Identify-Target-Audience-and-Increase-Sales

How to Identify Your Target Audience and Increase Your Sales Online

by Digital Marketing

Defining a specific target market is important more than ever before in the business world. If you keep to old strategies of focusing on traffic, you have no place in the competition; Today, it is more of conversions other than traffic.

The online webspace is flooding; every retail/product-based business is investing in an e-commerce website. Billions are accessing online stores and blogs every minute, The only way to draw attention to your page is by offering relevant products and services to your target audience. The generic Ad term “Anyone who needs our services” no longer works in the 21st century; you need to focus on age, location, sex, and income level among other elements in society depending on your type of business.

Of what good is huge traffic to our website without sales?

Identifying and specifying your target audience is crucial. Find out what they want, how and when they want it and then customize your products and services based on these factors.

Why it’s important to identify your target audience?

First, you should know who your potential customers are. This defines what kind of content they are searching online, how they want the information delivered, and when exactly they search for a specific term. It is important to define your audience on “who” to customize your blog or website based on these qualities.

After identifying the “who,” figure out how they perceive and describe the services you are offering. It is important to have these details when designing and optimizing your website. Search engine optimization techniques vary widely, old marketing techniques may not work here. However, it is crucial to consider specific words popular in your target audience to title your services.

Identifying your audience helps in prioritizing services and products on your blog. Understanding how they choose and compare different products lays a basis for making the priority decisions. Resources are limited, you don’t want to invest unnecessarily unless it is translating into sales. Structuring the content and design of your blog is dependent on how your target chooses products and services.

Figuring out the exact needs of your audience is crucial in the sense that you only focus on relevant products and services. Advertisements and marketing techniques online should be relevant lest you lose customers. Honestly, people no longer have time for shopping and this is why online shopping is increasingly becoming popular.

Once a consumer spots any irrelevance, your blog will be dismissed; probably never to visit again. While you should focus on the value proposition, 99% of the content should be relevant to your target audience.

Identifying a target audience for your business saves time and costs

You will not invest in graphics and animation if kids are not your focus. Baby boomers are less interested in color and graphics, brief and preciseness sell for such an audience. You also save space on your blog for posting relevant products and services.

Relevance is key in online business

Be sure to identify a target audience and let your offer match the state of mind. No business can offer relevant services to everyone; it is a lie, if anything, you are wasting time and resources.


Start with assumptions

If you are starting off with limited facts about the niche you intend to focus on, work with assumptions. Of course, informed choices. Typically, age, income level, sex, and location are used to determine the needs of a target audience. However, geographical location is not a concern for online businesses. E-commerce websites offer delivery services to various parts of the country.

Once you settle on a niche, you can evaluate your expenses and the kind of people you expect to buy before setting a price. If you are targeting baby boomers in a certain location, quick research on the neighborhood gives an insight on how to customize your content. Data on every region in the world may not be available but that doesn’t mean you can’t define your audience and be successful in your business.

Engage people

Of course, there is more than enough data on the Internet, which you can access from the comfort of your bed. But entrepreneurship is less convenient, you need to get out of that house or office and find concrete information. There are no facts inside buildings, only theories, and unestablished conclusions. One of the causes of business failure is the poor relationship with consumers; you need to talk to your audience and find out their specific needs and preferences.


You are missing a lot when relying on general information about a certain group of people. Why not spare some time and talk to people among your target audience in different locations. Get the general feeling on the type of products. If you are lucky to profile and engage an existing customer for your business the better. Increasing sales involves research, there is no option; you have to invest time and resources to realize results.

Search engine optimization techniques are of no use if they cannot translate to sales. The primary goal of any business is making profits; every minute and dollar you spend in establishing a business should convert to income. Investing in e-commerce websites can only translate to desirable results if you learn and commit to identifying your online target audience.

Brand Awareness

Best Way To Gain Brand Awareness In 2018

by Digital Marketing

 

Introducing your business to the community or target market might be easy but building a brand is surely not. As Mark Cuban says “Focus on building the best possible business. If you are great, people will notice and opportunities will appear.”

As a business owner, It is important that you make it easier for people to find the products and services you offer. Following are some of the ideas that could help your business get more attention and build the brand.

1. Make use of Social media 
2. Launch an effective PR Campaign
3. Brand Exhibition 
4. Partner with another Business
5. Be a Sponsor
6. Have a strong web Identity
7. Invest in Content Marketing
8. Make use of Video Strategy
9. Host Live Events
10. Participate in Referral Programs

 

Your brand is what other people say about you when you’re not in the room.- Jeff Bezos

 

1. Utilize social media

Social media offers a platform for companies to promote themselves. Social networking sites such as Facebook, Twitter, Snapchat, Instagram, enable the companies to build their brand infront of millions of audiences worldwide.

If you are using social media to build brand awareness, you need to keep your business profile active by posting regular updates and answering your customer’s queries. Responding to comments, tweets consistently will increase the interaction with your followers and it creates a strong influence on your brand in the minds of your audience. 

2. Public Relation campaign

Press coverage is substantive and way better than free advertising because the editorial has the ability to persuade potential customers to check your brand. You have to identify the media that is newsworthy for your brand or product, Is it the print media, the radio, or television? Do what works best for your industry.

Coming up with a good story to lure the journalist to cover your business will make the press coverage more effective.

Before you start contacting journalists or writing Press Releases, you need to decide the objective of your campaign and set a realistic timeframe for it. If you are about to launch a product or announce a huge offer on your products, you should set measurable goals- such as an increase in traffic by 20% or increase in sales by 10%, etc. Your message should always focus on the problem you promise to solve for your potential customers.

Exhibition of your brand

Amplify the reach of your brand in trade shows, business meetups, Ads, cultural festivals etc. This is one of the most effective ways to create local brand awareness and a best bet for a better return on investment.

If you are an online service provider, You could do a podcast or a webinar or the tested and proven pay-per-click campaigns. Many awesome online products provide a free trial, allowing the users to try out the entire features and upgrade if satisfied. With the freemium account, you get more people to use your product/service which will not only get them to talk about it but eventually upgrade to be a paying customer. 

In order to make people remember your brand, You can always provide freebies. Everyone loves free stuff! Put your brand name on t-shirts, pens etc, and distribute at the local event or business conference. A free advertisement is done right. 

77 percent of B2B marketing leaders say branding is critical to growth.

 

Partner with other businesses

Joining forces with other businesses would be a win-win situation for both. Find other businesses targeting similar customers but not competing with you directly. 

It is very crucial for your business to partner with other businesses to increase the awareness of your brand. If you own a Spa, you can provide exclusive discounts for customers at the nearby Hotel. For an established business it’s a way to reward their customers at no cost and effort. 

Sponsorship

Sponsoring an event or a product is another great way to create brand awareness. Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. The bigger the event, the more press and social media mentions you get before, during, and after the event day. 

It also enables you to engage directly with the customers and create a good network with potential customers. Ensure that you choose to sponsor any event or product wisely, it should be in line and relevant to what your brand stands for. 

Have a well-designed logo

The logo has always been crucial for branding. It serves as the face of your business and should convey your company’s motto/story. One-third (33%) of the top 100 brands use the color blue in their logo.

Although consumers form a first impression of a brand’s logo within 10 seconds, it takes 5-7 impressions for consumers to remember the logo.

A logo should always fit your brand and speak to your target audience so you should work with a well-experienced designing team.

Content Marketing

Keep in mind that the main objective of Google is to provide users with useful and relevant search results. All you need to do is, Create helpful content that benefits people. If you have a product or provide a specific service, Talk about it on blogs. Let the readers know how your product/service adds value to people’s lives.

Companies with blogs produce 67 percent more leads per month than companies who don’t have a blog. In fact, blogs account for 434 percent more of indexed pages on Google.

Make sure that your content resonates with your targeted customer that will encourage them to interact with you. Your content may also help you build an active community that is ready to be converted into a purchasing customer.

Video marketing

Video marketing has raised its popularity, with YouTube, Facebook Live, and Instagram videos and it has redefined the way people consume content. Facebook live videos have grown increasingly popular and now competing against the 1 billion daily viewers on YouTube.

500 million people watch Facebook videos every day

It has become obvious that your target audience is likely to be more engaged in video content than text. You need to have a strong video marketing strategy to take advantage of the current trend. 

Hosting live events

Hosting a live event is an effective way of not only promoting your brand but also getting the attention of potential clients. It may seem like a hassle but you create a lot more reason for people to visit your brand. 

Nowadays Live events are not just for large broadcasting companies but for small businesses as well. You can even launch your brand or business in a live event to increase awareness since a live event will trigger a lot more attention and bring a bigger audience.

Here are 5 reasons to use Facebook and Instagram live in your marketing campaigns. 

#1   To Connect with Your Audience in the Most Genuine, Human Way Possible
#2   To answer questions in Real-Time
#3   To Showcase an Event to People Who Couldn’t Attend In Real Life
#4   To Share Industry-Related Updates
#5   To Show Off Your Company Culture

Holding a live event is an effective initiative to give you one-on-one time with your clients, It also offers the customers the opportunity to feel and experience your brand. Though hosting live events may seem expensive and time-consuming, it has a lot of benefits like meeting potential customers who may end up staying loyal to your brand.

Referral programs

The referral program is the smartest marketing strategy. It entails customers referring their friends to your product thus creating a strong buying influence. A referral is a more credible method than any other type of advertising as once you get a recommendation from a friend or a person you trust you will feel obligated to check it out.

77% of consumers are more likely to buy a new product when learning about it from friends or family. – Nielsen

Knowing about your service or a product from a friend will have a great impact than seeing the ad in a billboard. Referral programs also reward and incentivize the person who refers your product, thus motivating them to act as your brand ambassador.  

ONLINE-SHOPPING-STATS-AND-TRENDS

Online Shopping Stats and Trends

by Digital Marketing

Technology has become the backbone of almost everything we do in our daily lives. This is from agriculture, business, education, government systems and creative arts just to mention a few. The growth in technology has led to the introduction of new products and business processes.

Online shopping has been one of the introduced technologies. Most of the businesses if not all, have adopted this technology just to increase their networks, market and getting customer feedback to improve their products. It provides a platform where businesses engage themselves virtually directly with their customers. Here are some of the statistics and trends in online shopping.

E-commerce Statistics

E-commerce is growing at the rate of 11.9% annually-up from 3.9% a decade ago. The millennial’s desire to get instant and quick access to products has contributed a lot to this growth. There are 80 million of them in the US. They spend $600 billion annually and that’s 28% of all daily per-person consumer spending. They are forecasted to be 35% of spending by 2030.

Retailers should now able to keep track of the growing number of users and also set effective measures in driving sales.

  • By 2040, it is thought 95% of purchases will be facilitated by eCommerce (Nasdaq)
  • 54% of the online purchases are done by millennials.
  • 71% of Shoppers Prefer Online Stores.
  • Retail E-Commerce Sales will Grow to $4.5 Trillion by 2021.
  • 35% of Online Shoppers Start with Big E-Commerce Marketplaces.
  • 56% of online shoppers abandon their online basket because they were presented with unexpected costs at the checkout
  • 52% of people say they’re less likely to re-engage with a brand following a bad mobile experience (Google)
  • Email accounts as the biggest source of traffic to eCommerce sites after organic (SocialMediaToday)
Curated and Subscription statistics
  • 23% of shoppers will abandon their shopping basket if they are forced to register an account.
  • By 2020, personalization technology that recognizes customer intent will enable digital businesses to increase profits by up to 15%

  • A staggering 35% of Amazon’s revenue is generated by its recommendation engine
  • The average order value (AOV) of purchases from basket abandonment emails is 14.2% higher than typical purchases.
  • 74% of customers feel frustrated when website content is not personalized.
Customer reviews statistics
  • It only takes 1-3 negative review for an online buyer to make their decision whether to buy the product or not.
  • 70% of potential customers are lost if there are 4 or more articles talking negatively about your company or products.
  • 40% of online buyers create an opinion of a company or business just only after reading 1 to 3 customer reviews.
  • 48% will visit a company’s website after reading positive reviews.

  • Reliability (27%), expertise (21%) and professionalism (18%) remain the most important attributes to consumers.
  • Reviews produce an average of 18% uplift in sales.
  • At least 55% of shoppers agree that online reviews influence on whether they make a purchase or not
  • About 88% of consumers agree that they trusted reviews made online as much as they did personal recommendations.
  • Reviews of a business can impact it up to 10% in the search rankings.
  • Only 72% of buyers make a purchase upon reading a good review. 
  • It’s 7 times more expensive to get a new customer than retain an existing one.
Social media Statistics
  • 48 percent of Americans have interacted with companies or institutions on at least one social media network.
  • 23% of online purchases are through social media.
  • 51% said that they would unfollow brands on social media if they posted irritating posts and 27% said they would mark/report the brand and page as spam and block them.
  • Facebook still reigns supreme as the most popular social media network, with 79% of internet users in the US logging on the site.

 

 

  • Facebook videos were 109% higher than on YouTube videos.
  • Instagram ads grew by 28% in the second half of 2017.
  • Instagram drives the most engagement per post compared to any social network – 84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook.
  • 47% of marketers agreed Twitter was the best social media channel for customer engagement.
  • 94% B2B organizations rely on LinkedIn for content marketing and distribution.
  • More than 400 million Snapchat stories are created per day.
Marketplace Statistics
  • Amazon was the most popular marketplace with a total score of 6.12 on a 10-point scale. (Statista)
  • Only 63% sell on marketplaces.
  • 55% sellers have a profit margin above 20%. Profit margins on Amazon and eBay are almost identical.
  • 29% are not satisfied with their channel management tool.
  • 36% of people begin their search in a marketplace.
Mobile Statistics
  • Users spend on average 69% of their media time on smartphones.
  • Mobile devices will drive 80% of global internet usage.
  • 69% of consumers worldwide between the ages of 18 and 39 use mobile devices to research products before they buy. (Aumcore)
  • 78% of mobile searches for local business information result in a purchase. That’s higher than from any other kind of device. (Comscore)

 

  • Mobile-influenced offline spending is already over $1 trillion. People do heavy mobile research before indulging in offline purchasing in almost all categories. (Forrester)
  • 57% of users say they won’t recommend a business with a poorly-designed mobile site. (Socpub)
  •  It’s estimated that US mobile search spending will reach $25.11 billion in 2018 and $28.25 billion in 2019. (Aumcore)
  • By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. (Marketingland)
Snapchat

Snapchat for Business: Should Companies Start using Snapchat?

by Digital Marketing

Despite its 187 million daily active users, its 10 billion daily video views, its 2.5 billion daily snaps, and the approximately 18 visits it enjoys from daily active users, Snapchat remains another massively underestimated platform.

Since its founding in September 2011, Snapchat continues to evolve and transform allowing you to post videos as well as photos and has added all kinds of extras, like filters, Geo-filters, lenses, emojis, and video-editing tools like slo-mo. Content is no longer ephemeral.

snapchat stat

The growth of Snapchat messaging app is unparalleled with millions of millennials using these feature every day. Snapchat is a lucrative platform for businesses and companies and some of the reasons why they should use snapchat include:

A quick way to reach a massive audience

Snapchat Ads– With a massive user count, Snapchat is one of the most popular social platforms today. Advertising your business on it will get you in front of millions of people, especially the young crowd aged 18 to 34 years. This is a group that love to stay connected and keep themselves updated on what’s trending in the social world and command a large purchasing power.

Some 82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71% indicating that they use it multiple times per day.

In the United States alone, 80 million young Americans are using Snapchat several times a day. The chances of your sales skyrocketing are quite high if you use Snapchat to advertise your business.

snapdevilic_ad-tools_filter@2x_171206_145150chillah_partner_2x_171005_131750ic_ad-tools_snap-publisher@2x_171206_145207

 

 

 

Growingly Popular among the Adults

With the average age of Snapchat users steadily going up, It’s no longer just for teens. According to Comscore’s U.S Cross-platform Future in Focus, Snapchat is getting a meaningful traction from the age group of 35+ and with more new releases, the number is expected to grow. At present, 28% of snapchat users are among the age of 35+. Companies should kick-start into the Ad products of Snapchat before it gets flooded with Ads.

More than 20,000 photos are shared every second.

Excellent User Engagement

Despite getting few punches from Instagram, Snapchat is growing steadily with its users seriously engaged to the content. An active Snapchatter opens the app 18+ times and creates 20+ stories a day.

According to a report by Axios, Snapchat user engagement is up by 40%. The users spent a total of 32.8 minutes per day with the app, up from 30.3 minutes per day in Q1, and 27.5 minutes in Q4. That’s almost a 20 percent jump in just six months during a time when Instagram was offering its own version of Snap’s best product, Stories.

statThe opening rate for an email newsletter is about 25% whereas for Snapchat it is 61%. If you have 100 followers on snapchat, it is very likely that 60+ would engage in your content.

Truly a fun way to advertise

Adverts about your company need not be too formal and serious. Companies could add some sense of humour in order to connect with their target market. Snapchat gives you that opportunity to be cool and funny while presenting your idea to your followers.

Younger audiences (which make the best targets on social media) express themselves through brands, and they engage with brands that have a relatable personality.

Rather than presenting the marketing gigs to your customers, you can relate to them by having a conversation which is more endearing to customers and helps you with a wider reach.

New ways for Brands to stay trendy

Are you trying to create awareness about your brand in the market? You should be the first one to give quick alerts, trends and breaking news about your industry. This will give the customers the curiosity to know more about your products and will stay tuned or follow your company.

Snap chat offers a platform where you can add brilliant value to your brand with fresh content. When sharing your product or status on other platforms like Facebook & Twitter, Make it a habit that you create a story in Snapchat.

Powerful tool to influence the market

Traditional Advertisements may continue to enter our homes through television and radio stations, but advertising that actually influences people will happen only when people feel comfortable with the brand that establishes personal affinity with the consumers. This will encourage the buyers to learn more about the brand and be all ears to their stories.

And the most effective way to do this is for companies to think and act like individuals with unique personalities and voices that people can actually see and trust.

Snapchat brings a lot of value to your Ad campaign but you need the assistance of a talented marketer/agency to master your Ads. With the benefits associated with using snapchat, Companies should revisit their marketing strategy and embrace the app because the results will be quite rewarding.

5-B2B-MARKETING-TACTICS-TO-INCREASE-YOUR-SALES

5 B2B Marketing Tactics to increase your Sales.

by with No Comment Digital Marketing

The business world has seen an enormous transformation in the steps involved in business-to-business marketing and sales. Business to Business (B2B) marketing has evolved so much that outbound marketing has started becoming to be the tactic of the past.  Automation, Digital Business Network & Social Media have rewritten the way business used to operate.

Screen Shot 2018-04-14 at 4.52.41 PM

The B2B business is characterized by fewer customers, complicated business transactions, derivative demand and a few numbers of employees. The internet has played a major role in turning the B2B marketing into a round-the-clock activity making it very competitive since every business is scrambling for the clients found on the internet.

For every business to grow and make profits there have to be strategies put in place to govern and enhance the marketing and sales activities. Setting an online presence is not just enough to put you ahead of the game in a B2B business set up. The following strategies can be used to increase the market share and generate more revenue.

1. Establish a specific goal

Before setting any specific goals for marketing you need to establish the kind of customers you want to reach out to. With this, you will be able to determine the tactics, strategies, promotional avenues and the messaging you can use in the marketing campaigns. You can start by creating buyer information channels to gain knowledge about your customers’ goals, motivations, pain processes.

b2b

By this, you can understand where the buyers get their information from, what kind of products attracts them and how they carry their research. You can then synchronize the buyer’s needs and challenges with your products/services and how you can add value to them. This will help in creating relevant content which will keep you ahead of your competitors. Since the B2B marketing has many stakeholders, you have to go through this process to make sure you deliver the right message to the right person and at the right time.

2. Use video in your marketing

By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic.

They say a picture is worth a thousand words and the easiest and fastest way to spread your product in the market is through video advertisement.

YouTube has been a very powerful tool in the social media for advertising, promotion, and marketing. This is a media platform that can no longer be ignored because videos are becoming more prominent as a content formatting tool. You can work on the strength of your video to deliver a special and unique experience that will assist in sharing accurate insights, create emotional and personal connections and help solve market problems.

3. Prioritize Digital Advertising

With digital marketing becoming more mature, it’s no surprise that companies are continually getting better at SEO. Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly.

Google receives 63,000 searches per second on any given day.

In terms of efficiency the digital paid advertising was ranked at 52 percent while posts promoted by social media came second with 39 percent. The preference of using paid advertising whether it’s the social media ads, social media posts that are promoted or the pay-per-click ads found in search engines will continue being in an upward direction.

b2b market linkedin

Search Engine Optimization (SEO) is more suitable for B2B sales and marketing because it enables you to reach out to your intended market organically.

4. Use  Content marketing to assist customer’s journey

94 percent of people that buy through the B2B marketing platforms are said to have done some online research before buying any product, while the majority of decision makers of a business prefer to know the company they are engaging with from a number of articles rather than hearing of them through adverts.

Content-marketing-priorities

Content marketing can take the perspective of the buyer about your products right from the awareness stage to the buying or purchasing stage. Apart from that, it can also help to increase the awareness of the brand to people, direct new customers to your website and helps to boost your search engine optimization.

A content marketing strategy that is well designed allows you as the seller to get the best leads, build trust with the buyers, nurture relationships, help prospects, lead decision makers of companies to their platform which finally leads to getting high sales

5. Build a good e-commerce website platform

If your potential clients are bypassing the website without spending time or engaging in the available resources on the page, then you need to know that your content marketing and advertising techniques are all in vain. It is very important that your business is supported by a strong e-commerce website that is fully featured.

This can help you to process the number of website visits to sales and then to recurring orders which obviously is the goal for any business.

This entire customer journey can flawlessly happen only when your website offers an outstanding user experience.

The digital era has brought with it significant changes posing some challenges while at the same time opening up numerous market opportunities in the B2B world. The big question is, Are you making the best use of all the available resources and technology to meet the demands of your customers? If not then you now know the strategies to run a successful B2B marketing campaign.

Video-Marketing-Trends-in-2018

Simple Guide And Trends To Video Marketing In 2018

by Digital Marketing

Have you ever watched a movie or just a funny clip anywhere be it on your TV, or your mobile device offline or on the internet and wondered who comes up with this stuff?

Well, there is a lot of work as well as creativity that goes behind making a successful video. The success of the video is frequently determined by not only the viewership but also by how many people understand the message passed across. It is therefore very important to display your videos on the media that is most used by the audience you want to reach.

online-video-marketing

It is also a fact that as the human race continues to progress so does their creativity as well as their tastes. It is therefore not a shock that in 2018, the video creators have taken to using animations or even random stills played continuously to relay personal messages.

By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends).

There are a few support hands and techniques you need if you are to make an appealing and successful video:

studio10filmsThe Cameraman is responsible for how well the video appears on the screen. Before he or she submits their work, they need to ensure that the video has the best quality.

This is mainly because not many people have the time to sit down through a low-quality video. The quality of the video more often than not translates into the number of people who not only finish watching the video but also recommend the video to other people.

Try Studio10Films for dynamic content and highest quality video & media products.

Content Creators are the backbone of video marketing. Videos, unlike photography, needs content that is to be covered and to be planned for. Photographs are simply images that people have seen at one time or other and would want to preserve the memory. A video, on the other hand, could be lightly defined as moving pictures. Video has evolved over a long time to be what it is today. Video content makers have had to look for new and better ways to be inspired because the tastes of target audiences continually change.

Content editors are the people who ensure that only the correct content reaches the customers. They are the bridge between the promoters of the content and the recipients of the material. They not only correct the complex things such as the message and how well it will be understood. They are the determinants of how well the product is marketed since they have a full grasp on what works and what doesn’t.

Video Marketing Trends and Statistics in 2018

  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot).
  • By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
  • YouTube is the second most trafficked site, after Google. (Alexa)
  • Users view more than 500 million hours of video each day on YouTube. (Business Insider)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text. (Wirebuzz)
  • 43% of people want to see more video content from marketers. (HubSpot)
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
  • Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)
  • Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
  • 15% of viewers believe a video Ad should be no more than 15 seconds in length. (Marketing Land)

 

Marketing StatsVideo Marketing- Social Media

  • 85% of Facebook videos are watched without sound. (Digiday)
  • Social video generates 1200% more shares than text and image content combined. (Wordstream)
  • Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers)
  • Snapchat users watch 10 billion videos each day. (AdWeek)
  • 82% of Twitter users watch video content on Twitter. (Twitter)
  • Periscope users have created more than 200 million broadcasts. (Periscope)

Video MarketingVideo Marketing- Business

  • Live Internet video will account for 13 percent of Internet video traffic and will grow 15 folds by 2021.(Cisco)
  • Internet video-to-TV traffic will be 26 percent of consumer Internet video traffic by 2021.(Cisco)
  • Nearly 90% of website visitors will hang out longer on sites with video than on those without it. (Forbes)
  • 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
  • Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats. (Business Insider)
  • Blog posts that incorporate video attract three times as many inbound links as blog posts without video. (Moz)
  • Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain)

 

5-ways-to-increase-revenue

5 Ways to Increase Revenue using Organic Search Traffic

by Digital Marketing

Organic search traffic is the influx of people who are searching for your site online. There are major search engines that you would want your website to be found on and they include but are not limited to Google, Yahoo, and Bing among many others. When you look for something online or when you type within the search engine’s search box and press enter or click on your mouse, there are some results that appear.

Organic search traffic

‘Organic’ is used in this context because any search outcome that appears at the top of the search results is only able to get the position over a certain period of time. The results are also required to meet certain requirements. The process all the sites need to get to be seen among the top search results is referred to as search engine optimization.

Organic search traffic is the most sought-after asset by the businesses that are online. This has always been the case since inception and judging by the trends there is no end in sight of the contrary happening.  The internet avails many ways that the businesses may use to their advantage to maintain their presence online. The many channels available for use are the channels that contain the most traffic within a day. These are the social sites that connect people with common interests or needs such as Twitter, Facebook, Instagram or even YouTube. In most cases, the channels are linked and they lead to very many clicks via the influx of users.

In order to fully comprehend what this means, you need to understand organic search traffic the business way. This is especially for online business owners. For you to understand what organic search traffic is, let’s first find out how to generate income from organic search traffic.

Increase Revenue

 

There are several ways to earn the extra buck or more from organic search traffic. They are:

The use of article marketing

The goal of encouraging more traffic to your site is for you to earn more. Since one leads to the other, you may also think of ways that encourage traffic.  One of the simplest, as well as efficient ways, is through promoting articles. It is also among the more preferred ways used by the internet marketers.

Having a fascinating title while writing an article that is promoted is one way of ensuring that people visit your site and enable you to earn some money. People are naturally attracted to interesting things. They however only get to see the article title first.

The importance of having an attractive title is then portrayed well when you compare an article with a catchy title but boring content or another with a boring title but is an interesting read. What you are aiming for in order to increase your revenue is the number of clicks to your site. The title is then a very important tool.

Ensuring that the article also has an interesting as well as easy keyword is also a way of ensuring that when people look for you, they will find you. People normally look for almost the same set of words in a sentence. Writing the keyword that is generally used helps the people looking for you find you faster since the search engine groups all similar groups together.

Back-links

Since it is a fact that in order to increase the online income you need, the traffic should overflow, you should focus on getting more traffic to your site. Make sure that the website has back-links to it. You should get as many inbound links as you can. This can be achieved by publishing articles on known directory sites meant for articles on top-ranked sites.

 

Check out the top SEO companies In New York

Keep a keen eye on the niche

Ensure that the niche you finally settle for holds an appeal to you. It is important that you are not only interested in a niche but that you are also passionate about your brand. Your brand is the work you have spent quite a bit of time trying to get out there.  An easy way of growing your revenue is providing something that you like and do not mind working on for long periods of time at a time. In the long run, you retain the business you love at a high search rank while making the money you need from it.

Create a network

People are social beings. We tend to pass information faster when we are talking to each other as opposed to writing a letter. You may also choose to connect using other channels and devices as well. On the internet, you as an online business need to collaborate with other local businesses so that they may feature your product on their page.

The network also means that you need to support the other online business by offering them a chance to feature what they have on your website. While you may interact with many people within your area of specialization, it is not advisable to allow your competition to display what they are offering on your wall.

Always maintain quality

Be humble enough to know when to ask for help and if you should. People are attracted to self-competence as well as a quality product. Maintaining a high standard of the product thereby ensures that people always come back for more or they simply come on recommendation and they never leave.

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How to Compete with Big E-Commerce Brands as a Small Online Retailer

by Digital Marketing

It may seem difficult for a small business to compete with big online brands. But remember even the large retailers also had to start somewhere. The secret of competing with big brands is to be smart. Also, recognize that it is possible to beat any big online brand if you work hard and have the right resources.

There are five vital things you have to do to compete with big e-commerce brands.

1. Be Unique

Whatever product you sell, a prospective client can find it at a lower price from other big e-commerce brands. They will always beat you to the game since they have more products and sell at lower prices. But not to worry, the secret to beating them is making your business stand out from the rest.

2. Have a USP (unique selling point)

There are various ways of offering a product or service. Know the kind of products you provide; are they luxurious, more personalizable, ethically produced, or do you offer better quality and services? The bottom line is, do something witty, creative and surprising than big online businesses.

Sometimes you might also be lucky to have products, which are not sold by the big brands, but that should not make you satisfied. Even if you are a small online retailer, you have to know what makes you unique and better than the competitors regardless of how few they are.

3. Best Web Design

Web design is one of the essential factors for success. To compete with the big online brands have the best website that is user-friendly. Add some great tricks by personalizing the business website. Such as using photos that will give people the scene behind the business. You can post pictures of your staff members.

Ecommerce-Web-Design-Tips

Additionally, have an about us web page to tell clients a brief story about the business background. It puts you ahead of large e-commerce businesses with no identity. Customers will also have reassurance in case they have any questions or issues.

4. Embrace Social Media

Social media is the best way to connect with new and existing customers. However, how you use the platform can either make or break you. Be interesting on social media and avoid sending the wrong vibe. Always put the customers’ needs first, and hang out with the right people. Invest in the right platform, by finding out about the social media sites used by your main audience.

5. Focus on Niche, Not the General Market

A well-developed e-commerce business focuses on specific niches, as part of their marketing strategy. Knowing which niches fit your business, evades a mistake most businesses do. They do everything to please everyone. Focused businesses, find it cheaper and quicker to be recognized within a specialist area.

unique ecommerce brand

When marketing, find video-bloggers, publishers, and bloggers, specialized in your targeted niches, and ask them to help promote your brand. Most of them will accept and charge a fee. However, it is a cheaper way to influence new audiences than other forms of marketing.

Finally, aim to develop real expertise within the niche, and become an influencer. Updating your social media with high-quality content, and building a fan base gradually, is a sure way to beat top businesses.

b2b-tactical-strategy

B2B Requires a Tactical SEO Strategy. Learn How

by Digital Marketing

Businesses that serve other businesses often have longer sales cycles and niche market. They don’t bother trying to earn traffic from search engines. However, the majority of B2B researchers start their research with an online search. You can gain an edge over competitors if you use a tactical SEO strategy.

B2B businesses should not only focus on driving traffic but also qualified leads. You should use the right SEO strategy that will influence the metrics that do matter for the bottom line of the business.

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Create an SEO-Friendly Website

A tactical SEO strategy has two important elements, which are website and content. Before you can create content, you first need to optimize the website for search engines. You should optimize the pages with the keywords in the Meta descriptions, and headings.

You should also make sure that the website is mobile-friendly. When choosing your web designer, find one that knows how to do SEO-friendly design. The design must complement your marketing strategy, which includes search engine optimization.

B2B businesses require a platform where they can show they know what they are talking about and engage potential customers. Product descriptions are not enough to direct more targeted audiences to the website. By starting a blog, you get the opportunity to create content that will attract traffic to the website.

Write Interesting Content

In the past, SEO strategies called for content written for machines. However, times have changed and ranking high on search engine results pages requires building authority, high-quality backlinks, and social media shares.

Getting more clicks from search engine results will earn the website higher ranking. Search engines think that clicks from users indicate that the page provided the answer they were looking for. In order to get more clicks, the page must stand out from the crowd. It must grab the attention of the readers with interesting headlines and Meta descriptions.

When writing the content, you should put yourself in the shoes of the customers. You should consider what motivates them, their job title, and the information they are looking for. Create the content to target specific readers, and provide answers to their questions.

B2B SEO
Build Quality Links

Quality backlinks will improve your search engine rankings. When another website links to you, it is an indicator to search engines that the site is authoritative. The higher the quality of the backlink, the more boosts your website gets.

There are several ways to get quality backlinks. You can try guest posting on websites that are relevant to your industry. However, you should do this when you have already established your blog. That way you will not be neglecting your own readers.

You can also try to earn links by creating content that gives value to readers. Not only will the content make you seem like an authority in the industry, it will make readers want to share it with their colleagues and followers on social media.

As you can see, you need to have a tactical SEO strategy to drive traffic to your website and get positive results. By observing good B2B SEO practices, your website can help generate leads and improve the sales of your business.

 

Free-SEO-tools

Free SEO Tools To Improve Your Marketing Strategy

by Digital Marketing

A proper marketing strategy is more important for an organization to remain competitive in the current business environment. With organizations targeting the use of digital media to create awareness of their products and services, it is very important they employ the right SEO tools so as to easily achieve the desired goals.

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Following are some SEO tools that you can use to achieve your marketing goals.

Google Webpage Speed Tester

For a business to rank high, they need to make sure the business has a responsive website. Use the Google page Speed insights SEO tool to test how fast the page can load on mobile devices and desktop computers. This will assist in making sure the marketing strategy works. Check your web page speed.

Google Analytics

This SEO tool helps the business to track the actions that web visitors take when browsing their websites. This is a good tool because it will help the business determine if there are conversions that come from the landing page. If there are low conversions, the business should look at the marketing strategy employed. Create a  Google Analytics account.

Google Trends

This tool will enable the business to find a topic that is trending in their industry and create a blog post based on the topic to get the traffic while people are searching for the particular topic. Check out the latest trends.

Google Keyword Planner

This is an SEO tool that lets the business know what kind of words the internet users are searching and therefore he is able to create content that will bring the potential traffic as users browse the internet. You need a Google Adwords account to access the keyword planner.

Open Site Explorer

This is an SEO tool that gives the business ability to have a quick look at the full range of links analysis and therefore make use of the most impactful links that are coming to your way. Research your backlinks

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Webmaster Tools for Google and Bing

These are the tools that are used to give the business insights of how the internet search engine views your website, and therefore you are able to see the bugs that may be on the website and act immediately. You have to install the code on your website to be able to make use of this tool. Google, Bing.

Keyword Tool.io

This is an SEO tool that allows the business to enter certain keywords, and it generates several long tail keywords that are suitable for use by the business. Do your long tail keyword search here.

Moz Local Listing Score

This is an SEO tool that allows the business to have data from all popular sources such as Facebook, Google + Google, so as to be able to score how your business is fairing on this website. You will also get a list of actionable to increase your performance. Check your business listing.

Incognito Window by Google

This is a window that allows the business to be able to have all the familiar list of auto-fill options that can be used to guide the business in search for keywords.

Rank Checker

This is an SEO tool that allows the business to see where their website ranks compared to the competitors; it is an SEO tool that will help in making sure that the websites rank well.

When using these tools, it is important that a business seeks insights from the SEO tools expert to make sure the marketing strategy works.