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Digital Marketing

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Digital Marketing
Griffon Webstudios

How can in-store sales be increased using online marketing?

Are you focusing a lot of your retail marketing strategies on online marketing? While many businesses are concentrating on increasing their retail sales online, it’s also important to use your online marketing tactics to increase your sales in-store as well. Even though many customers love to shop online, studies show nearly 90% of the people who research a particular product or service they want to buy will actually go to a brick and mortar store to buy it. That means companies need to find ways to get those types of clients to come into their physical store after they are done looking up a product online. Here are some of the best ways your company can increase sales in-store by using the right online marketing strategies: Provide customers a good reason for shopping in-store Shoppers can head to any store they please to make a purchase, so you need to find a way to get them into your retail store.  64% consumers want personalized offers from retail brands. (Salesforce) This can be done by giving them incentives that make them eager to choose your store. Some examples could be letting them order online and pick up the item in person,

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Griffon Webstudios May 2, 2019
Digital Marketing
Griffon Webstudios

5 winning marketing strategies for 2019

If you own a business these days, then you know that the competition just keeps getting stronger, so you have to be ahead of the game when it comes to winning marketing strategies. Here are five of the best upcoming trends for 2019 to help your business stay successful: 1. Vertical Video via IGTV by Instagram is expected to be big Visual content is the thing in 2019 in many ways, especially when it comes to social media marketing trends. When you use any sort of content marketing in 2019, you had better include vertical videos via IGTV on Instagram in your next marketing strategy, as 80 percent of what people are consuming online these days is video content, according to the marketing experts. Vertical videos are the newest hot trend, especially after IGTV by Instagram launched a way to show longer videos that can actually be up to an hour in length. Plus, you don’t have to turn your phone sideways to view this kind of content marketing videos! IGTV is dedicated to showing vertical videos, which are especially great for mobile optimization strategies, which bodes well for businesses who want to reach mobile-only audiences. IGTV is great for

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Griffon Webstudios April 30, 2019
7-cost-effective-ways-to-market-your-business-online
Digital Marketing
Griffon Webstudios

7 Cost-Effective Ways To Market Your Business Online

When you run a business, every dollar counts! It’s not easy being a business owner, given the amount of responsibility needed to make it successful – not to mention all the money needed to get it off the ground, too. So saving any money you can save is always appreciated, which is why you’ll definitely need these cost-effective ways to market your business online: 1. Learn the ins and outs of social media Social media is a great way to gain tons of exposure for your business, but the best part is that it’s free! You can set up your business profiles for nothing and then create ads for however much you can afford to spend. Plus, social media is practically a necessity for all business. But if you’re going to market your business on social media, learn the ins and outs of the platform to take advantage of all it has to offer. 94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). 2. Create a blog Another cost-effective way to market your business online is to create a blog. You’ll be able to

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Griffon Webstudios March 22, 2019
How-to-Evaluate-the-Effectiveness-of-your-online-marketing-campaigns
Digital Marketing
Griffon Webstudios

How To Evaluate the Effectiveness Of Your Online Marketing Campaigns?

Online marketing has become a great way to boost your brand awareness and sales, but how do you know if your marketing campaigns are actually working? Knowing how your online marketing campaign is crucial because it will let you know if you’re meeting your marketing goals and expectations (whatever they are). With no real knowledge of how your online marketing campaigns are doing, you’re wasting time, money and effort. Before you even start your campaign, you’ll need to define a few variables to determine your metrics. This includes your objective, user context, target audience and the like. Then based on these variables, you’ll be able to create specific call-to-action and associated assets that will yield trackable results. Here are some helpful ways on how to evaluate the effectiveness of your online marketing campaigns: 1. Total Website Visits One of the easiest ways to track your online marketing campaign’s effectiveness is with how many site visits you got during the time period of the campaign. This will give you a rough idea if the campaign is driving the traffic you expected to your site. 2. Website Traffic By Channels Or Sources You should be using your online marketing campaign on all

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Griffon Webstudios March 22, 2019
Digital Marketing
Griffon Webstudios

The Top Internet Marketing Strategies For Your Business

When it comes to marketing your business online, it doesn’t matter whether you are a small local craft shop or a global business standing the test of time, the way we advertise and the way consumers look at our products or services is constantly shifting. So we need to be constantly aware of what is going on in the digital marketing scene so that we can continue to do what we do and to continue to be seen. Looking ahead towards 2019, we are seeing some changes in the way consumers are viewing advertisements and how they are reacting to them. People are constantly connected and as a result, are more clued up towards gimmicky and flashy ads that they see thousands of times a day. In this article, we will look at a few of the top marketing strategies that you should currently be employing in your business and we will also take a look at what is trending for 2019 giving you a head start in shaping your next year. What is an Internet Marketing Strategy? You strategically market your business by putting in place a plan of action to promote, advertise and sell your service or products

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Griffon Webstudios December 5, 2018
Digital Marketing
Griffon Webstudios

What Tools Can I Use To Evaluate Brand Awareness?

Most business owners who are goal-oriented know how to track their sales and conversion rates, but how can you track and evaluate your marketing strategies on brand awareness? Before the digital age, it just didn’t happen. We had no idea how many people saw an advertisement on a billboard or paid attention to a radio or television advertisement and knew what a brand was all about unless perhaps some surveys or questionnaires were taken. But in the digital age, we have a much greater awareness of what people are seeing and how they are reacting to it. Just because a digital marketer has the same goal for every business they market, a business does not have to have the same goal as another business. Some businesses are hoping to reach a different set of customers whilst others may want to target their target audiences only. How can we evaluate if our marketing techniques are effective in brand awareness? 1. Investigate your Social Media Followers Calculating the number of people who follow your brand across the social media channels available, such as Facebook, Instagram, Twitter, Linkedin, Reddit Google+ etc., is a great way of evaluating who is aware of your brand.

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Griffon Webstudios December 5, 2018
10-inexpensive-ways-to-get-your-business-noticed-online
Digital Marketing
Griffon Webstudios

10 Inexpensive Ways to Get Your Business Noticed Online

When it comes to marketing our businesses online, it doesn’t matter whether you are a small local craft shop or a global business standing the test of time, we want to get noticed and we don’t want to spend a lot of money doing so. The way we advertise and the way consumers look at our products or services is forever changing. So we need to be constantly aware of what is going on in the digital marketing scene so that we can continue to do what we do and to continue to be seen. Here are 10 inexpensive ways to get your business noticed online. 1. Search Engine Optimization If you haven’t heard of Search Engine Marketing (SEM) or Search Engine Optimization (SEO) before, then now is the time for you to get clued up and involved. This is one of the best things you can do to ensure your business is found when potential customers search for what they are after, and best of all, it’s free! SEO is organic. This means that it happens naturally and fortunately, it is through not too much effort from you. It is not a Pay per Click advertisement scheme or generated

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Griffon Webstudios November 27, 2018
Digital Marketing
Griffon Webstudios

Billion-Dollar Business Models

A business model helps you define your customer value proposition and pricing. It provides a helpful guide on how to organize your business, whom you should partner with to generate revenue, and how to structure and manage your supply chain accordingly. Airbnb, Amazon, Netflix, and Uber are among the most innovative tech companies. Their success lies in the viability of their respective business models. Any creative mind can design an attractive brand image to lure potential customers. Without a realistic business model, however, it would be impossible to monetize the attention. The ultimate goal of a business is to capture and retain customers to enable consistent growth. Failure to achieve this would prove costly to the firm. For the best examples of business models, we sampled four innovative tech companies. Amazon Amazon has risen to become one of the most successful companies on the globe beating the biggest retail stores in the game. With a revenue of approximately $177.8 billion, the company surpasses Wal-Mart, Best Buy, Macy’s and other biggest retail stores combined. Constant innovation that enables it to reach millions of people globally is responsible for this success. Amazon has diversified to as many markets as possible to achieve the

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Griffon Webstudios September 3, 2018
YouTube-Marketing-Tips
Digital Marketing
Griffon Webstudios

YouTube Marketing Tips, Trends, & Strategies

To achieve success online, a serious business cannot ignore the significance of YouTube as a marketing tool. Today there are over 1.3 million users and millions of visitors every day. Experts expect that by the end of 2018, video marketing will be the main marketing tool online. Today, videos play a massive role in influencing the audience of any product. By the end of 2017, at least 80% of Internet traffic was video. A further 50% of all web traffic, especially in the evenings and nighttime, is YouTube and Netflix videos among other platforms. YouTube has proven to be the biggest and most promising marketing tool of the future. 6 out of 10 people prefer online video platforms to live TV. Videos give the businesses a chance to address their audience. This is a great way to build a connection as you explain to the viewer why your product/service is good for them. It could also be an idea that you are trying to rally people around. YouTube marketing should, therefore, be part of your online marketing strategy. Take advantage of the great shift towards video with the trend of the moment. We watch over 1 billion hours of YouTube

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Griffon Webstudios August 13, 2018
Digital Marketing
Griffon Webstudios

Short Term vs. Long Term Digital Marketing Strategies

The business world has turned digital; In fact, if you do not have a responsive website or blog you are lagging behind the competitors in your business. Traditional marketing techniques of physically talking to your audience or potential customers are no longer effective; printing posters and hiring sales representatives is a thing of the past. Besides effectiveness with respect to sales, such marketing strategies are expensive so you need to spend extra time and money hence there is a need to consider a better alternative- Invest in a website. After investing in a professional website, the next step is to build your brand by increasing traffic and converting the numbers to sales. It can be overwhelming but you really have no better option. Irrespective of your business industry and niche, consumers expect to find your products and services online, competitors have the same resources, and opportunities hence there’s a definite need for a creative marketing strategy to increase sales. Here are some long term and short term digital marketing strategies you should consider. Short-term strategies These techniques are often used to get a quicker result. Short-term strategies result in a significant boost in sales but for a limited time. Pay-per-click

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Griffon Webstudios August 12, 2018

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