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big-ecommerce-brands
Digital Marketing
Griffon Webstudios

How to Compete with Big E-Commerce Brands as a Small Online Retailer

It may seem difficult for a small business to compete with big online brands. But remember even the large retailers also had to start somewhere. The secret of competing with big brands is to be smart. Also, recognize that it is possible to beat any big online brand if you work hard and have the right resources. There are five vital things you have to do to compete with big e-commerce brands. 1. Be Unique Whatever product you sell, a prospective client can find it at a lower price from other big e-commerce brands. They will always beat you to the game since they have more products and sell at lower prices. But not to worry, the secret to beating them is making your business stand out from the rest. 2. Have a USP (unique selling point) There are various ways of offering a product or service. Know the kind of products you provide; are they luxurious, more personalizable, ethically produced, or do you offer better quality and services? The bottom line is, do something witty, creative and surprising than big online businesses. Sometimes you might also be lucky to have products, which are not sold by the big brands,

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Griffon Webstudios November 11, 2017
b2b-tactical-strategy
Digital Marketing
Griffon Webstudios

B2B Requires a Tactical SEO Strategy. Learn How

Businesses that serve other businesses often have longer sales cycles and niche market. They don’t bother trying to earn traffic from search engines. However, the majority of B2B researchers start their research with an online search. You can gain an edge over competitors if you use a tactical SEO strategy. B2B businesses should not only focus on driving traffic but also qualified leads. You should use the right SEO strategy that will influence the metrics that do matter for the bottom line of the business. Create an SEO-Friendly Website A tactical SEO strategy has two important elements, which are website and content. Before you can create content, you first need to optimize the website for search engines. You should optimize the pages with the keywords in the Meta descriptions, and headings. You should also make sure that the website is mobile-friendly. When choosing your web designer, find one that knows how to do SEO-friendly design. The design must complement your marketing strategy, which includes search engine optimization. B2B businesses require a platform where they can show they know what they are talking about and engage potential customers. Product descriptions are not enough to direct more targeted audiences to the website.

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Griffon Webstudios November 11, 2017
Digital Marketing
Griffon Webstudios

Free SEO Tools To Improve Your Marketing Strategy

A proper marketing strategy is more important for an organization to remain competitive in the current business environment. With organizations targeting the use of digital media to create awareness of their products and services, it is very important they employ the right SEO tools so as to easily achieve the desired goals. Following are some SEO tools that you can use to achieve your marketing goals. Google Webpage Speed Tester For a business to rank high, they need to make sure the business has a responsive website. Use the Google page Speed insights SEO tool to test how fast the page can load on mobile devices and desktop computers. This will assist in making sure the marketing strategy works. Check your web page speed. Google Analytics This SEO tool helps the business to track the actions that web visitors take when browsing their websites. This is a good tool because it will help the business determine if there are conversions that come from the landing page. If there are low conversions, the business should look at the marketing strategy employed. Create a  Google Analytics account. Google Trends This tool will enable the business to find a topic that is trending in their

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Griffon Webstudios October 12, 2017
Digital Marketing
Griffon Webstudios

How to build an effective Instagram Marketing Strategy?

Instagram was launched in 2010 and acquired by Facebook in 2012. Since then, It has taken the mobile photo-sharing niche by storm and has attracted businesses from all over the world. The social network claims that there are more than 15 million accounts with business profiles on the platform. Business owners who want to improve their social media marketing campaigns turn to Instagram to reach their targeted audiences and engage other users. Let’s check out some interesting Instagram stats. Instagram is estimated to have brought in $1.53 billion in global mobile ad revenue in 2016, which is a 144 percent increase year-over-year and would amount to 8.4 percent of Facebook’s global mobile ad revenue according to International Business Times. 100 million users use the “stories” feature daily. 95 million photos and videos are shared on Instagram per day.  Instagram has 1 million monthly active advertisers—up from just 200,000 in March 2016. 60% of users say that they have learned about a product or service on the platform.   Success on Instagram takes more than just uploading beautiful images. A successful Instagram marketing strategy is the product of a well-defined brand identity, strategy, and effective community management. Below are some of the ways that can

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Griffon Webstudios October 6, 2017
Digital Marketing
Griffon Webstudios

5 Effective eCommerce Marketing Ideas.

Regardless if you are a start-up or an established company, it is highly important that you are updated with the latest marketing strategy and trends. Structuring, developing and finally launching your eCommerce website is a single step towards your company’s goal. You will then have to develop an effective web structure and effective marketing plan that will contribute to your company’s success. Top 5 eCommerce Marketing Tactics This 2017 Read on if you are interested to find out the latest and effective marketing strategy this 2017. Here are some of them. 1. Content Marketing After you launched your online shopping portal, it is time for you to create original and high-quality content. Make sure that your content resonates with your targeted customer that will encourage them to interact with you. Your content may also help you build an active community that is ready to be converted into a purchasing customer. Some people choose to use Adobe Photoshop to alter and re-engineer images. Unfortunately, duplicated or even altered content can affect your branding. You should invest and purchase only the original graphic content. The same thing can be said about text and articles. 2. Personalized Marketing Consumers will serve as the

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Griffon Webstudios September 7, 2017
Digital Marketing
Griffon Webstudios

5 important things to remember in Local SEO

One of the highly effective forms of online marketing is Local Search Engine Optimization commonly known as Local SEO. This online marketing technique is found to be tricky because it does not just stop with performing the on-page and off-page work, but even the more complex activities such as citations and listings. Though it sounds simple, Local SEO can get confusing when differentiated into various forms and deeper analysis. A good example of this is, the common misunderstanding that having listed in a lot of directories is the exact way to achieve a successful local SEO. The reason why it’s not completely true is that there are several other factors that need to be in order other than the number of listings in directories. The business should ensure that the directories listed are unique and relevant to the industry of business and are being optimized based on the location of your business which includes street name, city and state. To better understand the technique to achieve a successful local SEO, you should remember the five major things below: Accurate location in online listings Useful information on directories. Building social profiles Getting more reviews Optimizing for Hyperlocal.   1. Accuracy and Consistency

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Griffon Webstudios March 15, 2017
Digital Marketing
Griffon Webstudios

10 tips to create a successful email marketing campaign

Is your e-mail marketing campaign facing a massive challenge with open rates and clicks? Here are 10 tips to create a successful email marketing campaign. This will help your email campaign grow more effectively and bring success to all your email marketing initiatives. In this article, We’ll learn how to handle the email recipients and distribution of newsletters along with some tips to design campaigns and trigger emails. 1. Optimizing your subscriber list Having a huge email database of clients/subscribers will not change the game, It’s the quality that matters. Obviously, There’s no point when your email campaign has 5,000 subscribers but only 300 opens the email. Right? If you have a large number of inactive subscribers, mailing them over and over again will be the worst thing to do. In order to optimize the process, it is very important to generate relevant data from your previous email campaigns. How to find your inactive subscribers: The first step is to look at the subscribers who have neither opened the mail nor carried out any action. In the second step, Sit back and carefully analyze the behavior of these inactive subscribers. Check their status in the last 30 days or a

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Griffon Webstudios November 29, 2016
Digital Marketing
Griffon Webstudios

What is SEO? How does it work?

Search Engine Optimization (SEO) is a technique used to increase the number of visitors to the website and improving the ranking on search engine results such as Google, Bing, Yahoo, etc. Let’s see how this works. According to Hubspot, 80% of the traffic for a website begins with a search query. Search Engine Optimization Process The process of search engine optimization can be divided into three parts- Keyword Analysis On-page and Off-page optimization Backlinks. It is essential for every website owner to extensively research the keywords that are relevant to their business. Creating descriptive and useful content using the identified keywords will help the website to rank on top of the search results. This can be done through on-page and off-page optimization activities. On-page optimization- A few changes are made on the back-end to integrate the keywords on your website in the form of the page title, description, image names. Off-page optimization- The optimization measures do not take place on the site. but “off” page in the form of backlinks, a link-building process of obtaining hyperlinks from other websites to yours. The search engines such as Google, Bing, Yahoo have their own algorithms and formulas to deliver the best possible

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Griffon Webstudios November 24, 2016
Digital Marketing
Griffon Webstudios

10 ways how small business can benefit from SEO

Search Engine Optimization (SEO) plays an important role in determining the success of any small business. It may not be appropriate to say that businesses that do not engage in SEO will fall apart but certainly, the one that does such marketing activities enjoys huge benefits over the businesses which do not practice it. Now the question is, Why does SEO play such a vital role in small businesses? Let’s find out. There are tons of benefits provided by SEO for small businesses in different ways. Let us discuss the 10 ways how a small business can benefit from SEO.  User-friendly website. New customers and continuous growth. Explore new markets Achieve better conversion rates. Build brand awareness through better rankings Build a dedicated fan base via newsletter Stay in sync with the latest trends Bypass competition Open your business 24×7 Better optimization of social media.   1. User-Friendly Websites: SEO helps in creating a user-friendly website. As the name suggests, SEO not only helps in search but also focuses on the user experience. Google tends to recognize the quality of the website based on user-friendliness and content. For an improved user experience, It is always essential to follow the On-Page

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Griffon Webstudios November 19, 2016

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