10-inexpensive-ways-to-get-your-business-noticed-online

10 Inexpensive Ways to Get Your Business Noticed Online

by Digital Marketing

When it comes to marketing our businesses online, it doesn’t matter whether you are a small local craft shop or a global business standing the test of time, we want to get noticed and we don’t want to spend a lot of money doing so.

The way we advertise and the way consumers look at our products or services is forever changing. So we need to be constantly aware of what is going on in the digital marketing scene so that we can continue to do what we do and to continue to be seen.

Here are 10 inexpensive ways to get your business noticed online.

1. Search Engine Optimization

If you haven’t heard of Search Engine Marketing (SEM) or Search Engine Optimization (SEO) before, then now is the time for you to get clued up and involved. This is one of the best things you can do to ensure your business is found when potential customers search for what they are after, and best of all, it’s free!

SEO is organic. This means that it happens naturally and fortunately, it is through not too much effort from you. It is not a Pay per Click advertisement scheme or generated through you purchasing a bot to boost your presence.

When somebody asks Google, Yahoo or Bing (search engines) for information on a product or service, if you have input keywords relating to your business in the meta-tag and description of your website, then the search engines will relate those keywords to the person’s request and present your webpage. The higher up a webpage is relating to the relevance as well as activity and popularity of the website.

2. Love Social Media

You have probably heard it all before, but social media is key these days in giving you the opportunity to spread your word, share your name and attract leads, interest, and hopefully, sales! Linkedin, Twitter, Facebook, Instagram are all social media platforms you should be familiar with and using regularity.

Remember not to preach too much about yourself all the time and mix it up with some other interesting posts in order to keep it fresh and exciting for your followers.

3. Choose a simple domain name

Now here is one where the boat might have already sailed, but if you are new to the world of online business or even willing to give another website a shot, bear in mind that your customers need to be able to remember your website, so keep it as short, simple and to the point as possible.

4. Try a high end (or low cost) domain

You might have heard that Google penalizes new domain names such as. flowers and .market so you might be willing to spend that extra cash by sticking with a .com or .org in order to move your search engine ranking up the scale. It appears this isn’t actually true.

Google has informed us here that they treat these new domains just like any other domain, so if you are squeezing every penny, don’t feel obliged to take a .com

5. Create a shareable blog

Blogging is great for connecting with your audience on a more personal level. You can offer insights into the industry, you are able to answer questions and by creating shareable posts, then your customers are essentially doing the marketing for you.

Not only that, but Google loves it when you create new and interesting posts and will reward you by boosting your ranking to allow you to receive more organic traffic to your website. The best type of blog posts you can make offer information about your company without preaching about it. You also need to make it easy to share on sites such as Facebook, Twitter and Reddit as when it is easy to share, people are more likely to do so.

6. Video Marketing

This is a great and inexpensive way to get your business online. It is dubbed to be the most influential medium in which to advertise this coming year, with 99% of businesses who use videos say they will use them again, and 85% of businesses regarding video marketing as an important part of their marketing strategy.

The survey from Wyzowl also informs us that “the average person is watching more than an hour and a half of online video content per day, with around 15%watching more than three hours”. That is a lot of video time.

7. Reward referrals

Let the people supporting your business such as friends, family and employees earn a little from their support. By including a referral system that offers a discount or up to 10% off when they refer a friend can provide a huge boost to your customer pool.

People are 4 times more likely to buy when referred by a friend. (Nielsen)

8. Be authentic

According to a review by Stackla, 86% of customers said that authenticity greatly influences their decision on what brands they like and support. This is a huge percentage of people who want to feel like they are dealing with real people, not just another big business or brand. This is a great inexpensive way to garner interest in your business.

9. Join up with another company

Think airlines and car rentals. They go hand in hand, don’t they? So when there is a deal that allows you to purchase your flight as well as sort out your car rental, many people enjoy the simplicity. This can apply to your business. You are also benefiting from the traffic flow of the other company, which boosts your exposure significantly.

If you haven’t been online long enough to have a substantial customer base, pairing with a company of similar age can be extremely useful.

10. Experiment with Instagram

Instagram, as a photo sharing platform may lead you to believe that it’s only really serving businesses such as bakeries, florists and cake decorators when it comes to getting your business noticed online.

But you can use Instagram to connect with your customers, no matter your business, by allowing to let people into a bit of your company’s culture and energy.

Identify-Target-Audience-and-Increase-Sales

How to Identify Your Target Audience and Increase Your Sales Online

by Digital Marketing

Defining a specific target market is important more than ever before in the business world. If you keep to old strategies of focusing on traffic, you have no place in the competition; Today, it is more of conversions other than traffic.

The online webspace is flooding; every retail/product-based business is investing in an e-commerce website. Billions are accessing online stores and blogs every minute, The only way to draw attention to your page is by offering relevant products and services to your target audience. The generic Ad term “Anyone who needs our services” no longer works in the 21st century; you need to focus on age, location, sex, and income level among other elements in society depending on your type of business.

Of what good is huge traffic to our website without sales?

Identifying and specifying your target audience is crucial. Find out what they want, how and when they want it and then customize your products and services based on these factors.

Why it’s important to identify your target audience?

First, you should know who your potential customers are. This defines what kind of content they are searching online, how they want the information delivered, and when exactly they search for a specific term. It is important to define your audience on “who” to customize your blog or website based on these qualities.

After identifying the “who,” figure out how they perceive and describe the services you are offering. It is important to have these details when designing and optimizing your website. Search engine optimization techniques vary widely, old marketing techniques may not work here. However, it is crucial to consider specific words popular in your target audience to title your services.

Identifying your audience helps in prioritizing services and products on your blog. Understanding how they choose and compare different products lays a basis for making the priority decisions. Resources are limited, you don’t want to invest unnecessarily unless it is translating into sales. Structuring the content and design of your blog is dependent on how your target chooses products and services.

Figuring out the exact needs of your audience is crucial in the sense that you only focus on relevant products and services. Advertisements and marketing techniques online should be relevant lest you lose customers. Honestly, people no longer have time for shopping and this is why online shopping is increasingly becoming popular.

Once a consumer spots any irrelevance, your blog will be dismissed; probably never to visit again. While you should focus on the value proposition, 99% of the content should be relevant to your target audience.

Identifying a target audience for your business saves time and costs

You will not invest in graphics and animation if kids are not your focus. Baby boomers are less interested in color and graphics, brief and preciseness sell for such an audience. You also save space on your blog for posting relevant products and services.

Relevance is key in online business

Be sure to identify a target audience and let your offer match the state of mind. No business can offer relevant services to everyone; it is a lie, if anything, you are wasting time and resources.


Start with assumptions

If you are starting off with limited facts about the niche you intend to focus on, work with assumptions. Of course, informed choices. Typically, age, income level, sex, and location are used to determine the needs of a target audience. However, geographical location is not a concern for online businesses. E-commerce websites offer delivery services to various parts of the country.

Once you settle on a niche, you can evaluate your expenses and the kind of people you expect to buy before setting a price. If you are targeting baby boomers in a certain location, quick research on the neighborhood gives an insight on how to customize your content. Data on every region in the world may not be available but that doesn’t mean you can’t define your audience and be successful in your business.

Engage people

Of course, there is more than enough data on the Internet, which you can access from the comfort of your bed. But entrepreneurship is less convenient, you need to get out of that house or office and find concrete information. There are no facts inside buildings, only theories, and unestablished conclusions. One of the causes of business failure is the poor relationship with consumers; you need to talk to your audience and find out their specific needs and preferences.


You are missing a lot when relying on general information about a certain group of people. Why not spare some time and talk to people among your target audience in different locations. Get the general feeling on the type of products. If you are lucky to profile and engage an existing customer for your business the better. Increasing sales involves research, there is no option; you have to invest time and resources to realize results.

Search engine optimization techniques are of no use if they cannot translate to sales. The primary goal of any business is making profits; every minute and dollar you spend in establishing a business should convert to income. Investing in e-commerce websites can only translate to desirable results if you learn and commit to identifying your online target audience.