10 tips to create a successful email marketing campaign
Is your e-mail marketing campaign facing a massive challenge with open rates and clicks? Here are 10 tips to create a successful email marketing campaign. This will help your email campaign grow more effectively and bring success to all your email marketing initiatives. In this article, We’ll learn how to handle the email recipients and distribution of newsletters along with some tips to design campaigns and trigger emails. 1. Optimizing your subscriber list Having a huge email database of clients/subscribers will not change the game, It’s the quality that matters. Obviously, There’s no point when your email campaign has 5,000 subscribers but only 300 opens the email. Right? If you have a large number of inactive subscribers, mailing them over and over again will be the worst thing to do. In order to optimize the process, it is very important to generate relevant data from your previous email campaigns. How to find your inactive subscribers: The first step is to look at the subscribers who have neither opened the mail nor carried out any action. In the second step, Sit back and carefully analyze the behavior of these inactive subscribers. Check their status in the last 30 days or a
