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How-to-Evaluate-the-Effectiveness-of-your-online-marketing-campaigns
Digital Marketing
Griffon Webstudios

How To Evaluate the Effectiveness Of Your Online Marketing Campaigns?

Online marketing has become a great way to boost your brand awareness and sales, but how do you know if your marketing campaigns are actually working? Knowing how your online marketing campaign is crucial because it will let you know if you’re meeting your marketing goals and expectations (whatever they are). With no real knowledge of how your online marketing campaigns are doing, you’re wasting time, money and effort. Before you even start your campaign, you’ll need to define a few variables to determine your metrics. This includes your objective, user context, target audience and the like. Then based on these variables, you’ll be able to create specific call-to-action and associated assets that will yield trackable results. Here are some helpful ways on how to evaluate the effectiveness of your online marketing campaigns: 1. Total Website Visits One of the easiest ways to track your online marketing campaign’s effectiveness is with how many site visits you got during the time period of the campaign. This will give you a rough idea if the campaign is driving the traffic you expected to your site. 2. Website Traffic By Channels Or Sources You should be using your online marketing campaign on all

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Griffon Webstudios March 22, 2019
Digital Marketing
Griffon Webstudios

The Top Internet Marketing Strategies For Your Business

When it comes to marketing your business online, it doesn’t matter whether you are a small local craft shop or a global business standing the test of time, the way we advertise and the way consumers look at our products or services is constantly shifting. So we need to be constantly aware of what is going on in the digital marketing scene so that we can continue to do what we do and to continue to be seen. Looking ahead towards 2019, we are seeing some changes in the way consumers are viewing advertisements and how they are reacting to them. People are constantly connected and as a result, are more clued up towards gimmicky and flashy ads that they see thousands of times a day. In this article, we will look at a few of the top marketing strategies that you should currently be employing in your business and we will also take a look at what is trending for 2019 giving you a head start in shaping your next year. What is an Internet Marketing Strategy? You strategically market your business by putting in place a plan of action to promote, advertise and sell your service or products

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Griffon Webstudios December 5, 2018
Digital Marketing
Griffon Webstudios

What Tools Can I Use To Evaluate Brand Awareness?

Most business owners who are goal-oriented know how to track their sales and conversion rates, but how can you track and evaluate your marketing strategies on brand awareness? Before the digital age, it just didn’t happen. We had no idea how many people saw an advertisement on a billboard or paid attention to a radio or television advertisement and knew what a brand was all about unless perhaps some surveys or questionnaires were taken. But in the digital age, we have a much greater awareness of what people are seeing and how they are reacting to it. Just because a digital marketer has the same goal for every business they market, a business does not have to have the same goal as another business. Some businesses are hoping to reach a different set of customers whilst others may want to target their target audiences only. How can we evaluate if our marketing techniques are effective in brand awareness? 1. Investigate your Social Media Followers Calculating the number of people who follow your brand across the social media channels available, such as Facebook, Instagram, Twitter, Linkedin, Reddit Google+ etc., is a great way of evaluating who is aware of your brand.

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Griffon Webstudios December 5, 2018
10-inexpensive-ways-to-get-your-business-noticed-online
Digital Marketing
Griffon Webstudios

10 Inexpensive Ways to Get Your Business Noticed Online

When it comes to marketing our businesses online, it doesn’t matter whether you are a small local craft shop or a global business standing the test of time, we want to get noticed and we don’t want to spend a lot of money doing so. The way we advertise and the way consumers look at our products or services is forever changing. So we need to be constantly aware of what is going on in the digital marketing scene so that we can continue to do what we do and to continue to be seen. Here are 10 inexpensive ways to get your business noticed online. 1. Search Engine Optimization If you haven’t heard of Search Engine Marketing (SEM) or Search Engine Optimization (SEO) before, then now is the time for you to get clued up and involved. This is one of the best things you can do to ensure your business is found when potential customers search for what they are after, and best of all, it’s free! SEO is organic. This means that it happens naturally and fortunately, it is through not too much effort from you. It is not a Pay per Click advertisement scheme or generated

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Griffon Webstudios November 27, 2018
Digital Marketing
Griffon Webstudios

Billion-Dollar Business Models

A business model helps you define your customer value proposition and pricing. It provides a helpful guide on how to organize your business, whom you should partner with to generate revenue, and how to structure and manage your supply chain accordingly. Airbnb, Amazon, Netflix, and Uber are among the most innovative tech companies. Their success lies in the viability of their respective business models. Any creative mind can design an attractive brand image to lure potential customers. Without a realistic business model, however, it would be impossible to monetize the attention. The ultimate goal of a business is to capture and retain customers to enable consistent growth. Failure to achieve this would prove costly to the firm. For the best examples of business models, we sampled four innovative tech companies. Amazon Amazon has risen to become one of the most successful companies on the globe beating the biggest retail stores in the game. With a revenue of approximately $177.8 billion, the company surpasses Wal-Mart, Best Buy, Macy’s and other biggest retail stores combined. Constant innovation that enables it to reach millions of people globally is responsible for this success. Amazon has diversified to as many markets as possible to achieve the

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Griffon Webstudios September 3, 2018
YouTube-Marketing-Tips
Digital Marketing
Griffon Webstudios

YouTube Marketing Tips, Trends, & Strategies

To achieve success online, a serious business cannot ignore the significance of YouTube as a marketing tool. Today there are over 1.3 million users and millions of visitors every day. Experts expect that by the end of 2018, video marketing will be the main marketing tool online. Today, videos play a massive role in influencing the audience of any product. By the end of 2017, at least 80% of Internet traffic was video. A further 50% of all web traffic, especially in the evenings and nighttime, is YouTube and Netflix videos among other platforms. YouTube has proven to be the biggest and most promising marketing tool of the future. 6 out of 10 people prefer online video platforms to live TV. Videos give the businesses a chance to address their audience. This is a great way to build a connection as you explain to the viewer why your product/service is good for them. It could also be an idea that you are trying to rally people around. YouTube marketing should, therefore, be part of your online marketing strategy. Take advantage of the great shift towards video with the trend of the moment. We watch over 1 billion hours of YouTube

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Griffon Webstudios August 13, 2018
Digital Marketing
Griffon Webstudios

Short Term vs. Long Term Digital Marketing Strategies

The business world has turned digital; In fact, if you do not have a responsive website or blog you are lagging behind the competitors in your business. Traditional marketing techniques of physically talking to your audience or potential customers are no longer effective; printing posters and hiring sales representatives is a thing of the past. Besides effectiveness with respect to sales, such marketing strategies are expensive so you need to spend extra time and money hence there is a need to consider a better alternative- Invest in a website. After investing in a professional website, the next step is to build your brand by increasing traffic and converting the numbers to sales. It can be overwhelming but you really have no better option. Irrespective of your business industry and niche, consumers expect to find your products and services online, competitors have the same resources, and opportunities hence there’s a definite need for a creative marketing strategy to increase sales. Here are some long term and short term digital marketing strategies you should consider. Short-term strategies These techniques are often used to get a quicker result. Short-term strategies result in a significant boost in sales but for a limited time. Pay-per-click

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Griffon Webstudios August 12, 2018
Identify-Target-Audience-and-Increase-Sales
Digital Marketing
Griffon Webstudios

How to Identify Your Target Audience and Increase Your Sales Online

Defining a specific target market is important more than ever before in the business world. If you keep to old strategies of focusing on traffic, you have no place in the competition; Today, it is more of conversions other than traffic. The online webspace is flooding; every retail/product-based business is investing in an e-commerce website. Billions are accessing online stores and blogs every minute, The only way to draw attention to your page is by offering relevant products and services to your target audience. The generic Ad term “Anyone who needs our services” no longer works in the 21st century; you need to focus on age, location, sex, and income level among other elements in society depending on your type of business. Of what good is huge traffic to our website without sales? Identifying and specifying your target audience is crucial. Find out what they want, how and when they want it and then customize your products and services based on these factors. Why it’s important to identify your target audience? First, you should know who your potential customers are. This defines what kind of content they are searching online, how they want the information delivered, and when exactly they

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Griffon Webstudios August 10, 2018
Brand Awareness
Digital Marketing
Griffon Webstudios

Best Way To Gain Brand Awareness In 2018

  Introducing your business to the community or target market might be easy but building a brand is surely not. As Mark Cuban says “Focus on building the best possible business. If you are great, people will notice and opportunities will appear.” As a business owner, It is important that you make it easier for people to find the products and services you offer. Following are some of the ideas that could help your business get more attention and build the brand. 1. Make use of Social media  2. Launch an effective PR Campaign 3. Brand Exhibition  4. Partner with another Business 5. Be a Sponsor 6. Have a strong web Identity 7. Invest in Content Marketing 8. Make use of Video Strategy 9. Host Live Events 10. Participate in Referral Programs   Your brand is what other people say about you when you’re not in the room.- Jeff Bezos   1. Utilize social media Social media offers a platform for companies to promote themselves. Social networking sites such as Facebook, Twitter, Snapchat, Instagram, enable the companies to build their brand infront of millions of audiences worldwide. If you are using social media to build brand awareness, you need to

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Griffon Webstudios June 4, 2018
ONLINE-SHOPPING-STATS-AND-TRENDS
Digital Marketing
Griffon Webstudios

Online Shopping Stats and Trends

Technology has become the backbone of almost everything we do in our daily lives. This is from agriculture, business, education, government systems and creative arts just to mention a few. The growth in technology has led to the introduction of new products and business processes. Online shopping has been one of the introduced technologies. Most of the businesses if not all, have adopted this technology just to increase their networks, market and getting customer feedback to improve their products. It provides a platform where businesses engage themselves virtually directly with their customers. Here are some of the statistics and trends in online shopping. E-commerce Statistics E-commerce is growing at the rate of 11.9% annually-up from 3.9% a decade ago. The millennial’s desire to get instant and quick access to products has contributed a lot to this growth. There are 80 million of them in the US. They spend $600 billion annually and that’s 28% of all daily per-person consumer spending. They are forecasted to be 35% of spending by 2030. Retailers should now able to keep track of the growing number of users and also set effective measures in driving sales. By 2040, it is thought 95% of purchases will

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Griffon Webstudios June 2, 2018

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