Digital PR services that earn coverage and links
The links that move rankings most are the ones you can’t buy: a mention in a respected publication because a journalist found your story or your expert useful. Our digital PR services create those stories, from data-led research to expert commentary, and pitch them to the right reporters. The result is coverage your customers read and links that build your site’s authority.
How digital PR services work
Digital PR combines traditional public relations with link building. Instead of asking sites for links, we give journalists something worth writing about: original data, a strong opinion from an expert, a useful tool or a timely reaction to news in your industry. When they cover it, they usually link to the source. Coverage also builds trust with customers, who are more likely to call a business they have seen quoted in a publication they read.
HARO link building is part of the picture. HARO, the service that sends journalists’ requests for sources, was retired in 2024 and relaunched under new ownership in 2025, and reporters also post requests on other platforms and on social media. We watch those requests for your topics and send fast, useful answers from your experts.
Signs you need digital PR
- Competitors are quoted in the press and you aren’t
- Your site has few links from respected publications
- You have expertise or data nobody has seen
- Link building has stalled with outreach alone
- You want coverage your customers will read
What our digital PR services include
Stories, experts and outreach, planned around the publications your customers read.
Story ideation
Angles built from your data, your experts and the news in your industry.
Data-led campaigns
Surveys, analysis and research turned into findings journalists want to cover.
Expert commentary
Your specialists positioned as sources, with quotes ready for reporters on deadline.
Journalist requests
Requests for sources monitored daily, with fast, relevant answers sent from your experts.
Media outreach
Personal pitches to the journalists and editors who cover your field.
Coverage reporting
Every piece of coverage and link listed, with the publication and its relevance.
Digital PR services in depth
What makes a story travel, and how we protect your reputation while we pitch it.
Stories journalists want to cover
Journalists ignore press releases about new hires and new offices. They respond to findings that surprise, numbers that answer a question their readers ask and experts who say something clear. We look for those angles in your business first, then build the campaign around them. Timing matters as much as the idea, so we plan around your industry’s calendar and react quickly when news breaks in your field.
HARO link building, done properly
Answering journalist requests works when the answers are quick, specific and genuinely expert. Generic replies sent to every request waste everyone’s time. We pick the requests that fit your expertise, write a short, quotable answer with your expert and send it while the request is still open.
Relevance over reach
A link from a respected trade publication can be worth more than a mention on a huge site your customers never visit. We plan target publications around your industry and your customers, and report on relevance as well as authority. We also look for local and regional publications when you serve a specific area, because those links and mentions support local search as well.
How our digital PR agency works
Campaigns planned each quarter, with outreach every week and a progress update every week.
- Step 01
Discover
Your expertise, data, customers and the publications that matter mapped out.
- Step 02
Create
Story angles chosen and research or commentary prepared for pitching.
- Step 03
Pitch
Personal outreach to journalists, plus daily answers to journalist requests.
- Step 04
Report
Coverage, links and their value reported every month, with the next campaign.
Why Griffon as your digital PR agency
We run digital PR as part of your SEO, so the links we earn point to the pages that need authority and the coverage supports the searches you want to win.
We screen every target publication for quality and relevance, so your brand appears only where you would be proud to be seen. Every pitch, reply and piece of coverage is logged, so you can see exactly where your effort went.
Part of our Link building ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
Google Partners
our team keeps its Google Ads certifications current
Questions about digital PR services, answered
What are digital PR services?
They earn media coverage and links for your business by creating stories, data and expert commentary that journalists want to use, then pitching them to the right publications.
Is HARO still around?
Yes. HARO was retired in 2024 and relaunched under new ownership in 2025. Journalists also post requests on other platforms, which we monitor as well.
Can you promise coverage?
No one can promise what a journalist will publish. We increase the odds with strong stories, careful targeting and fast responses, and we report everything we pitch and earn.
How is digital PR different from link building?
Link building covers many methods, such as outreach, guest posts and citations. Digital PR focuses on earning coverage in publications through stories and expertise, which tends to bring the strongest links. The two work best together: digital PR for authority and coverage, other link building for steady, relevant links.
Do we need our own data?
It helps, but it isn’t required. We can run a survey, analyze public data or build on your experts’ knowledge.
How long do digital PR campaigns take?
A data-led campaign usually takes several weeks to prepare and pitch. Journalist requests can bring coverage within days. Results build over months.
Get a free digital PR plan
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.