How-Content-Marketing-Builds-Your-Business

How Content Marketing Builds Your Business?

by Digital Marketing

Success in Modern Business

The concept of success is defined in many ways. In business, success manifests in two primary categories. Profitability and Growth. Many emphasize the former as it directly impacts sustainability, requiring a continuous feed of revenue to continue normal operations.

This leaves the latter considerably underdeveloped leaving substantial growth potential left untouched. In order to truly succeed business must deploy methods that encourage profitability and growth simultaneously.

Necessary Currency

Content Marketing is the solution. A stagnant user base can seal the fate of even the most revolutionary ideas. The adage “if a tree falls alone in the woods, does it make a sound?” seems aptly applicable. The event is elevated by witnesses. This viewership adds value. Users or customers are crucial to establishing a sustainable business. They are the necessary currency.

An increased user-base directly correlates to increased value. There are many methods available, though few have shown as much promise in a condensed timeframe as proper content marketing. Our singular goal is to maximize your growth utilizing content marketing and build a stronger business.

Appropriate Audience

As local SEO experts, we understand the importance of delivering the right content to the appropriate audience. Many competitors rely on overall metrics without out concerning themselves with the viewership they attain. The leads they are providing are simply not actionable.

As an example, imagine approaching an individual shopping for an elegant pair of high heels. You approach this individual with a competitively priced bicycle that is sure to elate a cycling enthusiast.

However much to your chagrin, the individual turns you down alleging that it has been years since they have ridden. Understand that in this instance the product is not at fault rather the selected audience. Content marketing utilizes popular search terms and phrases to deliver the appropriate audience. Presenting customers that have a preexisting interest in the product you provide.

Marketing

Customers want to purchase. Consumer mentality exists as both a byproduct of cultural upbringing and an instinctive borderline primal desire. A desire to have. As product providers, we must understand what separates our products from the competition. We must understand our value proposition and develop a message that supports those claims.

The importance of deploying a properly develop marketing strategy cannot be understated. We rely heavily on the moment to moment stimulation for our decision process. The purchasing process is no different. Operating primarily based on mindshare.

Our experience as a top tier of local SEO provides valuable insights. Displaying our unique ability to deliver time and time again in regard to marketing strategy and developing innovative marketing ideas.

Experience

We provide companies with vital market experience. Operating as a trusted Search Engine Optimization provider, Our knowledge of current infrastructure allows us to offer unparalleled results. Dedicated to delivering the professional experience our partners have come to expect.

Uniquely positioned to provide the necessary tools to significantly impact growth. Harnessing years of experience to realize the entirety of your company’s underlying potential. Together we can achieve.

7-cost-effective-ways-to-market-your-business-online

7 Cost-Effective Ways To Market Your Business Online

by Digital Marketing

When you run a business, every dollar counts! It’s not easy being a business owner, given the amount of responsibility needed to make it successful – not to mention all the money needed to get it off the ground, too.

So saving any money you can save is always appreciated, which is why you’ll definitely need these cost-effective ways to market your business online:

1. Learn the ins and outs of social media

Social media is a great way to gain tons of exposure for your business, but the best part is that it’s free! You can set up your business profiles for nothing and then create ads for however much you can afford to spend. Plus, social media is practically a necessity for all business.

But if you’re going to market your business on social media, learn the ins and outs of the platform to take advantage of all it has to offer.

94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%).

2. Create a blog

Another cost-effective way to market your business online is to create a blog. You’ll be able to incorporate keywords, which will get you organic traffic if done properly. This costs nothing, just a bit of time and hard work to create quality content people will want to read.

3. Use SEO for your website

Besides a blog, you’ll want to incorporate SEO into your entire website so that it ranks higher on search engines. By making sure your website is primed for what search engines want, you’ll be able to better market your business.

4. Put out press releases

When your business does something that’s newsworthy, put out a press release. You never know who might be interested and pick up the new! There are also tons of websites out there that you can use to distribute your press release for cheap.

5. Join an online community

Whatever your niche is, find an online community and get involved. By posting on forums, you’ll be able to spread the word about your business.

6. Email marketing

Email marketing is a low-cost way to spread the word about what you’re doing, any promotions and anything else you feel your customers will want to know. By creating a weekly schedule, your customers will anticipate seeing your email in their inbox!

7. Referral Marketing

If your customers find value in what you offer, then they’ll have no problem in referring you to their family and friends. It’s a cheap and effective way to take your online business offline!

How-to-Evaluate-the-Effectiveness-of-your-online-marketing-campaigns

How To Evaluate the Effectiveness Of Your Online Marketing Campaigns?

by Digital Marketing

Online marketing has become a great way to boost your brand awareness and sales, but how do you know if your marketing campaigns are actually working? Knowing how your online marketing campaign is crucial because it will let you know if you’re meeting your marketing goals and expectations (whatever they are).

With no real knowledge of how your online marketing campaigns are doing, you’re wasting time, money and effort. Before you even start your campaign, you’ll need to define a few variables to determine your metrics. This includes your objective, user context, target audience and the like.

Then based on these variables, you’ll be able to create specific call-to-action and associated assets that will yield trackable results. Here are some helpful ways on how to evaluate the effectiveness of your online marketing campaigns:

1. Total Website Visits

One of the easiest ways to track your online marketing campaign’s effectiveness is with how many site visits you got during the time period of the campaign. This will give you a rough idea if the campaign is driving the traffic you expected to your site.

2. Website Traffic By Channels Or Sources

You should be using your online marketing campaign on all your social media channels and any other places you can drive traffic from, such as blogs, forums and the like. To do so, give each source and channel it’s own unique link so that you can track it to see where the most traffic clicks came from.

Using Google metrics like Google Analytics and Google Webmaster Tools can help you determine where the most traffic came from.

3. Your Site’s Bounce Rate

The bounce rate of your website is the number of users that visit your website and then leave without performing any action. A high bounce rate means that there are flaws in your online marketing tactics.

Either it’s poor campaign targeting, weak landing pages, irrelevant traffic sources and the like. But whatever it is, your bounce rate means there’s a problem in your marketing that needs to be fixed for your next campaign.

4. Online Sales

If your online marketing campaign revolves around a product on your site, the number of online sales will help you figure out if you met your goal or not.

Even if you have brick-and-motor store, you can also track the sales of a particular item you mentioned in your online marketing campaign or see if your sales for the time period increased due to the online marketing campaign you created around more foot traffic.

Top-Internet-Marketing-Strategies

The Top Internet Marketing Strategies For Your Business

by Digital Marketing

When it comes to marketing your business online, it doesn’t matter whether you are a small local craft shop or a global business standing the test of time, the way we advertise and the way consumers look at our products or services is constantly shifting.

So we need to be constantly aware of what is going on in the digital marketing scene so that we can continue to do what we do and to continue to be seen.

Looking ahead towards 2019, we are seeing some changes in the way consumers are viewing advertisements and how they are reacting to them. People are constantly connected and as a result, are more clued up towards gimmicky and flashy ads that they see thousands of times a day.

In this article, we will look at a few of the top marketing strategies that you should currently be employing in your business and we will also take a look at what is trending for 2019 giving you a head start in shaping your next year.

What is an Internet Marketing Strategy?

You strategically market your business by putting in place a plan of action to promote, advertise and sell your service or products to people.

By understanding whom your target audience is, that is, who you are trying to sell your product or service to, you have taken the first step in implementing a strategic internet marketing plan.

Perhaps you want to advertise to other businesses (business to business or B2B marketing) or maybe your customers are the general public. In this case, you must consider the age group and gender among other factors to define your target audience.

Top Tip 1: Search Engine Marketing

This boils down to two subcategories, Search Engine Optimization (SEO) or Pay per Click (PPC) Marketing.

SEO is organic and allows for your company’s website to be on the list of search engine results. It is advised not to rely on SEO as your only marketing strategy, but you shouldn’t pass up on putting some effort into it either, as Google, Bing or Yahoo searches can still bring in massive amounts of leads and traffic to your site.

Your ranking within a search engine result is deemed by a number of factors, including what you keywords you place in your description and meta-tags on your website, your social media activity guest blog posts and such.

Pay per Click advertising such as Google’s Adwords involves you paying for your website to be displayed alongside an organic search engine results.

Other PPC advertising strategies include the very popular Facebook Ads, which is still one of the best ways to gain leads available with a ton of marketing information available on the billion people active every day.

Top Tip 2: Contests, Vouchers and Giveaways

Everybody loves to win. It is irresistible to enter a free draw and much more appealing to enter an online store or business with a voucher code in hand.

An epic way to see an increase in leads, customers and traffic are to advertise a voucher, offering 10% off, free shipping or a buy one get two deal, or to run a contest or giveaway to get involvement, shares and traffic through to your website.

Not only do contests give you loads of consumer data to use, but your consumers also market for your business and you can increase your fan base tenfold.

Top Tip 3: Be Active on Social Media

Not only should you reply to any comments that you receive on your Instagram, Facebook or Twitter accounts, increasing public likeability and engaging with your customers, but it is worthwhile maintaining a blog as well.

The more active you are on your blog and on social media, the more often you are able to post new keywords. This enables search engines to find and display your website more often, which we spoke about earlier with SEO.

Your blog can also gather a sort of a cult following, where you can offer advice, share what you know and really get to know who your target audience is.

Looking Ahead:

Digital Marketing sees trends rise and fall as consumers change the way they connect with each other on an online platform. Looking ahead, we can see a few trends that are to shape how we market online for 2019.

Video Marketing.

You yourself probably feel like you are watching more videos these days as you stroll through the net and your attention is called to something. Watching videos is more fun than reading an article and this new opportunity to reach and engage with customers is growing terrifically.

Thanks to a survey from Wyzowl,  99% of businesses who use videos say they will use them again, and 85% of businesses regarding video marketing as an important part of their marketing strategy. Get on board and don’t be left behind.

Internet video traffic will become a huge percentage of all consumer internet traffic in 2019. Live streams, in particular, are extremely popular and there is a lot of evidence pointing to a higher retention rate of live videos over pre-recorded ones.

Authenticity

Not exactly new, but in the world of marketing automation and chatbots, it is so easy to forget who it is we are actually trying to sell to real people. One of the best ways to market your business, and a definite growing trend as consumers are demanding it, is authenticity.

According to a review by Stackla, 86% of customers said that authenticity greatly influences their decision on what brands they like and support.

This is a huge percentage of people who want to feel like they are dealing with real people, not just another big business or brand. Take that into account when considering your marketing strategy for 2019.

With a strong online marketing strategy, you will help to grow your business and see more traffic to your site, more customers, more leads and connections and in the end, more sales. By taking into account the above tips your internet marketing plan can be your key to future and substantial success.