App maintenance services that keep your app current
Our app maintenance services keep a live app working as iOS, Android and your business change. We handle store submission, analytics, crash monitoring, bug fixes and updates, then help the right people find the app with store listing optimization and app install campaigns on Apple Ads and Google Ads.
What app maintenance services cover
An app is never finished. Apple and Google release new operating system versions every year, raise their store requirements and retire old tools, and the libraries inside your app need security updates. Without regular care, an app that worked at launch starts crashing on new phones, or can no longer be updated because it falls short of current store rules.
App support covers the work that comes with real users: watching crash reports and reviews, fixing bugs, answering store review questions and rolling out small improvements on a schedule. Growth work sits alongside it: store listings tested to turn more visits into installs, and install campaigns that bring in the first users and keep new ones coming.
Signs your app needs a support plan
- Crash reports or one-star reviews are piling up
- The app hasn’t been updated in over a year
- Your original developer is no longer available
- Store review rejected your latest update
- People visit the store page but few install
What’s included in our app maintenance services
Everything a live app needs after launch, on a plan sized to the app and how fast it changes.
Store submission and releases
Builds, release notes, privacy details and review submission for the App Store and Google Play, with staged rollouts.
Crash monitoring and bug fixes
Crash and error reports monitored, with fixes prioritized by how many users each problem affects.
OS and library updates
Updates for each new iOS and Android version, framework upgrades and security patches, tested before release.
Analytics and reporting
Installs, retention, ratings and key in-app events tracked, with a weekly progress update and a monthly report.
Store listing optimization
Titles, keywords, screenshots and descriptions written and tested to turn more store visits into installs.
App install campaigns
Apple Ads and Google App campaigns that bring in the first users, measured on cost per install and what users do next.
App support and updates in depth
Three parts of looking after a live app that decide how long it keeps its place on people’s phones.
Keeping up with iOS and Android
Apple and Google each release a major new version of their operating system every year, and both stores then raise their requirements. Google Play limits apps that fall behind its target API level, and Apple requires new builds to use a recent version of its developer tools. We test your app on the beta versions before release, update the code and libraries, and have a build ready when the new versions reach customers, so updates never become an emergency.
Crash monitoring and app support
Crash reporting tools such as Firebase Crashlytics and Sentry show which screens fail, on which phones and how often. We review them alongside store reviews and support emails, group problems by how many people they affect, fix the biggest first and roll fixes out in stages, so a bad update can be stopped early. You see the crash-free rate and open issues in every report, not only when something breaks.
Store listings and install campaigns
Most people decide whether to install from the store page alone. We research the words people search in the App Store and Google Play, rewrite the title, subtitle and description, and redesign screenshots so the first two images show what the app does. Paid campaigns on Apple Ads and Google App campaigns then bring in new users, and we judge them on what those users do after installing.
How our app maintenance and support works
A clear start, then a steady rhythm, with a progress update every week and a monthly report.
- Step 01
Audit
Code, libraries, store listings, analytics and crash reports reviewed, with a list of risks and a support plan.
- Step 02
Stabilize
Urgent fixes and outdated libraries handled first, with monitoring set up where it is missing.
- Step 03
Maintain
Regular releases for fixes, OS updates and small improvements, tested before every rollout.
- Step 04
Grow
Store listing tests and install campaigns, adjusted from usage data and reviews.
Why Griffon for app maintenance and support
One team handles the code, the store accounts and the marketing, so a fix, a new set of screenshots and an install campaign can go live together. We also publish and support apps of our own on iPhone and Android, so our plans cover the months after launch.
We can take over apps built by other teams. The code and store listings stay in your accounts, and once the work is paid in full, everything we build is yours.
Part of our Mobile app development ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
You own it
the design, code and accounts are yours once the work is paid in full
Questions about app maintenance, answered
What do app maintenance services include?
Store submission and releases, crash monitoring, bug fixes, iOS and Android updates, analytics and reporting. Our app maintenance services can also include store listing optimization and app install campaigns.
Can you support an app another agency built?
Usually, yes. We start with an audit of the code, libraries and store accounts, tell you plainly what condition the app is in and what needs fixing first, then propose a support plan.
How often should an app be updated?
At least once a year for each new iOS and Android version, and whenever a security issue or crash needs fixing. Many active apps release small updates every few weeks, which keeps each change easy to test.
Do you run app install campaigns?
Yes. We run Apple Ads and Google App campaigns to bring in users, and judge them on what new users do in the app.
Who owns the app and the store accounts?
You do. The app stays in your Apple Developer and Google Play accounts, and the code is yours once the work is paid in full.
Get a free app support plan
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.