YouTube Marketing Tips, Trends, & Strategies

To achieve success online, a serious business cannot ignore the significance of YouTube as a marketing tool. Today there are over 1.3 million users and millions of visitors every day. Experts expect that by the end of 2018, video marketing will be the main marketing tool online.

Today, videos play a massive role in influencing the audience of any product. By the end of 2017, at least 80% of Internet traffic was video. A further 50% of all web traffic, especially in the evenings and nighttime, is YouTube and Netflix videos among other platforms. YouTube has proven to be the biggest and most promising marketing tool of the future.

6 out of 10 people prefer online video platforms to live TV.

Videos give the businesses a chance to address their audience. This is a great way to build a connection as you explain to the viewer why your product/service is good for them. It could also be an idea that you are trying to rally people around. YouTube marketing should, therefore, be part of your online marketing strategy. Take advantage of the great shift towards video with the trend of the moment.

We watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined

Learn the tricks and tips to making appropriate videos that will give you the edge of the competition. Here are some marketing tips, trends, and strategies.

YouTube Channels

If you want your business to have a successful online presence, you need to view YouTube as the second website. This will help you to use your channels strategically. Change your perception of the platform from a social place for sharing fun videos into a marketing tool. First, create a channel and make it your homepage. Think of it as the website and the videos as web pages.

The logic is each video point back to the main page, which is your channel. Use the rules of web designing to YouTube too. The more commanding your channel is; the better your ‘site’ will rank. Make your videos aligned with the theme of your core mission depicted by the channel. It will help you build authority.

Creating a Good Video

Before creating a video, be clear on the role it is supposed to play on your channel. Determine exactly what you want the audience to get from the video as the initial plan. Let us explore some of the most common targets that businesses aim for using YouTube videos.

Growing readership

Since video gives you a good chance to encourage visitors to check your main website, use it to advertise by directing them to it. This will improve the readership on your website.

Lead Capture

Videos are among the best tools for capturing leads. Use them to direct the viewer to a link visible below your video. Let the visitor know what to expect if they choose to visit the page.

Building the Brand

This should be one of the main long-term missions of your videos. Seek to build your business website profile and visibility.

Direct Sales

YouTube videos help businesses to present the crucial CALL-To-Action. You can directly address the viewers and ask them to try out your product/service with the details of how to conduct the transaction.

Video Sequence

After creating your channels with the appropriate theme that addresses your business correctly, it is time to create the communicative video.

The ideal length of your video is extremely important in the process of video sequencing. Most businesses squeeze all the information they need to pass into a 3-minute video. Our recommendation would be to avoid a video that is 10 minutes or longer.

To make a good video, Introduce yourself and declare the brand. Be brief and precise in your content. Make sure you connect with your brand passionately if possible. Remember to give Facebook and Twitter connections.

Proceed by informing the viewers what they will gain by watching your video. Explain the benefits they should expect. Address the issues you promised in your introduction. Be detailed but brief and clear. Your summary should re-highlight and emphasize the key things in the presentation for the remembrance of the visitors.

Daniel Middleton, better known as DanTDM, is the highest earning YouTuber, bringing in $16.5m in 2017

Be kind and polite to advise them instead of begging or commanding the potential customers. You may encourage them, give a recommendation or tell them the merits of your product/service and how it would add value to their lives.

Do not forget to call the audience to take an action. Request them to take the next step and subscribe to your list and make a purchase. Find a creative way to make this call-to-action work. Do not be pushy.

Avoid sudden cuts

Let the video run a little for emphasis. For example, to avoid a boring end, use an arrow pointing to the download link or the subscription button. Abrupt ends will limit the time the audience can focus on the link as the video jumps to another on YouTube.


Try to keep the content flowing. This is very important because you will keep the potential customers busy watching more of your stuff. Keep the video uploads frequent so that they may have daily or weekly check on your channel. More content will also increase the chances of the video being shared, which improves your secondary marketing technique- Referral visits.

Traffic and Connections

Connect your channel to other social media profiles to direct more traffic to your channel. Direct the traffic by advertising on the social media platforms such as Facebook and Twitter to increase the views of your videos.


Simple Guide And Trends To Video Marketing In 2018

Have you ever watched a movie or just a funny clip anywhere be it on your TV, or your mobile device offline or on the internet and wondered who comes up with this stuff?

Well, there is a lot of work as well as creativity that goes behind making a successful video. The success of the video is frequently determined by not only the viewership but also by how many people understand the message passed across. It is therefore very important to display your videos on the media that is most used by the audience you want to reach.


It is also a fact that as the human race continues to progress so does their creativity as well as their tastes. It is therefore not a shock that in 2018, the video creators have taken to using animations or even random stills played continuously to relay personal messages.

By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends).

There are a few support hands and techniques you need if you are to make an appealing and successful video:

studio10filmsThe Cameraman is responsible for how well the video appears on the screen. Before he or she submits their work, they need to ensure that the video has the best quality.

This is mainly because not many people have the time to sit down through a low-quality video. The quality of the video more often than not translates into the number of people who not only finish watching the video but also recommend the video to other people.

Try Studio10Films for dynamic content and highest quality video & media products.

Content Creators are the backbone of video marketing. Videos, unlike photography, needs content that is to be covered and to be planned for. Photographs are simply images that people have seen at one time or other and would want to preserve the memory. A video, on the other hand, could be lightly defined as moving pictures. Video has evolved over a long time to be what it is today. Video content makers have had to look for new and better ways to be inspired because the tastes of target audiences continually change.

Content editors are the people who ensure that only the correct content reaches the customers. They are the bridge between the promoters of the content and the recipients of the material. They not only correct the complex things such as the message and how well it will be understood. They are the determinants of how well the product is marketed since they have a full grasp on what works and what doesn’t.

Video Marketing Trends and Statistics in 2018

  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot).
  • By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
  • YouTube is the second most trafficked site, after Google. (Alexa)
  • Users view more than 500 million hours of video each day on YouTube. (Business Insider)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text. (Wirebuzz)
  • 43% of people want to see more video content from marketers. (HubSpot)
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
  • Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)
  • Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
  • 15% of viewers believe a video Ad should be no more than 15 seconds in length. (Marketing Land)


Marketing StatsVideo Marketing- Social Media

  • 85% of Facebook videos are watched without sound. (Digiday)
  • Social video generates 1200% more shares than text and image content combined. (Wordstream)
  • Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers)
  • Snapchat users watch 10 billion videos each day. (AdWeek)
  • 82% of Twitter users watch video content on Twitter. (Twitter)
  • Periscope users have created more than 200 million broadcasts. (Periscope)

Video MarketingVideo Marketing- Business

  • Live Internet video will account for 13 percent of Internet video traffic and will grow 15 folds by 2021.(Cisco)
  • Internet video-to-TV traffic will be 26 percent of consumer Internet video traffic by 2021.(Cisco)
  • Nearly 90% of website visitors will hang out longer on sites with video than on those without it. (Forbes)
  • 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
  • Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats. (Business Insider)
  • Blog posts that incorporate video attract three times as many inbound links as blog posts without video. (Moz)
  • Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain)