big-ecommerce-brands

How to Compete with Big E-Commerce Brands as a Small Online Retailer

by Digital Marketing

It may seem difficult for a small business to compete with big online brands. But remember even the large retailers also had to start somewhere. The secret of competing with big brands is to be smart. Also, recognize that it is possible to beat any big online brand if you work hard and have the right resources.

There are five vital things you have to do to compete with big e-commerce brands.

1. Be Unique

Whatever product you sell, a prospective client can find it at a lower price from other big e-commerce brands. They will always beat you to the game since they have more products and sell at lower prices. But not to worry, the secret to beating them is making your business stand out from the rest.

2. Have a USP (unique selling point)

There are various ways of offering a product or service. Know the kind of products you provide; are they luxurious, more personalizable, ethically produced, or do you offer better quality and services? The bottom line is, do something witty, creative and surprising than big online businesses.

Sometimes you might also be lucky to have products, which are not sold by the big brands, but that should not make you satisfied. Even if you are a small online retailer, you have to know what makes you unique and better than the competitors regardless of how few they are.

3. Best Web Design

Web design is one of the essential factors for success. To compete with the big online brands have the best website that is user-friendly. Add some great tricks by personalizing the business website. Such as using photos that will give people the scene behind the business. You can post pictures of your staff members.

Ecommerce-Web-Design-Tips

Additionally, have an about us web page to tell clients a brief story about the business background. It puts you ahead of large e-commerce businesses with no identity. Customers will also have reassurance in case they have any questions or issues.

4. Embrace Social Media

Social media is the best way to connect with new and existing customers. However, how you use the platform can either make or break you. Be interesting on social media and avoid sending the wrong vibe. Always put the customers’ needs first, and hang out with the right people. Invest in the right platform, by finding out about the social media sites used by your main audience.

5. Focus on Niche, Not the General Market

A well-developed e-commerce business focuses on specific niches, as part of their marketing strategy. Knowing which niches fit your business, evades a mistake most businesses do. They do everything to please everyone. Focused businesses, find it cheaper and quicker to be recognized within a specialist area.

unique ecommerce brand

When marketing, find video-bloggers, publishers, and bloggers, specialized in your targeted niches, and ask them to help promote your brand. Most of them will accept and charge a fee. However, it is a cheaper way to influence new audiences than other forms of marketing.

Finally, aim to develop real expertise within the niche, and become an influencer. Updating your social media with high-quality content, and building a fan base gradually, is a sure way to beat top businesses.

ecommerce-marketing-ideas

5 Effective eCommerce Marketing Ideas.

by Digital Marketing

Regardless if you are a start-up or an established company, it is highly important that you are updated with the latest marketing strategy and trends. Structuring, developing and finally launching your eCommerce website is a single step towards your company’s goal. You will then have to develop an effective web structure and effective marketing plan that will contribute to your company’s success.

Top 5 eCommerce Marketing Tactics This 2017

Read on if you are interested to find out the latest and effective marketing strategy this 2017. Here are some of them.

1. Content Marketing

content-mAfter you launched your online shopping portal, it is time for you to create original and high-quality content. Make sure that your content resonates with your targeted customer that will encourage them to interact with you. Your content may also help you build an active community that is ready to be converted into a purchasing customer. Some people choose to use Adobe Photoshop to alter and re-engineer images. Unfortunately, duplicated or even altered content can affect your branding. You should invest and purchase only the original graphic content. The same thing can be said about text and articles.

2. Personalized Marketing

Personalized MarketingConsumers will serve as the driving force of your eCommerce business. This means that you need to stand out and be unique if you want to capture the interest of the consumers. Most companies will provide them with the latest technologies, allowing the consumers to browse the list of products and purchase any time they want. It is important that you will provide them with personalized UX (User Experience) that will address the needs of your consumers. Customers will be here to stay when they feel that they are valued.

3. Social Media Marketing

newyork social media marketingSocial media is a powerful platform which allows you to interact with your customers, digital influencers, and possible business partners. Social media can be used to generate organic traffic, develop a community and encourage interaction. Social media can help your online shopping business develop trust, authority and brand recognition. We also recommend using analytical tools in order to measure how your marketing strategy is affecting your company’s bottom line.

4. Email Marketing

email-marketingEmail marketing is still the most effective way to reach out to your audience this 2017. However, you need to be careful when executing your email marketing strategy. Most people are tired of receiving junk and spam email and will no longer pay attention to these messages. You need to offer your audience some value when sending emails. You can provide them with the latest updates, coupons or discount codes, informative content and others.

5. SEO (Search Engine Optimization)

SEO-Marketing

This is a manual and crucial method of your marketing strategy. With the increasing standard in the SEO this 2017, you need to make sure that your eCommerce website is in compliance and constantly updated to avoid getting penalized by the search engine sites. You may seek the help of a professional developer to perform a diagnosis on your online shopping website and find errors and issues in your codes.

Stay up to date with the latest marketing strategies as it is essential for the success of your business. With the right marketing ideas, you will be able to attract your prospective customers and boost your company’s conversion rate.