6 Reasons why SEO is important for Shopify stores

6 Reasons Why SEO Is Important for Shopify Stores

by Digital Marketing

Did you know that almost 80 percent of people ignore search engine ads while browsing Google, Yahoo, Bing, and other search engines? That’s why getting organic SEO traffic is so important. However, it is not the only reason why you need to prioritize SEO. 

Today, I will review six reasons why SEO is essential for Shopify stores. If you are not yet prioritizing SEO as part of your e-commerce strategy, you need to start sooner rather than later. After reading this article, you should have a pretty good idea of why SEO is essential, even if you are already paying money for paid advertising. 

Let us get into it. 

1. Effective SEO Is Essentially Free Advertising

Even if you are earning an excellent ROI on your paid marketing efforts, it still pays to invest in SEO. If your SEO strategy is effective, it is essentially free advertising. Once you get good rankings in the Google search results, you can get free traffic every day, for years, without paying anything extra. 

On the other hand, you have to constantly keep paying for traffic you get via PPC or social media ads. Even if you end up with a profit when all is said and done, you still have to keep spending money to maintain your traffic volume. Whereas with SEO, it is not necessary. You can maintain your existing Google rankings with minimal effort, and you can still keep getting new website visitors even if you take a break from working on SEO. 

SEO is essentially free advertising, allowing you to improve your bottom line and increase your profits by a lot. Since you don’t have to pay much for SEO, most of the revenue you make as a result of an effective SEO strategy will be pure profit. If you are not satisfied with your current ROI, focusing more on SEO might help. 

In 2021, global ecommerce is forecast to hit $4.89 trillion – almost a 400 percent increase in seven years.

2. Organic SEO Can Bring In Targeted Leads

One of the beauties of organic search results is that they can bring in targeted leads for free. You can target keywords that show buyer intent, for example, to attract targeted leads who are likely to make a purchase. It’s all about the keywords you target and rank for. A generic keyword like “baseball bats” might not be very specific because you don’t know what the intention of that particular search is. Do they want to buy a baseball bat? Or do they want to know what a baseball bat is? 

On the other hand, a keyword like “the best baseball bat for kids” or “where to buy a baseball bat” shows buyer intent. That searcher is looking to buy a baseball bat, and if you can rank for that keyword, you can attract people looking to buy the product. The same goes for any kind of conversion you are trying to achieve, whether that is trying to get people to buy your product or sign up for your email list. 

3. SEO Makes Your Store Easier to Find Online

Sometimes, one of the most challenging things about running a successful Shopify store isn’t getting people to buy from your store, but get them to find your store online. If someone is interested in purchasing a specific product because it fulfills a need, convincing them to make the purchase doesn’t take that much work. However, if they never find your store in the first place, you are not going to succeed, even if your store is highly optimized for conversions. 

The problem with e-commerce stores is that they don’t have a lot of valuable content. Sure, you have product pages, but they don’t have a lot of informational content on them, for the most part. They can still rank, but that depends on the site. If the site is enormous, has a lot of links, has a lot of authority, and has been around for a long time, product pages will have an easier time ranking. Otherwise, it can be hard to rank, especially if you’re up against sites like Amazon, Walmart, and Target. 

SEO for eCommerce stores usually involves some degree of blogging. Adding a blog to your store allows you to add informational content and get your website to rank. It also allows you to get backlinks to your site organically, and you can slowly build up your site’s reputation and authority. 

4. SEO Optimized Sites Can Have Higher Conversions

Shopify stores that are optimized for SEO can have higher conversion rates for a few reasons. First of all, you can get a lot more visitors, which naturally translates to higher conversions. The more visitors you have, the more buyers you will have, even if your conversion rate stays the same. 

However, there’s more to it than that. As I already mentioned, the vast majority of searchers ignore paid ads that pop up in the search results. Even if they do click on it, they tend to mistrust ads. That’s why people use ad blockers – they don’t like advertisers, who obviously have an ulterior motive. People tend to trust natural, organic search results because it provides provide helpful, informational content. 

So, even if they do click on a paid ad, they might not trust what they see enough to make a purchase. They’re coming from a place of suspicion. On the other hand, when they see a helpful blog post, they’re often coming from a place of trust, as you are helping them out. Even if they land on a product page that shows up in the Google search results, they will likely trust it a lot more than a paid ad. 

The more they trust you, the more likely they are to make a purchase. They’ll trust that the product you are providing is of good quality and that you will give a good customer experience. So, not only will you get more visitors, but your conversion rate (the percentage of visitors making a purchase) might go up as well. 

 

Mobile e-commerce has seen particularly rapid growth worldwide, with Insider Intelligence forecasting that m-ecommerce will grow at a 25.5 percent compound annual rate until 2024.

5. High SEO Rankings Can Improve Your Brand’s Credibility and Engagement

A site without an SEO strategy and good rankings looks kind of suspicious. If you only rely on paid advertising and don’t have a blog that is getting high rankings, people won’t trust you as much. You won’t be able to position yourself as an authority in your niche, and you won’t be able to establish more credibility. You’re just another e-commerce site that nobody visits, resorting to ads to try to get sales. 

However, if your site consistently ranks on the first page of Google for various search results, you are more likely to be respected. Your credibility will go up, and your brand will be looked at as an authority. People will trust you and the quality of your products more – that’s just how it works. People tend to trust the first few results on Google more because Google itself deemed them trustworthy enough to give them those rankings. 

With more credibility, your engagement rates can go up. People might buy from you more, follow you more on social media, and leave comments on your posts. They may even share your content with friends and family who were looking for a product, service, or solution you were offering. 

6. High SEO Rankings Can Position You As an Industry Leader

High SEO rankings do affect the way people look at your website and business overall. When people search for e-commerce products online, they expect to see industry leaders dominating the first page. For example, they might expect to see Amazon, eBay, Walmart, Target, and other famous e-commerce sites popping up on the first page, as those are leaders in the e-commerce industry. 

In more specific industries, they might be expecting industry-specific sites. For example, if they are searching for baseball paraphernalia, they might expect to see the MLB Store pop up. If they are searching for hosting services, they might expect sites like GoDaddy to pop up. If your store pops up for whatever they are searching for, they will expect your site to be an industry leader and regard it as such, simply due to the fact that it appeared in the search results. 

When people see your site on the first page of Google, they will be more likely to click on it, more likely to trust you, more likely to regard you as an authority, more likely to trust your recommendations, and more likely to make purchases on your site. 

Shopify customers include major brands like Nestle, Pepsi, Unilever, and Budweiser, as well as innovative brands like Gymshark, Hawkers, and Leesa and celebrities like Kanye West (Sources: Shopify).

Hopefully, you now understand the importance of SEO for Shopify store owners. There are many plugins that can help you optimize your Shopify store for SEO. Increase your site’s authority by starting a blog, and improve the rankings of your product pages by optimizing the descriptions for keywords, getting backlinks, and including high-quality images. SEO is a process, and you won’t get results overnight, but the results you get are easy to maintain and can significantly increase your profits.

5 Branding Elements of a Website Design

5 Branding Elements of a Website Design

by with No Comment Website Development

A website design is often the first impression that a company has with potential customers. It’s what they see, and decide whether or not to continue browsing the site. That’s why it’s important for your branding elements of a website design to stand out. You don’t want people ‘walking away’ the moment they see your homepage! Here are five branding elements that make up effective web designs:

Logo

One of the most important elements of a website design is the logo. This element is often the first thing seen by visitors, and it needs to be clear, memorable, and unique. The logo should represent your company in a way that captures what you have to offer from an industry standpoint as well as from a personality perspective.

When building a logo, it’s important to consider how it looks in both black and white. This will help you make sure that the logo is still effective when printed on a brochure or other collateral materials before investing too much time into designing.

Below are some tips for designing an effective logo for your site:

  1. Use a timeless font style.
  2. Include brand colors in the logo to make it recognizable and memorable.
  3. Consider how your logo will look on business cards, brochures, and other marketing materials before designing for the web.
  4. Make sure your company name is included prominently so that people can find out who you are if they don’t want to explore any further into your site after viewing the homepage design.

Images

Images should be used sparingly when building a website design but can offer an effective way of adding personality or depth to a page with minimal effort from visitors’ perspectives. Ideally, images should support rather than distract from content on pages; however, depending on what kind of information you’re posting, images can be very beneficial for conveying certain messages. The image from a video of this website clearly tells that what it offers and how people can benefit from “selling my used laptops”.

When placing images on your site’s pages, make sure they don’t detract from the content or take up too much space in relation to an article’s primary headline and text. There is a wide range of options when it comes to what kind of image you decide to use — whether that be stock photos purchased through sites like Getty Images, downloading them from loyalty-free sites like Pixabay, or taking pictures with your smartphone camera and editing them before uploading them.

If designing for one specific page where lots of visual information will appear (such as a landing page), then investing time into finding attractive imagery may be worth your while; however, if you are using only one photo per post, then buying inexpensive stock photography would probably be sufficient.

Typography

A website design should be easy to read and navigate, so it’s important that the typography is well considered. There are a variety of factors to keep in mind when considering font styles for your site — including whether mobile responsiveness — which is today an integral ranking factor.

Typography can also play into how professional your brand looks. If you want customers to feel like they’re getting value for their money without even signing up to your site, consider using serif fonts (which look more traditional) instead of sans-serif ones (which tend to be associated with tech companies). Below are some tips for designing effective typography:

  • Pick one typeface and stick with it throughout your site as much as possible. -Consider what kind of message you want to communicate with your typestyle, and then choose a font accordingly.
  • Limit the number of fonts on each page to two or three at most.
  • Make sure that every word is spelled correctly – nothing will kill an otherwise well-designed site quicker than a poorly written copy!

Layout Elements

A layout consists of all of the elements used in designing how content appears on a website, like photos, graphics, text boxes, videos — anything visual really. There are four main types: grid layouts; mosaic layouts; overlapping layouts; and photo collages (or card decks). Grid layouts use columns for organizing information evenly across widths while mosaics organize imagery by size and have more variety in their arrangement patterns.

web-design-stats-and-facts

Overlapping layouts are similar to mosaics in that they’re organized by size, but the elements overlap each other rather than being stacked neatly one on top of another. Photo collages consist of an arrangement of photos or videos that is often more eye-catching and creative in order to represent a certain theme.

Layout plays into how professional your brand looks. Therefore, make sure you present it in the best way possible.

Colors

Of course, the colors used on your website are important to consider. If your business already has established color schemes, then it would be wise to maintain those when designing your site so as not to confuse your customers and make them think they’re visiting an entirely different company’s page. Otherwise, try out various combinations of complimentary shades in order to create a sense of cohesiveness throughout all parts of the design process – from text boxes down to images.

Author Bio

Jessica Thomas hails from a small town in Texas. She has a degree in Psychology but pursues her passion for writing. When not writing she likes to spend her time cooking and travel the world.

The Ultimate Guide to Google Shopping Ads

The Ultimate Guide to Google Shopping Ads

by Digital Marketing

One of the most popular online sites for people to search for content and shopping is Google. It has a repository of millions of brands that showcase their products and services online, making it easier for you to go forth and purchase. However, as sellers, you need to understand what Google Shopping ads are involved with and what can be done to shape the online ads.

With that in mind, we’ve broken down Google Shopping ads so that you find it easier to go forth and create ads on the platform.

What are Google Shopping Ads?

Google Shopping ads include a slew of rich information so that the customer can receive everything they need before considering a purchase. We mean things like the product image, merchant name, price, and more by rich information. 

This information is collated and created using the data attributes taken about the product that can be entered. The report can be entered in the Merchant Center and shown to those already looking for the products you’re advertising.

Google-shopping-ads

The ad content can be easily customized based on your requirements, and you can set the pricing and budget that works best for you. The ads can also be measured easily, with the impact understood via advanced reporting and performance tools available on the backend. 

Advantages of Google Shopping Ads

Google Shopping makes the shopping experience much simpler and streamlined for its users. It comes with a slew of benefits that can make eCommerce shopping much simpler for users online:

Qualified traffic

With Google Shopping, you can receive more qualified traffic, similar to a normal Google Search Text ad. You’re only paying if someone clicks on your ads and the text ads are difficult because it needs to be super appealing within a few characters. You need to try and attract many qualified clicks via the site. You won’t have to pay for irrelevant clicks, and this is one of the biggest advantages.

When you have an eCommerce store, you need to ensure that you’re only paying for the clicks you want. When someone is searching for your product, they can see the product title, image, price, and other information such as shipping and promotional info. It also shows up next to other similar products.

This means that whenever someone clicks on a shopping ad, they’re at least a little interested. The information is presented to them upfront to take a properly thought-of decision before they purchase. 

Better UX for better conversion rates

The Google Shopping user experience is much more streamlined than the regular search ads. Whenever a person clicks on the shopping ad, they are taken straight to the product page. They don’t have to click and navigate their way around the website for what they’re looking for. The process is made simpler, and this can help in the overall streamline of the conversion process. 

By being taken straight to the product page, users can enjoy lesser clicks to the point of sale, which means a lesser chance of them getting annoyed. It leads to better returns despite a higher cost of conversion.

Clear customer intent

The customer intent is one of the significant benefits and features on why Google Shopping is super beneficial. These ads are designed to come up only when someone’s query indicates what they want to purchase. Instead of paying for broad clicks at the top of the funnel ensures that you’re paying for those people who are ready with their money to purchase. The intent factor lifts these ads above the search ads a little bit more. 

Once this is paired with how these ads are shown and where they’re going afterward, you’ve got the content for a great ROI!

Shopping ads drive 76% of retail search ad spend, and generate 85% of all clicks on Google Ads or Google Shopping campaigns.

Tailoring goals down to a product

Instead of campaigns that specifically group keywords together, the Google Shopping campaigns can easily group certain products. The entire inventory is available; you can easily advertise and place a structure that suits you best. 

There are plenty of eCommerce stores that don’t have just one blanket goal for all the products. The sales targets and profit margins can also vary between the product type or between the individual products. 

Google-Shopping

The best thing about these Shopping campaigns is that products can be grouped together regarding the sales goals, which can be optimized. It can give you control over what you’re giving them money for and provides quality traffic rather than quantity. 

You can see revenue that results from better traffic and product. This can ensure better ROAS and far valuable insights from the customer’s behavior. 

Google shopping ads are a great way to catch people with one objective: to purchase something. If you have an online store, you can showcase the product in front of them and give them the power to decide based on that.

Creating a Profitable Shopping Ad

To create campaigns for these shopping ads is to advertise the products on the Google platform. The Shopping campaigns must make it simpler to organize, manage and also overall optimize the shopping ads. 

These robust benchmarking and reporting tools can help in better optimization and monitoring of the campaign performance.

The product data is also an integral factor in creating and also managing the Shopping campaigns. Once the product data becomes accessible, these campaigns make it easier to organize and browse product inventory to make better decisions. Here are some ways to improve your shopping campaigns:

Create the listings and photos up to the mark

Google-ShoppingOne of the first and foremost things to consider and take care of is the product photos. These are what your customer is exposed to at first, and they have to fall within the requirements that Google looks for. 

By this, we mean that the images have to be within the required dimensions for the ads, and Google lays these out on the site itself. Once you’re able to satisfy those demands, the photos can make it easier for you to go forth and advertise.

The listings also need to have all the information that can make them attractive for the customers. This is important because it needs to be up to the mark and also contain relatable and relevant information all in one place.

Make sure the store is as per the Google Shopping ads policies

Whatever ads you put up all need to properly align with the rules and requirements that Google’s Policies hold. The ads can also be created so that they don’t fall foul of the various conditions that Google has created to ensure these ads’ smooth operation. 

The store needs to effectively satisfy the necessary store policies to show these Google ads to the right audience without causing any issues. Just go through the rules docket once, and it’ll become easier for you to start advertising online.

Create and set up the Merchant Center Account  

This is an important step because it is through this account that you’ll run your entire business on the Google platform. You’ll require a Google Account to sign up for the Merchant Center. In case you don’t have a Google account, go to accounts.google.com and create one.

Once you’re prepared, you can head over to the Merchant Center and also sign in with the Google Account. 

Create your product feeds

The feed can be defined as a file that contains a product list that you wish to advertise via the Merchant Center. Whenever you add the products, you can assign specific attributes to them, and the product feeds will use the same to group these products together. 

Once the feed is created, it can be used across as many Merchant Center features as needed. There are various types of feeds that are present in the Merchant Center.

These feed types will also depend on what your needs are as a retailer. The attributes used to describe these products to the Merchant Center are the same across the various feed types.

Mobile devices generate 65% of clicks on paid Google search results.

Link the MCA to Google Ads

This is another crucial addition that you need to make for your Google account and the most important one pertaining to running a store. When you plan to showcase your products on the Google platform, you need to have an account properly connected. 

By linking your Merchant Center account with the central Google Ads console, you’ll be able to gain all the necessary tools to run your store. Whenever you approve a link between the Merchant Center and Google ads, you can allow the product data to seamlessly flow from the Center to the Google ads for all your ad campaigns. 

Depending on the product data type you submit, you can create effective Shopping campaigns to advertise products, use certain dynamic remarketing to drive the Display campaigns, and do so much more. 

Only if you have a Merchant Center account can you link the same. There are new account link requests that appear in the Google Ads account on the “Linked accounts” page, which is also located right at the Setup part of the Tools and Settings menu that drops down.

Campaign settings

Country of sale: You need to choose the country where you want your products to be shipped and sold. Your ads are only shown to people in the country that you’ve selected. To advertise, your product data in the MCA is available for those countries that you choose. If there’s no product data available, you won’t be able to advertise.

Further, the country of sale cannot be changed once the campaign is created. You’ve to adjust this setting to limit the total number of products on the campaign.

Inventory Filter: This is one setting that needs to be adjusted if you wish to limit your campaigns’ overall product number. You need to choose criteria that the product meets to become advertised. The products that match these requirements alone are added to the campaign. This can be changed even after the campaign is created as well.

Bidding: This is something that you wish which can also be adjusted once the campaign is created. Make sure you’ve taken account of the finances before proceeding with this step.

 

In the United States alone, e-commerce sales are expected to surpass $740 billion by 2023.

 

Daily budget: The daily budget needs to be selected based on what you’re willing to spend on a campaign.

Campaign Priority: This setting only needs to be adjusted if you’re advertising one product in various campaigns for one country of sale. The priority helps determine the budget that will be used whenever there is an overlap in the campaigns.

Networks and devices: The shopping campaigns can help drive traffic to the products and increase conversions. In case you’d like to limit where these ads appear, you’ve to uncheck boxes for networks that you’d like to exclude. Ads can appear on any device, including mobile and computers. This can be changed based on the campaign and once it is created.

Locations and Local inventory ads: This setting can limit where these ads are shown in specific locations. This can be changed once the campaign is created. The local inventory ads need to be adjusted if the shopping campaign must include those sold in the local stores. If you’d like to advertise local products, you can submit local data to the Merchant Center.

Once you take care of these factors, the Google Shopping ads are now live!

google-shopping

Top Strategies for More Sales from Google shopping ads

A few strategies can be followed to increase your sales and make sure the ads are running more efficiently. These include:

Optimizing product titles

The product titles need to be efficiently optimized so they can be easily searched and discovered on the Google platform with ease. Make sure the product titles contain all the necessary details with regards to showcasing your brand and the products you’re selling, and you’ll be good to go.

Optimize the descriptions and categories

The product feed descriptions also need to contain a synopsis of the relevant information along with the product titles. This summary needs to have the necessary keywords and other information that a customer would like to know about before going forth and purchasing from your brand.

Ensure that the categories are also corrected, and the products are not shown in other categories so that there is no confusion and a loss of money if it’s not done in the right way.

Optimizing the images

Your product images are another essential addition to the mix, and they need to look inviting. The customer must know that the product they are looking to purchase is the same as the image, so ensure that the editing is precise and well-aligned.  

Use extensions

With Google Merchant Promotions, you can also enjoy the opportunity to showcase certain offers along with the Shopping ads. These extensions make it easier to distinguish products from other ones with certain goods, which gives clients an added incentive to visit sites. 

Reviews and Ratings

If you need your products to sell, fetching good reviews and high ratings is extremely important. New customers need to know that the product they are looking to purchase is of good quality, and one of the best ways to do that is by showcasing product reviews and ratings. Ensure that you have this highlighted on the page, and it’ll make your job so much easier.

The ratings and reviews need to be in line with the products, so don’t share fake reviews because it will have an adverse impact on your brand perception.

reviews

Use negative keywords the right way

The negative keywords strategy is another important requirement for anyone who wants to showcase their brand but only with the right ones. The negative keywords will ensure that your products are not shown whenever a customer types in specific keywords which stray away from the ones that your brand needs to be known for.

Adjust based on the performance of devices

Where your customers are buying your products is also essential, and you need to ensure that you’ve optimized your bids accordingly. Take a look at where they’re shopping for your brand online and with this, make it easier for you to go forth and create campaigns. 

These campaigns need to be optimized so that you don’t face any issues regarding where your customers are shopping from.

Optimize by geolocation

Certain products can only be sold in particular demographics and locations. If yours is one, make sure that your ads are also effectively optimized by geolocation to avoid targeting an audience in the wrong geography! 

High-performance products can have in

When you have products that are performing well, you need to capitalize on getting the most out of them. Make sure that you increase the bids for your products that are performing well, and you’ll be able to gain more footfalls once they get optimized.

Remarketing Lists

For your shopping ads, you can increase the number of people purchasing if you remarket to them. They might have dropped off for many reasons, but once you’re able to showcase the product again to them at a time when it is more convenient, you increase your chances of selling.

Ecommerce accounts for close to 11% of all retail sales in the U.S.

Once you implement the above techniques, you’ll begin seeing a change in how your brand is being perceived online. Follow the necessary steps and ensure that you’re always in line with the Google Shopping ads requirements, and you’ll soon begin making a lot of revenue online. 

Creating an approved Google Shopping Feed & running profitable Google Ads is a multi-step process. AdNabu’s app helps you to easily create a Google Shopping feed & run profitable Google shopping Ads. All changes from your Shopify store are fetched and updated automatically in the feed. 

Emerging-ecommerce-trends-that-will-dominate-in-2020

Emerging eCommerce Trends that will Dominate in 2020

by Digital Marketing

eCommerce has exploded in popularity over the last few years as a growing market with exponential potential. As 2019 comes to a close, ushering in a new decade, we found it fitting to set our sights on the future of eCommerce and the trends that will catapult those to the top of their markets. Join us as we predict our 2020 visions.

Subscription model

Subscription models have dominated the eCommerce space. Offering customers, a grouping of products under an umbrella of interest, is not a new concept by any means. However, the use of the subscription model allowed sellers to capture an expanding base of users, from those intrigued by the upcoming delivery and those who forgot they were subscribed. We believe the trend will continue into 2020. 

While incorporating the ever-buzzy internet of things. For those unfamiliar, it is the interaction of electronics into neighboring ecosystems, such as a fridge able to place an online Walmart order. Thereby streamlining the purchasing process while offering consumers the convenience they so desperately crave. The internet of things represents a renewed opportunity to engage with customers on various platforms.

Experts project a significant metric of online sales that will occur on new hardware integration such as cars, appliances, and devices with voice integration. Bridging the intent to purchase with the product used to perform the purchase. Integrated marketplaces utilizing the vast capability of the internet of things.

E-commerce in 2020

eCommerce was popularized by offering products with a personalized touch. Customized products circumvent the competition by leveraging personal interest to increase the value of product rarity. We believe that this point to a future fueled by a personalized approach. 2020 will see an increase in targeted marketing. As more companies adopt a Business to Customer model or B2C, utilizing tracked data to identify purchase intent will become common practice.

Consumers will be directed towards products within their umbrella of interest at an increasing rate, further cementing eCommerce as the industry’s conversion rate champions. This personalized approach will also consolidate the shopping experience. Customers expect retailers to provide a unified transaction process across multiple disciplines. The marketplace will adjust to meet those expectations by integrating channels into a singular touchpoint. 

Customer demands will also be reflected in the representation of products. Today’s consumer is inundated by visual stimulation. Social media platforms reinforce this trend of communication through imagery. We noticed a trend over the past year as more buying power is afforded to millennials engaging in the workforce. A drastic increase in the reliance upon visual product representation continues into 2020 at an alarming rate. Causing eCommerce to adopt a visual-centric approach.

We believe renders and imagery will dictate product sales figures like never before. Positive image reinforcement is a cornerstone of eCommerce and shows no signs of stopping.

73% of consumers will switch from a poorly designed mobile site to one that makes purchasing easier. (Google)

eCommerce as a whole is on the rise making it the opportune time to enter the arena. We hope you put our prophetic visions of the future to good use. May they aid you in unlocking the immense potential that awaits your online store. For all of your eCommerce website development and online marketing needs, look no further. We bid you a very Happy New Year.

How-to-increase-your-holiday-sales-Griffon-Webstudios

How to Increase Your Holiday Sales?

by Digital Marketing

The air is crisp, possessing an inherent chill. T-shirts are exchanged for jackets. That can mean only one thing. Holiday shopping has arrived. Businesses everywhere rejoice in the uptick in traffic and currency exchanged during this magical time. Celebrating with loyalty programs and enticing deals to encourage audience engagement. Turning potential shoppers into satisfied customers.

With so many companies vying for customer attention it becomes increasingly important to reinforce your presence. Standing out in the crowd as a strong beacon of holiday shopping bliss. Capture and retain your slice of the market with a combination of properly implemented web design and effective marketing to not only increase your presence but bolster your holiday sales.

Web Design

Interacting with customers is crucial in converting potential into sales. The modern age of shopping demands a convenient and comfortable shopping experience. Countless companies spend enormous budgets on digital marketing without addressing the shortcomings of their website. Don’t funnel customers to an outdated portal.

The impact of proper web design cannot be understated. We have all visited storefront websites that are archaic afterthoughts. Leaving an impression of a lesser quality operation without the means to support every avenue of their business. Avoid negative interactions and increase customer enjoyment with cleverly designed web design.

Proper web design also communicates a sense of reliability and trustworthiness to the customer. Establishing a stronger bond between company and consumer is crucial. Achieve more with strategic implementation aimed at aiding customers throughout the process. Exceed the standards of competitors to capture their audience.

Effective Marketing

The landscape of marketing has drastically changed. Digital marketing has emerged as the primary means of increasing traffic and sales. With good reason, over 85% of customers report using online research to aid their purchasing experience.

The modern customer enjoys making informed purchasing decisions. Which favors companies with a strong digital marketing strategy. Marketing companies are powerful tools for business owners, utilizing SEO as an effective method of increasing awareness. Keywords allow a marketing company to target interested parties for significantly higher conversion rates. Leading to an impressive increase in return on investment, a coveted ratio of impact on money spent.

Effective marketing delivers an increased audience that shows an intent to purchase. Window shopping should remain a thing of the past. Converting willing customers offers greater return potential as opposed to traditional targeted ads based on demographics. Value your investment and demand better results.

Increase Your Presence 

Holiday shopping continues its momentous shift in preference for online shopping. Capitalize on the shift by increasing your online presence in a meaningful way. Harness the power of digital marketing to increase awareness and traffic. We recommend identifying a competent Marketing Company to aid you in the process. Grow rapidly utilizing innovative strategies such as search engine optimization.

Incorporate clever web design to maintain a connection with your newly acquired audience. Holiday web designs foster a festive spirit adding to the overall purchasing experience.

Do not leave potential on the table, capture the market and drastically increase your holiday sales. Reach out and construct your holiday plans today.

Effective-ways-to-increase-your-website-conversion-rate

Effective Ways To Increase Your Website Conversion Rate

by Website Development

Driving increased viewership to a website is only half of the equation. Growth potential represents the opportunity of converting an audience into active customers. A high conversion rate is what truly separates the successful eCommerce site from competitors.

Brand Awareness

It begins with establishing brand awareness and associating desirable qualities and traits with your company. Building a brand requires dedication ushering decisions along the way that lines up with the overall goals and values. Ideally, these values relate to the active customer base.

As an example, the strong push towards cleansers using organic ingredients. By aligning company values with that of the consumer you elevate the overall appeal of the product. Certain values carry connotations.

In the case of the organic cleansers, customers may associate increased health and wellness, environmentally conscious, and lack of harmful substances with the product. The brand instantly conveys these qualities to the customer. Which fuels the primary focus of building brand awareness.

There are many ways to grow awareness. Social media plays a significant role in curating buzz words. Leading customers to search certain terminology when looking for products within that category. By properly implementing SEO you can unlock immense potential.

Your brand can be catapulted to the top of results with the appropriate association. Dominating mindshare in the category through increased relevance based on search terms. Individuals are driven toward your products with the intent of purchase. The next step is converting those individuals to active customers.

eCommerce Conversion Rate   

This coveted metric embodies the power of a company’s ability to turn potential customers into active customers. This is achieved by increasing viewership with higher purchase probability. There are a number of ways to influence this metric.

Targeting the appropriate audience. Implementing enticing advertisement. Offering desirable quality products. The latter is normally established while the former two leave the great potential for growth.

You can deploy two of these methods simply by implementing a proper SEO strategy. As an advertisement that aligns with an appropriate customer base SEO has earned a primary focus for increasing eCommerce conversion rates. By infusing potential customers with a higher likelihood to covet the products offered. Thus, increasing the odds of sale while increasing overall viewership and company traffic. A tried and true recipe for success. 

Increased ROI

Return on investment is equally important. Larger returns allow businesses and companies to continue funding their growth. Investments that do not yield substantial returns greatly reduce the speed at which growth is achieved.

For marketing, the idea is to invest with a clear impact in mind. The dollar figure invested should have a corollary increase in conversion. Not just in viewership or audience. Results should be tangible. Meaning and increased investment should yield higher sales.

SEO marketing has been proven to provide excellent ROI. Utilizing very little capital for significant increases to overall sales. Get the most out of every dollar with SEO services.

Your website can benefit immediately by addressing and implementing these categories with proper guidance.

Tips-to-Choose-the-Best-Webdesign-Company-in-New-York

Tips To Choose The Best Web Design Company

by Website Development

As a web design company in New York, we see our fair share of website monstrosities. Sloppy design, low-resolution imagery, terrible user interface, the list goes on and on.

We understand the desire to shape your online presence on your own. Creating with the best of intentions. Unfortunately, the end result seldom represents the quality of the company. Web design companies exist to deliver an end result you can be proud of. A website worthy of carrying the company name. In the search for the right web design company, these are the things to consider.

Web design

Building a website requires insight into the operation of the operating company. Each design is created to capture the essence of the company that the online space is emulating. In short, a well-designed website operates within the confines of the requirements provided.

By addressing and assessing these requirements you can focus on creating a personalized online presence that suits your needs and desires. Different purposes can often shape fundamental building blocks of the website.

With overall purpose informing each detail. From presentation to operation. The intended audience plays a significant part in interface and design. Creating a cohesive and comprehensive interface remains at the forefront of every design. The goal is to serve all audiences regardless of computer competency in order to maximize interaction.

Website Development

The design is merely a starting point. Development is required to grow and sustain. Remaining current and embracing the online space is crucial for continued success. Amassing an audience can be a slow process, build quality content to encourage repeat interaction.

Removing the hurdles for customers should be your primary focus. eCommerce websites rely heavily on simplistic design with a personalized touch. Leaving customers with a feeling that the company and product are unique to them. This fosters a relationship between company and consumer. Keep that relationship strong by improving their overall experience.   

Most modern website designs incorporate scalable builds for mobile interface. The frustration of perusing a website ill-formatted for mobile use is no longer acceptable considering their universal usage. All of these factors come into play when planning your website.

Adaptability is crucial in the online space. Innovations are released at a rapid pace with trends exploding onto the scene. Remaining current keeps your audience engaged and happy. Resulting in continued usage while building a reputation for dependability. 

Choose the Best Web Design Firm

The art of web design is capturing the beauty in purpose. Building every element in support of the whole. Achieving the vision of the company and offering proper representation in the online space.

Griffon Webstudios prides in our ability to create personalized websites for our clients. Built on years of dedication mastering our craft. Still filled with the hunger to learn more to maintain our status as the premier web design specialist. We cater to the requirements of businesses big and small. We are honored by the trust placed in our ability.   

What’s-a-good-conversion-rate-and-how-can-it-be-achieved

What Is A Good Conversion Rate And How Can It Be Achieved?

by Digital Marketing

Your business goal is to bring profits and in order to do that, you need to track your customer engagement and conversion ratio. The question is what’s a good conversion rate and how can your business achieve that?

First, Let’s define what a conversion is. It is when you guide your website visitors or your in-store walk-ins (who are intended to just browse the products) into actual buying customers. Whether you do that in your e-commerce website or at your brick-and-mortar store, a high conversion rate signifies a better return on investment (ROI) for your business

What is a good conversion rate?

Research shows that defining a good conversion rate depends on the industry you are in. Google rates in the past have shown that the average in selected landing page conversion rates was less than 3 percent, however, the industries in the top 25 percent of online businesses were getting a conversion rate of more than 5 percent.

Do you want your company to appear in the top 1 percent of the e-commerce conversion rates? You then need to convert 12 percent of your website visitors into paid customers.

So, if you are seeing a conversion rate on your site at less than these or even if they are right on point, there are still ways to increase them and get an even better ROI.

Ways to Get a Higher Conversion Rate

1. Vary what you are offering the customers

Most of the time a company has a default template/offer that they use on their landing pages. It usually looks similar to what the other businesses in that niche are offering to their clients.

For instance, many places offer a free consultation or meeting to new clients or some sort of free gift. People start thinking this is the norm and may get bored and think all companies and therefore all their products are the same.

  1. So, how do you shake things up and offer something more creative to your visitors?
  2. What unique and more compelling thing could entice your potential clients to help you in increasing sales?

You need to determine what your company can give to a new customer that your competitors aren’t giving them. Something that will make them loyal to your company and choose to buy your products or services instead of those from the competition.

2. Use Remarketing Strategies

Studies have shown that more than 85 percent of website visitors don’t convert into buying customers. However, if you properly use remarking tactics and send these people relevant and targeted messages, they could end up part of your e-commerce gains.

161% Conversion Rate Rise From Google Remarketing Campaigns

You do this by creating pertinent information that shows up on other online sites, social media, via email, youtube videos, or search engines. You must convince your visitors that you have the means to solve their problem or meet their needs via the content you place where they are sure to see it and decide to buy from you.

3. Try out different types of landing pages

Another reason your visitors may not be converting into paying customers is that they probably don’t like your landing page. You can up your odds as well as your conversion rate by trying out different types of landing pages to see which one helps you to increase sales.

How obvious is your call to action? You may think your directions to visitors are simple but are you making it easy for them to answer that call to action?

For instance, if you are asking your visitors to give you a call, Is your phone number easily visible and placed at the right spot? If you are asking them to provide their email address, is your contact form simple to understand? It’s always the little things that make or break your conversion rate.

4. Ask website or store visitors what they want or need

Don’t try to guess the needs and desires of your potential customers. You should provide a means for your visitors and your paying customers to provide feedback.

70% of unhappy customers whose problems are resolved are willing to shop with a business again

For instance, if you have a Facebook page for your business, Are you answering questions posted there by your prospects and customers? The speed at which you interact with people can be a determining factor in the number of conversions you get.

5. Establish your business as a leader in your niche

It’s impossible to get a higher conversion rate if you aren’t even getting enough people to come to your store or visit your website. You must ensure that potential customers know that your store or website exists and they trust your company as an expert in your niche.

You can do this by creating a blog on your website or on social media providing insights and tips on how your products or services can meet the needs of your potential customers.

This makes your company show up in search engine results for all keywords related to your products/services. Make sure that the content you post is always relevant and up to date or you will end up doing the opposite and scare your potential customers to run away and not buy from your store.

6. Traditionary PR Methods

Don’t give up on traditional public relations strategies. Especially if you are trying to shoot up your sales in your physical store, you can still get a lot of bang for the buck from radio or TV commercials, holding a live event, mailing out coupons, or doing mobile shout outs.

The bottom line is that getting a higher conversion rate will help your e-commerce sales, as well as your physical sales, improve, and lead to a better ROI for your business.

How-to-Evaluate-the-Effectiveness-of-your-online-marketing-campaigns

How To Evaluate the Effectiveness Of Your Online Marketing Campaigns?

by Digital Marketing

Online marketing has become a great way to boost your brand awareness and sales, but how do you know if your marketing campaigns are actually working? Knowing how your online marketing campaign is crucial because it will let you know if you’re meeting your marketing goals and expectations (whatever they are).

With no real knowledge of how your online marketing campaigns are doing, you’re wasting time, money and effort. Before you even start your campaign, you’ll need to define a few variables to determine your metrics. This includes your objective, user context, target audience and the like.

Then based on these variables, you’ll be able to create specific call-to-action and associated assets that will yield trackable results. Here are some helpful ways on how to evaluate the effectiveness of your online marketing campaigns:

1. Total Website Visits

One of the easiest ways to track your online marketing campaign’s effectiveness is with how many site visits you got during the time period of the campaign. This will give you a rough idea if the campaign is driving the traffic you expected to your site.

2. Website Traffic By Channels Or Sources

You should be using your online marketing campaign on all your social media channels and any other places you can drive traffic from, such as blogs, forums and the like. To do so, give each source and channel it’s own unique link so that you can track it to see where the most traffic clicks came from.

Using Google metrics like Google Analytics and Google Webmaster Tools can help you determine where the most traffic came from.

3. Your Site’s Bounce Rate

The bounce rate of your website is the number of users that visit your website and then leave without performing any action. A high bounce rate means that there are flaws in your online marketing tactics.

Either it’s poor campaign targeting, weak landing pages, irrelevant traffic sources and the like. But whatever it is, your bounce rate means there’s a problem in your marketing that needs to be fixed for your next campaign.

4. Online Sales

If your online marketing campaign revolves around a product on your site, the number of online sales will help you figure out if you met your goal or not.

Even if you have brick-and-motor store, you can also track the sales of a particular item you mentioned in your online marketing campaign or see if your sales for the time period increased due to the online marketing campaign you created around more foot traffic.

How-to-get-more-traffic-to-your-ecommerce-website

How To Get More Organic Traffic To Your E-Commerce Website?

by Website Development

There are many ways to get traffic to your e-commerce website, without having to pay for ads. Your business may not have a budget to spend on Facebook, Google or Instagram ads because you’re still starting out, or focusing your budget on other aspects of the business.

You don’t have to spend any money on growing your e-commerce website traffic – you just need to know how to do it organically! Organic traffic may sound like a challenge, but here are a few tips on how to accomplish this goal.

Here are the 3 most crucial factors to get more organic traffic to your e-commerce website.

1. Create Quality Content

The first thing you’d want to focus on is creating unique content on each of your product pages, homepage, and blog. By creating relevant content, people find value in your website and when it is mixed with vital keywords, search engines like Google will find more relevancy in your content and rank your page higher, allowing people looking for key terms to find you on the first few pages which leads to increase in organic traffic.

One easy way to do so is with product reviews and blog posts. By allowing your customers to submit reviews, you can leverage their words into sales to convince new website visitors to convert. You’ll also want to highlight the reviews on your site’s home page so it’s the first thing new visitors see.

Fresh content and regular blog posts will keep your potential customers more engaged with your brand, website and thus value the information you provide them.

2. Have Dynamic Meta Descriptions To Increase Organic Traffic

Your site’s meta descriptions are very important as they appear directly below the page title. Even though Google often doesn’t read what’s in a meta description, customers do and it’s the only other information besides the title and URL that appears on the search results providing them enough reasons to visit your website.

Writing engaging meta description is important for readers to visit your e-commerce store.

The 70-80% of search engine users are ignoring the paid ads and are only focusing on the organic results

3. Make Your Site’s Speed A Priority

Speed is actually a decisive factor for ranking on Google so you need to make sure that your e-commerce site loads in under four seconds (as well as all of its pages). The faster your site is, the better chance it has to rank on the search results.

You may also have to constantly monitor the load time, bounce rate and time spent on the site to really get a clear understanding of the health of your website.