Why Content Marketing is a Reliable Strategy for Your Business

Why Content Marketing is a Reliable Strategy for Your Business

Content marketing is a reliable strategy for any business, big or small. It has the potential to drastically increase your brand visibility and reputation online, as well as drive more leads into your sales funnel.

The best part? With content marketing, you don’t have to spend lots of money on expensive ads or other forms of advertising. Instead, you can create engaging content that speaks directly to your target audience — all while building trust with them over time, so they want to do business with you. Other benefits include:

1. Lowers Bounce Rate

Your bounce rate is one of the first metrics you’ll want to look at when determining what type of content your audience is consuming. The bounce rate is the percentage of visitors that leave your site without visiting any other pages.

This means that if visitors come to your site and leave without clicking on anything, they are counted as a bounce. A high bounce rate can mean there’s something wrong with the content you’re providing, or it could indicate that someone else has already covered the topic better than you have.

2. Increases Social Media Engagement

Social media is a great way to connect with customers. It can be used to share your content, brand, and products with potential customers. Content marketing helps you build relationships with your audience by providing them with interesting and engaging content they want to read.

This increases social media engagement because if people enjoy what they’re reading, then they may want to share it on their own page or, in some other way, promote it for you.

3. Builds Trust to Generate More Leads

Content marketing builds trust, credibility, authority, and a relationship with customers. Little by little, you are showing your target customers that they can trust you to offer sound advice and content marketing strategies that increase the value they get from engaging with your brand.

This will encourage them to come back more often and convince those leads on the fence to reach out.

4. Original Content Creates Brand Communities

An original and consistent stream of content marketing builds a sense of community around your brand. These communities allow you to connect with consumers on a deeper level, which helps build trust and loyalty for you and your business.

5. Boosts Your SEO Strategies

Content marketing is a great way to boost your SEO strategies. This can help you rank better in search engines, especially when it is combined with other SEO efforts.

Think of it this way: if you’re writing highly relevant content to your target audience, chances are they’ll want to share it on social media. If enough people do that, then Google will notice and start ranking your site as an authoritative source for anything related to what you were talking about.

6. Builds Brand Awareness & Establishes Authority

Brand awareness is the first step toward building a relationship with a customer. With content marketing, you can create content that is directly relevant to your business to build brand awareness.

For example, if you are an accountant and want to build brand awareness for your accounting firm, then publishing articles that help people understand how taxes work would be an excellent way of doing so.

Where to Start

Content marketing is an effective way to promote your business and build relationships with customers. It’s also a powerful way to nurture leads, generate leads, increase sales, improve customer loyalty, and build trust.

Our expert team at Griffon Webstudios has spent years cultivating highly rewarding content marketing strategies for our clients. So contact us today, and let’s discuss how we can offer your brand the same value ROI package.

Google has announced helpful content update. What's new?

Google has announced “helpful content update”. What’s new?

On August 25, 2022, Google released a new update to its massive search engine algorithm. In this new edition, the focus of content marketing has changed from information explicitly written for search engines to a “people first” kind of slant. If you want to grow in search engine results, you need to cater your content to better serve the average consumer.

This update rollout aims to boost the rankings of engaging and well-written content designed for human consumption instead of helping those with blog posts that seem stuffed with keywords and intended for web crawlers.

The “helpful content update” will help the average search find highly relevant, high-quality content that speaks directly to their needs. So how do you change your content to adapt to this new update from Google?

1. Stick to the Main Topic

You want to ensure you don’t stray too far from your main topic. If a reader comes to your blog or website looking for information on one thing and sees something completely unrelated, they may not return. Try to keep a universal brand identity on your site that involves your content marketing strategy.

2. Showcase Your First-Hand Knowledge

To overcome the challenge of not having enough content, you need to provide examples of your experience in the form of stories that demonstrate how you have solved a problem for a customer or solved an issue in your industry. These stories should include real-life examples and capture attention by showing readers how they can benefit from your expertise.

If a hunter gives advice on underwater basket weaving, you may sound inauthentic to Google’s new update.

3. Avoid Multiple Topics in a Single Site

If you’re creating a site that has multiple purposes and topics, then this is fine. For example, if you have a site where the main focus is selling products but also offers information about how to care for those products, then combining both topics into one site isn’t an issue.

However, if your entire purpose is to provide information on one topic or niche—which most people do—then combining multiple topics into one site won’t help with SEO and can hurt it in some cases.

4. Give Quality Answers to Questions

You’re going to want to provide the answer. But don’t just give a partial solution. You want to make sure that everything you write is relevant to the searcher’s question and that it can be verified by someone other than yourself (like an expert). Again, you are trying to build authority and trust.

5. Create an Engaging Experience

The most important piece of content you can publish is everything that supports your reader’s experience. From the title to the tags, images, and links, you want to provide an engaging experience where readers want to spend time on your site.

6. Avoid Unanswerable Questions

Giving a single response to how best to lose weight will not help. We all know there are multiple different methods that people of different beliefs, backgrounds, and body types can utilize to lose weight. Google doesn’t want definitive answers to open-ended questions. Instead, they want helpful content marketing designed to help users find the different information relative to who they are as a user.

7. Stay Updated with Other Updates

Google is constantly updating its search engine algorithms. In fact, it releases a new major update every year or two. You can find out more about these updates at Google’s official blog. You want to know if there is a future update that will affect your business.

Getting Proactive About Your Content Marketing

If your site is starting to downgrade in rankings, it could be because you are caught up in the new Google algorithm update. In that case, your best option is to find a team of professional SEO experts who understands how to reformat your content to better fit this new change.

That is where our team at Griffon Webstudios can help. We keep a close watch on any changes from Google and immediately integrate those changes into our own content as well as our clients. Schedule a consultation with our team today, and let’s help boost your search engine rank.

How to Build a Website that Converts?

How to Build a Website that Converts?

Working with reliable web design companies ensures you have an engaging and attractive space for your customers and visitors to explore. While the content may look great, the point of your website is to convert visitors to actionable steps like making a purchase, signing up for a newsletter, or submitting their information for follow-up later on.

 

Everything about your website needs to have conversion optimization. This is sometimes called CRO (conversion rate optimization) and is getting more people who land on your site to take action. A good example would be an e-commerce store that sells shoes. You can have all the stunning photography and augmented reality fitting rooms, but if you do not lead the customer to an “Add to Cart” button, you are not going to make a sale.

 

To help you understand more about improving your conversion rate, we at Griffon Webstudios have put together a few tips to discuss with your reliable web design agency.

 

1. Simplicity Always Wins

Customers have to make a decision about whether or not to spend their hard-earned money. Your job is to lubricate that decision by making the path from the moment they land on your site to the action you wish them to take as smooth and simple as possible.

 

You can have tons of information on your website, but it does not have to be on your landing page. Stick to the basics – the who, what, where, and why of your company. Point out the problem you are solving and why your service or product is worth the expense, and then end with a CTA (call to action).

 

2. Speed is Everything

We are all busy working, meeting friends, dealing with relationships, helping our family, or enjoying some much-needed downtime. When someone visits your site, they don’t want to wait for all your overly sized images to load.

 

Always ask your reliable web design agency to use content and features that load quickly. The faster you can deliver content to your visitors, the more likely they will explore the rest of your site and hopefully make a purchase or sign up for an offer.

 

3. Test Your Design

It is incredibly common to have images that load slowly, CTAs that are unclear, or other subtle elements of your site causing a slowdown in the conversion optimization of your visitors. Roll up your sleeves and do a little A/B testing.

 

One of the easiest ways to do this is to have two landing pages with similar content, but slight differences you think will impact your overall success rate. Maybe one has half the images, or the CTA is at the top of the page instead of the middle or bottom. Run some ads and then watch your analytics to see which page is better in the long run. 

 

E-commerce stores can do this testing using two pages for one product and seeing which has a better response. Other websites will track the number of inbound links and visitors as well as if they sign up for newsletters.

 

500+ sites are built each day using WordPress while only 60-80 per day are built on platforms like Shopify.

 

Where to Find Help

The entire process of conversion optimization requires patience and creativity. Not all companies will have the time to put into this process, and that is why you should work with a reliable web design agency like our team at Griffon Webstudios. We are located in the heart of NYC, where understanding the fast-paced nature of the consumer market is critical to our business success. Reach out to our team today to schedule a consultation and get you started to a higher-converting website.

Web-Design-or-Web-Content-What's-More-Important

Web Design or Website Content- What’s More Important?

When your business is marketing its products or services, the most common question you hear is “Do you have a website?”. Websites are no longer just a fancy addition to your business, they are a necessary tool for your business existence.

The quality of your website can have a great effect on your business. However, building and maintaining a website isn’t as easy as it may sound. It is a time taking process and you need to have the most effective web design tools and content in order to outrank your competitors.

There has always been a debate in the business world about the importance of web design and website content. Some believe web design to be more important while others are of the opinion that website content is more important than web design.

Both website design and website content bring a lot of important points to the table. Let’s take a look at the benefits you can enjoy by focusing on each one of them.

The Role Of Web Design

Website is always the face of your business in the online world. It is crucial to make sure that it’s responsive, unique and relatable to your brand. If you miss out on decent web design, you would not be able to retain your website visitors or provide a good experience to your customers trying to access from different platforms like mobile phones and tablets.

A simple flaw in web design can actually make customers lose interest in your product or services. The time it takes for the pages to load and the ease of navigating between pages act as some of the important factors in determining the reliability of your brand online.

How Crucial Is Website Content?

A website is nothing without high-quality content. You can build any number of pages you want while designing the website but if there is no impactful content it makes no impression on your website visitors.

Content is always the king and you should treat it right. Though web design can be important for optimizing your website online, web content can directly impact your SEO strategy. By using the right keywords you can improve your website’s ranking and increase traffic to your business website. Content is directly responsible to bring in customers and make your website visible to potential customers.

Content and Design are important however one does not have an advantage over the other. If you have a great web design with poor content, it will affect your business negatively. The same will happen if you have great content with outdated website design.

So in order to optimize your website, you need to focus on both web design and web content and there should be a resonance between the two. Try to invest in both and make sure to start putting up content on the website when you are designing it. Don’t wait until your website is done. Let the design and content work their magic together.

If you want to have the best web design and amazing content on your website then it is highly recommended that you hire the best web design company that can solve your problem. In addition to that, you should also hire a professional content writer or a company that can help you with high-quality content for your website.

How-is-Branding-done-through-digital-marketing

How is brand building done through digital marketing?

I am certain you have heard the phrase “build your brand.” However, what does that really mean?

A company’s brand is a combination of its identity and all the things that make it unique, i.e. its name, the particular type of products or services, and everything from the color of its logo to the way its ads are written.

A company’s brand delivers a particular experience to its customers that can be good or bad, depending on the company’s reputation. Branding provides your customers with a type of experience that can be either tangible or intangible.

Not only does it involve a company’s reputation, but branding can also involve things like the value clients put on the business’ products or services, as well as if they see the company as one that is good for the environment, or how it treats its customers, etc.

What is Branding?

Branding is a vital process in the world of digital marketing, as well as being a type of PR strategy that helps a company get established in its chosen niche. It gives your business meaning and it’s the way your customers see you and can instantly recognize your products or services. It’s vital for a business to be able to build their brand via the proper type of digital marketing PR strategy.

One way of doing brand building is through digital marketing. There are many channels used in digital marketing that can help a company build its brand.

Through digital marketing, businesses can meet their customers’ needs all through the purchasing cycle. It is very powerful and versatile and has great potential to help build interactions between customers and businesses in ways print never did.

Some of those channels are email, websites (both mobile and regular ones), social media platforms, and more. Every digital marketing channel you use has the potential to make or break your business.

When your business interacts with a customer on, for instance, Facebook then there is a chance the business can either gain or lose that customer depending on how that interaction goes. That is part of what makes digital marketing so powerful.

Here are some common ways to begin building your brand via digital marketing:

1. Content marketing:

One of the first ways today’s savvy customers check out the credibility of a business these days is by going online to find you. Anything you post online whether on your business website, a blog, a social media site, ads, etc. tell who your business is and what it sells as well as how others see you and how you fit into your business niche.

To keep building your brand you have to always ensure you sound credible in your field, are putting out information that is relevant and up to date for your industry, and are finding ways to keep your customers in the loop on how things are going in that industry.

2. Social Media:

Social media is another part of your PR strategy for your digital branding plan. You have to be on social media sites relative to your industry and have a good social media strategy that aids your customers. i.e. posting current info on your industry, interacting with customers and answering their questions, and doing whatever you can to share your business with them.

This not only garners new customers; it can help you keep the interest of potential employees too.

3. Business Website:

Your business website is your branding foundation. You must always keep that website current and up to date otherwise, your customers will lose interest in your products or services, as well as lose faith in your brand, thus you push your brand down instead of building it up.

4. Search Engine Optimization (SEO) and Pay Per Click (PPC)

SEO and PPC are considered as the back-end of your PR strategy for building your brand. They aren’t a feature that some new business owners are that clear on and most of the time the services are farmed out to experts who help you in your branding plans.

Maintaining good SEO is what keeps your online presence up to date and relevant, and it helps Google and the other search engines rank your business. As we all know, most people choose the first business on the list when they are searching online for a product or service they want to buy.

PPC is those pop-up Google ads that help to get your potential customers. They need to be interesting and work to lead your potential clients to your website or other location to help them learn all about you and what you sell so you can convince them to buy it from your company.

Where to Point your digital marketing PR strategy

Digital marketing has become an even bigger branding adventure than ever before with the emergence of so many types of personal devices from smartphones to smartwatches and tablets to laptops and more.

There are so many ways you can communicate with your target audience. In order to keep building your brand, your business strategy must include finding the best ways to reach your target audience via digital marketing. For example, mobile customers are reached by ensuring your mobile sites undergo mobile optimization strategies.

The bottom line is that digital marketing isn’t going away, and in fact, it keeps getting more important every year. Your customers are who make or break your brand, so as long as you don’t forget that and are always striving to meet their needs, your business brand should stay on top.

More and more people get online every day and if your business doesn’t keep up it’s PR and branding strategies up to date, then you may lose a large part of your market share to your competitors.

ecommerce-marketing-ideas

5 Effective eCommerce Marketing Ideas.

Regardless if you are a start-up or an established company, it is highly important that you are updated with the latest marketing strategy and trends. Structuring, developing and finally launching your eCommerce website is a single step towards your company’s goal. You will then have to develop an effective web structure and effective marketing plan that will contribute to your company’s success.

Top 5 eCommerce Marketing Tactics This 2017

Read on if you are interested to find out the latest and effective marketing strategy this 2017. Here are some of them.

1. Content Marketing

content-mAfter you launched your online shopping portal, it is time for you to create original and high-quality content. Make sure that your content resonates with your targeted customer that will encourage them to interact with you. Your content may also help you build an active community that is ready to be converted into a purchasing customer. Some people choose to use Adobe Photoshop to alter and re-engineer images. Unfortunately, duplicated or even altered content can affect your branding. You should invest and purchase only the original graphic content. The same thing can be said about text and articles.

2. Personalized Marketing

Personalized MarketingConsumers will serve as the driving force of your eCommerce business. This means that you need to stand out and be unique if you want to capture the interest of the consumers. Most companies will provide them with the latest technologies, allowing the consumers to browse the list of products and purchase any time they want. It is important that you will provide them with personalized UX (User Experience) that will address the needs of your consumers. Customers will be here to stay when they feel that they are valued.

3. Social Media Marketing

newyork social media marketingSocial media is a powerful platform which allows you to interact with your customers, digital influencers, and possible business partners. Social media can be used to generate organic traffic, develop a community and encourage interaction. Social media can help your online shopping business develop trust, authority and brand recognition. We also recommend using analytical tools in order to measure how your marketing strategy is affecting your company’s bottom line.

4. Email Marketing

email-marketingEmail marketing is still the most effective way to reach out to your audience this 2017. However, you need to be careful when executing your email marketing strategy. Most people are tired of receiving junk and spam email and will no longer pay attention to these messages. You need to offer your audience some value when sending emails. You can provide them with the latest updates, coupons or discount codes, informative content and others.

5. SEO (Search Engine Optimization)

SEO-Marketing

This is a manual and crucial method of your marketing strategy. With the increasing standard in the SEO this 2017, you need to make sure that your eCommerce website is in compliance and constantly updated to avoid getting penalized by the search engine sites. You may seek the help of a professional developer to perform a diagnosis on your online shopping website and find errors and issues in your codes.

Stay up to date with the latest marketing strategies as it is essential for the success of your business. With the right marketing ideas, you will be able to attract your prospective customers and boost your company’s conversion rate.