Effective: One of the major reasons a lot of companies turn to Digital marketing is because of how cost-effective it is to promote their goods and services. There are a variety of digital marketing tactics that cost less, but also yield high results. This is most especially important during an economic downturn when business owners want to save costs, reduce spending and receive high ROI. 2. It is Measurable: Another reason why companies turn to digital marketing is that all their online campaigns can be measured in real-time. This measurability informs them of the tactics that are working and those that are not working. With this important information, they can proceed to modify or alter their online marketing campaigns for maximum success. 3. Precise Targeting: An aspect of digital marketing that makes it very

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Griffon Webstudios April 19, 2020

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