How Is Metaverse Reshaping The E-commerce Vertical

How Is Metaverse Reshaping The E-commerce Vertical?

by Artificial Intelligence

It’s the 21st Century and technology is changing by leaps and bounds every day. It’s no surprise that it has revolutionized how consumers shop – with over 4 billion people using the internet to make their purchases, e-commerce is becoming increasingly popular worldwide. But now, The virtual realm of the metaverse is upon us. As exciting as this may sound at first glance, it begs the question—how exactly are these technologies reshaping e-commerce?

In this blog post, you’ll get an up close and personal look at how metaverse (and VR) has ushered in a whole new era of shopping for online retailers – one that will take your business to heights you haven’t imagined!

What Is The Metaverse And Why It Is Important For E-commerce Marketing?

The metaverse is an expansive digital universe, usually accessed through a virtual reality headset or other devices, where users can create and inhabit avatars in alternate digital worlds. For e-commerce marketers, the metaverse presents a significant opportunity to engage and interact with customers beyond what’s possible in the traditional marketplace.

By offering immersive shopping experiences that break down physical boundaries while also allowing e-commerce providers to design interactive digital environments tailored specifically to their goods and services, the metaverse has opened up countless new opportunities for e-commerce marketing. The potential of e-commerce marketing using the metaverse is largely untapped at present, but as more worlds become available within it, there’s no telling what opportunities e-commerce marketers will be able to leverage in order to engage shoppers in new and exciting ways.

How Is The Metaverse Changing The Way People Interact With Brands Online?

The metaverse is revolutionizing user engagement with brands in the digital world – an entirely new dimension of interaction. One second you could be watching a virtual fashion show of your favorite designer, complete with runway models and realistic graphics, and the next, you could be entered into a user loyalty program to earn rewards from doing brand-related activities.

Nike’s recent launch of Nikeland on Roblox is an excellent illustration of how marketers can leverage the metaverse to create individualized experiences. The sportswear business gave its clients a new, immersive experience by providing an interactive arena where they could engage in games and develop their own using the offered toolbox.

 

Gamers were also allowed to dress their avatars with unique Nike items, demonstrating that businesses can market their products in various ways in the metaverse. This is one strategy that marketing professionals can use to boost brand stickiness.

 

This kind of gamification and experiential marketing was simply not possible before this technology emerged, but now user engagement with brands has changed drastically due to the introduction of the metaverse. It’s no wonder so many popular companies are turning to online platforms that incorporate this stunning technology!

Creative Ways To Use The Metaverse To Increase Online Sales

With the growing prevalence of virtual and augmented reality, businesses are looking to the metaverse as a new platform to increase online sales. To boost revenue and attract more customers, companies are beginning to incorporate creative ways such as 3D product testing, virtual showrooms and interactive shopping experiences into the metaverse.

A digitized copy of the Gucci purse cost more than $4,100. This is more expensive than the bag’s real retail price.

Research conducted by market experts reveals that incorporating these features can increase user engagement by up to 60%, resulting in higher conversion rates and ultimately leading to an increase in sales. Businesses should strive to explore innovative ideas on how they can best use the technologically-advanced metaverse as a tool for boosting their sales.

Strategies For Using Virtual Reality (VR) And Augmented Reality (AR) In E-commerce Marketing

E-commerce businesses have an exciting new opportunity to reach their target customers with the help of virtual reality (VR) and augmented reality (AR). By integrating these innovative technologies, e-commerce marketers can create immersive experiences that connect shoppers to their products in a personal, exciting way.

VR and AR can be implemented in e-commerce marketing strategies in several ways, such as providing detailed product demonstrations, creating virtual showrooms, or delivering interactive product tutorials. The possibilities are almost limitless when it comes to VR and AR technology, opening up the creative potential for e-commerce businesses to explore unique campaigns that truly engage their customers.

Examples Of Successful E-commerce Campaigns That Used The Metaverse

Many companies have seen great success with e-commerce campaigns utilizing the metaverse. Companies such as BMW, Ralph Lauren, and Forever21 have used metaverse simulations to build awareness of new products and services. By providing interactive scenarios, often engaging with games and puzzles, customers were given opportunities to engage with their favorite brands in fun ways while still making purchases.

 

BMW Group- In December 2022, the company became one of the first automotive manufacturers to join the Metaverse Standards Forum.

Entering the Metaverse_ with the BMW iX1

All About the Metaverse: BMW Group Supplierthon

 

Ralph Lauren x ZEPETO digital fashion collection- For the first time, Ralph Lauren digital apparel will be available for purchase, the Company’s first entrance into virtual economies.

Ralph Lauren x ZEPETO digital fashion collection

Ralph Lauren digital fashion collection and virtual worlds with 3D avatar simulation

 

 

Forever 21 launched a virtual store for players to build and customize to become the “top shop”. Build your custom store, discover exclusive MetaMerch & play with friends.

forever21 metaverse

Forever 21 provides visitors with a digital store.

 

This resulted in significant boosts in customer acquisition along with increased brand loyalty. Additionally, companies using the metaverse for product launches gained a leg up on competitors by having early access to the latest innovations in virtual marketing techniques. Overall, the success of e-commerce campaigns leveraging the metaverse demonstrates how successful companies can gain an edge over competitors through the creative use of virtual media.

Best Practices For Using The Metaverse In E-commerce Marketing

As businesses increasingly turn to the metaverse to drive their e-commerce marketing campaigns, understanding and adhering to the best practices is key. Designing immersive experiences that capture shoppers’ attention and encourage them to linger is essential — after all, it’s much easier to influence a shopper who has already invested valuable time into exploring your virtual store than someone who simply clicks in and out of your website.

Strategic placement of VR objects, tailored messages that integrate into the natural flow of conversation, and engaging content are all must-haves for any successful e-commerce campaign in the metaverse. Additionally, providing clear navigation options will allow shoppers to easily get from point A to point B without becoming lost in this otherworldly universe. If you take these steps for your e-commerce marketing efforts in the metaverse, you’ll be sure to easily navigate this brave new world!

metaverse commerce- virtual models

The metaverse is an ever-evolving technology, and it’s up to marketers to keep up with the latest trends and use it in effective ways. However, the rewards of doing so are worth the effort. Companies can use the metaverse to create engaging, innovative experiences for their customers, who in turn will become loyal supporters of their brands that bring in increased sales.

If you’re looking for an edge in your e-commerce marketing strategies, consider incorporating the metaverse into your campaigns. With its variety of user-friendly applications, you can take advantage of both virtual reality (VR) and augmented reality (AR) to reach more potential buyers than ever before. Don’t miss out on this opportunity — reach out to e-commerce marketing experts at Griffon Webstudios today and let us help you maximize the impact of your ecommerce marketing endeavors.

Top 5 ecommerce platforms for SEO

Top 5 e-commerce platforms for SEO

by Website Development

Top e-commerce systems make launching a profitable online business simple and inexpensive. Of course, with so many outstanding solutions available, selecting the best plan for your needs may be difficult. To assist, we have compiled a list of the 5 finest e-commerce platforms accessible in 2023. These solutions provide all the functionality you need to swiftly establish your website, increase traffic, and close more transactions.

1. WooCommerce

Opensource, customizable for every business need.

WooCommerce is a popular open-source e-commerce plugin for the WordPress platform. It allows you to easily create and manage an online store by adding e-commerce functionality to your existing WordPress website.

The cost of using WooCommerce primarily consists of the following:

Hosting: WooCommerce requires a hosting account to run your website, which typically costs between $5 and $30 per month.

WordPress theme: You’ll need a WordPress theme to design your website, and there are many free and premium themes available. Prices for premium themes can range from $20 to $200 or more.

Plugins and extensions: WooCommerce is highly customizable and can be extended with a wide range of plugins and extensions. Prices for plugins can range from free to several hundred dollars.

Payment gateway: You’ll need a payment gateway to process transactions, and there are many options available. Some popular payment gateways, such as PayPal and Stripe, charge transaction fees, while others have monthly fees.

Customization and development: If you need custom development work, such as customizing your theme or adding new features, you’ll need to hire a developer, which can add additional costs.

 

If all WooCommerce stores formed a country, its revenue would be greater than 35% of the world’s countries

2. Shopify

Integrations for dropshipping, omnichannel selling, and built-in selling features. One of the most popular eCommerce platforms that are SEO friendly.

Shopify is a leading e-commerce platform that enables businesses of all sizes to create and manage an online store. With Shopify, you can easily create a professional-looking website and start selling products online, whether you have a physical store or not.

Shopify offers several pricing plans to meet the needs of different types of businesses. The following are the main Shopify pricing plans:

Basic Shopify: This plan costs $29 per month and includes the core features and tools needed to sell online, including a website builder, unlimited products, and a payment gateway.

Shopify: This plan costs $79 per month and includes more advanced features, such as shipping discounts and a professional report builder.

Advanced Shopify: This plan costs $299 per month and includes even more advanced features, such as advanced reporting and abandoned cart recovery.

Shopify Plus: This is a custom plan designed for large enterprises and is priced based on the specific needs of each business. It’s important to note that all Shopify plans include 24/7 support and access to the Shopify app store, where you can add additional functionality to your store.

 

 

Additionally, Shopify charges a transaction fee on each sale, depending on the payment gateway used. To find the best plan for your business, consider your budget and the specific features and tools you need. You can also start with a lower-priced plan and upgrade as your business grows.


Over 4.4 million websites globally use Shopify as of 2023. Celebrities like Kylie Jenner, Adele, and David Beckham have implemented Shopify to establish their online stores.

3. BigCommerce

Ease of Use, Scalability, and integrated payment processing solutions.

BigCommerce is a cloud-based e-commerce platform that enables businesses of all sizes to create and manage an online store. It provides a range of features and tools to help you sell products online, including website-building tools, product management, payment processing, and shipping and order management.

BigCommerce offers several pricing plans to meet the needs of different types of businesses, including:

Standard: This plan costs $29.95 per month and includes core e-commerce features, such as unlimited products, a payment gateway, and basic reporting and analytics.

Plus: This plan costs $79.95 per month and includes advanced features, such as gift cards, professional reporting, and an abandoned cart saver.

Pro: This plan costs $299.95 per month and includes even more advanced features, such as custom SSL, real-time carrier shipping, and advanced reporting.

Enterprise: This is a custom plan designed for large businesses and is priced based on the specific needs of each business.

Bigcommerce stats

It’s important to note that BigCommerce charges a transaction fee on each sale, depending on the payment gateway used. This fee ranges from 0.5% to 2% of the sale, depending on the pricing plan. Additionally, some features, such as custom SSL certificates and premium themes, may incur additional fees. To find the best plan for your business, consider your budget and the specific features and tools you need. You can also start with a lower-priced plan and upgrade as your business grows.

BigCommerce when it comes to transaction fees charges 0% transaction fees with all its plans and has negotiated special rates with PayPal for credit cards.

 

4. Magento (Adobe Commerce)

Multi-Store backend Capabilities, Highly customizable, and has a huge library of extensions.

Magento is an open-source platform designed specifically for e-commerce websites and online stores. It comes with built-in SEO capabilities such as configurable meta tags and customizable URLs which makes it easy for businesses to optimize their webpages for SERPs without having to use additional tools or services from third parties.

Additionally, Magento also offers advanced reporting features so users can keep track of how well their website’s content is performing in terms of organic search traffic and conversions over time so they can make informed decisions about what changes need to be made in order to improve visibility further down the line if necessary.

Magento Open Source is a free, open-source platform that can be downloaded and installed on your own server. You’ll need to cover the cost of hosting, and there may be additional costs for extensions and custom development work.

Magento Commerce is a paid platform that provides additional features, support, and scalability. The cost of Magento Commerce is based on a number of factors, including the size of your business, the number of products you sell, and the level of customization you require. Pricing for Magento Commerce starts at around $22,000 per year and can go up to several hundred thousand dollars per year for large, complex deployments.

It’s important to note that Magento Commerce pricing is flexible and can be customized to meet the needs of your business. Additionally, there are many third-party extensions and plugins available for Magento that can add additional functionality and increase the cost of using the platform. To find the best pricing option for your business, consider your budget, the specific features and tools you need, and the level of support and customization you require.

In 2018, Adobe acquired Magento for $1.68 billion. Magento is an open-source eCommerce platform and it is supported by a huge pool of more than 3,00,000 developers worldwide. The Magento marketplace is the world’s largest eCommerce marketplace for extensions.

5. Squarespace

No transaction costs, free domain and SSL certificate, and award-winning templates.

Squarespace is one of the top choices due to its appealing templates, many of which are free. While there is no free plan, the Business package starts at $23 per month (if paid annually). It includes the ability to sell an infinite amount of items, CSS and JavaScript modification, and a Google professional email account. It also offers a more affordable option that starts at $14 per month (paid annually), but it does not contain e-commerce functionality.

The Basic Commerce package, which allows you to have a point-of-sale system, costs $27 per month (paid annually) (POS). This plan is suitable for anyone who owns a physical store or sells at markets and fairs. E-commerce metrics and the option to tag your items in Instagram photos are also included.

The Advanced Commerce plan is $49 per month (if paid annually) and allows you to sell subscriptions as well as send automatic emails when a consumer abandons their basket without making a purchase.

It’s worth mentioning that there is a 3% transaction charge on sales unless you have one of the Commerce plans. These charges are in addition to the regular credit card costs imposed per sale on each plan.


The top 5 e-commerce platforms discussed above all offer great solutions when it comes to optimizing your website’s content for higher rankings on SERPs like Google or Bing. From built-in tools like structured data markup support or customizable URLs – these five platforms provide everything necessary for businesses looking into improving their visibility without having any technical knowledge required at all.

Ultimately, using these platforms will ensure greater success when attempting to attract more customers through organic searches conducted through various search engines around the globe.

Squarespace is responsible for 1.7% of all websites on the Internet

How to Diversify the Marketing Tactics for Your E-Commerce Business?

How to Diversify the Marketing Tactics for Your E-Commerce Business?

by Digital Marketing

The e-commerce industry is a highly competitive one. It’s not just about providing the best product or service. You need to stand out from the crowd by promoting your brand and engaging with customers in the most effective way possible.

To achieve this, you need to diversify your e-commerce marketing tactics. There are several ways that you can do this:

Redefine Your Target Audience

The first step to diversifying your marketing tactics is to redefine your target audience. A target audience is a group of individuals with similar characteristics and interests and, therefore, would be interested in the same product or service.

For example, if you are selling men’s shoes online, a good strategy would be to segment your audience into different categories:

    • Men aged 25-35 who work as software engineers
    • Men aged 35-45 who work as doctors or lawyers

Develop a Social Media Presence

Social media is a great way to reach your target audience. You can use social media to engage with your customers and fans, as well as build your brand. Social media can help you find new customers, grow your business, and boost SEO.

The trick is finding one or two social media platforms that fit the branding and style of your online business. This e-commerce marketing strategy takes consistency and solving your clients’ problems through visual media.

Use Email Marketing

Email marketing is a great way to get in touch with your customers and stay in touch with them over time. It’s a great way to promote products, but it can also be used as a way to build relationships by sending customers information that they’ll find useful or interesting.

Many online sellers overlook the high value of this e-commerce marketing option, which has stood the test of time compared to other methods. A vibrant email list will sustain your business.

Content Marketing

Content marketing is a great way to reach existing and potential customers. It can be used to generate leads, increase brand awareness, and increase sales. Content marketing can also be used to build trust with your audience. This is especially important because people are more likely to buy from companies that they trust.

Build Brand Partnerships

Another way to diversify your e-commerce marketing tactics is by partnering with other brands in the same niche as you. This can be anything from offering complementary discounts on similar products that enhance your features to building an affiliate program that strengthens your e-commerce marketing efforts.

Lean into Influencer & User Generated Content

User-generated content (UGC) is any form of content your buyers create that can be used to promote your brand. It includes photos, videos, and reviews.

Influencer marketing is a strategy where you work with an influencer to promote your brand or product on social media by sharing their story with the audience.

In both cases, you are using highly relevant e-commerce marketing by leveraging people who naturally promote trust in your brand without having to be the actual spokesperson.

How can we help?

These are just a few ways to diversify your marketing tactics for your e-commerce business. As you can see, there are many different options to choose from out there, and they all have their own benefits and drawbacks.

It’s up to you as an entrepreneur to decide which one is right for your brand based on what kind of message or product you want to convey.

That is where we can help. Our experienced team at Griffon Webstudios has spent years cultivating powerful e-commerce marketing strategies to boost your potential market penetration and sales. Give us a call today to schedule a consultation.

Essential Ecommerce Website Optimization Tips to Boost Holiday Sales

Essential Ecommerce Website Optimization Tips to Boost Holiday Sales

by Digital Marketing

The holidays are a crucial time for e-commerce sites to enhance conversion rates and spice up their revenue. To make sure your site is optimized to attract holiday shoppers, here are seven essential e-commerce website optimization tips that you need to have in place to boost holiday sales.

Why Holiday Sales Matter

When it comes to e-commerce, the holiday season is a big deal. Sales during this period account for as much as 30% of annual revenue for some companies—and thanks to the shopping habits of our customers, it’s also one of the most predictable times of the year.

But if you’re not seeing those big numbers this year, don’t worry there are plenty of ways you can boost holiday sales without making significant changes or investing in additional inventory. The holiday season is an excellent opportunity to build your brand and attract new customers, so long as you optimize your website for maximum conversion potential first.

1. Offer Free Shipping

If you want to boost sales this holiday season, it’s essential that you offer free shipping. Not only is it a great benefit for customers, but it will also make them more likely to shop with you.

Free shipping can be achieved in multiple ways. Try offering free shipping on all orders or raising the minimum order amount required for free shipping.

If neither of these options works for your business, consider offering discounted rates on shipping instead—this will help offset the cost of providing this service without significantly impacting your bottom line.

2. Use Nostalgic Holiday Marketing

The holidays are a time for celebration, and nostalgia is a wonderful way to make your site stand out. Shoppers want to capture that feeling of when they were kids and unwrapped a much-desired gift next to the tree. Tap into that nostalgic mindset, and you will see your holiday sales skyrocket.

3. Holiday Themed Promotions

Promotions are a terrific way to add value for your customers and increase sales. But, like the rest of your website, you want them to be relevant and personalized.

Make sure it’s seasonal! Promotions should be relevant to the time of year. For example, if it’s December and you’re selling snow shovels and ice melt, then a winter promotion would make sense (like 30% off). Or maybe you sell summer swimsuits—a Memorial Day sale might get more interest. Never lose sight of the seasons when creating promotions, or they won’t work.

Personalize each promotion based on customer behavior. Leverage your ecommerce website analytics to study the behavior of visitors concerning your online promotions.

4. Inform Affiliates of Promotions

If you have an affiliate program, now is the time to get it onto your website. This will allow you to reach out to affiliates who are promoting related products and offer them the opportunity to earn some extra cash by referring customers to your store.

5. Start Early

Starting early gives you more time to evaluate and refine various aspects of your site before they go live. Starting early also allows for unexpected delays that might come up along the way (like traffic spikes in November).

Finally, starting early will help prevent last-minute rush work that could potentially cause mistakes or errors on your website during its busiest time of year: holiday shopping.

6. Leverage Social Media & Email

If you’re not already using social media to promote your holiday sales, now is the time to start. Facebook ads are a wonderful way to reach new customers and increase your reach on the platform, and other platforms like Instagram and TikTok help build a great audience.

Implement email marketing campaigns that include a link to your website so users can purchase products from there directly rather than having them leave your site to place an order. Make sure you personalize these emails based on how customers have engaged with your brand. They’ll be more likely to open messages when they feel like they’re being treated as individuals.

7. Frame Products/Services as Gifts

It’s time to start thinking of your products and services in a different light. Start by using words like “gift” and “gift card.”

Consider adding the option for customers to select gift wrapping and/or a box for their purchase, especially if you sell more expensive items. If you don’t offer these options, you can always suggest it at checkout or include a small card that says “Happy Holidays from us! We hope you enjoy this gift from us to you!” with your package.

We’ve seen that there are a lot of ways you can use e-commerce website optimization to boost your holiday sales. One of the most effective ways is to build a personalized experience with products and services suited to each customer, which will make them feel confident in spending money on your site.

There are so many other methods, and our expert marketing team at Griffon Webstudios is here to help. We know how critical the holiday seasons are to your bottom line. We can help you unify your promotional material across your web presence so that when people land on any of your brand identifiers, they will be sure to make a purchase.

Let’s schedule a time to discuss your upcoming holiday promotion and marketing strategies!

Creative Promotion Strategies for Your E-Commerce Business

Creative Promotion Strategies for Your E-Commerce Business

by Digital Marketing

There are an estimated 12-24 million e-commerce sites across the entire globe. Practically every single minute, another e-commerce site is launched, creating one more competitor in your niche or target market. Rising above all of us competition is a real challenge for anyone running an online business.

The best way to overcome these challenges is to integrate promotional strategies and engage with e-commerce website experts who are willing to offer you tips and tricks to elevate your brand above the noise. You never know when a quick slight adjustment to a marketing campaign can suddenly make the difference between exponential success and business failure. Here are some of our creative promotional strategies that you might wanna check out for your e-commerce business.

 

1. Make it Personal

Consumers want a reason to stick with one brand over another. Just seeing the quality of your product is no longer enough to separate you from the other brands that are out there on the market. However, giving yourself a story and putting a face to that story increases the emotional response consumers will get whenever they see your products. Finding a way to attach a spokesperson for your e-commerce business is a great way to make your products more relatable to your target market. It shows that you care about the experience your consumers are having.

 

2. Build Customer Relationships

The modern consumer wants a rewarding relationship with the brands they use the most. That means creating content and experiences that are highly relevant to the type of people shopping on your e-commerce store. Practically any e-commerce website expert will tell you that if you want to attract more visitors improve the relationship you have with your current customers. Make it the easiest thing in the world to shop with you and treat them the way you would want to be treated by your favorite brands.

 

3. Wishlists and Gift Guides

Creative promotional ideas like allowing your guests to create wish lists or publishing gift guides for different special occasions enhance the user experience. The goal is to find ways for your customers to think about your products in ways other than just using them. Maybe they want a giant list of things to purchase for your work-at-home tech store that they are working towards for the next year. You are giving them a reason to come back to your site and visit your products more often.

 

4. Quizzes and Guest Posts

Think about content that would attract you. For example, having fun quizzes or posts from guests within your industry enhance the engagement of visitor has with your brand. The more rewarding you can make the overall experience, the more likely visitors are to return and probably make a purchase. It also creates a certain stickiness to your brand identity. This helps your products become front-of-mind purchases for your visitors because they had such a good experience in the past.

If you would like to learn more about the different creative promotions you can include in your e-commerce store, like offering free shipping or working with micro social media influencers, contact our e-commerce website experts at Griffon Webstudios. We are located in the heart of New York City, where the latest trends in marketing campaigns of international agencies get tested and launched daily.

Let our professional team help elevate your brand with creative promotional campaigns that resonate with your target market.

Best E-Commerce Platforms to Consider for Your Online Store

Best E-Commerce Platforms to Consider for Your Online Store

by Digital Marketing

If there is anything we have learned during the recent global pandemic is that people can make money online. The sheer number of inquiries we at Griffon Webstudios have received for building new e-commerce stores is astounding. Everyone wants to enjoy the luxury of making money from a custom website while they rest comfortably at home.

The good news is that there are plenty of excellent content management systems to get your latest shoe design or custom mobile app onto the best e-commerce platforms. Our e-commerce website experts have put together a quick list of our favorites.

Shopify

Shopify is our leading best e-commerce platform only because it is easy to use for beginners. This platform has all the bells and whistles you would want and requires so little self-education that you can quickly launch your new line of products without having to spend days trying to learn code.

We have completed many projects by setting up a Shopify site and then happily passing it off to a client after a short introduction and tutorial. This is also one of the most cost-effective solutions for small businesses just getting started and works with all the major payment processing companies.

WooCommerce

This is our number two pick because it is the favorite of WordPress-based websites. When you are a team of e-commerce website experts like us, you need to understand how to use the tools for WordPress sites. They are the most frequently used platform for bloggers and individuals to set up a business for the first time.

WooCommerce is open-sourced, which means it is free to use. You only spend money when an actual transaction occurs or if you want some of the extra features that individual developers create for add-ons.

Squarespace

Coming in third place, we have Squarespace. This is an excellent all-in-one solution for artists, authors, and people who want a more “drag and drop” situation for their online store. The reason this is in third for us is that you do not get quite the design variety of options in WordPress or the incredible SEO features of Shopify, but you do get a clean, easy-to-use system for your e-commerce venture.

BigCommerce

If you would like a more technical option, we suggest BigCommerce from our list of the best e-commerce platforms. This is a more customized version of Shopify with the capabilities of WordPress design, but it comes at a premium price, and it does require a little more technical know-how to really leverage.

Let Us Help You

Whatever platform looks right for you, let our e-commerce website experts be the ones to make it a reality. Our team at Griffon Webstudios has successfully launched e-commerce solutions for a variety of industries across a wide range of technological platforms. We can show you the best methods to ensure your audience gets the most out of each product listing and how to customize the experience for SEO purposes.

To get started with our team, visit our website. There you can find information on the different services we provide and some of the previous work Griffon Webstudios has completed in the past. So when you want an e-commerce site that will wow your customers, give us a try!

5 Ways How Multi Location Businesses Can Improve Their Profits Online

5 Ways How Multi Location Businesses Can Improve Their Profits Online

by Digital Marketing

With the COVID-19 pandemic continuing to linger, online/hybrid commerce has arrived much more quickly than many businesses had originally anticipated. In fact, many online selling platforms have more than doubled their number of users in less than two years. Whether or not your business was ready for this online migration, it has become the new normal for a business in 2022. If your multi-location business is still struggling to navigate these waters, the following breakdown looks at 5 ways you can improve your online profits in the current business climate.

 

1. Add a “Where to Find” Page to Your Website

Despite the continued shift to online commerce, there is still a large demographic that enjoys making purchases in person. Some people simply feel more comfortable when they have the chance to hold a product in their hands, compare options, and chat face-to-face with a real-life member of your team.

However, even those people who like to make their purchases the old-fashioned way will more than likely be starting their research process online, comparing options through a basic internet search. In order to capture as many of these leads as possible, it is paramount that your business has the best store locator software added to your company website.

 

Photo by John Schnobrich on Unsplash

 

Having a “where to buy” page serves a number of important purposes for the business:

    • Segmentation and conversion – automatically route leads to your nearest dealers and vendors so that these professionals can follow up and get clients in stores.
    • Client engagement – allows your business to use branded local pages to feature showrooms, reviews, and product photos so that customers can quickly see what types of products and services are in their local market.
    • Analytics – gives actionable statistics on how clients are arriving at your stores, which online campaigns are working for your business, and how effectively your dealers are following up with leads and closing sales.

 

2. Use a Central Location to Consolidate Resources

With the cost of commercial rent soaring across the country, businesses are looking for as many ways as possible to downsize. While shifting completely online is the logical choice for some companies, this is simply not an option for service-based businesses that will always require some sort of physical presence.

However, what you can do is pare down each one of your physical branches. Keep only what you need for doing business at each location. Have a central hub to store all products and supplies for servicing each of your branches.

This will greatly reduce the amount of space needed for storage at your physical locations and limit the number of worker hours needed to keep your separate branches running. In fact, if you are able to perform this process effectively, you may be able to rent a small section of a larger building to perform your service, splitting the rent with another tenant.

 

3. Have Elite Customer Service

In the age of hybrid commerce, customers have greater choice in where to buy than ever before. If they are not happy with one business, all they have to do is search for a similar offering and place an order from a competitor. Customer defection can transpire in a matter of seconds.

One of the surest ways to annoy customers is through poor customer service. While chatbots and redirects to tutorial videos and FAQ pages are a great place to start and will suffice for some customers, others will quickly become frustrated when automation does not have the answer to their specific question or concern.

Therefore, it is incumbent on your business to go above and beyond to guarantee customer satisfaction. If possible, try to quickly connect customers to a live service agent. If this is not feasible for your business, make sure you provide them an opportunity for voicing their concern and try to get back to them in no more than 24 hours. The last thing your business needs is for a frustrated customer to defect to a competitor and leave a scathing online review as they go.

 

4. Build Ongoing Relationships

Statistics reveal that a mere 5% increase in customer retention can lead to up to a 95% increase in profit. As such, it is critical that you place special attention on locking in your current client base and not give them the chance to go elsewhere. Some ways you can do this include:

    • Keep up-to-date contact information so that you can provide them with the nearest option to access one of your stores whenever they move.
    • Featuring their stories and feedback on your company website or social media pages. Customers love feeling like they are part of your team.
    • Sending unique coupons, offers, and incentives to returning clients. Have a robust referral program so that your loyal customers get rewarded for marketing for you.
Photo by Jason Goodman on Unsplash

5. Set Up an Infrastructure for Convenient Online Payment

Finally, customers want as much convenience as possible during the online checkout process. Setting up ponderous accounts or not being able to use their preferred payment option is one of the leading causes of abandoned carts. Some ways to add convenience to the checkout process include:

    • Applying any saved information from previous purchases to current purchases.
    • Accepting as diverse a selection of payments as possible. Younger customers particularly like Venmo and Cash App.
    • Make guest checkout an option for new customers. If they are happy with your business, they will eventually create an account.

 

Improve Profits for Multi-Location Businesses

Hybrid commerce has become a way of life for businesses in 2022. To help your multi-location business be as profitable as possible in these uncharted waters, add a WordPress store locator to your company website, consolidate resources to a central location as much as possible, have elite customer service, build ongoing relationships, and set up a robust infrastructure for processing online payments. It is very important to consider working closely with the marketing experts who can help you strategize and improve your ROI.

Ecommerce Marketing Ideas to Make a Difference in the Coming Year

E-Commerce Marketing Ideas to Make a Difference in the Coming Year

by Digital Marketing

The New Year is nearly upon us, and everywhere you look retailers and e-commerce marketing campaigns are being turned into high gear to capture as many sales as possible before the big Christmas holiday. While that is a great strategy in the short term, it doesn’t prepare small businesses and online sellers for the upcoming year.

 

That is why we’ve gone through a few of the expected web design trends and e-commerce marketing tips that you should take advantage of to keep your business afloat and doing well in the future.

 

1- Step up Your Visual Game

 The vast majority, nearly 83%, of consumers consider sharing video content with their friends when it relates to their interests, needs, or desires. That means if you want to have content that engages your target market, you need to make it tailored to their needs and in a video format. User-generated content is one of the most valuable ways to go viral online and through social media. Having videos of unboxings, tours of your facilities or funny 20-second clips will go a long way to improving your e-commerce marketing in 2022.

 

2- Don’t Shy from SEO and Link Building

There is a good reason why so many web design trends involve SEO practices. You could have all the fantastic and engaging content you want, but if Google and other major search engines don’t understand how to categorize your website, you won’t get the traction you need. This is even truer for local SEO. You don’t want to appear like a shoe company based in LA if you are selling homemade candles in Alaska.

 

3- Personalize As Much As Possible

Today’s consumer not only wants a more personalized experience with their favorite brands, they expect it and will judge other brands when it isn’t offered. Using customized advertisements that change what is viewable on your website based on the user’s demographics visiting your landing page improves your click rates. Instead of casting a wide net that gets lost in the marketing mix, you are directly targeting high-value consumers’ needs and wants. 

 

4- Integrate Social Proof

The advantage of shopping online is that you get to read other users’ reviews who have tried a product or service. Having a space in your e-commerce marketing for user-generated social proof like reviews increases your trust factor with those on the fence about making a purchase. This web design trend to post recent Amazon or Shopify reviews directly on your landing page is an excellent way to bring more attention to what you have to offer.

 

 

Where to Get Started

When you consider what changes you need to make to your marketing and website platforms for the next year, try reaching out to the experts at Griffon Webstudios. We have years of experience streamlining e-commerce marketing campaigns and improving your website user journey that can directly target those consumers most aligned with your products and services.

 

Visit Griffon Webstudios and schedule a consultation with our expert staff today!

Foolproof Marketing Plan & Strategy for Your Business

Foolproof Marketing Strategy for Your Business

by Digital Marketing

If you want to grow your business in the modern online marketplace, you need to develop robust marketing strategies that go beyond SEO. There are some essential elements your website and online presence must have to compete with the hundreds and possibly thousands of businesses in your particular niche. It all begins with setting up a strong marketing strategy that explains the ins and outs of your target goal and the steps you will take to achieve success.

The Base Model

1- Summarize and Identify

Start by outlining your business model with the details you already know but may not be clearly conveyed to your customers. For example, what is your name, location info, contact points, mission statement, philosophy, and values? Do you present this information to your customers in a transparent and conducive way so they can quickly understand how and what you are?

2- What are Your Goals?

You cannot work towards a goal if you haven’t defined it yet. What is the marketing initiative you hope to achieve in the short and long term? What key performance indicators will let you know you’ve reached specific benchmarks like sales revenue, website traffic, and conversion rates?

3- Who is Your Target Market?

Time to get out the data-driven insights and define your target market, high-value customers, competition, and overall niche analysis. You need to know the demographics of everyone involved in your customer journey.

4- Time to Strategize

Now it is time for the meat of the project. How are you going to reach those target customers with the least and most engagement potential? What channels will be leveraged the most to entice them to interact with your brand?

5- Budget Everything

It is way too easy to go over budget when working on a new marketing strategy because you can see the potential value you are going to bring into the business. Take your time and follow a strict budget, so your overall operating costs do not end up fluctuating beyond your control.

Would You Like a Checklist?

You’ve developed a strong plan, but what suggestions for different marketing strategies? Here are a few of the ideas and tips that have worked well for businesses in the past:

  1. Leverage market trends
  2. Identify customer value points
  3. Improve your distribution channels
  4. Create buyer personas
  5. Profile your competitors
  6. Categorize market segments
  7. Prioritize which customers to target first
  8. Include comprehensive customer touchpoints (social media, website, email, etc.)
  9. Adjust your pricing
  10. Set precise sales forecasts that are communicated to everyone on your team
  11. Increase your SEO, SEM, and PPC plans
  12. Have a modern mobile responsive website
  13. User generated content and personalization

There are many, many more ideas, but that is an excellent place to get started. Of course, the best way to implement a new marketing strategy is to hire the SEO experts at Griffon Webstudios.

We have years of experience developing high-performing marketing strategies for businesses across all industries. Working with our marketing and design team is an excellent place to establish a solid marketing campaign for your business’s future growth. Give us a call today and schedule a consultation. You will see how quickly your team shifts into high gear to improve your business potential.

Ultimate Holiday Marketing Campaigns for Your E-Commerce Business

Ultimate Holiday Marketing Campaigns for Your E-Commerce Business

by Digital Marketing

The leaves are changing their colors into a vibrant natural kaleidoscope that conjures images of cozy evenings wrapped in a blanket in front of the fireplace while sipping on a fresh pumpkin spice latte. The holiday season is finally upon us and soon, we will be reliving glory days around the Thanksgiving table with family as we start shopping for Christmas presents using our phones.

Is your business ready for all that activity? Do you have a marketing campaign already in place for Black Friday and the busy holiday season leading up to the New Year? If not, it may be time to hire an e-commerce marketing agency.

Rise Above the Competition

The recent pandemic has forced marketing campaigns to be incredibly competitive. More and more people are entering the world of online business development because they need other income streams compared to traditional jobs of the past. With so much competition, you need a way to improve your e-commerce conversions and get more sales, especially during a season when most of the world is shopping online.

A professional e-commerce marketing agency can streamline all your holiday campaigns into easy-to-understand processes. Everything from social media implementations to stunning email promotions can be simplified so you don’t miss out on Black Friday, Cyber Monday, or any important dates during the holiday shopping season.

why-consumers-shop-online

Unify Your Messaging

Your holiday promotions need to be universal across all your online platforms. If you send a thank you email to a customer who just placed an order, there should be a note about your Cyber Monday deal. Likewise, your social media should all be pointing to any shipping discounts you’re offering for last-minute Christmas shoppers.

Most importantly, you need to start leveraging data analytics to see how your holiday marketing campaigns perform. You want to quickly respond to market shifts or customer needs that may require a tweak to your campaign here and there.

Personalize Everything

Holiday campaigns require new graphics and copy that should align with your brand identity but are personalized for your target market. You need to deliver highly relevant content with eye-catching visuals on all your landing pages designed in holiday themes.

While you are developing new pages and content for this holiday season, make sure you optimize all your pages to maintain a high site speed that is mobile responsive. You want everything to be easily digested by the majority of shoppers. They are going to use their smartphones and tablets to look for products for their friends and family.

For the first time in history, smartphone purchases accounted for more than $50 billion in seasonal sales!

Where to Begin

Maybe you’re working with local businesses and influencers to promote your holiday deals or have new upselling packages to encourage more site traffic during this busy season. Whatever the reason, hiring an e-commerce marketing agency to deliver your marketing campaign is an excellent place to start.

Griffon Webstudios offers an experienced team of marketing specialists and web design experts ready to transform your online presence for Halloween, Thanksgiving, Christmas, the New Year, and so much more. We have all the industry knowledge and technical skills to help you significantly impact your revenue streams this season. Give us a call today to set up a consultation and learn how this holiday season can be one of the best your business has ever seen.