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YouTube-Marketing-Tips
Digital Marketing
Griffon Webstudios

YouTube Marketing Tips, Trends, & Strategies

To achieve success online, a serious business cannot ignore the significance of YouTube as a marketing tool. Today there are over 1.3 million users and millions of visitors every day. Experts expect that by the end of 2018, video marketing will be the main marketing tool online. Today, videos play a massive role in influencing the audience of any product. By the end of 2017, at least 80% of Internet traffic was video. A further 50% of all web traffic, especially in the evenings and nighttime, is YouTube and Netflix videos among other platforms. YouTube has proven to be the biggest and most promising marketing tool of the future. 6 out of 10 people prefer online video platforms to live TV. Videos give the businesses a chance to address their audience. This is a great way to build a connection as you explain to the viewer why your product/service is good for them. It could also be an idea that you are trying to rally people around. YouTube marketing should, therefore, be part of your online marketing strategy. Take advantage of the great shift towards video with the trend of the moment. We watch over 1 billion hours of YouTube

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Griffon Webstudios August 13, 2018
Digital Marketing
Griffon Webstudios

Short Term vs. Long Term Digital Marketing Strategies

The business world has turned digital; In fact, if you do not have a responsive website or blog you are lagging behind the competitors in your business. Traditional marketing techniques of physically talking to your audience or potential customers are no longer effective; printing posters and hiring sales representatives is a thing of the past. Besides effectiveness with respect to sales, such marketing strategies are expensive so you need to spend extra time and money hence there is a need to consider a better alternative- Invest in a website. After investing in a professional website, the next step is to build your brand by increasing traffic and converting the numbers to sales. It can be overwhelming but you really have no better option. Irrespective of your business industry and niche, consumers expect to find your products and services online, competitors have the same resources, and opportunities hence there’s a definite need for a creative marketing strategy to increase sales. Here are some long term and short term digital marketing strategies you should consider. Short-term strategies These techniques are often used to get a quicker result. Short-term strategies result in a significant boost in sales but for a limited time. Pay-per-click

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Griffon Webstudios August 12, 2018
Identify-Target-Audience-and-Increase-Sales
Digital Marketing
Griffon Webstudios

How to Identify Your Target Audience and Increase Your Sales Online

Defining a specific target market is important more than ever before in the business world. If you keep to old strategies of focusing on traffic, you have no place in the competition; Today, it is more of conversions other than traffic. The online webspace is flooding; every retail/product-based business is investing in an e-commerce website. Billions are accessing online stores and blogs every minute, The only way to draw attention to your page is by offering relevant products and services to your target audience. The generic Ad term “Anyone who needs our services” no longer works in the 21st century; you need to focus on age, location, sex, and income level among other elements in society depending on your type of business. Of what good is huge traffic to our website without sales? Identifying and specifying your target audience is crucial. Find out what they want, how and when they want it and then customize your products and services based on these factors. Why it’s important to identify your target audience? First, you should know who your potential customers are. This defines what kind of content they are searching online, how they want the information delivered, and when exactly they

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Griffon Webstudios August 10, 2018
Brand Awareness
Digital Marketing
Griffon Webstudios

Best Way To Gain Brand Awareness In 2018

  Introducing your business to the community or target market might be easy but building a brand is surely not. As Mark Cuban says “Focus on building the best possible business. If you are great, people will notice and opportunities will appear.” As a business owner, It is important that you make it easier for people to find the products and services you offer. Following are some of the ideas that could help your business get more attention and build the brand. 1. Make use of Social media  2. Launch an effective PR Campaign 3. Brand Exhibition  4. Partner with another Business 5. Be a Sponsor 6. Have a strong web Identity 7. Invest in Content Marketing 8. Make use of Video Strategy 9. Host Live Events 10. Participate in Referral Programs   Your brand is what other people say about you when you’re not in the room.- Jeff Bezos   1. Utilize social media Social media offers a platform for companies to promote themselves. Social networking sites such as Facebook, Twitter, Snapchat, Instagram, enable the companies to build their brand infront of millions of audiences worldwide. If you are using social media to build brand awareness, you need to

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Griffon Webstudios June 4, 2018
ONLINE-SHOPPING-STATS-AND-TRENDS
Digital Marketing
Griffon Webstudios

Online Shopping Stats and Trends

Technology has become the backbone of almost everything we do in our daily lives. This is from agriculture, business, education, government systems and creative arts just to mention a few. The growth in technology has led to the introduction of new products and business processes. Online shopping has been one of the introduced technologies. Most of the businesses if not all, have adopted this technology just to increase their networks, market and getting customer feedback to improve their products. It provides a platform where businesses engage themselves virtually directly with their customers. Here are some of the statistics and trends in online shopping. E-commerce Statistics E-commerce is growing at the rate of 11.9% annually-up from 3.9% a decade ago. The millennial’s desire to get instant and quick access to products has contributed a lot to this growth. There are 80 million of them in the US. They spend $600 billion annually and that’s 28% of all daily per-person consumer spending. They are forecasted to be 35% of spending by 2030. Retailers should now able to keep track of the growing number of users and also set effective measures in driving sales. By 2040, it is thought 95% of purchases will

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Griffon Webstudios June 2, 2018
Digital Marketing
Griffon Webstudios

Snapchat for Business: Should Companies Start using Snapchat?

Despite its 187 million daily active users, its 10 billion daily video views, its 2.5 billion daily snaps, and the approximately 18 visits it enjoys from daily active users, Snapchat remains another massively underestimated platform. Since its founding in September 2011, Snapchat continues to evolve and transform allowing you to post videos as well as photos and has added all kinds of extras, like filters, Geo-filters, lenses, emojis, and video-editing tools like slo-mo. Content is no longer ephemeral. The growth of Snapchat messaging app is unparalleled with millions of millennials using these feature every day. Snapchat is a lucrative platform for businesses and companies and some of the reasons why they should use snapchat include: A quick way to reach a massive audience Snapchat Ads– With a massive user count, Snapchat is one of the most popular social platforms today. Advertising your business on it will get you in front of millions of people, especially the young crowd aged 18 to 34 years. This is a group that love to stay connected and keep themselves updated on what’s trending in the social world and command a large purchasing power. Some 82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71%

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Griffon Webstudios April 16, 2018
5-B2B-MARKETING-TACTICS-TO-INCREASE-YOUR-SALES
Digital Marketing
Griffon Webstudios

5 B2B Marketing Tactics to increase your Sales.

The business world has seen an enormous transformation in the steps involved in business-to-business marketing and sales. Business to Business (B2B) marketing has evolved so much that outbound marketing has started becoming to be the tactic of the past.  Automation, Digital Business Network & Social Media have rewritten the way business used to operate. The B2B business is characterized by fewer customers, complicated business transactions, derivative demand and a few numbers of employees. The internet has played a major role in turning the B2B marketing into a round-the-clock activity making it very competitive since every business is scrambling for the clients found on the internet. For every business to grow and make profits there have to be strategies put in place to govern and enhance the marketing and sales activities. Setting an online presence is not just enough to put you ahead of the game in a B2B business set up. The following strategies can be used to increase the market share and generate more revenue. 1. Establish a specific goal Before setting any specific goals for marketing you need to establish the kind of customers you want to reach out to. With this, you will be able to determine the tactics, strategies, promotional avenues

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Griffon Webstudios April 14, 2018
Video-Marketing-Trends-in-2018
Digital Marketing
Griffon Webstudios

Simple Guide And Trends To Video Marketing In 2018

Have you ever watched a movie or just a funny clip anywhere be it on your TV, or your mobile device offline or on the internet and wondered who comes up with this stuff? Well, there is a lot of work as well as creativity that goes behind making a successful video. The success of the video is frequently determined by not only the viewership but also by how many people understand the message passed across. It is therefore very important to display your videos on the media that is most used by the audience you want to reach. It is also a fact that as the human race continues to progress so does their creativity as well as their tastes. It is therefore not a shock that in 2018, the video creators have taken to using animations or even random stills played continuously to relay personal messages. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends). There are a few support hands and techniques you need if you are to make an appealing and successful video: The Cameraman is responsible for how well the video appears on the screen. Before he

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Griffon Webstudios February 28, 2018
5-ways-to-increase-revenue
Digital Marketing
Griffon Webstudios

5 Ways to Increase Revenue using Organic Search Traffic

Organic search traffic is the influx of people who are searching for your site online. There are major search engines that you would want your website to be found on and they include but are not limited to Google, Yahoo, and Bing among many others. When you look for something online or when you type within the search engine’s search box and press enter or click on your mouse, there are some results that appear. ‘Organic’ is used in this context because any search outcome that appears at the top of the search results is only able to get the position over a certain period of time. The results are also required to meet certain requirements. The process all the sites need to get to be seen among the top search results is referred to as search engine optimization. Organic search traffic is the most sought-after asset by the businesses that are online. This has always been the case since inception and judging by the trends there is no end in sight of the contrary happening.  The internet avails many ways that the businesses may use to their advantage to maintain their presence online. The many channels available for use

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Griffon Webstudios February 28, 2018
big-ecommerce-brands
Digital Marketing
Griffon Webstudios

How to Compete with Big E-Commerce Brands as a Small Online Retailer

It may seem difficult for a small business to compete with big online brands. But remember even the large retailers also had to start somewhere. The secret of competing with big brands is to be smart. Also, recognize that it is possible to beat any big online brand if you work hard and have the right resources. There are five vital things you have to do to compete with big e-commerce brands. 1. Be Unique Whatever product you sell, a prospective client can find it at a lower price from other big e-commerce brands. They will always beat you to the game since they have more products and sell at lower prices. But not to worry, the secret to beating them is making your business stand out from the rest. 2. Have a USP (unique selling point) There are various ways of offering a product or service. Know the kind of products you provide; are they luxurious, more personalizable, ethically produced, or do you offer better quality and services? The bottom line is, do something witty, creative and surprising than big online businesses. Sometimes you might also be lucky to have products, which are not sold by the big brands,

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Griffon Webstudios November 11, 2017

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