Multi-location SEO services that grow every branch
With five, twenty or two hundred locations, local search becomes a system. Every branch needs its own Google Business Profile, its own page on your website, accurate listings and reviews, all kept consistent with your brand. Our multi-location SEO services run that system from one plan, so each location competes in its own neighborhood and head office sees how every branch performs.
What multi-location SEO services solve
Local SEO for multiple locations fails in predictable ways: duplicate or unclaimed profiles, one generic location page for every branch, hours that differ between the website and Google, and reviews that only some managers answer. Each problem is small on its own, but across many locations they cost real calls and visits.
Franchise local SEO adds another layer: franchisees often control their own profiles and listings, and brand rules need to hold across all of them. We set up the structure, the templates and the reporting so every branch follows the same playbook while still sounding local.
Signs you need multi-location SEO
- Some branches have duplicate or unclaimed profiles
- All locations share one generic page on your site
- Hours and phone numbers differ between sites
- Review replies depend on each branch manager
- Head office can’t compare branches in one report
What our multi-location SEO services include
One system for all locations, with room for each branch to be local.
Profile management at scale
Every Google Business Profile claimed, verified and organized in one account, with consistent categories and details.
Location pages
A page for each branch with its address, hours, services, team, photos and directions, built from one template.
Store locator
A locator that search engines can crawl, linking to every location page.
Listings and citations
Accurate name, address and phone for each branch across the directories that matter.
Reviews across branches
Review requests and replies handled consistently, with alerts for negative reviews at any location.
Branch reporting
Calls, directions, rankings and leads compared across locations in one monthly report.
Local SEO for multiple locations in depth
Three decisions that shape how well a multi-location brand performs in local search.
Location pages that aren’t copies
A template keeps location pages consistent, but pages that only swap the city name look thin to search engines and to customers. We add real local details to each page: the team, the services offered at that branch, parking and access, local reviews and photos. Each page then has a reason to rank in its own area.
Who controls each profile
For franchises and groups, ownership of profiles matters. We recommend that the brand owns every profile in a central account and gives branch managers the access they need. That keeps details consistent, prevents duplicates and means a profile isn’t lost when a manager or franchisee leaves.
Opening, moving and closing locations
New branches need a profile, a page and listings before they open. Branches that move need their details updated everywhere at once, and closed branches should be marked correctly rather than deleted. We run a checklist for each case, so changes don’t leave a trail of wrong information.
How our multi-location SEO services work
Set up once for the whole network, then managed month by month with a progress update every week.
- Step 01
Network audit
Every profile, location page and major listing checked, with problems ranked by branch.
- Step 02
Structure
Profiles organized in one account, a location page template and a crawlable locator.
- Step 03
Roll out
Fixes and new pages rolled out branch by branch, starting where the opportunity is largest.
- Step 04
Report
A monthly report that compares every location on calls, directions, rankings and reviews.
Why Griffon for multi-location SEO services
We build the website side ourselves: the location page template, the store locator and the structured data for each branch. That means the pages and the profiles are planned together instead of by two different vendors.
Our reporting is built for head office and for branch managers, so everyone sees the same numbers for their own locations. You also get one strategist who knows the whole network, so a fix that works for one branch is rolled out to the others instead of being rediscovered location by location.
Part of our Local SEO services ↗2 hours
our usual reply to a new inquiry, one business day at most
Weekly
progress updates, plus a monthly report with the data and the work done
One team
strategy, design, development and marketing under one roof
Google Partners
our team keeps its Google Ads certifications current
Questions about multi-location SEO services, answered
What are multi-location SEO services?
They are local SEO run across many branches at once: a Google Business Profile, a location page, accurate listings and reviews for every location, managed from one plan and reported together.
Does each location need its own page?
Yes. Each branch should have its own page with its address, hours, services and local details. One page for all locations makes it hard for any branch to rank in its own area, and it gives customers no reason to choose the branch near them.
How does franchise local SEO work?
The brand sets the structure, templates and rules, and each franchise location gets its own profile, page and listings. We recommend that the brand owns the profiles centrally and gives franchisees access.
Can you handle locations in the US and the UK?
Yes. We work with businesses across the US and the UK and handle the directories, address formats and phone formats for each country, so every branch is listed the way local customers expect to see it.
How do you report on many locations?
Each month you get a report that compares locations on calls, directions, website visits, rankings and reviews, so you can see which branches need attention.
How much do multi-location SEO services cost?
It depends on the number of locations and how much clean-up the network needs. We run a free audit of a sample of branches and price the work in your proposal.
Get a free multi-location audit
A 30-minute call. No deck, no pressure. Bring the site, the numbers and the goal, and leave with a plan and a price.