How-to-get-more-traffic-to-your-ecommerce-website

How To Get More Organic Traffic To Your E-Commerce Website?

by Website Development

There are many ways to get traffic to your e-commerce website, without having to pay for ads. Your business may not have a budget to spend on Facebook, Google or Instagram ads because you’re still starting out, or focusing your budget on other aspects of the business.

You don’t have to spend any money on growing your e-commerce website traffic – you just need to know how to do it organically! Organic traffic may sound like a challenge, but here are a few tips on how to accomplish this goal.

Here are the 3 most crucial factors to get more organic traffic to your e-commerce website.

1. Create Quality Content

The first thing you’d want to focus on is creating unique content on each of your product pages, homepage, and blog. By creating relevant content, people find value in your website and when it is mixed with vital keywords, search engines like Google will find more relevancy in your content and rank your page higher, allowing people looking for key terms to find you on the first few pages which leads to increase in organic traffic.

One easy way to do so is with product reviews and blog posts. By allowing your customers to submit reviews, you can leverage their words into sales to convince new website visitors to convert. You’ll also want to highlight the reviews on your site’s home page so it’s the first thing new visitors see.

Fresh content and regular blog posts will keep your potential customers more engaged with your brand, website and thus value the information you provide them.

2. Have Dynamic Meta Descriptions To Increase Organic Traffic

Your site’s meta descriptions are very important as they appear directly below the page title. Even though Google often doesn’t read what’s in a meta description, customers do and it’s the only other information besides the title and URL that appears on the search results providing them enough reasons to visit your website.

Writing engaging meta description is important for readers to visit your e-commerce store.

The 70-80% of search engine users are ignoring the paid ads and are only focusing on the organic results

3. Make Your Site’s Speed A Priority

Speed is actually a decisive factor for ranking on Google so you need to make sure that your e-commerce site loads in under four seconds (as well as all of its pages). The faster your site is, the better chance it has to rank on the search results.

You may also have to constantly monitor the load time, bounce rate and time spent on the site to really get a clear understanding of the health of your website.

shopping-cart-abandonment

How to Reduce Shopping Cart Abandonment with a Seamless Checkout

by Website Development

It has happened to all of us. We pick products on a website, add them to the shopping cart, and for one reason or another, finally, we do not buy and the order remains in the limbo of unpaid orders.

Facing the abandonment of a shopping cart by customers is something that creates a lot of insecurity in online stores. It is also a problem for many online business owners.

Fortunately, more and more studies reveal the different reasons why abandoned carts appear, which allows companies to improve the sales process and adapt it to improve the conversion rates in their stores.

Reasons for having abandoned carts

There are many reasons why consumers abandon full shopping carts in an online store. Although, difficult navigation or a complicated interface to use are some of the main reasons for the abandonment of the shopping cart.

The following are also some of the major reasons shopping carts are abandoned:

1. The inability to save in order to validate later
2. The number of shipping costs is not visible
3. The impossibility of contacting customer support
4. The impossibility of using a third payer
5. The volume of information requested is too high
6. The complexity of the payment process

Seamless checkout tips that can solve the problem of abandoned carts

We will discuss the issue of how to reduce shopping cart abandonment in your online store. Fortunately, more and more studies reveal different reasons why this happens, which allows companies to improve the sales process and adapt to improve the conversion rates in their stores. We have tried to collect the potential solutions that can be helpful in creating a better experience for your shoppers.

1. Quality customer service

We must pay special attention to communication with the client. E-commerce creates a new way of relating to the consumer, a relationship that is essential for the purchase process to be formalized successfully. Customer service is key. It has to be accessible and impeccable, we must realize that it is the only “contact” the client has with the company, so, even if it is virtual, it must provide adequate trust and demand from the client.

It is proven that when customer support is available at a single click, the abandonment of the shopping cart is reduced by 30%.

In the United States, 21% of online shoppers prefer a chat conversation with the company’s own support.

The ability to respond and the need for more information from the users have made companies rethink their sales process and bring a change in their strategy. The importance of knowing each client individually and building a lasting relationship will ensure better sales numbers.

2. Free shipping or discounts

Many online buyers abandon their shopping cart either due to a high shipping cost or the seller has not mentioned it during the entire purchase process, which may be an unpleasant surprise when they find it on the checkout page.

Also, keep in mind that customers are more likely to buy more products when you offer Free shipping.

3. Show the break-up of the cost

In the shopping cart, there must be a clear break-up of tax, shipping cost, and the final price, as it can mean a considerable difference that causes the customer to abandon their purchase.

Not indicating the final price on the products until the end of the transaction, can shoot the number of abandoned carts on your website

 

 

 

 

 

4.

The shopping cart must always be visible

Keeping it this way reminds customers to buy. Sometimes the product itself could distract the buying activity so a visible shopping cart will bring the customers to engage with the website.

5. Give them fewer steps

The customers are there to purchase, not just to fill out some irrelevant data. This may seem obvious, but there are still thousands of stores that put obstacles to their customers by adding an increasingly longer purchase process. You should minimize the number of clicks and make the customers buy the product at ease.

Analyze the heatmaps and study the behavior of your website visitors to know where you are failing.

6. Offer several payment options

You need to provide the clients with all possible payment options. The ideal thing would be to be able to pay by credit card, by conventional methods such as bank transfer or counter-reimbursement, by Paypal, or even other alternative methods.

There are many payment alternatives, the more the better. This will eliminate one of the most important barriers that a consumer would encounter.