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Identify-Target-Audience-and-Increase-Sales
Digital Marketing
Griffon Webstudios

How to Identify Your Target Audience and Increase Your Sales Online

Defining a specific target market is important more than ever before in the business world. If you keep to old strategies of focusing on traffic, you have no place in the competition; Today, it is more of conversions other than traffic. The online webspace is flooding; every retail/product-based business is investing in an e-commerce website. Billions are accessing online stores and blogs every minute, The only way to draw attention to your page is by offering relevant products and services to your target audience. The generic Ad term “Anyone who needs our services” no longer works in the 21st century; you need to focus on age, location, sex, and income level among other elements in society depending on your type of business. Of what good is huge traffic to our website without sales? Identifying and specifying your target audience is crucial. Find out what they want, how and when they want it and then customize your products and services based on these factors. Why it’s important to identify your target audience? First, you should know who your potential customers are. This defines what kind of content they are searching online, how they want the information delivered, and when exactly they

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Griffon Webstudios August 10, 2018
Brand Awareness
Digital Marketing
Griffon Webstudios

Best Way To Gain Brand Awareness In 2018

  Introducing your business to the community or target market might be easy but building a brand is surely not. As Mark Cuban says “Focus on building the best possible business. If you are great, people will notice and opportunities will appear.” As a business owner, It is important that you make it easier for people to find the products and services you offer. Following are some of the ideas that could help your business get more attention and build the brand. 1. Make use of Social media  2. Launch an effective PR Campaign 3. Brand Exhibition  4. Partner with another Business 5. Be a Sponsor 6. Have a strong web Identity 7. Invest in Content Marketing 8. Make use of Video Strategy 9. Host Live Events 10. Participate in Referral Programs   Your brand is what other people say about you when you’re not in the room.- Jeff Bezos   1. Utilize social media Social media offers a platform for companies to promote themselves. Social networking sites such as Facebook, Twitter, Snapchat, Instagram, enable the companies to build their brand infront of millions of audiences worldwide. If you are using social media to build brand awareness, you need to

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Griffon Webstudios June 4, 2018
ONLINE-SHOPPING-STATS-AND-TRENDS
Digital Marketing
Griffon Webstudios

Online Shopping Stats and Trends

Technology has become the backbone of almost everything we do in our daily lives. This is from agriculture, business, education, government systems and creative arts just to mention a few. The growth in technology has led to the introduction of new products and business processes. Online shopping has been one of the introduced technologies. Most of the businesses if not all, have adopted this technology just to increase their networks, market and getting customer feedback to improve their products. It provides a platform where businesses engage themselves virtually directly with their customers. Here are some of the statistics and trends in online shopping. E-commerce Statistics E-commerce is growing at the rate of 11.9% annually-up from 3.9% a decade ago. The millennial’s desire to get instant and quick access to products has contributed a lot to this growth. There are 80 million of them in the US. They spend $600 billion annually and that’s 28% of all daily per-person consumer spending. They are forecasted to be 35% of spending by 2030. Retailers should now able to keep track of the growing number of users and also set effective measures in driving sales. By 2040, it is thought 95% of purchases will

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Griffon Webstudios June 2, 2018
Digital Marketing
Griffon Webstudios

Snapchat for Business: Should Companies Start using Snapchat?

Despite its 187 million daily active users, its 10 billion daily video views, its 2.5 billion daily snaps, and the approximately 18 visits it enjoys from daily active users, Snapchat remains another massively underestimated platform. Since its founding in September 2011, Snapchat continues to evolve and transform allowing you to post videos as well as photos and has added all kinds of extras, like filters, Geo-filters, lenses, emojis, and video-editing tools like slo-mo. Content is no longer ephemeral. The growth of Snapchat messaging app is unparalleled with millions of millennials using these feature every day. Snapchat is a lucrative platform for businesses and companies and some of the reasons why they should use snapchat include: A quick way to reach a massive audience Snapchat Ads– With a massive user count, Snapchat is one of the most popular social platforms today. Advertising your business on it will get you in front of millions of people, especially the young crowd aged 18 to 34 years. This is a group that love to stay connected and keep themselves updated on what’s trending in the social world and command a large purchasing power. Some 82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71%

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Griffon Webstudios April 16, 2018
5-B2B-MARKETING-TACTICS-TO-INCREASE-YOUR-SALES
Digital Marketing
Griffon Webstudios

5 B2B Marketing Tactics to increase your Sales.

The business world has seen an enormous transformation in the steps involved in business-to-business marketing and sales. Business to Business (B2B) marketing has evolved so much that outbound marketing has started becoming to be the tactic of the past.  Automation, Digital Business Network & Social Media have rewritten the way business used to operate. The B2B business is characterized by fewer customers, complicated business transactions, derivative demand and a few numbers of employees. The internet has played a major role in turning the B2B marketing into a round-the-clock activity making it very competitive since every business is scrambling for the clients found on the internet. For every business to grow and make profits there have to be strategies put in place to govern and enhance the marketing and sales activities. Setting an online presence is not just enough to put you ahead of the game in a B2B business set up. The following strategies can be used to increase the market share and generate more revenue. 1. Establish a specific goal Before setting any specific goals for marketing you need to establish the kind of customers you want to reach out to. With this, you will be able to determine the tactics, strategies, promotional avenues

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Griffon Webstudios April 14, 2018
Video-Marketing-Trends-in-2018
Digital Marketing
Griffon Webstudios

Simple Guide And Trends To Video Marketing In 2018

Have you ever watched a movie or just a funny clip anywhere be it on your TV, or your mobile device offline or on the internet and wondered who comes up with this stuff? Well, there is a lot of work as well as creativity that goes behind making a successful video. The success of the video is frequently determined by not only the viewership but also by how many people understand the message passed across. It is therefore very important to display your videos on the media that is most used by the audience you want to reach. It is also a fact that as the human race continues to progress so does their creativity as well as their tastes. It is therefore not a shock that in 2018, the video creators have taken to using animations or even random stills played continuously to relay personal messages. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends). There are a few support hands and techniques you need if you are to make an appealing and successful video: The Cameraman is responsible for how well the video appears on the screen. Before he

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Griffon Webstudios February 28, 2018
5-ways-to-increase-revenue
Digital Marketing
Griffon Webstudios

5 Ways to Increase Revenue using Organic Search Traffic

Organic search traffic is the influx of people who are searching for your site online. There are major search engines that you would want your website to be found on and they include but are not limited to Google, Yahoo, and Bing among many others. When you look for something online or when you type within the search engine’s search box and press enter or click on your mouse, there are some results that appear. ‘Organic’ is used in this context because any search outcome that appears at the top of the search results is only able to get the position over a certain period of time. The results are also required to meet certain requirements. The process all the sites need to get to be seen among the top search results is referred to as search engine optimization. Organic search traffic is the most sought-after asset by the businesses that are online. This has always been the case since inception and judging by the trends there is no end in sight of the contrary happening.  The internet avails many ways that the businesses may use to their advantage to maintain their presence online. The many channels available for use

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Griffon Webstudios February 28, 2018
big-ecommerce-brands
Digital Marketing
Griffon Webstudios

How to Compete with Big E-Commerce Brands as a Small Online Retailer

It may seem difficult for a small business to compete with big online brands. But remember even the large retailers also had to start somewhere. The secret of competing with big brands is to be smart. Also, recognize that it is possible to beat any big online brand if you work hard and have the right resources. There are five vital things you have to do to compete with big e-commerce brands. 1. Be Unique Whatever product you sell, a prospective client can find it at a lower price from other big e-commerce brands. They will always beat you to the game since they have more products and sell at lower prices. But not to worry, the secret to beating them is making your business stand out from the rest. 2. Have a USP (unique selling point) There are various ways of offering a product or service. Know the kind of products you provide; are they luxurious, more personalizable, ethically produced, or do you offer better quality and services? The bottom line is, do something witty, creative and surprising than big online businesses. Sometimes you might also be lucky to have products, which are not sold by the big brands,

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Griffon Webstudios November 11, 2017
b2b-tactical-strategy
Digital Marketing
Griffon Webstudios

B2B Requires a Tactical SEO Strategy. Learn How

Businesses that serve other businesses often have longer sales cycles and niche market. They don’t bother trying to earn traffic from search engines. However, the majority of B2B researchers start their research with an online search. You can gain an edge over competitors if you use a tactical SEO strategy. B2B businesses should not only focus on driving traffic but also qualified leads. You should use the right SEO strategy that will influence the metrics that do matter for the bottom line of the business. Create an SEO-Friendly Website A tactical SEO strategy has two important elements, which are website and content. Before you can create content, you first need to optimize the website for search engines. You should optimize the pages with the keywords in the Meta descriptions, and headings. You should also make sure that the website is mobile-friendly. When choosing your web designer, find one that knows how to do SEO-friendly design. The design must complement your marketing strategy, which includes search engine optimization. B2B businesses require a platform where they can show they know what they are talking about and engage potential customers. Product descriptions are not enough to direct more targeted audiences to the website.

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Griffon Webstudios November 11, 2017
Digital Marketing
Griffon Webstudios

Free SEO Tools To Improve Your Marketing Strategy

A proper marketing strategy is more important for an organization to remain competitive in the current business environment. With organizations targeting the use of digital media to create awareness of their products and services, it is very important they employ the right SEO tools so as to easily achieve the desired goals. Following are some SEO tools that you can use to achieve your marketing goals. Google Webpage Speed Tester For a business to rank high, they need to make sure the business has a responsive website. Use the Google page Speed insights SEO tool to test how fast the page can load on mobile devices and desktop computers. This will assist in making sure the marketing strategy works. Check your web page speed. Google Analytics This SEO tool helps the business to track the actions that web visitors take when browsing their websites. This is a good tool because it will help the business determine if there are conversions that come from the landing page. If there are low conversions, the business should look at the marketing strategy employed. Create a  Google Analytics account. Google Trends This tool will enable the business to find a topic that is trending in their

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Griffon Webstudios October 12, 2017

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