The alarming reports of a looming economic crisis have sent business owners into panic mode. A lot of businesses are bracing for impact by making budget cuts and altering their current marketing strategies. Businesses that are smart enough to still advertise during this period are relying heavily on digital marketing to promote their products and services. This is mainly because of the following: 1. It is Cost-Effective: One of the major reasons a lot of companies turn to Digital marketing is because of how cost-effective it is to promote their goods and services. There are a variety of digital marketing tactics that cost less, but also yield high results. This is most especially important during an economic downturn when business owners want to save costs, reduce spending and receive high ROI. 2. It is Measurable: Another reason why companies turn to digital marketing is that all their online campaigns can be measured in real-time. This measurability informs them of the tactics that are working and those that are not working. With this important information, they can proceed to modify or alter their online marketing campaigns for maximum success. 3. Precise Targeting: An aspect of digital marketing that makes it very

The unprecedented circumstances caused by the coronavirus (COVID-19) pandemic has put the entire globe on edge. As at the time of writing, the coronavirus (COVID-19) has infected more than 2,000,000 people in 185 countries/regions and resulted in over a hundred thousand deaths. There is no vaccine yet for this novel virus which makes it more dangerous and difficult to manage. It’s rapid and continuous spread prompted governments to announce sweeping measures to contain and control the disease. This response resulted in the closure of schools, public spaces, commercial centers, businesses, and borders. Even though the containment measures were for a good cause, they have restricted the free flow of people, goods, and services. In effect disrupting valuable supply chains, impeding trade and stalling economic growth on a global scale. The world is now having to deal with both a health and financial crisis. Virtually every individual, business and region is feeling the impact. It is evident that businesses are the most impacted by the COVID-19 lockdown due to a significant drop in sales. As a business owner, you are probably looking for ways to survive this period of great uncertainty and abrupt change in the normal state of affairs. We

We have seen a dramatic shift in marketing strategy occur over the past few years. Digital marketing has grown significantly. Largely to the increased returns provided by the burgeoning online customer market. With projection indicating further growth within the competitive online space. Awareness has become a coveted commodity. In an age notorious for individuals with ever-decreasing attention spans being recognized is becoming more and more difficult. Many have turned towards innovations within the digital marketing space to capture the elusive attention they desire. Local SEO represents the attempt to capitalize on the potential. Search engine optimization is no longer an interesting attempt but a tried and true method with exceptionally high conversion rates. Offering immense return on investment, a boon to top tier Local SEO companies.  With many companies increasing their capital investment in such marketing, the question emerges how much should we spend on our marketing budget in 2020? Marketing In 2020 Marketing budgets are different for various industries. Universally 8% of your gross revenue is the agreed-upon recommendation as far as a percentage. However, dependent on your current marketing company you may see significant fluctuation and discrepancy regarding their recommendation. Many companies are pointing toward the competitive online