Godaddy

How to Share GoDaddy Account Access with Team Members

by with No Comment Tutorials

GoDaddy has over 20 million customers from around the globe, actively registering new domains and building websites for a wide range of purposes. Setting up a website through GoDaddy is simple and offers users of every level an online presence. Adding a user to this experience helps you streamline operations.

Step 1: Log In to Your GoDaddy Account

  1. Open your web browser and visit GoDaddy’s official website.
  2. Click on the Sign In button in the upper-right corner of the page.
  3. Enter your Username/Customer ID and Password, then click Sign In.

Step 2: Access the Delegation Settings

  1. Once logged in, click on your Profile Icon (top-right corner of the dashboard).
  2. From the dropdown menu, select Account Settings.
  3. In the Account Settings menu, find and click on Delegate Access.

Step 3: Add a Delegate

1. On the Delegate Access page, click the Invite to Access button.

2. Enter the Name and Email Address of the person you want to delegate access to.

3. Select the appropriate Access Level from the dropdown menu:

• Products & Domains: Allows access to manage products and domains only.

• Products, Domains & Purchase: Allows full access, including purchasing.

Step 4: Invite to Access

  1. After selecting the access level, click Invite.
  2. The recipient will receive an email invitation to accept access. Once accepted, they will be able to access your account based on the permissions granted.

Step 5: Confirm

Finally, click on “Invite.” That user’s email will receive an auto-generated email with instructions to finish the process and access your designated GoDaddy property.

GSC

How to Add a User to Google Search Console: A Step-by-Step Guide

by Tutorials

Google Search Console helps you understand how to improve your site by checking it through the lens of Google Search results metrics. It is essential to rise in the ranks of search results your target audience enters. Here are some steps to adding a team member to your console.

Step 1: Log into the Google Search Console

Most Google accounts will already have access to the search console. Enter your username and password, and you’ll be in.

Step 2: Find Your Settings

Click on the property (website) to which you wish to add users and click on the Settings tab. That is where you’ll find various user accounts and permissions.

Step 3: Add a User

You can click on the “Add User” button in those Settings. That will pop up a prompt. This is at the top of the page with the already confirmed users for the property.

Step 4: Enter in Email Addresses

The prompt will include entering a verifiable email address. It will have to be a Google email account to work properly.

Step 5: Assign Permissions

The final step is to ensure you have given proper permission to that user. For example, if they are to have full control of the property or only a viewer that can look at analytics and reports.

You can then save all the changes. The system will issue a verification email to the addresses you entered, and they will need to follow the remaining steps to make everything work. That’s it!

 

 

GA

How to Add a New User to Your Google Analytics Account

by Tutorials

Google Analytics is essential for better understanding your user behaviors and how to streamline your website for higher performance metrics. However, you may not want to do all the work yourself. Hiring a professional or adding a team member requires increasing the number of people who can “manage” your account.

Step 1: Access Your Google Analytics

You’ll need to first log into your Google Analytics account and attach it to your various website properties. Once done, head over to your Admin panel, and you’ll find property settings.

Step 2: Select the Right Property for Your Account

You’ll want to designate which account property you wish to add users to manage. You’ll know if you’re not in your Admin section because you won’t have access to adding additional users.

Step 3: Find Account Settings

Under the Account Settings section, you’ll want to click on “Account Access Management” or “Property Access Management.” Not only will you be able to add a new user, but you will also configure their access capability level.

Step 4: Select Your Users

You can now add as many other users as you wish to your property settings. That will require you to have their correct email address (otherwise, you’re unintentionally inviting random people). You’ll also want to assign what level of permissions they have, like Viewer, Editor, or Admin.

 

Step 5: Save Everything

The last thing to do is save your changes. The user you intend to add to your account will receive a verification email, and the rest will be in their hands.

Now you have additional team members to view data-driven insights and improve your website performance with valuable new information.

The Role of Computer Vision AI in Sports

The Role of AI and Computer Vision in Sports

by Artificial Intelligence

Artificial intelligence is no longer just a thing of the future – it’s here and now. In sports, it’s already changing the way we play and watch the game. From the field to the sidelines to the living room, artificial intelligence, particularly computer vision, is transforming how sports are played, how they’re dissected, and even how they’re viewed. Computer vision is, in essence, what it sounds like; it’s when machines are able to make sense of images the way humans do, but faster and more accurately.

Let’s break down how the world of sports is being transformed, on and off the field.

1. Performance Analysis and Player Tracking

You might be wondering if there’s some way of fine-tuning those strategies or if there is some way a coach could predict what the future holds for a player still to come. The answer is data and lots of it. The use of computer vision AI underpins player tracking systems that capture live data on movement, speed, angles, and even the stamina of players on the field. This data allows coaches to make evidence-based decisions around team tactics or ways in which an individual player may be improved.

For example, Hawk-Eye in tennis, a computer vision system that tracks the path of the ball to an accuracy of within a few millimeters, provides valuable information about players’ performance. Similar systems are now used in football: FIFA’s VAR (Video Assistant Referee) system looks at multiple camera feeds to help officials make decisions about offsides, goals, etc. These systems correct human error and create data that coaches and analysts can use to figure out how to play the game better.

Real-Time Data: More Than Just Numbers

AI player-tracking is not just a set of numbers; it is a living portrait of what an individual player is doing on the pitch. An excellent example of this is the heatmap, a visual representation of where a player was located most during a match, available for every player on the pitch. This information can be used by coaches to better position players in order to take advantage of an opponent’s weaknesses or because they have been playing too far from their own goal.

Meanwhile, computer vision tools can measure sprint speed, shot accuracy, and stamina, among other attributes, so that coaches can provide tailored feedback to players on the areas that could be improved. It’s not simply about who can run the fastest, but who can do so in the most effective manner, at the right time, in the right direction, etc.

 

Enhanced Strategies for Teams

Nor does it just help the individual player: AI systems that can track formations and spot spaces in defenders’ lines are being utilized in team sports such as soccer. This gives teams such as Manchester City a leg-up in refining training routines and tactics to encompass a greater range of moves, making teams more versatile and more responsive to different styles of play. A coach can review video data with the input of AI insights to devise a plan based on the cold, hard facts instead of guesswork.

Computer vision is both the ideal assistant coach and a tool that sees things the human eye cannot. Some of the best minds in sports use these tools to gain a competitive advantage. Performance analysis is one of the most powerful applications for computer vision in sports.

2. Training and Injury Prevention

Besides game-day analytics, computer vision is also changing the way athletes train and stay healthy by monitoring how they move their bodies during training sessions and flagging swings in body mechanics that could lead to injury before they become serious problems. This is a major advancement in sports science, in which performance-boosting techniques are now quickly matched by the development of training aids that prevent injury.

Personalized Training Plans

A creative application of computer vision in sports is the ability to create individual training plans. By learning about how an athlete moves, stands, and the positions of her joints, AI can tailor exercises specifically to fix weak points and avoid loading injury-prone areas. These programs will change over time as the athlete improves and learns.

For instance, AI tools are now being used by basketball players to track their shot mechanics. The system observes their body posture, arm actions and release point, and provides instant feedback, improving the players’ shooting performance. In team sports such as football, AI systems track muscle fatigue, helping athletes manage their workload to avoid overtraining.

Injury Prevention: From Reactive to Proactive

Historically, injury management has been reactive; some athlete gets hurt, then the medical staff comes in to help. Injury prevention with AI is now, by contrast, largely proactive. Computer vision tools can detect movement patterns that might indicate overtraining or poor form. For example, with a sprinter’s gait, you can evaluate to see if they’re loading their right leg more than their left, which might indicate they’re starting to develop a strength imbalance, which could eventually lead to injury.

AI is also involved in monitoring how players are running during training and on the pitch: if it identifies a slight limp or a question of weight distribution between the two legs, that is picked up by the system and signaled to the coaching and medical teams so that they can try to prevent a serious injury.

Real-World Applications

Consider Catapult, a wearable technology and AI-based performance analytics company, used extensively in both rugby and soccer to track player physical output. The Catapult system, which monitors a player’s movement, velocity, and impact, can identify when the athlete might be at risk of injury after too much training or fatigue. For example, Leicester City Football Club has used precious time between matches to rotate their squad by analyzing player data, and as a result have stayed healthy during long, physically demanding seasons. (Source)

3. Referee Assistance and Decision Making

Referees, however skilled, are human and, as such, prone to error – especially in high-speed, high-stakes conditions such as those present in elite professional sports. Now, computer vision AI is helping to shrink the room for human error in officiating, and thereby securing better outcomes.

Automated Decision Making

One of the best-known examples of AI refereeing is goal-line technology used in soccer. Hawk-Eye cameras around the goal capture the ball from every angle, determining whether it has crossed the line to a millimeter. Once, these calls were left to the split-second judgment of the referee, which has seen its fair share of controversy. Now, thanks to the hard data of goal-line technology, referees can resolve disputed goals in an instant.

Consider, for example, the use of VAR – Video Assistant Referee – in football. VAR is used to review on-pitch decisions such as penalties, offsides and red cards, displaying footage in real-time to the referee to ensure they’re making the correct call. By having access to multiple camera angles and the ability to replay footage frame by frame, a VAR is able to provide the referee with the information they need to make the correct decisions.

Beyond Football

The use of AI in officiating doesn’t end with soccer. In basketball, systems such as Replay Center are used to allow referees to review certain plays in slow motion to determine if an out-of-bounds call, a foul or a basket interference are correct. In tennis, the use of computer vision for determining whether the ball is in or out – once determined by the dubious judgment of human officials – has become standard through computer-vision systems such as Hawk-Eye.

The consequences of these technologies are momentous. As AI assumes the stress of refereeing, the human referee can concentrate more on the rhythm of the game, safe in the knowledge that pivotal decisions can be verified by the most advanced technology. This leads to more equitable outcomes and less contention, allowing everyone to enjoy the game more.

4. Fan Engagement and Broadcast Enhancements

Not only is AI changing life for athletes and coaches, it’s also evolving fan experiences for the better. Visual analytics and augmented reality (AR) overlays developed with the help of AI make today’s sports broadcasts a lot more interactive and engaging than they had been in the past.

Real-Time Insights for Fans

Have you ever watched a live broadcast, and noticed the real-time statistics and graphical overlays next to the field of play? That’s computer vision AI at work. These systems can track the action in a game as it’s happening and give the viewer real-time information such as player speed, shot accuracy and game tactics. In an NFL broadcast, for instance, a fan can see just how fast a quarterback’s throw was, or how much running ground a receiver covered to make a catch.

These real‑time insights are not mere trivia. With access to the tactical reasoning underpinning a play, say and why a team chose a certain formation or how a defender responded to an offensive play, fans are no longer mere spectators. They are immersed, educated and willing to appreciate the strategic dimension of the game.

Augmented Reality and Beyond

AI has even made it possible to bring immersive AR technologies into sports broadcasts. Viewers could watch a soccer match with AR graphics that show a player the passing options they have available on the field. AR could also be used to create 3D replays that show plays from multiple perspectives, giving viewers a vantage point that no camera could otherwise offer.

Some of the most rudimentary AI-enhanced experiences have already found a home in the NBA and Premier League, where augmented reality is being used to immerse fans in a whole new, interactive dimension of the action. AR apps allow fans to hold their phones up to watch a live stream of player statistics appear on the screen as they watch the game in person from the stands.

The Rise of AI-Powered Analytics Shows

It doesn’t stop there. AI is also being used to generate analytics-driven TV shows and highlight reels that provide deeper insights into a game. Shows such as ESPN’s Sports Science explain the physics and biomechanics behind some of the best plays of the year, giving fans a peek into what actually causes outcomes on the field. This kind of AI-powered content is also especially appealing to data-driven fans who want a deeper dive into their favorite sports.

5. Future Trends and Ethical Concerns

Given all this, it’s easy to get carried away by where AI is heading in sports, yet equally important to ask where it crosses the line between fair and ethical. How far is too far in AI as it applies to sport? Where is the space for machine judgment, and where do we still need human insight and decision-making?

Enhanced Wearables and Real-Time Analytics

Over the next few years, we can expect these kinds of wearables, with AI-augmented sensory systems, to record every move an athlete makes, along with analytical feedback on strained muscles, depleted hydration, and loss of mental focus. Taken together with computer vision, these wearables will give athletes and coaches information about performance and health that was unimaginable just a generation ago.

Balancing AI with Human Judgment

One of the main concerns in this regard is the increasingly common use of AI to make decisions. Clearly, the use of AI for decision-making can help reduce human errors. But its use raises serious questions about fairness and accountability. Can AI systems remain unbiased in making decisions, or might they develop biases based on the data they are fed? In refereeing, a wrong call can change the course of a game altogether.

Player Privacy and Data Ownership

A third ethical quandary is privacy. Now that AI is capable of monitoring every move an athlete makes, who owns the data, and how should it be used? Can teams and leagues access everything from a player’s scores to their heart rate to the amount of pressure they apply when passing a basketball? That’s a lot of data, and it’s only going to grow as computer vision becomes even more sophisticated. Sports organizations will need to create clear guidelines on how to protect players’ privacy.

The Future Is Bright — and Complicated

No doubt, as computer vision AI continues to advance, it will bring more sophisticated analysis, smarter training routines and deeper fan engagement. The key is to use AI responsibly and develop it as a tool to supplement the human element of sport, not supplant it.

SearchGPT Outperform Google

Will SearchGPT Outperform Google Someday?

by Artificial Intelligence

Professional SEO experts all agree that optimizing your website to achieve a higher ranking on the Google search engine is essential for building organic traffic. The higher your website’s ranking on Google search results pages, the more people will discover your website for the first time.

Now, there is a new search tool that may require website owners and SEO professionals to consider for search optimization purposes. The tool is called SearchGPT.

What is SearchGPT?

SearchGPT is a new AI-powered search engine prototype from OpenAI, the same company that created ChatGPT. Since Google has dominated the search engine market for decades, OpenAI wanted to develop an alternative search tool that incorporated AI technology into it. That way, it could deliver more personalized search result responses by better understanding what people are looking for in their search queries.

OpenAI has partnered with various publishers to deliver high-quality content with source links to users who want to know more information about a particular topic or concept. The goal is to help users receive faster and more accurate responses to their search queries without having to search a bunch of different terms to find the websites and information they want.

SearchGPT vs ChatGPT

Most people have heard of ChatGPT at this point. It is a revolutionary AI-powered chatbot tool that can understand and communicate with people in natural human-like language. People can use ChatGPT as a virtual assistant for all kinds of digital tasks, such as answering questions, translating foreign languages, creating pictures, solving complex math equations, writing resumes, and so much more.

SearchGPT is not the same as ChatGPT, but it does feature some of the same advanced conversational capabilities to allow users to access real-time web-based information. That is why SearchGPT is considered a “conversational-based search engine” rather than a keyword-based search engine like Google.

For example, if a user wants to search for something on SearchGPT, they don’t type in keywords and phrases that relate to their topic like they would on Google. Instead, users must engage in a natural conversation with the AI chatbot by asking questions in plain English. Then, based on the AI’s follow-up questions, the user can refine their search queries to pinpoint the information they want to retrieve more thoroughly.

SearchGPT focuses on retrieving and presenting information from the web, while ChatGPT generates responses based on pre-existing knowledge up to its training cut-off date without web access.

As a result, SearchGPT establishes an interactive search experience that you don’t get on any keyword-based search engine. Rather than typing in keyword phrases to get webpage listings, you communicate with the AI chatbot until it understands what you want to find more precisely. The more you communicate with the AI, the more relevant search results it will provide.

How to Get Your Website Ranked on SearchGPT

Are you curious about how to optimize your website ranking on the AI-powered SearchGPT search engine? SearchGPT may not be widely known right now, but there may come a point when you will need to optimize your website for it in a way similar to how you optimize your website for Google.

Website owners need to start learning more about SearchGPT and how to structure their SEO strategies around it because it may become relevant over the next decade. If you can learn about SEO strategies for SearchGPT now, you will be ahead of the competition by getting your website ranked in SearchGPT as early as possible.

You will find many of the SEO strategies for SearchGPT to be similar to how you rank your website on Google and other keyword-based search engines. However, there are some variations in the SEO strategies that you must consider to ensure that SearchGPT can detect your information faster for search users.

Here are four tips to help you get started.

1) Add Schema Markup Coding

Schema markup is a unique webpage code that organizes and structures webpage data to make it easier for search engines to understand and convey it to users. Google already uses schema markup to preview content for users after they search keywords.

SearchGPT heavily depends on schema markup to understand website content. If you have not created schema markup for your website yet, you must do so if you want any chance of SearchGPT detecting your website’s content.

2) Keywords are Still Important

Although SearchGPT is not a keyword-based search tool, it still analyzes keyword phrases in website content and compares them to the words used in people’s conversational content with the AI chatbot.

Therefore, SEO keyword optimization for your website is still an important thing to do to get ranked on SearchGPT. Try to incorporate relevant keywords into all aspects of your website content, including its titles, headers, metadata, and body content.

3) Use a Conversational Tone in Your Content

Original, human-written website content is essential for both Google and SearchGPT ranking. You must also frequently update your website with new original content so that the search tools don’t think you have abandoned the website.

The difference with SearchGPT is that using a conversational tone in your website content is more critical. Since SearchGPT engages in conversations with users, it has a better chance of understanding and conveying your content if written in the same conversational tone.

4) Ensure You Have a Responsive Website Design

A responsive website design is friendly to users on all kinds of platforms, such as smartphones, tablets, laptop computers, and desktop computers. Not only is a responsive website imperative for achieving a high Google ranking, but it is even more essential for SearchGPT ranking purposes.

SearchGPT is more rewarding to websites with mobile-friendly designs. Since many people use their smartphones and tablets to access the SearchGPT tool, it will prioritize all websites that have fast speeds and simple user interfaces on mobile devices.

The Real Question- Will SearchGPT Outperform Google Someday?

It is hard to imagine a world without the Google search engine assisting us in our lives. However, if the SearchGPT prototype becomes successful in what it wants to accomplish, then it could become a major competitor of Google.

SearchGPT is one of the most significant innovations in search engine technology since the Google search engine came out over 20 years ago. Even though Google has incorporated some AI technologies into its search engine, such as Google Assistant, it still doesn’t entirely rely on AI the way SearchGPT does.

Of course, Google has the money and resources to develop similar groundbreaking AI search tools like SearchGPT. But if SearchGPT can build itself as a reputable AI search brand, then Google may want to work with it rather than against it. So, there is no telling which direction Google will go with the rise of SearchGPT. Only time will tell.

Wordpress Backend

Getting Started with WordPress: A Beginner’s Guide to the Backend

by Tutorials

The backend of WordPress refers to the “structural elements” you use to build a webpage, post a blog article, or include fun features through plugins. These are crucial to operating a streamlined and effective WordPress website. Here are some quick tips to help you navigate the system.

 

 

Step 1: Log into Your Dashboard

First, log into your dashboard through your host provider’s link or the admin web address. That is usually found at https://yourdomainname.com/wp-admin. You’ll need your username and password, which will take you to the intuitive menu of management tools.

 

 

Step 2: Explore Key Features

Start by getting to know your dashboard menu. You can find Posts where you create blog content, Pages for static information like a contact page, and the Appearance tab to personalize the theme and visual aesthetic.

 

 

Step 3: Manage Plugin & Settings

Plugins improve the functionality of your WordPress website. You use plugins to install, activate, or deactivate various tools. You can also visit the Settings tab to configure your website title, permalink structure, and general preferences.

 

Step 4: Create and Publish Content

Try using the Posts tab and click on “Add New” to create a new piece of content. You can use the block editor to make crafting this article simple and user-friendly when it goes live on your website.

Conclusion

Mastering WordPress takes a little trial and error, but with a bit of practice, you can be a professional with an expertly managed website that will boost traffic and engagement with your brand.

Geo-Fencing and Geo-Targeting, in PPC. Connect with Audiences Precisely

Geo-Fencing and Geo-Targeting, in PPC. Connect with Audiences Precisely

by Digital Marketing

The realm of advertising has expanded significantly with the rise of advertisements. Digital advertising has proven to be profitable for publishers and effective for advertisers. While various types of ads exist some have demonstrated both effectiveness and cost efficiency. Among these PPC services are increasingly favored as a budget dependable option for advertising.

The pay-per-click (PPC) marketing model can be fruitful for advertisers when executed correctly. In essence, PPC is a marketing approach in which an advertiser compensates a publisher each time a user clicks on a designated link. Understanding how to optimize the targeting of these links is crucial in enticing users to click on them.

How does the PPC model function?

Publishers permit advertisers to bid on keywords that appear whenever a user conducts a search on a search engine. These keywords contain links to the advertiser’s ads, for which they pay each time these ads are clicked.

Advertisers must execute campaigns aimed at audiences to achieve outcomes for their bids.

How to plan for a PPC campaign

Understanding your target audience is crucial; It’s important to know who you want to reach with your advertising campaign. Consider factors like age, interests, and location.

Establish objectives: Decide how much website traffic you aim to generate from this campaign. Monitor your traffic levels so you can easily spot any changes.

Set a budget: Before designing your ad, determine how much funding you have available for this campaign.

Craft your advertisement: Make sure to create an ad that will capture the attention of your desired audience. Use headlines that will attract clicks while staying true to the ad’s content.

Research. Targeting strategies: Once your ad is ready research keywords that directly target your audience. Experiment with targeting strategies to identify the effective approach.

 

What are some successful targeting strategies?

Location-based targeting: This type of advertising tailors ads based on the characteristics of consumers in a geographic area.

When it comes to geo targeting various factors, like gender, race, age and more are taken into account. Ultimately the location plays a role in decision making.

For instance, imagine you often buy workout clothes from a store that knows your whereabouts. One day, you receive an ad nudging you to purchase a pair of sneakers tailored for the gym. This scenario exemplifies geo-targeted advertising.

Now lets talk about geo fencing—an advertising method where marketers create a boundary around a particular area using GPS technology to monitor users locations. This information is then used to deliver types of ads to users based on their proximity.

Consider this: You get a notification promoting cakes from a bakery even though you are lactose intolerant and have never bought cakes before. It’s evident that the bakery is casting a net with its advertising efforts without targeting cake enthusiasts in that area during that time frame.

This illustrates the concept of geo-fencing, which can still be impactful by reaching out to an audience base. In summary utilizing pay, per click for advertising can prove to be an investment for your business when executed effectively. Incorporate targeted tools alongside pay per click services to expand the reach and accuracy of your ads aligning them with your business objectives.

 

Beyond Clicks and Conversions

Beyond Clicks and Conversions: Measuring Brand Engagement in Digital Marketing

by with No Comment Digital Marketing

Digital marketing is a never-ending labyrinth of trial and error to best deliver your core messaging and identity so that they appeal to the unique pain points of your target audience. That requires a lot of innovation, and brand building is crucial to ensure you are reaching your goals.

The purpose of brand building is to boost your online presence and also to develop high-end customer relationships that bleed loyalty into their personal lives. It involves engaging with customers on a more intimate level so they spread positive word of mouth everywhere they go.

Finding a way to correctly measure that impact is a whole different beast altogether.

Our team at Griffon Webstudios wants to boost your ability to measure brand engagement by providing some solid metrics you should already be tracking.

 

Social Media Engagement

The vast majority of online users are engaged in social media in one way or another. This could be a vibrant TikTok account following niche influencers or a simple YouTube account to get access to “how to” videos for car maintenance.

You can track this brand building through things like:

    • Number of followers to your various accounts.
    • Engagement through likes, shares, and interactions whenever you post or place an advert.
    • The different number and quality of comments on any posts you put on a platform.
    • The number of mentions or hashtags used with your brand name in the title.

 

Branded Keywords

Search data comes in all shapes and sizes. An excellent way to cut through this deluge of information is having branded terms. If you are Starbucks, a Venti Hot Latte may be a term you use to gauge the strength of your current building efforts. You want to monitor:

    • How your brand keywords are ranking on different platforms and search engines.
    • If there are any product/service-related keywords you can use to boost your presence.
    • Any PPC ads you’re running using these branded keywords.

Customer Referrals and Recommendations

An excellent way to determine if your brand building efforts have succeeded is if your current or target customers are referring you to their friends, family members, peers, and coworkers.

Always identify those external websites that are directing traffic back to your landing pages. If you have a referral program already in use (affiliate programs, non-funded, etc.), then measure participation rates.

Both of these metrics will demonstrate current and future customer loyalty.

Repeat Customers

The more your customers choose to repeat business with your brand, the greater your ability to reach and target their pain points. If your brand resonates well with your target audience, you will see these numbers as the most relevant to your current brand building.

Brand Asset Use

Many online brands have “freebies” like downloadable eBooks or guides that help customers succeed. Tracking how often these items are downloaded and used is a good metric to your ability to penetrate the marketplace.

We Can Help

Using these different metrics, you’ll begin to create a solid image of how well your brand building strategies are working. You can then adjust and retrain any such tactics so they reach your target audience in the most efficient way possible.

Our team at Griffon Webstudios can help! We have years of experience operating in the website design/development and digital marketing space. Our experts know what metrics matter the most to boost the reach and success of your online branding. Give us a call today and let’s schedule a time to discuss your future branding goals.

Transforming Digital Marketing Efforts from SEO to SXO

Transforming Digital Marketing Efforts from SEO to SXO: Improving User Experience

by Digital Marketing

Staying ahead of the digital competition is no small feat. You have to lean into emerging trends while also implementing robust SEO practices that ensure you are always near the top of any search result page.

Our SEO team at Griffon Webstudios wants to help you reach this lofty goal by helping to differentiate the current SEO tactics most businesses utilize to a better SXO (Search Experience Optimization) framework that will future proof your online brand.

Understanding SXO: Beyond SEO

SXO is different from standard SEO strategies. It is more than simply using well-researched keywords in a clean UI/UX (user interface/user experience) environment. While most SEO tactics are designed to target individual search engines like Google or Bing, SXO seeks to optimize your brand’s visibility with the individual user experience.

This is a much more holistic approach to growing your online presence so you can draw in new visitors, but also keep them engaged when they land on your various pages. Implementing a strong SEO strategy blended with modern SXO keeps you competitive.

Implementing SXO in Your Marketing Strategy

The only question remaining is how do you blend your SEO strategy with SXO for your digital marketing efforts. First, you’ll want to analyze your target audience. Get to know their unique needs and behaviors so you can craft a content strategy that appeals to them and popular search engines. This may involve:

    • Optimizing Website Structures: Ensuring your current business website is highly intuitive to navigate with a well-structured layout allowing users to find what they want, when they want it.
    • Enhancing Quality Content: Develop new content that hits those needed SEO guidelines, but also delivers high-quality, relevant content to keep a user engaged as they explore further.
    • Improving Page Speed: The time it takes to load your website or marketing plan on any device of any size directly impacts your SEO and SXO factors. Faster loading times reduce bounce rates and boost user experiences with your brand.
    • Mobile Optimization: If you have not already redesigned your online presence for mobile devices, you are losing out on the competition. This is a must-have for any modern business interested in SEO, blended with SXO tactics.

Once these strategies are in place, you’ll want to regularly audit your website to track any successes or areas that will require further improvement. Engage with your audience as much as you can to learn how they are enjoying the changes. At the end of the day, their experience is what matters most.

Get Started with Our Team

Transitioning from traditional SEO to modern SXO tactics does require a shift in how your business thinks about online activity. This could be a significant challenge without the proper guidance of an experienced website design and development provider.

That is where our team at Griffon Webstudios can help. With years of experience operating in New York, we understand how to adapt and improve websites, marketing campaigns, and online branding so you continue to stand out from the crowded digital crowd.

Give us a call today, and let’s schedule a consultation to review your current online presence.

nyexpo

Griffon Webstudios Explores the 2024 New York Design Build Expo

by with No Comment Digital Marketing

Last February 13-14th, our team at Griffon Webstudios had the pleasure of attending New York’s most extensive construction and design show of the year. The New York Build Expo was held at the Jacob K. Javits Convention Center. It hosted hundreds of presenters, booths, and thousands of attendees.

As a part of our commitment to ensuring only the latest technologies and digital designs for all our clients, we wanted to take a moment and celebrate the success of this visit. Between the many conferences, workshops, and fascinating people we connected with, we discussed unique ideas with many design, construction, and architecture firms.

Here are a few of the interesting teams we were able to share some moments with.

 

Handcrafted Iron Doors

Featuring a 7,500-square-foot warehouse and showroom in Sarasota, Florida, Handcrafted Iron Doors is a veteran of the custom design space. They create beautiful doors from elegant hand-forged works to the security measures your business needs to stay safe.

Helios Facade

Helios Facade specializes in providing innovative and sustainable facade solutions, enhancing the aesthetic and functional value of buildings with expert craftsmanship and cutting-edge design. Helios products offer more tax credits and financial incentives than any other BIPV option.

Turf Tek USA

Bringing the power, functionality, and beauty of synthetic grass and turf to New York, Connecticut, and New Jersey, this is a 100% Made in the USA company. They offer a proprietary engineered installation system that is safe, effective, and works for residential, commercial, and municipal needs.

 

Technoglass

The next time you’re looking for architectural glass and associated aluminum products, consider the team at Technoglass. Since 1984, they have brought highly durable materials that infuse emerging technologies into glass that exceed customer expectations.

Score Spray Foam

Need a way to lower your monthly energy builds or eliminate those pesky winter drafts inside your home? Score Spray Foam provides a safe, effective, and easy-to-install solution around the New York area.

 

Cove Tool

By combining the intuitive power of AI (artificial intelligence) with sustainable building design, the team at Cove Tool helps connect all teams working on new design projects. Their set of cloud-based network tools boosts everything from the initial design to pre-construction cycles. This is an exceptional company for reducing risk while maximizing productivity.

ABTECH

ABTECH thrives as one of the leading Leica Geosystems distributors in North America. They focus on the entire USA (with new operations in the Northeast) and parts of Canada. Since 1996, their cutting-edge tech solution has empowered businesses of all sizes.

Bargain Moulding

Modern home and business design doesn’t need to be restricted by budgetary concerns. Beautiful finishes and personalized touches are possible through PVC trim boards supplied through Bargain Moulding in New York. With two in-person showrooms and a variety of products to explore, this is a reliable provider of custom mouldings.

 

Velosit 

Featuring an incredible history in innovative R&D products, Velosit uses German-made construction materials that improve modern construction techniques. This includes the novel Velosit Binder Formula, which helps with cementitious mortars, waterproofing, and self-leveling products.

Bright Lighting USA

Founded in 1989, the product and solution range from Bright Lighting USA is incredible. They feature a full-scale engineering and fabrication wing that allows for custom-made lighting as well as a comprehensive set of indoor, outdoor, and specialty lighting products.

Concrete Washout Systems

Serving New Jersey, New York, and Pennsylvania, Concrete Washout Systems provides an eco-friendly and cost-effective solution to legacy worksite locations. This allows your construction project to align more with current green initiatives through safe, responsible, and EPA-recommended processes.

DOORMAX

The next time you’re looking for fiberglass exterior doors, consider the brilliant team at DOORMAX. As a leading door manufacturer and wholesaler, they supply many of the home building stores, contractors, distributors, and others in the building industry. All of their doors carry a 5-year limited warranty!

VitalCheck Wellness

VitalCheck is the team behind many of the service models and technologies you’ll find in local healthcare providers. They thrive on building up medical facilities and units through in-person and virtual solutions that cover everything from coordination of care to comprehensive health management.

 

 

There were so many other companies and teams we had the chance to meet with at the expo. We highly encourage anyone in the design and architectural space to attend 2025’s upcoming New York Build Expo, which is slated to be held March 12- 13 at the same location.

Until then, from all of our team members at Griffon Webstudios, thank you for the wonderful conversations, shared design discussions, and insights into all the future has to hold in this exciting industry. If you’d like to connect with us at Griffon Webstudios, be sure to contact our team for consulting, new projects, and professional insights.