How to Keep Your Email Marketing Strategy Effective
Email marketing is a great way to reach consumers, but it’s not always an easy strategy to maintain. Fortunately, there are several steps you can take to ensure that your email marketing stays effective and continues to bring in new customers. The goal is to have a continuous lifeline of communication between you and your clients so they stay engaged with your brand at all times. A few essential tips to ensure your email marketing strategy is on point include: 1. Personalization Personalizing your emails is the most effective way to build relationships with your customers. If you want your message to get opened and clicked, then it needs to be relevant to those who receive it. By tracking user behavior and collecting data about the recipient, you can create personalized campaigns that are more likely than generic messages to get opened. Emails with personalized subject lines get a 26% boost in open rates. 2. Short Targeted Subject Lines When writing your subject line, keep it short and sweet. The longer your subject line gets, the less likely someone will click on it. A good rule of thumb is to keep your email subject lines between 12
