How-is-Branding-done-through-digital-marketing

How is brand building done through digital marketing?

by Digital Marketing

I am certain you have heard the phrase “build your brand.” However, what does that really mean?

A company’s brand is a combination of its identity and all the things that make it unique, i.e. its name, the particular type of products or services, and everything from the color of its logo to the way its ads are written.

A company’s brand delivers a particular experience to its customers that can be good or bad, depending on the company’s reputation. Branding provides your customers with a type of experience that can be either tangible or intangible.

Not only does it involve a company’s reputation, but branding can also involve things like the value clients put on the business’ products or services, as well as if they see the company as one that is good for the environment, or how it treats its customers, etc.

What is Branding?

Branding is a vital process in the world of digital marketing, as well as being a type of PR strategy that helps a company get established in its chosen niche. It gives your business meaning and it’s the way your customers see you and can instantly recognize your products or services. It’s vital for a business to be able to build their brand via the proper type of digital marketing PR strategy.

One way of doing brand building is through digital marketing. There are many channels used in digital marketing that can help a company build its brand.

Through digital marketing, businesses can meet their customers’ needs all through the purchasing cycle. It is very powerful and versatile and has great potential to help build interactions between customers and businesses in ways print never did.

Some of those channels are email, websites (both mobile and regular ones), social media platforms, and more. Every digital marketing channel you use has the potential to make or break your business.

When your business interacts with a customer on, for instance, Facebook then there is a chance the business can either gain or lose that customer depending on how that interaction goes. That is part of what makes digital marketing so powerful.

Here are some common ways to begin building your brand via digital marketing:

1. Content marketing:

One of the first ways today’s savvy customers check out the credibility of a business these days is by going online to find you. Anything you post online whether on your business website, a blog, a social media site, ads, etc. tell who your business is and what it sells as well as how others see you and how you fit into your business niche.

To keep building your brand you have to always ensure you sound credible in your field, are putting out information that is relevant and up to date for your industry, and are finding ways to keep your customers in the loop on how things are going in that industry.

2. Social Media:

Social media is another part of your PR strategy for your digital branding plan. You have to be on social media sites relative to your industry and have a good social media strategy that aids your customers. i.e. posting current info on your industry, interacting with customers and answering their questions, and doing whatever you can to share your business with them.

This not only garners new customers; it can help you keep the interest of potential employees too.

3. Business Website:

Your business website is your branding foundation. You must always keep that website current and up to date otherwise, your customers will lose interest in your products or services, as well as lose faith in your brand, thus you push your brand down instead of building it up.

4. Search Engine Optimization (SEO) and Pay Per Click (PPC)

SEO and PPC are considered as the back-end of your PR strategy for building your brand. They aren’t a feature that some new business owners are that clear on and most of the time the services are farmed out to experts who help you in your branding plans.

Maintaining good SEO is what keeps your online presence up to date and relevant, and it helps Google and the other search engines rank your business. As we all know, most people choose the first business on the list when they are searching online for a product or service they want to buy.

PPC is those pop-up Google ads that help to get your potential customers. They need to be interesting and work to lead your potential clients to your website or other location to help them learn all about you and what you sell so you can convince them to buy it from your company.

Where to Point your digital marketing PR strategy

Digital marketing has become an even bigger branding adventure than ever before with the emergence of so many types of personal devices from smartphones to smartwatches and tablets to laptops and more.

There are so many ways you can communicate with your target audience. In order to keep building your brand, your business strategy must include finding the best ways to reach your target audience via digital marketing. For example, mobile customers are reached by ensuring your mobile sites undergo mobile optimization strategies.

The bottom line is that digital marketing isn’t going away, and in fact, it keeps getting more important every year. Your customers are who make or break your brand, so as long as you don’t forget that and are always striving to meet their needs, your business brand should stay on top.

More and more people get online every day and if your business doesn’t keep up it’s PR and branding strategies up to date, then you may lose a large part of your market share to your competitors.

7-cost-effective-ways-to-market-your-business-online

7 Cost-Effective Ways To Market Your Business Online

by Digital Marketing

When you run a business, every dollar counts! It’s not easy being a business owner, given the amount of responsibility needed to make it successful – not to mention all the money needed to get it off the ground, too.

So saving any money you can save is always appreciated, which is why you’ll definitely need these cost-effective ways to market your business online:

1. Learn the ins and outs of social media

Social media is a great way to gain tons of exposure for your business, but the best part is that it’s free! You can set up your business profiles for nothing and then create ads for however much you can afford to spend. Plus, social media is practically a necessity for all business.

But if you’re going to market your business on social media, learn the ins and outs of the platform to take advantage of all it has to offer.

94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%).

2. Create a blog

Another cost-effective way to market your business online is to create a blog. You’ll be able to incorporate keywords, which will get you organic traffic if done properly. This costs nothing, just a bit of time and hard work to create quality content people will want to read.

3. Use SEO for your website

Besides a blog, you’ll want to incorporate SEO into your entire website so that it ranks higher on search engines. By making sure your website is primed for what search engines want, you’ll be able to better market your business.

4. Put out press releases

When your business does something that’s newsworthy, put out a press release. You never know who might be interested and pick up the new! There are also tons of websites out there that you can use to distribute your press release for cheap.

5. Join an online community

Whatever your niche is, find an online community and get involved. By posting on forums, you’ll be able to spread the word about your business.

6. Email marketing

Email marketing is a low-cost way to spread the word about what you’re doing, any promotions and anything else you feel your customers will want to know. By creating a weekly schedule, your customers will anticipate seeing your email in their inbox!

7. Referral Marketing

If your customers find value in what you offer, then they’ll have no problem in referring you to their family and friends. It’s a cheap and effective way to take your online business offline!

How-to-get-more-traffic-to-your-ecommerce-website

How To Get More Organic Traffic To Your E-Commerce Website?

by Website Development

There are many ways to get traffic to your e-commerce website, without having to pay for ads. Your business may not have a budget to spend on Facebook, Google or Instagram ads because you’re still starting out, or focusing your budget on other aspects of the business.

You don’t have to spend any money on growing your e-commerce website traffic – you just need to know how to do it organically! Organic traffic may sound like a challenge, but here are a few tips on how to accomplish this goal.

Here are the 3 most crucial factors to get more organic traffic to your e-commerce website.

1. Create Quality Content

The first thing you’d want to focus on is creating unique content on each of your product pages, homepage, and blog. By creating relevant content, people find value in your website and when it is mixed with vital keywords, search engines like Google will find more relevancy in your content and rank your page higher, allowing people looking for key terms to find you on the first few pages which leads to increase in organic traffic.

One easy way to do so is with product reviews and blog posts. By allowing your customers to submit reviews, you can leverage their words into sales to convince new website visitors to convert. You’ll also want to highlight the reviews on your site’s home page so it’s the first thing new visitors see.

Fresh content and regular blog posts will keep your potential customers more engaged with your brand, website and thus value the information you provide them.

2. Have Dynamic Meta Descriptions To Increase Organic Traffic

Your site’s meta descriptions are very important as they appear directly below the page title. Even though Google often doesn’t read what’s in a meta description, customers do and it’s the only other information besides the title and URL that appears on the search results providing them enough reasons to visit your website.

Writing engaging meta description is important for readers to visit your e-commerce store.

The 70-80% of search engine users are ignoring the paid ads and are only focusing on the organic results

3. Make Your Site’s Speed A Priority

Speed is actually a decisive factor for ranking on Google so you need to make sure that your e-commerce site loads in under four seconds (as well as all of its pages). The faster your site is, the better chance it has to rank on the search results.

You may also have to constantly monitor the load time, bounce rate and time spent on the site to really get a clear understanding of the health of your website.

10-inexpensive-ways-to-get-your-business-noticed-online

10 Inexpensive Ways to Get Your Business Noticed Online

by Digital Marketing

When it comes to marketing our businesses online, it doesn’t matter whether you are a small local craft shop or a global business standing the test of time, we want to get noticed and we don’t want to spend a lot of money doing so.

The way we advertise and the way consumers look at our products or services is forever changing. So we need to be constantly aware of what is going on in the digital marketing scene so that we can continue to do what we do and to continue to be seen.

Here are 10 inexpensive ways to get your business noticed online.

1. Search Engine Optimization

If you haven’t heard of Search Engine Marketing (SEM) or Search Engine Optimization (SEO) before, then now is the time for you to get clued up and involved. This is one of the best things you can do to ensure your business is found when potential customers search for what they are after, and best of all, it’s free!

SEO is organic. This means that it happens naturally and fortunately, it is through not too much effort from you. It is not a Pay per Click advertisement scheme or generated through you purchasing a bot to boost your presence.

When somebody asks Google, Yahoo or Bing (search engines) for information on a product or service, if you have input keywords relating to your business in the meta-tag and description of your website, then the search engines will relate those keywords to the person’s request and present your webpage. The higher up a webpage is relating to the relevance as well as activity and popularity of the website.

2. Love Social Media

You have probably heard it all before, but social media is key these days in giving you the opportunity to spread your word, share your name and attract leads, interest, and hopefully, sales! Linkedin, Twitter, Facebook, Instagram are all social media platforms you should be familiar with and using regularity.

Remember not to preach too much about yourself all the time and mix it up with some other interesting posts in order to keep it fresh and exciting for your followers.

3. Choose a simple domain name

Now here is one where the boat might have already sailed, but if you are new to the world of online business or even willing to give another website a shot, bear in mind that your customers need to be able to remember your website, so keep it as short, simple and to the point as possible.

4. Try a high end (or low cost) domain

You might have heard that Google penalizes new domain names such as. flowers and .market so you might be willing to spend that extra cash by sticking with a .com or .org in order to move your search engine ranking up the scale. It appears this isn’t actually true.

Google has informed us here that they treat these new domains just like any other domain, so if you are squeezing every penny, don’t feel obliged to take a .com

5. Create a shareable blog

Blogging is great for connecting with your audience on a more personal level. You can offer insights into the industry, you are able to answer questions and by creating shareable posts, then your customers are essentially doing the marketing for you.

Not only that, but Google loves it when you create new and interesting posts and will reward you by boosting your ranking to allow you to receive more organic traffic to your website. The best type of blog posts you can make offer information about your company without preaching about it. You also need to make it easy to share on sites such as Facebook, Twitter and Reddit as when it is easy to share, people are more likely to do so.

6. Video Marketing

This is a great and inexpensive way to get your business online. It is dubbed to be the most influential medium in which to advertise this coming year, with 99% of businesses who use videos say they will use them again, and 85% of businesses regarding video marketing as an important part of their marketing strategy.

The survey from Wyzowl also informs us that “the average person is watching more than an hour and a half of online video content per day, with around 15%watching more than three hours”. That is a lot of video time.

7. Reward referrals

Let the people supporting your business such as friends, family and employees earn a little from their support. By including a referral system that offers a discount or up to 10% off when they refer a friend can provide a huge boost to your customer pool.

People are 4 times more likely to buy when referred by a friend. (Nielsen)

8. Be authentic

According to a review by Stackla, 86% of customers said that authenticity greatly influences their decision on what brands they like and support. This is a huge percentage of people who want to feel like they are dealing with real people, not just another big business or brand. This is a great inexpensive way to garner interest in your business.

9. Join up with another company

Think airlines and car rentals. They go hand in hand, don’t they? So when there is a deal that allows you to purchase your flight as well as sort out your car rental, many people enjoy the simplicity. This can apply to your business. You are also benefiting from the traffic flow of the other company, which boosts your exposure significantly.

If you haven’t been online long enough to have a substantial customer base, pairing with a company of similar age can be extremely useful.

10. Experiment with Instagram

Instagram, as a photo sharing platform may lead you to believe that it’s only really serving businesses such as bakeries, florists and cake decorators when it comes to getting your business noticed online.

But you can use Instagram to connect with your customers, no matter your business, by allowing to let people into a bit of your company’s culture and energy.

Identify-Target-Audience-and-Increase-Sales

How to Identify Your Target Audience and Increase Your Sales Online

by Digital Marketing

Defining a specific target market is important more than ever before in the business world. If you keep to old strategies of focusing on traffic, you have no place in the competition; Today, it is more of conversions other than traffic.

The online webspace is flooding; every retail/product-based business is investing in an e-commerce website. Billions are accessing online stores and blogs every minute, The only way to draw attention to your page is by offering relevant products and services to your target audience. The generic Ad term “Anyone who needs our services” no longer works in the 21st century; you need to focus on age, location, sex, and income level among other elements in society depending on your type of business.

Of what good is huge traffic to our website without sales?

Identifying and specifying your target audience is crucial. Find out what they want, how and when they want it and then customize your products and services based on these factors.

Why it’s important to identify your target audience?

First, you should know who your potential customers are. This defines what kind of content they are searching online, how they want the information delivered, and when exactly they search for a specific term. It is important to define your audience on “who” to customize your blog or website based on these qualities.

After identifying the “who,” figure out how they perceive and describe the services you are offering. It is important to have these details when designing and optimizing your website. Search engine optimization techniques vary widely, old marketing techniques may not work here. However, it is crucial to consider specific words popular in your target audience to title your services.

Identifying your audience helps in prioritizing services and products on your blog. Understanding how they choose and compare different products lays a basis for making the priority decisions. Resources are limited, you don’t want to invest unnecessarily unless it is translating into sales. Structuring the content and design of your blog is dependent on how your target chooses products and services.

Figuring out the exact needs of your audience is crucial in the sense that you only focus on relevant products and services. Advertisements and marketing techniques online should be relevant lest you lose customers. Honestly, people no longer have time for shopping and this is why online shopping is increasingly becoming popular.

Once a consumer spots any irrelevance, your blog will be dismissed; probably never to visit again. While you should focus on the value proposition, 99% of the content should be relevant to your target audience.

Identifying a target audience for your business saves time and costs

You will not invest in graphics and animation if kids are not your focus. Baby boomers are less interested in color and graphics, brief and preciseness sell for such an audience. You also save space on your blog for posting relevant products and services.

Relevance is key in online business

Be sure to identify a target audience and let your offer match the state of mind. No business can offer relevant services to everyone; it is a lie, if anything, you are wasting time and resources.


Start with assumptions

If you are starting off with limited facts about the niche you intend to focus on, work with assumptions. Of course, informed choices. Typically, age, income level, sex, and location are used to determine the needs of a target audience. However, geographical location is not a concern for online businesses. E-commerce websites offer delivery services to various parts of the country.

Once you settle on a niche, you can evaluate your expenses and the kind of people you expect to buy before setting a price. If you are targeting baby boomers in a certain location, quick research on the neighborhood gives an insight on how to customize your content. Data on every region in the world may not be available but that doesn’t mean you can’t define your audience and be successful in your business.

Engage people

Of course, there is more than enough data on the Internet, which you can access from the comfort of your bed. But entrepreneurship is less convenient, you need to get out of that house or office and find concrete information. There are no facts inside buildings, only theories, and unestablished conclusions. One of the causes of business failure is the poor relationship with consumers; you need to talk to your audience and find out their specific needs and preferences.


You are missing a lot when relying on general information about a certain group of people. Why not spare some time and talk to people among your target audience in different locations. Get the general feeling on the type of products. If you are lucky to profile and engage an existing customer for your business the better. Increasing sales involves research, there is no option; you have to invest time and resources to realize results.

Search engine optimization techniques are of no use if they cannot translate to sales. The primary goal of any business is making profits; every minute and dollar you spend in establishing a business should convert to income. Investing in e-commerce websites can only translate to desirable results if you learn and commit to identifying your online target audience.

5-ways-to-increase-revenue

5 Ways to Increase Revenue using Organic Search Traffic

by Digital Marketing

Organic search traffic is the influx of people who are searching for your site online. There are major search engines that you would want your website to be found on and they include but are not limited to Google, Yahoo, and Bing among many others. When you look for something online or when you type within the search engine’s search box and press enter or click on your mouse, there are some results that appear.

Organic search traffic

‘Organic’ is used in this context because any search outcome that appears at the top of the search results is only able to get the position over a certain period of time. The results are also required to meet certain requirements. The process all the sites need to get to be seen among the top search results is referred to as search engine optimization.

Organic search traffic is the most sought-after asset by the businesses that are online. This has always been the case since inception and judging by the trends there is no end in sight of the contrary happening.  The internet avails many ways that the businesses may use to their advantage to maintain their presence online. The many channels available for use are the channels that contain the most traffic within a day. These are the social sites that connect people with common interests or needs such as Twitter, Facebook, Instagram or even YouTube. In most cases, the channels are linked and they lead to very many clicks via the influx of users.

In order to fully comprehend what this means, you need to understand organic search traffic the business way. This is especially for online business owners. For you to understand what organic search traffic is, let’s first find out how to generate income from organic search traffic.

Increase Revenue

 

There are several ways to earn the extra buck or more from organic search traffic. They are:

The use of article marketing

The goal of encouraging more traffic to your site is for you to earn more. Since one leads to the other, you may also think of ways that encourage traffic.  One of the simplest, as well as efficient ways, is through promoting articles. It is also among the more preferred ways used by the internet marketers.

Having a fascinating title while writing an article that is promoted is one way of ensuring that people visit your site and enable you to earn some money. People are naturally attracted to interesting things. They however only get to see the article title first.

The importance of having an attractive title is then portrayed well when you compare an article with a catchy title but boring content or another with a boring title but is an interesting read. What you are aiming for in order to increase your revenue is the number of clicks to your site. The title is then a very important tool.

Ensuring that the article also has an interesting as well as easy keyword is also a way of ensuring that when people look for you, they will find you. People normally look for almost the same set of words in a sentence. Writing the keyword that is generally used helps the people looking for you find you faster since the search engine groups all similar groups together.

Back-links

Since it is a fact that in order to increase the online income you need, the traffic should overflow, you should focus on getting more traffic to your site. Make sure that the website has back-links to it. You should get as many inbound links as you can. This can be achieved by publishing articles on known directory sites meant for articles on top-ranked sites.

 

Check out the top SEO companies In New York

Keep a keen eye on the niche

Ensure that the niche you finally settle for holds an appeal to you. It is important that you are not only interested in a niche but that you are also passionate about your brand. Your brand is the work you have spent quite a bit of time trying to get out there.  An easy way of growing your revenue is providing something that you like and do not mind working on for long periods of time at a time. In the long run, you retain the business you love at a high search rank while making the money you need from it.

Create a network

People are social beings. We tend to pass information faster when we are talking to each other as opposed to writing a letter. You may also choose to connect using other channels and devices as well. On the internet, you as an online business need to collaborate with other local businesses so that they may feature your product on their page.

The network also means that you need to support the other online business by offering them a chance to feature what they have on your website. While you may interact with many people within your area of specialization, it is not advisable to allow your competition to display what they are offering on your wall.

Always maintain quality

Be humble enough to know when to ask for help and if you should. People are attracted to self-competence as well as a quality product. Maintaining a high standard of the product thereby ensures that people always come back for more or they simply come on recommendation and they never leave.

b2b-tactical-strategy

B2B Requires a Tactical SEO Strategy. Learn How

by Digital Marketing

Businesses that serve other businesses often have longer sales cycles and niche market. They don’t bother trying to earn traffic from search engines. However, the majority of B2B researchers start their research with an online search. You can gain an edge over competitors if you use a tactical SEO strategy.

B2B businesses should not only focus on driving traffic but also qualified leads. You should use the right SEO strategy that will influence the metrics that do matter for the bottom line of the business.

emotion_drives_b2b_business_decisions2
Create an SEO-Friendly Website

A tactical SEO strategy has two important elements, which are website and content. Before you can create content, you first need to optimize the website for search engines. You should optimize the pages with the keywords in the Meta descriptions, and headings.

You should also make sure that the website is mobile-friendly. When choosing your web designer, find one that knows how to do SEO-friendly design. The design must complement your marketing strategy, which includes search engine optimization.

B2B businesses require a platform where they can show they know what they are talking about and engage potential customers. Product descriptions are not enough to direct more targeted audiences to the website. By starting a blog, you get the opportunity to create content that will attract traffic to the website.

Write Interesting Content

In the past, SEO strategies called for content written for machines. However, times have changed and ranking high on search engine results pages requires building authority, high-quality backlinks, and social media shares.

Getting more clicks from search engine results will earn the website higher ranking. Search engines think that clicks from users indicate that the page provided the answer they were looking for. In order to get more clicks, the page must stand out from the crowd. It must grab the attention of the readers with interesting headlines and Meta descriptions.

When writing the content, you should put yourself in the shoes of the customers. You should consider what motivates them, their job title, and the information they are looking for. Create the content to target specific readers, and provide answers to their questions.

B2B SEO
Build Quality Links

Quality backlinks will improve your search engine rankings. When another website links to you, it is an indicator to search engines that the site is authoritative. The higher the quality of the backlink, the more boosts your website gets.

There are several ways to get quality backlinks. You can try guest posting on websites that are relevant to your industry. However, you should do this when you have already established your blog. That way you will not be neglecting your own readers.

You can also try to earn links by creating content that gives value to readers. Not only will the content make you seem like an authority in the industry, it will make readers want to share it with their colleagues and followers on social media.

As you can see, you need to have a tactical SEO strategy to drive traffic to your website and get positive results. By observing good B2B SEO practices, your website can help generate leads and improve the sales of your business.

 

Free-SEO-tools

Free SEO Tools To Improve Your Marketing Strategy

by Digital Marketing

A proper marketing strategy is more important for an organization to remain competitive in the current business environment. With organizations targeting the use of digital media to create awareness of their products and services, it is very important they employ the right SEO tools so as to easily achieve the desired goals.

seo-tools-

Following are some SEO tools that you can use to achieve your marketing goals.

Google Webpage Speed Tester

For a business to rank high, they need to make sure the business has a responsive website. Use the Google page Speed insights SEO tool to test how fast the page can load on mobile devices and desktop computers. This will assist in making sure the marketing strategy works. Check your web page speed.

Google Analytics

This SEO tool helps the business to track the actions that web visitors take when browsing their websites. This is a good tool because it will help the business determine if there are conversions that come from the landing page. If there are low conversions, the business should look at the marketing strategy employed. Create a  Google Analytics account.

Google Trends

This tool will enable the business to find a topic that is trending in their industry and create a blog post based on the topic to get the traffic while people are searching for the particular topic. Check out the latest trends.

Google Keyword Planner

This is an SEO tool that lets the business know what kind of words the internet users are searching and therefore he is able to create content that will bring the potential traffic as users browse the internet. You need a Google Adwords account to access the keyword planner.

Open Site Explorer

This is an SEO tool that gives the business ability to have a quick look at the full range of links analysis and therefore make use of the most impactful links that are coming to your way. Research your backlinks

search-engine-facts

Webmaster Tools for Google and Bing

These are the tools that are used to give the business insights of how the internet search engine views your website, and therefore you are able to see the bugs that may be on the website and act immediately. You have to install the code on your website to be able to make use of this tool. Google, Bing.

Keyword Tool.io

This is an SEO tool that allows the business to enter certain keywords, and it generates several long tail keywords that are suitable for use by the business. Do your long tail keyword search here.

Moz Local Listing Score

This is an SEO tool that allows the business to have data from all popular sources such as Facebook, Google + Google, so as to be able to score how your business is fairing on this website. You will also get a list of actionable to increase your performance. Check your business listing.

Incognito Window by Google

This is a window that allows the business to be able to have all the familiar list of auto-fill options that can be used to guide the business in search for keywords.

Rank Checker

This is an SEO tool that allows the business to see where their website ranks compared to the competitors; it is an SEO tool that will help in making sure that the websites rank well.

When using these tools, it is important that a business seeks insights from the SEO tools expert to make sure the marketing strategy works.

ecommerce-marketing-ideas

5 Effective eCommerce Marketing Ideas.

by Digital Marketing

Regardless if you are a start-up or an established company, it is highly important that you are updated with the latest marketing strategy and trends. Structuring, developing and finally launching your eCommerce website is a single step towards your company’s goal. You will then have to develop an effective web structure and effective marketing plan that will contribute to your company’s success.

Top 5 eCommerce Marketing Tactics This 2017

Read on if you are interested to find out the latest and effective marketing strategy this 2017. Here are some of them.

1. Content Marketing

content-mAfter you launched your online shopping portal, it is time for you to create original and high-quality content. Make sure that your content resonates with your targeted customer that will encourage them to interact with you. Your content may also help you build an active community that is ready to be converted into a purchasing customer. Some people choose to use Adobe Photoshop to alter and re-engineer images. Unfortunately, duplicated or even altered content can affect your branding. You should invest and purchase only the original graphic content. The same thing can be said about text and articles.

2. Personalized Marketing

Personalized MarketingConsumers will serve as the driving force of your eCommerce business. This means that you need to stand out and be unique if you want to capture the interest of the consumers. Most companies will provide them with the latest technologies, allowing the consumers to browse the list of products and purchase any time they want. It is important that you will provide them with personalized UX (User Experience) that will address the needs of your consumers. Customers will be here to stay when they feel that they are valued.

3. Social Media Marketing

newyork social media marketingSocial media is a powerful platform which allows you to interact with your customers, digital influencers, and possible business partners. Social media can be used to generate organic traffic, develop a community and encourage interaction. Social media can help your online shopping business develop trust, authority and brand recognition. We also recommend using analytical tools in order to measure how your marketing strategy is affecting your company’s bottom line.

4. Email Marketing

email-marketingEmail marketing is still the most effective way to reach out to your audience this 2017. However, you need to be careful when executing your email marketing strategy. Most people are tired of receiving junk and spam email and will no longer pay attention to these messages. You need to offer your audience some value when sending emails. You can provide them with the latest updates, coupons or discount codes, informative content and others.

5. SEO (Search Engine Optimization)

SEO-Marketing

This is a manual and crucial method of your marketing strategy. With the increasing standard in the SEO this 2017, you need to make sure that your eCommerce website is in compliance and constantly updated to avoid getting penalized by the search engine sites. You may seek the help of a professional developer to perform a diagnosis on your online shopping website and find errors and issues in your codes.

Stay up to date with the latest marketing strategies as it is essential for the success of your business. With the right marketing ideas, you will be able to attract your prospective customers and boost your company’s conversion rate.

3-Simple-strategies-for-mobile-marketing-success

3 Simple Strategies for Mobile Marketing Success.

by Mobile Apps

Having a mobile website or an app will not guarantee the success of a mobile marketing campaign. There are already 2.5 million apps in the Google Play Store and Apple App Store combined. Without app store optimization through SEO, ASO and SEM, people will not be able to find the app.

mobile marketing success
Search Engine Optimization

Search engine optimization has four factors such as relevance, honesty, popularity, and indexation. There are SEO tools that can help with the indexation of the mobile app, such as Google Keyword Planner. Popularity is measured by the number of backlinks to the web app.

Quality content will not only deliver more value to the community and attract other websites; it will also bring more relevance. Being honest by not trying to cheat Google is important to avoid disappearing from the search engine’s index.

App Store Optimization

App store optimization or ASO works the same for Apple App Store and Google Play Store. It is important that you give a good user experience when they land on your app page. In the Apple App Store, the title must be short and descriptive. Keep it around 25 characters at most. The description should include the keywords, but it must be short and direct to the point. Keep in mind that Google indexes iTunes pages, and you should optimize your description with the best SEO practices.

The app page must have five screenshots and a preview video of around 15 to 30 seconds long. The Apple App Store allows users to define keywords for the app, so you should make the most out of the 100 characters. You should avoid using misleading keywords. For the reviews, use the feedback to improve the app. However, your goal is to get good ratings.

App store optimization ASO

For the Google Play Store, it is important that you also keep the title short. The guide on descriptions is the same as that of the Apple App Store. Make sure that it includes all the features and important keywords because it affects the search engine ranking of the app.

The icon of the app is the first thing that users see when they search for it, and that’s why a lot of effort must be used to make it stand out from the competition. Google Play Store allows users to upload up to eight screenshots and a YouTube video up to 120 seconds long.

Search Engine Marketing

Search engine marketing or SEM is paid ads placed in search engine result pages. It should be part of your mobile marketing strategies. Before any SEM campaigns, you should first define your objectives, select the keywords, make create ads, create landing pages, and decide on your budget.

These are the things that you need to keep in mind if you want to launch a successful mobile marketing campaign. Search engine optimization, app store optimization and search engine marketing are important if you want your mobile app to gain a lot of users.