How-to-engage-your-clients-in-B2B-Marketing

How to engage your potential clients in B2B Marketing?

by Digital Marketing

The B2B marketing world is constantly changing and the B2B SEO strategy and B2B SEO tools that worked for you in the past are now outdated. If your company doesn’t manage to find a way to keep up with the latest B2B marketing trends, it will get left behind and fail.

Whatever those new trends bring, you still need to figure out how to use them to engage potential clients into using your products and services to meet their needs. Here are some ongoing B2B SEO strategies and other emerging trends to help you to do that:

Exploit Social Media Usage

These days having a website isn’t just enough. A business also has to have a robust presence on social media sites like LinkedIn, Instagram, Facebook, etc. Social media offers a chance for one on one instant communication and engagement with your clients. Good b2b marketing requires that you stay in touch and know exactly what your targeted audience wants and needs. Social media lets you do that on a very personal level.

Be sure you are active on your social media sites daily and always answer the questions of your prospects and clients as quickly as possible. This helps to make your brand easily approachable, and it provides a face to the brand.

Make your client’s impression a lasting one

So, once you engage the clients/prospects on your social media sites, you have to create a lasting first impression. Make sure that you stand true to your brand promise and be more professional and a reliable connection.

You could always send out a personal note to your clients after they post a review or sending them a small gift like stationery or other small trinkets with your business name stamped onto it. This helps them remember you and your brand. Do whatever it takes to make your client aware that you value and appreciate them!

Make sure you provide personalized service and follow-ups

A big mistake a lot of B2B businesses make is trying to use automation to handle all their interaction with customers. This doesn’t give your customers a great experience because it isn’t very personal. However, if you try to find ways to personalize the messages you are sending out, it shows personal engagement with your clients that they will never forget.

For instance, you can keep track of when their last order was and if you know they are likely about to run out of the products they bought the last time, you can gently remind them it’s reordering time, and maybe include a coupon on the next order.

76% say they can name a brand or company featured on promotional merchandise on their desk without having to look for confirmation.

Be sure to address it to their first name and reiterate how you helped them in previous orders so they know you are actually trying to be helpful and not just trying to make a hard sell.

Study Your Targeted Client’s Preferences for Content

Another way to engage is to figure out the kind of content your target audience is looking for and then provide it in a format they love. So if your audience likes the familiarity of blog posts, then create blog posts on the topics they are likely to desire to read. Some clients may prefer images or videos, so you need to engage them on sites like Instagram or YouTube for best results.

What topics? Well, studies have shown that B2B customers like to read up on the latest business-related content, so they can make up their minds on whether or not to buy a product or service.

They also prefer to read reviews and product descriptions of your new items prior to buying them. So, if you engage your customers and know what they want, you will know what kind of content to post so you can bring more sales.

Focus on the needs and interests of your potential customers

All of your site’s content has to meet the needs of your B2B clients. You need to truly engage your customers by focusing on them instead of focusing on your products and services.

Therefore, your content has to be engaging enough for them to read and it has to identify and address their problems and offer valid solutions to those problems. You must get them to trust in your brand and know you truly want to meet their needs, and once you have gained that trust, they will be your long-term clients.

Use SEO to become more visible to B2B audiences

SEO is all about making your business show up in a higher position on the search engine queries. Prospective clients don’t normally find you via a sales funnel merely by chance. They have to be able to find you fast, and SEO can do this for you.

You need the best B2B SEO tools and the best B2B SEO strategy, and that could mean hiring a reliable SEO company to help make your website design or your mobile app design better, so you can engage more customers and widen your market share.

They know exactly the latest trends and can help you to get ahead of your competition with proven SEO techniques.

The bottom line is that in today’s fast-paced digital business environment you have to give your clients what they need, and it is imperative that you engage your potential clients with the above-mentioned B2B marketing strategies to stand out in your niche.

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5 B2B Marketing Tactics to increase your Sales.

by with No Comment Digital Marketing

The business world has seen an enormous transformation in the steps involved in business-to-business marketing and sales. Business to Business (B2B) marketing has evolved so much that outbound marketing has started becoming to be the tactic of the past.  Automation, Digital Business Network & Social Media have rewritten the way business used to operate.

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The B2B business is characterized by fewer customers, complicated business transactions, derivative demand and a few numbers of employees. The internet has played a major role in turning the B2B marketing into a round-the-clock activity making it very competitive since every business is scrambling for the clients found on the internet.

For every business to grow and make profits there have to be strategies put in place to govern and enhance the marketing and sales activities. Setting an online presence is not just enough to put you ahead of the game in a B2B business set up. The following strategies can be used to increase the market share and generate more revenue.

1. Establish a specific goal

Before setting any specific goals for marketing you need to establish the kind of customers you want to reach out to. With this, you will be able to determine the tactics, strategies, promotional avenues and the messaging you can use in the marketing campaigns. You can start by creating buyer information channels to gain knowledge about your customers’ goals, motivations, pain processes.

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By this, you can understand where the buyers get their information from, what kind of products attracts them and how they carry their research. You can then synchronize the buyer’s needs and challenges with your products/services and how you can add value to them. This will help in creating relevant content which will keep you ahead of your competitors. Since the B2B marketing has many stakeholders, you have to go through this process to make sure you deliver the right message to the right person and at the right time.

2. Use video in your marketing

By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic.

They say a picture is worth a thousand words and the easiest and fastest way to spread your product in the market is through video advertisement.

YouTube has been a very powerful tool in the social media for advertising, promotion, and marketing. This is a media platform that can no longer be ignored because videos are becoming more prominent as a content formatting tool. You can work on the strength of your video to deliver a special and unique experience that will assist in sharing accurate insights, create emotional and personal connections and help solve market problems.

3. Prioritize Digital Advertising

With digital marketing becoming more mature, it’s no surprise that companies are continually getting better at SEO. Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly.

Google receives 63,000 searches per second on any given day.

In terms of efficiency the digital paid advertising was ranked at 52 percent while posts promoted by social media came second with 39 percent. The preference of using paid advertising whether it’s the social media ads, social media posts that are promoted or the pay-per-click ads found in search engines will continue being in an upward direction.

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Search Engine Optimization (SEO) is more suitable for B2B sales and marketing because it enables you to reach out to your intended market organically.

4. Use  Content marketing to assist customer’s journey

94 percent of people that buy through the B2B marketing platforms are said to have done some online research before buying any product, while the majority of decision makers of a business prefer to know the company they are engaging with from a number of articles rather than hearing of them through adverts.

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Content marketing can take the perspective of the buyer about your products right from the awareness stage to the buying or purchasing stage. Apart from that, it can also help to increase the awareness of the brand to people, direct new customers to your website and helps to boost your search engine optimization.

A content marketing strategy that is well designed allows you as the seller to get the best leads, build trust with the buyers, nurture relationships, help prospects, lead decision makers of companies to their platform which finally leads to getting high sales

5. Build a good e-commerce website platform

If your potential clients are bypassing the website without spending time or engaging in the available resources on the page, then you need to know that your content marketing and advertising techniques are all in vain. It is very important that your business is supported by a strong e-commerce website that is fully featured.

This can help you to process the number of website visits to sales and then to recurring orders which obviously is the goal for any business.

This entire customer journey can flawlessly happen only when your website offers an outstanding user experience.

The digital era has brought with it significant changes posing some challenges while at the same time opening up numerous market opportunities in the B2B world. The big question is, Are you making the best use of all the available resources and technology to meet the demands of your customers? If not then you now know the strategies to run a successful B2B marketing campaign.

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B2B Requires a Tactical SEO Strategy. Learn How

by Digital Marketing

Businesses that serve other businesses often have longer sales cycles and niche market. They don’t bother trying to earn traffic from search engines. However, the majority of B2B researchers start their research with an online search. You can gain an edge over competitors if you use a tactical SEO strategy.

B2B businesses should not only focus on driving traffic but also qualified leads. You should use the right SEO strategy that will influence the metrics that do matter for the bottom line of the business.

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Create an SEO-Friendly Website

A tactical SEO strategy has two important elements, which are website and content. Before you can create content, you first need to optimize the website for search engines. You should optimize the pages with the keywords in the Meta descriptions, and headings.

You should also make sure that the website is mobile-friendly. When choosing your web designer, find one that knows how to do SEO-friendly design. The design must complement your marketing strategy, which includes search engine optimization.

B2B businesses require a platform where they can show they know what they are talking about and engage potential customers. Product descriptions are not enough to direct more targeted audiences to the website. By starting a blog, you get the opportunity to create content that will attract traffic to the website.

Write Interesting Content

In the past, SEO strategies called for content written for machines. However, times have changed and ranking high on search engine results pages requires building authority, high-quality backlinks, and social media shares.

Getting more clicks from search engine results will earn the website higher ranking. Search engines think that clicks from users indicate that the page provided the answer they were looking for. In order to get more clicks, the page must stand out from the crowd. It must grab the attention of the readers with interesting headlines and Meta descriptions.

When writing the content, you should put yourself in the shoes of the customers. You should consider what motivates them, their job title, and the information they are looking for. Create the content to target specific readers, and provide answers to their questions.

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Build Quality Links

Quality backlinks will improve your search engine rankings. When another website links to you, it is an indicator to search engines that the site is authoritative. The higher the quality of the backlink, the more boosts your website gets.

There are several ways to get quality backlinks. You can try guest posting on websites that are relevant to your industry. However, you should do this when you have already established your blog. That way you will not be neglecting your own readers.

You can also try to earn links by creating content that gives value to readers. Not only will the content make you seem like an authority in the industry, it will make readers want to share it with their colleagues and followers on social media.

As you can see, you need to have a tactical SEO strategy to drive traffic to your website and get positive results. By observing good B2B SEO practices, your website can help generate leads and improve the sales of your business.