The alarming reports of a looming economic crisis have sent business owners into panic mode. A lot of businesses are bracing for impact by making budget cuts and altering their current marketing strategies. Businesses that are smart enough to still advertise during this period are relying heavily on digital marketing to promote their products and services. This is mainly because of the following: 1. It is Cost-Effective: One of the major reasons a lot of companies turn to Digital marketing is because of how cost-effective it is to promote their goods and services. There are a variety of digital marketing tactics that cost less, but also yield high results. This is most especially important during an economic downturn when business owners want to save costs, reduce spending and receive high ROI. 2. It is Measurable: Another reason why companies turn to digital marketing is that all their online campaigns can be measured in real-time. This measurability informs them of the tactics that are working and those that are not working. With this important information, they can proceed to modify or alter their online marketing campaigns for maximum success. 3. Precise Targeting: An aspect of digital marketing that makes it very

The unprecedented circumstances caused by the coronavirus (COVID-19) pandemic has put the entire globe on edge. As at the time of writing, the coronavirus (COVID-19) has infected more than 2,000,000 people in 185 countries/regions and resulted in over a hundred thousand deaths. There is no vaccine yet for this novel virus which makes it more dangerous and difficult to manage. It’s rapid and continuous spread prompted governments to announce sweeping measures to contain and control the disease. This response resulted in the closure of schools, public spaces, commercial centers, businesses, and borders. Even though the containment measures were for a good cause, they have restricted the free flow of people, goods, and services. In effect disrupting valuable supply chains, impeding trade and stalling economic growth on a global scale. The world is now having to deal with both a health and financial crisis. Virtually every individual, business and region is feeling the impact. It is evident that businesses are the most impacted by the COVID-19 lockdown due to a significant drop in sales. As a business owner, you are probably looking for ways to survive this period of great uncertainty and abrupt change in the normal state of affairs. We