
5 important things to remember in Local SEO
One of the highly effective forms of online marketing is Local Search Engine Optimization commonly known as Local SEO. This online marketing technique is found to be tricky because it does not just stop with performing the on-page and off-page work, but even the more complex activities such as citations and listings. Though it sounds simple, Local SEO can get confusing when differentiated into various forms and deeper analysis. A good example of this is, the common misunderstanding that having listed in a lot of directories is the exact way to achieve a successful local SEO. The reason why it’s not completely true is that there are several other factors that need to be in order other than the number of listings in directories. The business should ensure that the directories listed are unique and relevant to the industry of business and are being optimized based on the location of your business which includes street name, city and state. To better understand the technique to achieve a successful local SEO, you should remember the five major things below: Accurate location in online listings Useful information on directories. Building social profiles Getting more reviews Optimizing for Hyperlocal. 1. Accuracy and Consistency