Unlocking the Power of SEO for Law Firms

Unlocking the Power of SEO for Law Firms

Did you know that a quarter of all the lawyers in the United States reside in only two states? They are California (no surprise), and, you guessed it, New York. With so much activity around major cities and international travel being what it is, there is massive competition to stand out from the crowd online and off.

While we cannot change how the Bar Association views your practice in good years and bad. We can drastically improve how the world views your practice in the online sphere. Griffon Webstudios is proud to offer SEO experts in law firms that help your website rise the ranks to number one.

 

Understanding SEO: What’s the Buzz About?

Millions tap their questions into search engines on their mobile phones, laptops, and tablets daily, hoping to find answers. SEO, in its essence, ensures that your law firm stands tall amidst those answers. When someone types “best family lawyer near me” or “top criminal defense attorney,” SEO determines whether your firm’s website appears on that coveted first page of results.

Contrary to popular belief, it’s not about tricking the system. It’s about ensuring your website genuinely offers what users seek. Search engine optimization has a lot to do with your content, backlinks, and website quality (speed, images, accuracy, etc.).

Our team can help! While ads might give you a temporary boost, organic, non-paid search results genuinely establish your online credibility.

 

The Potential of SEO for Lawyers

Grasping how search engines gauge a website’s worth can make a world of difference. If you can offer what online users value most, you’re not just catching eyes – you’re capturing interest. That takes perfecting features like:

  • Content: It’s not just about the keywords—it’s about their relevance and quality. Let’s say someone visits your website for information on “personal injury claims.” They’re more likely to trust your expertise if they find straightforward, concise, and informative content that answers their questions. You need to back up that content with the keywords that target those searches in your local area (a specialty of our firm).
  • Backlinks and Off-Page Citations: The more authentic sites link back to yours, the higher your website climbs on the search engine ladder. Think of this like a client referral. If you had a great experience with a client and they refer someone in their network, you will expect that same level of interaction. The same is true for websites.
  • Technical SEO: Have you ever clicked on a website that took ages to load, especially on a mobile device? Frustrating, isn’t it? Search engines think so, too. Factors like swift page speed, precise title tags, and a streamlined site structure significantly enhance user experience. This leads to a higher rank on Google, Yahoo, Bing, and DuckDuckGo.

 

Bringing it Home

You’re a lawyer. You know people do not tend to have your name and number written down on a piece of paper “just in case.” While there are exceptions, most clients are going to do a search online to find you, and you want to be ready.

By partnering with SEO experts in law firms like us at Griffon Webstudios, you’re not just optimizing a website but building a digital legacy. Let’s book a time for us to discuss how our professionals can revamp your online presence and bring home more views, insights, and client leads so you can maintain and grow your law firm.

How to Make Search Engines Fall in Love with Your Website

How To Make Search Engines Fall In Love With Your Website

One of the most reliable ways to increase your site’s ranking with popular search engines is to correctly set up the layout and website architecture. The goal is to make the website so easy to navigate that visitors experience little resistance to exploring deeper and finding relevant content related to their search.

If your website is just a collection of random ideas and not easily laid out, it makes it a lot harder to understand, leading to higher bounce rates and lower page ranking.

Here are some tips to help boost your website architecture and improve search ranking with platforms like Google, Bing, and Yahoo.

Improve Your Navigation

Make your navigation the simplest thing in the world. Do you have a menu that clearly lays out where to find information on the website? Remember that today’s fast-paced visitor doesn’t want to overthink anything. They want to get directly to the information they need with as few barriers as possible.

This includes making your URL as simple as you can. This makes it easier to remember and more logical. If you sell black puppy shoes, maybe go with something like: www.mystore.com/petshoes/blackpuppyshoes.

The 3-Click Rule

This is the practice where critical information is no more than three clicks away whenever someone lands on your website. That forces you to consider how to get to the information as quickly as possible with as few steps in between. Implementing this rule naturally creates a more organized structure that search engines prefer, leading to improved search ranking.

Topics and Categories

Whenever possible, group things together into easily digestible topics and categories. Human beings naturally want to organize the things they see in the world, and when you make your website architecture reflect that desire, it becomes more engaging to view. This doesn’t have to be complicated. Think of an online shop that sells basketball accessories. You could have categories by the different sports teams in the United States or the function of similar items (shoes, balls, apparel, etc.). It is just a natural way to group things together that makes it easier to understand.

Sitemaps and Internal Linking

Search engines love sitemaps and internal linking. Most WordPress-based websites create a sitemap naturally. This is some form of website architecture that is easily crawlable and usually in HTML or XML format. It shows the pages on your website, how they are organized by topic, and the overall site structure as if it was a map of a large building.

When you combine a quality site map with internal linking, you boost the overall accessibility of your content. It gives everything context, which is why you see search engine results from a single domain with multiple subpages listed underneath them. Google wants to show users exactly what they want to search for, and they will provide more information about your site and boost ranking if you give them the context they need to make the experience better for visitors.

Need Some Help?

If all this information feels a little overwhelming, it’s okay. There are plenty of experts available to specialize in on-page SEO and finding ways to improve search ranking organically. We didn’t even talk about canonical tags using breadcrumbs or putting an internal search option on your website.

This is why we at Griffon Webstudios always suggest you seek outside help. Our expert team spent years crafting and formulating websites so they are easily credible by search engines and organically reach the top echelons of search results. Why not schedule a consultation with our team today and learn how we can boost your website architecture so when someone searches for anything related to your store, it pops up near the top. Reach out today, and let’s help your site get noticed.

Foolproof Marketing Plan & Strategy for Your Business

Foolproof Marketing Strategy for Your Business

If you want to grow your business in the modern online marketplace, you need to develop robust marketing strategies that go beyond SEO. There are some essential elements your website and online presence must have to compete with the hundreds and possibly thousands of businesses in your particular niche. It all begins with setting up a strong marketing strategy that explains the ins and outs of your target goal and the steps you will take to achieve success.

The Base Model

1- Summarize and Identify

Start by outlining your business model with the details you already know but may not be clearly conveyed to your customers. For example, what is your name, location info, contact points, mission statement, philosophy, and values? Do you present this information to your customers in a transparent and conducive way so they can quickly understand how and what you are?

2- What are Your Goals?

You cannot work towards a goal if you haven’t defined it yet. What is the marketing initiative you hope to achieve in the short and long term? What key performance indicators will let you know you’ve reached specific benchmarks like sales revenue, website traffic, and conversion rates?

3- Who is Your Target Market?

Time to get out the data-driven insights and define your target market, high-value customers, competition, and overall niche analysis. You need to know the demographics of everyone involved in your customer journey.

4- Time to Strategize

Now it is time for the meat of the project. How are you going to reach those target customers with the least and most engagement potential? What channels will be leveraged the most to entice them to interact with your brand?

5- Budget Everything

It is way too easy to go over budget when working on a new marketing strategy because you can see the potential value you are going to bring into the business. Take your time and follow a strict budget, so your overall operating costs do not end up fluctuating beyond your control.

Would You Like a Checklist?

You’ve developed a strong plan, but what suggestions for different marketing strategies? Here are a few of the ideas and tips that have worked well for businesses in the past:

  1. Leverage market trends
  2. Identify customer value points
  3. Improve your distribution channels
  4. Create buyer personas
  5. Profile your competitors
  6. Categorize market segments
  7. Prioritize which customers to target first
  8. Include comprehensive customer touchpoints (social media, website, email, etc.)
  9. Adjust your pricing
  10. Set precise sales forecasts that are communicated to everyone on your team
  11. Increase your SEO, SEM, and PPC plans
  12. Have a modern mobile responsive website
  13. User generated content and personalization

There are many, many more ideas, but that is an excellent place to get started. Of course, the best way to implement a new marketing strategy is to hire the SEO experts at Griffon Webstudios.

We have years of experience developing high-performing marketing strategies for businesses across all industries. Working with our marketing and design team is an excellent place to establish a solid marketing campaign for your business’s future growth. Give us a call today and schedule a consultation. You will see how quickly your team shifts into high gear to improve your business potential.

Ultimate Holiday Marketing Campaigns for Your E-Commerce Business

Ultimate Holiday Marketing Campaigns for Your E-Commerce Business

The leaves are changing their colors into a vibrant natural kaleidoscope that conjures images of cozy evenings wrapped in a blanket in front of the fireplace while sipping on a fresh pumpkin spice latte. The holiday season is finally upon us and soon, we will be reliving glory days around the Thanksgiving table with family as we start shopping for Christmas presents using our phones.

Is your business ready for all that activity? Do you have a marketing campaign already in place for Black Friday and the busy holiday season leading up to the New Year? If not, it may be time to hire an e-commerce marketing agency.

Rise Above the Competition

The recent pandemic has forced marketing campaigns to be incredibly competitive. More and more people are entering the world of online business development because they need other income streams compared to traditional jobs of the past. With so much competition, you need a way to improve your e-commerce conversions and get more sales, especially during a season when most of the world is shopping online.

A professional e-commerce marketing agency can streamline all your holiday campaigns into easy-to-understand processes. Everything from social media implementations to stunning email promotions can be simplified so you don’t miss out on Black Friday, Cyber Monday, or any important dates during the holiday shopping season.

why-consumers-shop-online

Unify Your Messaging

Your holiday promotions need to be universal across all your online platforms. If you send a thank you email to a customer who just placed an order, there should be a note about your Cyber Monday deal. Likewise, your social media should all be pointing to any shipping discounts you’re offering for last-minute Christmas shoppers.

Most importantly, you need to start leveraging data analytics to see how your holiday marketing campaigns perform. You want to quickly respond to market shifts or customer needs that may require a tweak to your campaign here and there.

Personalize Everything

Holiday campaigns require new graphics and copy that should align with your brand identity but are personalized for your target market. You need to deliver highly relevant content with eye-catching visuals on all your landing pages designed in holiday themes.

While you are developing new pages and content for this holiday season, make sure you optimize all your pages to maintain a high site speed that is mobile responsive. You want everything to be easily digested by the majority of shoppers. They are going to use their smartphones and tablets to look for products for their friends and family.

For the first time in history, smartphone purchases accounted for more than $50 billion in seasonal sales!

Where to Begin

Maybe you’re working with local businesses and influencers to promote your holiday deals or have new upselling packages to encourage more site traffic during this busy season. Whatever the reason, hiring an e-commerce marketing agency to deliver your marketing campaign is an excellent place to start.

Griffon Webstudios offers an experienced team of marketing specialists and web design experts ready to transform your online presence for Halloween, Thanksgiving, Christmas, the New Year, and so much more. We have all the industry knowledge and technical skills to help you significantly impact your revenue streams this season. Give us a call today to set up a consultation and learn how this holiday season can be one of the best your business has ever seen.

6 Reasons why SEO is important for Shopify stores

6 Reasons Why SEO Is Important for Shopify Stores

Did you know that almost 80 percent of people ignore search engine ads while browsing Google, Yahoo, Bing, and other search engines? That’s why getting organic SEO traffic is so important. However, it is not the only reason why you need to prioritize SEO. 

Today, I will review six reasons why SEO is essential for Shopify stores. If you are not yet prioritizing SEO as part of your e-commerce strategy, you need to start sooner rather than later. After reading this article, you should have a pretty good idea of why SEO is essential, even if you are already paying money for paid advertising. 

Let us get into it. 

1. Effective SEO Is Essentially Free Advertising

Even if you are earning an excellent ROI on your paid marketing efforts, it still pays to invest in SEO. If your SEO strategy is effective, it is essentially free advertising. Once you get good rankings in the Google search results, you can get free traffic every day, for years, without paying anything extra. 

On the other hand, you have to constantly keep paying for traffic you get via PPC or social media ads. Even if you end up with a profit when all is said and done, you still have to keep spending money to maintain your traffic volume. Whereas with SEO, it is not necessary. You can maintain your existing Google rankings with minimal effort, and you can still keep getting new website visitors even if you take a break from working on SEO. 

SEO is essentially free advertising, allowing you to improve your bottom line and increase your profits by a lot. Since you don’t have to pay much for SEO, most of the revenue you make as a result of an effective SEO strategy will be pure profit. If you are not satisfied with your current ROI, focusing more on SEO might help. 

In 2021, global ecommerce is forecast to hit $4.89 trillion – almost a 400 percent increase in seven years.

2. Organic SEO Can Bring In Targeted Leads

One of the beauties of organic search results is that they can bring in targeted leads for free. You can target keywords that show buyer intent, for example, to attract targeted leads who are likely to make a purchase. It’s all about the keywords you target and rank for. A generic keyword like “baseball bats” might not be very specific because you don’t know what the intention of that particular search is. Do they want to buy a baseball bat? Or do they want to know what a baseball bat is? 

On the other hand, a keyword like “the best baseball bat for kids” or “where to buy a baseball bat” shows buyer intent. That searcher is looking to buy a baseball bat, and if you can rank for that keyword, you can attract people looking to buy the product. The same goes for any kind of conversion you are trying to achieve, whether that is trying to get people to buy your product or sign up for your email list. 

3. SEO Makes Your Store Easier to Find Online

Sometimes, one of the most challenging things about running a successful Shopify store isn’t getting people to buy from your store, but get them to find your store online. If someone is interested in purchasing a specific product because it fulfills a need, convincing them to make the purchase doesn’t take that much work. However, if they never find your store in the first place, you are not going to succeed, even if your store is highly optimized for conversions. 

The problem with e-commerce stores is that they don’t have a lot of valuable content. Sure, you have product pages, but they don’t have a lot of informational content on them, for the most part. They can still rank, but that depends on the site. If the site is enormous, has a lot of links, has a lot of authority, and has been around for a long time, product pages will have an easier time ranking. Otherwise, it can be hard to rank, especially if you’re up against sites like Amazon, Walmart, and Target. 

SEO for eCommerce stores usually involves some degree of blogging. Adding a blog to your store allows you to add informational content and get your website to rank. It also allows you to get backlinks to your site organically, and you can slowly build up your site’s reputation and authority. 

4. SEO Optimized Sites Can Have Higher Conversions

Shopify stores that are optimized for SEO can have higher conversion rates for a few reasons. First of all, you can get a lot more visitors, which naturally translates to higher conversions. The more visitors you have, the more buyers you will have, even if your conversion rate stays the same. 

However, there’s more to it than that. As I already mentioned, the vast majority of searchers ignore paid ads that pop up in the search results. Even if they do click on it, they tend to mistrust ads. That’s why people use ad blockers – they don’t like advertisers, who obviously have an ulterior motive. People tend to trust natural, organic search results because it provides provide helpful, informational content. 

So, even if they do click on a paid ad, they might not trust what they see enough to make a purchase. They’re coming from a place of suspicion. On the other hand, when they see a helpful blog post, they’re often coming from a place of trust, as you are helping them out. Even if they land on a product page that shows up in the Google search results, they will likely trust it a lot more than a paid ad. 

The more they trust you, the more likely they are to make a purchase. They’ll trust that the product you are providing is of good quality and that you will give a good customer experience. So, not only will you get more visitors, but your conversion rate (the percentage of visitors making a purchase) might go up as well. 

 

Mobile e-commerce has seen particularly rapid growth worldwide, with Insider Intelligence forecasting that m-ecommerce will grow at a 25.5 percent compound annual rate until 2024.

5. High SEO Rankings Can Improve Your Brand’s Credibility and Engagement

A site without an SEO strategy and good rankings looks kind of suspicious. If you only rely on paid advertising and don’t have a blog that is getting high rankings, people won’t trust you as much. You won’t be able to position yourself as an authority in your niche, and you won’t be able to establish more credibility. You’re just another e-commerce site that nobody visits, resorting to ads to try to get sales. 

However, if your site consistently ranks on the first page of Google for various search results, you are more likely to be respected. Your credibility will go up, and your brand will be looked at as an authority. People will trust you and the quality of your products more – that’s just how it works. People tend to trust the first few results on Google more because Google itself deemed them trustworthy enough to give them those rankings. 

With more credibility, your engagement rates can go up. People might buy from you more, follow you more on social media, and leave comments on your posts. They may even share your content with friends and family who were looking for a product, service, or solution you were offering. 

6. High SEO Rankings Can Position You As an Industry Leader

High SEO rankings do affect the way people look at your website and business overall. When people search for e-commerce products online, they expect to see industry leaders dominating the first page. For example, they might expect to see Amazon, eBay, Walmart, Target, and other famous e-commerce sites popping up on the first page, as those are leaders in the e-commerce industry. 

In more specific industries, they might be expecting industry-specific sites. For example, if they are searching for baseball paraphernalia, they might expect to see the MLB Store pop up. If they are searching for hosting services, they might expect sites like GoDaddy to pop up. If your store pops up for whatever they are searching for, they will expect your site to be an industry leader and regard it as such, simply due to the fact that it appeared in the search results. 

When people see your site on the first page of Google, they will be more likely to click on it, more likely to trust you, more likely to regard you as an authority, more likely to trust your recommendations, and more likely to make purchases on your site. 

Shopify customers include major brands like Nestle, Pepsi, Unilever, and Budweiser, as well as innovative brands like Gymshark, Hawkers, and Leesa and celebrities like Kanye West (Sources: Shopify).

Hopefully, you now understand the importance of SEO for Shopify store owners. There are many plugins that can help you optimize your Shopify store for SEO. Increase your site’s authority by starting a blog, and improve the rankings of your product pages by optimizing the descriptions for keywords, getting backlinks, and including high-quality images. SEO is a process, and you won’t get results overnight, but the results you get are easy to maintain and can significantly increase your profits.

mastering-the-art-of-local-seo

Mastering The Art of Local SEO – How To Rank In Multiple Locations?

A powerful online presence is crucial for businesses these days. Companies that want to succeed have to make sure that they work on increasing their visibility to potential customers. If you are familiar with digital marketing then you know what search engine optimization can achieve for your business. It can help you increase your traffic, visibility and eventually your leads and revenue.

With almost all businesses trying to rank up, it can get very challenging to optimize your website for the search engines. The competition is high which is why you need to hire a professional SEO company to take care of your online marketing needs.

How To Perform Local SEO?

The procedure to rank your business locally on the search results is different than that of performing a traditional search engine optimization. There are certain things that you might have to do differently in getting ranked for local searches.

Choose The Right Keywords

You won’t be able to optimize your website in the right way without proper usage of keywords and location related to your business. So be extremely cautious in choosing the right combination. Let’s say you are a local realtor operating across the New York region, here are the keyword combinations you could possibly use to reach your potential clients- “Buy A Home In NY”, “Property To Buy Near Me”, “Buy A Home In New York”, “Which Borough Is Best For Investment”, “Is It The Right Time To Invest In Real Estate In New York”, etc.

Study Your Competitors

One of the most powerful ways to perform search engine optimization is to study your competitors. Analyze what they are doing and try to do it better. Check what keywords they are using, what type of content they publish and review all the other SEO related practices your competitors do.

Use Google My Business

These days if your business doesn’t show up on Google Maps, it instantly loses most of its credibility. It is another important aspect of local SEO. When someone searches for your business, they should see it on Google Maps with all the information related to the products/services you offer. Having a business on Google Maps will automatically help you perform well on the search results.

How To Rank In Multiple Locations

When people start a business, they only have one thing in mind, that is to build their business and scale-up in the coming years. You might be performing really well on the search results for your local market but once your business starts to attract more clients and turns into a bustling company, you need to expand to other nearby areas as well.

Now it can be very tricky to perform SEO for locations where you don’t have a physical presence as you can’t register a local address on Google Maps or show it on your website that you have an office in multiple localities.

Create A City Landing Page

One of the best ways to rank in multiple locations even when you don’t have a physical presence in that area is by creating a city landing page for the targeted location. One thing to keep in mind is that the content should be unique for each one of the cities. Using the same content and just altering the location names is going to do you no good. It might not even get indexed by Google due to duplicate content.

Make sure to not provide incorrect information about your business address or the location of your service because it can have an adverse effect on local SEO. Create high-quality content and backlinks for your city landing pages and that should help you rank better.

Effective-ways-to-increase-your-website-conversion-rate

Effective Ways To Increase Your Website Conversion Rate

Driving increased viewership to a website is only half of the equation. Growth potential represents the opportunity of converting an audience into active customers. A high conversion rate is what truly separates the successful eCommerce site from competitors.

Brand Awareness

It begins with establishing brand awareness and associating desirable qualities and traits with your company. Building a brand requires dedication ushering decisions along the way that lines up with the overall goals and values. Ideally, these values relate to the active customer base.

As an example, the strong push towards cleansers using organic ingredients. By aligning company values with that of the consumer you elevate the overall appeal of the product. Certain values carry connotations.

In the case of the organic cleansers, customers may associate increased health and wellness, environmentally conscious, and lack of harmful substances with the product. The brand instantly conveys these qualities to the customer. Which fuels the primary focus of building brand awareness.

There are many ways to grow awareness. Social media plays a significant role in curating buzz words. Leading customers to search certain terminology when looking for products within that category. By properly implementing SEO you can unlock immense potential.

Your brand can be catapulted to the top of results with the appropriate association. Dominating mindshare in the category through increased relevance based on search terms. Individuals are driven toward your products with the intent of purchase. The next step is converting those individuals to active customers.

eCommerce Conversion Rate   

This coveted metric embodies the power of a company’s ability to turn potential customers into active customers. This is achieved by increasing viewership with higher purchase probability. There are a number of ways to influence this metric.

Targeting the appropriate audience. Implementing enticing advertisement. Offering desirable quality products. The latter is normally established while the former two leave the great potential for growth.

You can deploy two of these methods simply by implementing a proper SEO strategy. As an advertisement that aligns with an appropriate customer base SEO has earned a primary focus for increasing eCommerce conversion rates. By infusing potential customers with a higher likelihood to covet the products offered. Thus, increasing the odds of sale while increasing overall viewership and company traffic. A tried and true recipe for success. 

Increased ROI

Return on investment is equally important. Larger returns allow businesses and companies to continue funding their growth. Investments that do not yield substantial returns greatly reduce the speed at which growth is achieved.

For marketing, the idea is to invest with a clear impact in mind. The dollar figure invested should have a corollary increase in conversion. Not just in viewership or audience. Results should be tangible. Meaning and increased investment should yield higher sales.

SEO marketing has been proven to provide excellent ROI. Utilizing very little capital for significant increases to overall sales. Get the most out of every dollar with SEO services.

Your website can benefit immediately by addressing and implementing these categories with proper guidance.

How-to-engage-your-clients-in-B2B-Marketing

How to engage your potential clients in B2B Marketing?

The B2B marketing world is constantly changing and the B2B SEO strategy and B2B SEO tools that worked for you in the past are now outdated. If your company doesn’t manage to find a way to keep up with the latest B2B marketing trends, it will get left behind and fail.

Whatever those new trends bring, you still need to figure out how to use them to engage potential clients into using your products and services to meet their needs. Here are some ongoing B2B SEO strategies and other emerging trends to help you to do that:

Exploit Social Media Usage

These days having a website isn’t just enough. A business also has to have a robust presence on social media sites like LinkedIn, Instagram, Facebook, etc. Social media offers a chance for one on one instant communication and engagement with your clients. Good b2b marketing requires that you stay in touch and know exactly what your targeted audience wants and needs. Social media lets you do that on a very personal level.

Be sure you are active on your social media sites daily and always answer the questions of your prospects and clients as quickly as possible. This helps to make your brand easily approachable, and it provides a face to the brand.

Make your client’s impression a lasting one

So, once you engage the clients/prospects on your social media sites, you have to create a lasting first impression. Make sure that you stand true to your brand promise and be more professional and a reliable connection.

You could always send out a personal note to your clients after they post a review or sending them a small gift like stationery or other small trinkets with your business name stamped onto it. This helps them remember you and your brand. Do whatever it takes to make your client aware that you value and appreciate them!

Make sure you provide personalized service and follow-ups

A big mistake a lot of B2B businesses make is trying to use automation to handle all their interaction with customers. This doesn’t give your customers a great experience because it isn’t very personal. However, if you try to find ways to personalize the messages you are sending out, it shows personal engagement with your clients that they will never forget.

For instance, you can keep track of when their last order was and if you know they are likely about to run out of the products they bought the last time, you can gently remind them it’s reordering time, and maybe include a coupon on the next order.

76% say they can name a brand or company featured on promotional merchandise on their desk without having to look for confirmation.

Be sure to address it to their first name and reiterate how you helped them in previous orders so they know you are actually trying to be helpful and not just trying to make a hard sell.

Study Your Targeted Client’s Preferences for Content

Another way to engage is to figure out the kind of content your target audience is looking for and then provide it in a format they love. So if your audience likes the familiarity of blog posts, then create blog posts on the topics they are likely to desire to read. Some clients may prefer images or videos, so you need to engage them on sites like Instagram or YouTube for best results.

What topics? Well, studies have shown that B2B customers like to read up on the latest business-related content, so they can make up their minds on whether or not to buy a product or service.

They also prefer to read reviews and product descriptions of your new items prior to buying them. So, if you engage your customers and know what they want, you will know what kind of content to post so you can bring more sales.

Focus on the needs and interests of your potential customers

All of your site’s content has to meet the needs of your B2B clients. You need to truly engage your customers by focusing on them instead of focusing on your products and services.

Therefore, your content has to be engaging enough for them to read and it has to identify and address their problems and offer valid solutions to those problems. You must get them to trust in your brand and know you truly want to meet their needs, and once you have gained that trust, they will be your long-term clients.

Use SEO to become more visible to B2B audiences

SEO is all about making your business show up in a higher position on the search engine queries. Prospective clients don’t normally find you via a sales funnel merely by chance. They have to be able to find you fast, and SEO can do this for you.

You need the best B2B SEO tools and the best B2B SEO strategy, and that could mean hiring a reliable SEO company to help make your website design or your mobile app design better, so you can engage more customers and widen your market share.

They know exactly the latest trends and can help you to get ahead of your competition with proven SEO techniques.

The bottom line is that in today’s fast-paced digital business environment you have to give your clients what they need, and it is imperative that you engage your potential clients with the above-mentioned B2B marketing strategies to stand out in your niche.

Local-SEO-Strategy-How-to-dominate-your-local-search

Local SEO Strategy- How to dominate your local search?

If you have ever searched anything on Google, you should be knowing that you don’t always get the same results for the same keywords you search for. It changes according to your location, IP, browsing history, etc.

Google frequently change their ranking algorithms to bring out the best result for every query. This means that you need to have the right local SEO strategies and website ranking methods.


If you want to learn how to dominate your local search and get better rankings using improved local SEO strategies. Here are the ways:

Knowing how to understand local SEO ranking

You can’t work on dominating your local search if you don’t understand how local search works. When you try to find products or services in a particular local area, Google recommends the businesses that are nearby.

For instance, if you’re hungry and you want to grab a quick lunch near your place, it won’t show the restaurants that are more than 20 miles away. So, if you are targeting the local market then you need to focus on optimizing your website for local search results.

Google determines local rank with three key factors:

  • Distance
  • Relevance and
  • Prominence.

Prominence is determined based on the data Google collects on you such as your review scores by previous customers, and other info. So if you don’t have many customer reviews then you may not get as high of a ranking as a place with lots of reviews.

Distance is vital too, If Google doesn’t know your exact location, it can’t show potential customers how far your business is from your potential clients. And relevance means you must show all the details about your business in your profile so Google can use it to understand your company more and add your business to the local ranked businesses in your niche.

You must improve the information for your business to get a higher rank

So, now that we understand how local SEO ranking works, you need to check your company out and first see where you fall in the local listings. If you can’t find it all, or it’s way below those first three places in the search listing, you are in big trouble and need local SEO experts to help you fix the problem.

A good step is to create a Google My Business account, and a Bing Places for Business account which should get you listed better under Google Maps and Search feature, and better listed on Bing.

Be sure all the data in your account listing is up to date and that it includes phone, actual address, category of business, email, your operating hours, and a photo of your brick and mortar store.

All this has to match and be exactly the same in every place your business is listed because even if there is a tiny flaw as small as one listing saying First Street and one saying First St. it will cause Google to throw it out and your business will be lowered in rank.

Local SEO for Google only works with AdWords

If you want your business to show up on Google’s first page in a search query for your niche, you need to be using AdWords. With their recent algorithm changes, Google looks for strongly chosen AdWords ads and if your business is not using AdWords, you could be losing clients on a daily basis or worse.

Your business needs to be placed in a place online where people will find it right away, and having a higher ranking on Google solves that problem. If you are still having issues, contact SEO service experts to help you develop a marketing plan that also includes the use of AdWords.

Be sure to check your titles and meta descriptions

Title tags and meta descriptions are HTML elements of your website that describe the content that appears in the search results. It’s like a preview of what your business has to offer its customers.

Recently, Google made a change in the width of its search result pages that was favorable to writing these titles and meta descriptions. It lengthened the page to 600px, so now you have room to write a bit more for these design elements.

If you want to make sure the ones you write for your content aren’t too long, you can download a special emulator that will show you how it will look to people searching online. For instance, if you own a WordPress site, one such emulator is the SEOPresser for WordPress.

Just like anything else you post, make sure your titles and meta descriptions are relevant and up to date for your niche, and that they are unique and as descriptive as possible for best local SEO results.

Make sure to have your mobile app optimized for local search

Google looks fondly on places that have a mobile app and a local business website, so therefore having these will help your local SEO ranking. Don’t lose customers or get ranked lower than your competitors! Optimize your mobile app today or if you don’t have one, get one right now.

The conclusion is that Google and the other search engines rank businesses every day. If you want your business to stay in the top three listings, be sure that your local SEO is as optimized as it can get and call your SEO expert for help.

How-is-Branding-done-through-digital-marketing

How is brand building done through digital marketing?

I am certain you have heard the phrase “build your brand.” However, what does that really mean?

A company’s brand is a combination of its identity and all the things that make it unique, i.e. its name, the particular type of products or services, and everything from the color of its logo to the way its ads are written.

A company’s brand delivers a particular experience to its customers that can be good or bad, depending on the company’s reputation. Branding provides your customers with a type of experience that can be either tangible or intangible.

Not only does it involve a company’s reputation, but branding can also involve things like the value clients put on the business’ products or services, as well as if they see the company as one that is good for the environment, or how it treats its customers, etc.

What is Branding?

Branding is a vital process in the world of digital marketing, as well as being a type of PR strategy that helps a company get established in its chosen niche. It gives your business meaning and it’s the way your customers see you and can instantly recognize your products or services. It’s vital for a business to be able to build their brand via the proper type of digital marketing PR strategy.

One way of doing brand building is through digital marketing. There are many channels used in digital marketing that can help a company build its brand.

Through digital marketing, businesses can meet their customers’ needs all through the purchasing cycle. It is very powerful and versatile and has great potential to help build interactions between customers and businesses in ways print never did.

Some of those channels are email, websites (both mobile and regular ones), social media platforms, and more. Every digital marketing channel you use has the potential to make or break your business.

When your business interacts with a customer on, for instance, Facebook then there is a chance the business can either gain or lose that customer depending on how that interaction goes. That is part of what makes digital marketing so powerful.

Here are some common ways to begin building your brand via digital marketing:

1. Content marketing:

One of the first ways today’s savvy customers check out the credibility of a business these days is by going online to find you. Anything you post online whether on your business website, a blog, a social media site, ads, etc. tell who your business is and what it sells as well as how others see you and how you fit into your business niche.

To keep building your brand you have to always ensure you sound credible in your field, are putting out information that is relevant and up to date for your industry, and are finding ways to keep your customers in the loop on how things are going in that industry.

2. Social Media:

Social media is another part of your PR strategy for your digital branding plan. You have to be on social media sites relative to your industry and have a good social media strategy that aids your customers. i.e. posting current info on your industry, interacting with customers and answering their questions, and doing whatever you can to share your business with them.

This not only garners new customers; it can help you keep the interest of potential employees too.

3. Business Website:

Your business website is your branding foundation. You must always keep that website current and up to date otherwise, your customers will lose interest in your products or services, as well as lose faith in your brand, thus you push your brand down instead of building it up.

4. Search Engine Optimization (SEO) and Pay Per Click (PPC)

SEO and PPC are considered as the back-end of your PR strategy for building your brand. They aren’t a feature that some new business owners are that clear on and most of the time the services are farmed out to experts who help you in your branding plans.

Maintaining good SEO is what keeps your online presence up to date and relevant, and it helps Google and the other search engines rank your business. As we all know, most people choose the first business on the list when they are searching online for a product or service they want to buy.

PPC is those pop-up Google ads that help to get your potential customers. They need to be interesting and work to lead your potential clients to your website or other location to help them learn all about you and what you sell so you can convince them to buy it from your company.

Where to Point your digital marketing PR strategy

Digital marketing has become an even bigger branding adventure than ever before with the emergence of so many types of personal devices from smartphones to smartwatches and tablets to laptops and more.

There are so many ways you can communicate with your target audience. In order to keep building your brand, your business strategy must include finding the best ways to reach your target audience via digital marketing. For example, mobile customers are reached by ensuring your mobile sites undergo mobile optimization strategies.

The bottom line is that digital marketing isn’t going away, and in fact, it keeps getting more important every year. Your customers are who make or break your brand, so as long as you don’t forget that and are always striving to meet their needs, your business brand should stay on top.

More and more people get online every day and if your business doesn’t keep up it’s PR and branding strategies up to date, then you may lose a large part of your market share to your competitors.