Proven Local SEO Tips to Dominate Google Search

Proven Local SEO Tips to Dominate Google Search

How often have you done your keyword research only to find those challenging to leverage phrases that always end with “near me” or “in my area” in your results? That is because almost half of all Google searches involve looking for local information. Consumers use their mobile devices to hunt down stores, restaurants, entertainment, and services near their specific location.

Google noticed this a long time ago. They began shifting their search engine algorithm to elevate businesses higher in organic results with location data as part of their SEO strategy. Maybe your site gets buried when people in two states over searching for “local sushi restaurant,” but you are number one in the results when it is someone within 20 miles of your excellent spicy tuna roll.

Would you like to rank higher in Google for local SEO? Here are a few of our digital marketing tips that are proven to give you a boost.

1- Leverage Google My Business

Google My Business is a profile of your company that often comes up beside search results on Google’s website. It is a quick overview of your business that makes it incredibly easy for consumers to locate your products and services. On mobile devices, you will appear above the fold, often before any other search results after filling out the proper information for Google.

2- Utilize Other Business Listings

It might seem simple, but updating your listing on Yelp, Angie’s List, HotFrog, or any other popular business listing website should be at the top of your local SEO checklist. This sends a clear signal to Google that you are who you say you are, and any searches in your area should filter back to your business.

3- Consistent Information

Business information will change periodically. Maybe your company will move to a new building, or use multiple phone numbers for different departments. In either case, you need to ensure all your NAP (name and place) data is the same across all your platforms. Google wants to verify you because it improves their service. Having your name, address, phone number, and other contact data the same on Google, Yelp, and even social media is incredibly important to your local SEO results.

4- Create and Optimize Local Content

This may seem obvious, but many businesses overlook simply adding highly relevant local keywords to their content. For example, if you are a Seattle-based dog groomer but do not list words like Seattle, Washington, and Northwest on your website, you are not telling Google exactly where you operate. You’re missing out on potential customers because your digital marketing isn’t directed to consumer location-based searches.

5 – Be Mobile Responsive

If you haven’t already, update your website so it is mobile responsive. This is a good idea for your local SEO checklist because nearly 30% of all mobile searches are locally based. If your website does not display well on a mobile device, you will not appear well on Google’s search engine results.

Local SEO to the Rescue

Leveraging local SEO in your digital marketing strategy is an easy way to increase your brand visibility, website traffic, and overall success. This is a straightforward solution to growing your business within your local area that does not take a lot of work or research to complete. The more you can take advantage of improving your local digital footprint, the more likely you will rank higher in Google, leading to better customer engagement.

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Local SEO Strategy- How to dominate your local search?

If you have ever searched anything on Google, you should be knowing that you don’t always get the same results for the same keywords you search for. It changes according to your location, IP, browsing history, etc.

Google frequently change their ranking algorithms to bring out the best result for every query. This means that you need to have the right local SEO strategies and website ranking methods.


If you want to learn how to dominate your local search and get better rankings using improved local SEO strategies. Here are the ways:

Knowing how to understand local SEO ranking

You can’t work on dominating your local search if you don’t understand how local search works. When you try to find products or services in a particular local area, Google recommends the businesses that are nearby.

For instance, if you’re hungry and you want to grab a quick lunch near your place, it won’t show the restaurants that are more than 20 miles away. So, if you are targeting the local market then you need to focus on optimizing your website for local search results.

Google determines local rank with three key factors:

  • Distance
  • Relevance and
  • Prominence.

Prominence is determined based on the data Google collects on you such as your review scores by previous customers, and other info. So if you don’t have many customer reviews then you may not get as high of a ranking as a place with lots of reviews.

Distance is vital too, If Google doesn’t know your exact location, it can’t show potential customers how far your business is from your potential clients. And relevance means you must show all the details about your business in your profile so Google can use it to understand your company more and add your business to the local ranked businesses in your niche.

You must improve the information for your business to get a higher rank

So, now that we understand how local SEO ranking works, you need to check your company out and first see where you fall in the local listings. If you can’t find it all, or it’s way below those first three places in the search listing, you are in big trouble and need local SEO experts to help you fix the problem.

A good step is to create a Google My Business account, and a Bing Places for Business account which should get you listed better under Google Maps and Search feature, and better listed on Bing.

Be sure all the data in your account listing is up to date and that it includes phone, actual address, category of business, email, your operating hours, and a photo of your brick and mortar store.

All this has to match and be exactly the same in every place your business is listed because even if there is a tiny flaw as small as one listing saying First Street and one saying First St. it will cause Google to throw it out and your business will be lowered in rank.

Local SEO for Google only works with AdWords

If you want your business to show up on Google’s first page in a search query for your niche, you need to be using AdWords. With their recent algorithm changes, Google looks for strongly chosen AdWords ads and if your business is not using AdWords, you could be losing clients on a daily basis or worse.

Your business needs to be placed in a place online where people will find it right away, and having a higher ranking on Google solves that problem. If you are still having issues, contact SEO service experts to help you develop a marketing plan that also includes the use of AdWords.

Be sure to check your titles and meta descriptions

Title tags and meta descriptions are HTML elements of your website that describe the content that appears in the search results. It’s like a preview of what your business has to offer its customers.

Recently, Google made a change in the width of its search result pages that was favorable to writing these titles and meta descriptions. It lengthened the page to 600px, so now you have room to write a bit more for these design elements.

If you want to make sure the ones you write for your content aren’t too long, you can download a special emulator that will show you how it will look to people searching online. For instance, if you own a WordPress site, one such emulator is the SEOPresser for WordPress.

Just like anything else you post, make sure your titles and meta descriptions are relevant and up to date for your niche, and that they are unique and as descriptive as possible for best local SEO results.

Make sure to have your mobile app optimized for local search

Google looks fondly on places that have a mobile app and a local business website, so therefore having these will help your local SEO ranking. Don’t lose customers or get ranked lower than your competitors! Optimize your mobile app today or if you don’t have one, get one right now.

The conclusion is that Google and the other search engines rank businesses every day. If you want your business to stay in the top three listings, be sure that your local SEO is as optimized as it can get and call your SEO expert for help.

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How To Evaluate the Effectiveness Of Your Online Marketing Campaigns?

Online marketing has become a great way to boost your brand awareness and sales, but how do you know if your marketing campaigns are actually working? Knowing how your online marketing campaign is crucial because it will let you know if you’re meeting your marketing goals and expectations (whatever they are).

With no real knowledge of how your online marketing campaigns are doing, you’re wasting time, money and effort. Before you even start your campaign, you’ll need to define a few variables to determine your metrics. This includes your objective, user context, target audience and the like.

Then based on these variables, you’ll be able to create specific call-to-action and associated assets that will yield trackable results. Here are some helpful ways on how to evaluate the effectiveness of your online marketing campaigns:

1. Total Website Visits

One of the easiest ways to track your online marketing campaign’s effectiveness is with how many site visits you got during the time period of the campaign. This will give you a rough idea if the campaign is driving the traffic you expected to your site.

2. Website Traffic By Channels Or Sources

You should be using your online marketing campaign on all your social media channels and any other places you can drive traffic from, such as blogs, forums and the like. To do so, give each source and channel it’s own unique link so that you can track it to see where the most traffic clicks came from.

Using Google metrics like Google Analytics and Google Webmaster Tools can help you determine where the most traffic came from.

3. Your Site’s Bounce Rate

The bounce rate of your website is the number of users that visit your website and then leave without performing any action. A high bounce rate means that there are flaws in your online marketing tactics.

Either it’s poor campaign targeting, weak landing pages, irrelevant traffic sources and the like. But whatever it is, your bounce rate means there’s a problem in your marketing that needs to be fixed for your next campaign.

4. Online Sales

If your online marketing campaign revolves around a product on your site, the number of online sales will help you figure out if you met your goal or not.

Even if you have brick-and-motor store, you can also track the sales of a particular item you mentioned in your online marketing campaign or see if your sales for the time period increased due to the online marketing campaign you created around more foot traffic.

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How To Get More Organic Traffic To Your E-Commerce Website?

There are many ways to get traffic to your e-commerce website, without having to pay for ads. Your business may not have a budget to spend on Facebook, Google or Instagram ads because you’re still starting out, or focusing your budget on other aspects of the business.

You don’t have to spend any money on growing your e-commerce website traffic – you just need to know how to do it organically! Organic traffic may sound like a challenge, but here are a few tips on how to accomplish this goal.

Here are the 3 most crucial factors to get more organic traffic to your e-commerce website.

1. Create Quality Content

The first thing you’d want to focus on is creating unique content on each of your product pages, homepage, and blog. By creating relevant content, people find value in your website and when it is mixed with vital keywords, search engines like Google will find more relevancy in your content and rank your page higher, allowing people looking for key terms to find you on the first few pages which leads to increase in organic traffic.

One easy way to do so is with product reviews and blog posts. By allowing your customers to submit reviews, you can leverage their words into sales to convince new website visitors to convert. You’ll also want to highlight the reviews on your site’s home page so it’s the first thing new visitors see.

Fresh content and regular blog posts will keep your potential customers more engaged with your brand, website and thus value the information you provide them.

2. Have Dynamic Meta Descriptions To Increase Organic Traffic

Your site’s meta descriptions are very important as they appear directly below the page title. Even though Google often doesn’t read what’s in a meta description, customers do and it’s the only other information besides the title and URL that appears on the search results providing them enough reasons to visit your website.

Writing engaging meta description is important for readers to visit your e-commerce store.

The 70-80% of search engine users are ignoring the paid ads and are only focusing on the organic results

3. Make Your Site’s Speed A Priority

Speed is actually a decisive factor for ranking on Google so you need to make sure that your e-commerce site loads in under four seconds (as well as all of its pages). The faster your site is, the better chance it has to rank on the search results.

You may also have to constantly monitor the load time, bounce rate and time spent on the site to really get a clear understanding of the health of your website.

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10 Reasons why your website is not ranked on the search results

If you have a website, your ultimate objective is to get it ranked on the leading search engines such as Google. Unfortunately, most of the website owners out there in the world struggle hard to get their websites ranked. If you don’t experience any positive results in getting the website ranked, you need to take a look at the reasons behind it.

Here is a list of 10 prominent reasons that indicate why your website is not getting ranked on the search results.

1. High Bounce Rate
2. Frequent Hosting downtime
3. Duplicate content
4. Links to suspicious websites
5. Poor website architecture
6. Not Mobile Friendly
7. Lacks Depth in content
8. Over optimization
9. Too many 403 and 404 errors
10. Poor grammar and spelling in content

High Bounce Rate

What is a Bounce Rate? It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.

If the visitors exit your page without browsing further then your bounce rate will increase. When you have a higher bounce rate, the search engines will assume that your website is irrelevant or it doesn’t provide adequate information to the visitors.

Therefore, you need to add more relevant content, make your website more user-friendly and engage your visitors, so that you will be able to minimize the bounce rate.

Frequent Hosting downtime

If your website cannot be accessed by the search engine crawlers, it will not be indexed. This usually happens when your web hosting keeps going down frequently.

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If you are having any such issues, you are strongly recommended to change your web hosting service provider. Then you will be able to make your website visible for the search engine crawlers.

Duplicate content

You should never copy content from other websites and paste them on to your website. It is true that you need to have quality content to assure higher rankings in the search engine results page. But this doesn’t mean that you can copy content. Instead, you need to put efforts and come up with unique content that adds value to your audience.

If you find it difficult to come up with content on your own, you can seek the assistance of a professional to get the job done.

Links to suspicious websites

If your website has outbound links to suspicious websites, the search engines will not rank you in higher positions on the search results. It is important that you keep an eye on whether your website has links pointing out to suspicious, unethical and adult websites. If you find any, quickly disavow them.- How to Use Google’s Disavow Tool Correctly 

You also need to be vigilant on inbound links as well. If you notice any suspicious links, which you have not added, you will need to take appropriate steps to get them removed. This will let you minimize the damage caused on the website.

Poor website architecture

There is a strong relationship between the architecture of your website and the search engine rankings. That’s because the search engine crawlers find it as a difficult task to go through your website and properly index content if the site architecture is bad.

Therefore, you will need to spend your time and effort to come up with a proper architecture of the website. If you can do it, you will be able to secure amazing results in the search engine results.

Not Mobile Friendly

Most of the users in today’s world prefer to browse the internet via their mobile devices. The leading search engines tend to present mobile responsive websites to those users. If your website is not mobile responsive, it will not be seen by most of your potential customers.

Google has announced mobile friendliness as an important ranking signal. The change has affected the websites all over the world and made a significant impact on the search results. Optimizing your website to be mobile friendly will result in reaching scores of mobile users.

Lacks Depth in content

Your content should offer value to the readers. That’s why it is important for you to be concerned about the depth of content available on your website. Even if you post 10 articles in your website each day, you will not be able to secure top placements in the search engine results.

That’s because the search engines will reject your content because they don’t have enough depth. Due to this reason, you must extremely be concerned about the quality and depth of the content available on your website.

Over optimization

Website optimization should be done moderately. If you over optimize your website for the search engines, you will not be able to get ranked.

For example, most of the people tend to increase the number of keywords that appear inside content. In other words, they believe that increasing the keyword density is in a position to provide a tremendous assistance to them with securing better results in the search engines.

This fact is not true at all. If you do this, you will become a victim of keyword stuffing and won’t be able to get the website ranked. Therefore, it is important to use the keywords in your website in moderate amounts.

Too many 403 and 404 errors

If you don’t link the pages of your website properly, you will end up with 403 and 404 errors. These errors are in a position to create a negative impact on the search engine results.

Therefore, you should continuously audit your website and locate the broken links. Once you notice such broken links, you will need to take immediate steps to get them fixed.

Poor grammar and spelling in content

Having poor grammar and spelling in web content can also make the leading search engines reject your website from indexing in the top of the search engine results. Most of the website owners who live out there use article spinners to come up with content.

The article spinners just duplicate content. They don’t care about the quality of the content. Hence, you need to make sure that you come up with high quality, unique and manually written content on the website.

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5 Ways to Increase Revenue using Organic Search Traffic

Organic search traffic is the influx of people who are searching for your site online. There are major search engines that you would want your website to be found on and they include but are not limited to Google, Yahoo, and Bing among many others. When you look for something online or when you type within the search engine’s search box and press enter or click on your mouse, there are some results that appear.

Organic search traffic

‘Organic’ is used in this context because any search outcome that appears at the top of the search results is only able to get the position over a certain period of time. The results are also required to meet certain requirements. The process all the sites need to get to be seen among the top search results is referred to as search engine optimization.

Organic search traffic is the most sought-after asset by the businesses that are online. This has always been the case since inception and judging by the trends there is no end in sight of the contrary happening.  The internet avails many ways that the businesses may use to their advantage to maintain their presence online. The many channels available for use are the channels that contain the most traffic within a day. These are the social sites that connect people with common interests or needs such as Twitter, Facebook, Instagram or even YouTube. In most cases, the channels are linked and they lead to very many clicks via the influx of users.

In order to fully comprehend what this means, you need to understand organic search traffic the business way. This is especially for online business owners. For you to understand what organic search traffic is, let’s first find out how to generate income from organic search traffic.

Increase Revenue

 

There are several ways to earn the extra buck or more from organic search traffic. They are:

The use of article marketing

The goal of encouraging more traffic to your site is for you to earn more. Since one leads to the other, you may also think of ways that encourage traffic.  One of the simplest, as well as efficient ways, is through promoting articles. It is also among the more preferred ways used by the internet marketers.

Having a fascinating title while writing an article that is promoted is one way of ensuring that people visit your site and enable you to earn some money. People are naturally attracted to interesting things. They however only get to see the article title first.

The importance of having an attractive title is then portrayed well when you compare an article with a catchy title but boring content or another with a boring title but is an interesting read. What you are aiming for in order to increase your revenue is the number of clicks to your site. The title is then a very important tool.

Ensuring that the article also has an interesting as well as easy keyword is also a way of ensuring that when people look for you, they will find you. People normally look for almost the same set of words in a sentence. Writing the keyword that is generally used helps the people looking for you find you faster since the search engine groups all similar groups together.

Back-links

Since it is a fact that in order to increase the online income you need, the traffic should overflow, you should focus on getting more traffic to your site. Make sure that the website has back-links to it. You should get as many inbound links as you can. This can be achieved by publishing articles on known directory sites meant for articles on top-ranked sites.

 

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Keep a keen eye on the niche

Ensure that the niche you finally settle for holds an appeal to you. It is important that you are not only interested in a niche but that you are also passionate about your brand. Your brand is the work you have spent quite a bit of time trying to get out there.  An easy way of growing your revenue is providing something that you like and do not mind working on for long periods of time at a time. In the long run, you retain the business you love at a high search rank while making the money you need from it.

Create a network

People are social beings. We tend to pass information faster when we are talking to each other as opposed to writing a letter. You may also choose to connect using other channels and devices as well. On the internet, you as an online business need to collaborate with other local businesses so that they may feature your product on their page.

The network also means that you need to support the other online business by offering them a chance to feature what they have on your website. While you may interact with many people within your area of specialization, it is not advisable to allow your competition to display what they are offering on your wall.

Always maintain quality

Be humble enough to know when to ask for help and if you should. People are attracted to self-competence as well as a quality product. Maintaining a high standard of the product thereby ensures that people always come back for more or they simply come on recommendation and they never leave.