Your website is one of your most powerful marketing tools. It’s a 24/7 salesperson that works tirelessly to promote your business and generate leads. But what good is a website if it doesn’t convert those visitors into customers? If you’re not seeing the results you want, it might be time for a redesign. Keep reading for our guide on how to design a website that converts visitors into customers.
The Anatomy of a High-Converting Website
A high-converting website has several key components. First, it must have a clear value proposition that tells visitors what you do and why they should care. Second, it needs to have a strong call to action (CTA) that encourages visitors to take the next step, whether that’s signing up for your email list or scheduling a consultation. Finally, your website must be mobile-friendly so that people can access it no matter where they are or what device they’re using.
If your website is missing any of these elements, don’t worry—there’s still time to make changes. Read on for specific tips on how to add them to your site.
Include a Clear Value Proposition
Your value proposition is the first thing people will see when they land on your website, so it’s important to make a good impression. A strong value proposition should be clear, concise, and easy to understand. It should also explain what you do and why someone should care.
For example, if you’re an interior designer, your value proposition might be “Create beautiful, functional, and personalized spaces.”
If you’re not sure how to craft an effective value proposition, start by brainstorming all the ways your product or service can help solve someone’s problem. Once you have a list of potential benefits, narrow it down to the one or two that are most important and relevant to your target audience. From there, you can start crafting your value proposition using the following template:
[Insert Your Business Name] + [What You Do] + [Who You Help] = [The Transformation They Can Expect].
For example, Griffon Webstudios + SEO Services + Businesses Looking to Increase Their Online Visibility = More Traffic and More Customers.
Use Power Words in Your CTA
Your CTA is what tells visitors what you want them to do next—sign up for your email list, download your e-book, etc.—so it’s important to make it as effective as possible. One way to do this is by using power words in your CTA that elicit an emotional response from readers and encourage them to take action. For example, words like “join,” “save,” “discover,” and “learn” are all great options. You can also use phrases like “get started now” or “find out more” to nudge people in the right direction. Just make sure your CTA is clear and easy to understand so that people know exactly what they need to do next.
Make Your Website Mobile-Friendly
More than half of all web traffic now comes from mobile devices like smartphones and tablets, so it’s essential that your website is designed with mobile users in mind. Mobile-friendly websites are easy to navigate on small screens and load quickly—two things that are important for keeping people engaged with your site. If you’re not sure if your website is mobile-friendly, you can use Google’s free Mobile-Friendly Test Tool.
Simply enter your URL and Google will let you know if there are any issues with your site’s design or functionality on mobile devices. You can then make changes as needed so that everyone who visits your site has a positive experience, no matter what device they’re using.
By following these tips, you can design a website that is more likely to convert visitors into customers.
Griffon Webstudios specializes in custom web design services that meet the scalable needs of your business. From local New York startups to international e-commerce giants, we cater our development to your specific challenges and value points so you can get your brand out and generate more business.
Our web design firm uses the latest tech stacks to ensure a reliable and high-quality outcome. We blend clean layouts and interface design with valuable functionality and a desirable aesthetic aligned with today’s trends. That includes leveraging SEO and marketing methods to increase your niche market presence.
Why Custom Web Design?
Custom web design is a great way to get a website that is unique to your business. This means that it will be built in a way that reflects your brand identity and will make it easier for customers to find information about what you offer. A custom-built site also has the advantage of being designed specifically for your customers, so you’ll have an easier time generating leads and converting them into sales.
As technology continues to evolve, it’s becoming easier than ever for businesses to launch their own online stores. Websites and applications built on platforms like Shopify make it simple for entrepreneurs to sell products directly from their websites. The problem is these sites all look just like one another, making it near impossible to stand out in the marketplace.
With our web design firm, you get a unique website that allows people all over the world access to your products or services. You’ll be able to connect more closely with customers and integrate sales systems that are trackable, so you’ll know which strategies are working best.
A Modern Site for Today’s Visitors
You may have noticed that some websites are easier to use than others, and those are usually designed by someone who knows what they’re doing! A good UI UX Designer will make sure that your site is easy on the eyes, not just in terms of aesthetics but also in terms of its functionality.
For example, if you need your users to be able to find specific information quickly with minimal effort then an experienced UI UX Designer can help design those pages. We build easily accessible sites without making things look cluttered or confusing. Our designers will take into account everything from how many colors should be used on each page down to whether or not certain types of buttons should be used at all.
Having this information straight from someone who knows their stuff means fewer headaches later on down the line when people visit your site. After all, nothing’s worse than having something go wrong because there was no forethought put into any aspect whatsoever!
Griffon Webstudios is here to build a mobile responsive website that focuses on clean design, trendy styles, and optimized conversion rates. Reach out to our team today to revolutionize your online presence with the tailored-made solutions you need to reach more potential leads.
Figuring out what kind of mobile application will work best for your business can be a challenge. If you have never done any type of app development before, the learning curve to creating something new can be a little steep.
A native mobile application is built using a specific language or platform for use with a particular device. These apps are installed directly through that device’s branded store like Apple’s App Store or Google Play. They operate directly on the mobile device and access specific device features like GPS for location data. So if you want an iOS app, you would use a language like Swift and design your application specifically to work on iPhones or iPads.
Where to Begin
Native app development is highly sought after because it is faster, more secure, and reliable than cross-platform or hybrid applications. The downside is they take a bit longer than other development and usually involve a higher price tag to complete. The best way to get your mobile app launched is to hire an app designer who works within the framework of your target device. They will have the experience and know-how to manage every step of the process, including:
Defining strategic goals
Analysis & Planning
Actual Native App Development
Deployment & Support
Every one of these stages is essential in developing your own native application. Of course, some design houses may use a modified version of these steps depending on the scope and price tag of your specific requirements, but for the most part, this is the basic outline of what to expect.
Why Using Native Apps Helps
Let’s go back to our original example. We are a New York-based florist with multiple locations around the city and have just completed a native app build. How does this help our business?
First, we know our clients tend to use Apple products more than anything else. So we have created a brand extension that associates our business with their favorite device. Now they are making an association between our company and one of the most trustworthy brands in the world.
Next, we can start leveraging their iOS features to our advantage. Say we launch a new ad campaign where we use push notifications through our native app so that consumers see coupon codes whenever there is an upcoming holiday or a birthday listed on their calendar.
This will encourage them to reach out and purchase some of our flower arrangements for their next special date. We can also use our native app to send notifications whenever they are within a certain perimeter of our store that says something like, “Have you sent your mom flowers recently?”
Finally, we are creating a faster connection with our target market. Native app design is all about using the device features to accelerate our customer relationships. It may cost a bit more upfront, but the benefits over the long term are well worth the investment. If you have an app idea ready to go for your business, using native app development to target your most engaged consumers is a great way to go.
Any website development agency will tell you that staying up to date on the latest web design trends is essential to maintain or grow your online presence. You want to appeal to your consumers with all the newest media and optimization strategies possible to differentiate your brand from the competition.
Here are a few trends to watch out for in 2022 that will help keep your online presence top of mind for your past, current, and future visitors.
Our attention spans are not what they used to be. Your visitors want engaging design and attractive colors within milliseconds of landing on your website’s front page. They want to get the information required as quickly as possible. That means load times, image optimization, content placement, and other speed-boosting factors are going to be highly relevant to website development agencies as they re-design and adapt sites for the upcoming year.
It’s All About Personalization
There are so many modern tools at your disposal for creating an intimate experience with your customers. You can have content that is specifically designed to show up for specific sectors of your target market. This way, whenever they visit your website, they first see the most relevant data that speaks to their detailed user profile.
There is nothing wrong with crafting content for consumers based on their tracking histories, locations, and previous interactions with your business. This offers a more personalized experience that builds upon brand loyalty and customer relationships. The more they enjoy your service, the more likely they will refer your business to their friends and family.
Don’t be surprised if the local website development agency you work with suggests leveraging more white space or a cleaner overall design for your site. This web design trend not only provides your consumers with a more mindful experience that is easier on their eyes, but it also works well with mobile responsiveness. As most modern consumers are using mobile devices to search for their favorite brands, it only makes sense to design a website that will be more attractive on their platform.
Storytelling and Multimedia
The world is finally embracing the power of a story in marketing strategies. Web design trends in 2022 will use social media integration to craft a compelling narrative to expand customer relationships. This storytelling will and should involve a lot more video content. Users spend 88% more time on pages with videos because that form of media is visually appealing and conveys your brand messaging in a simple and engaging way.
How to Adapt
If you are looking to stay relevant in the upcoming year with your online presence, hiring a professional website design agency is a great way to integrate the latest web design trends. They will have the industry knowledge to upgrade your site design and leverage new tech so you can continue offering high-quality service and products to your customers with as little interruption by your competitors as possible.
eCommerce has exploded in popularity over the last few years as a growing market with exponential potential. As 2019 comes to a close, ushering in a new decade, we found it fitting to set our sights on the future of eCommerce and the trends that will catapult those to the top of their markets. Join us as we predict our 2020 visions.
Subscription models have dominated the eCommerce space. Offering customers, a grouping of products under an umbrella of interest, is not a new concept by any means. However, the use of the subscription model allowed sellers to capture an expanding base of users, from those intrigued by the upcoming delivery and those who forgot they were subscribed. We believe the trend will continue into 2020.
While incorporating the ever-buzzy internet of things. For those unfamiliar, it is the interaction of electronics into neighboring ecosystems, such as a fridge able to place an online Walmart order. Thereby streamlining the purchasing process while offering consumers the convenience they so desperately crave. The internet of things represents a renewed opportunity to engage with customers on various platforms.
Experts project a significant metric of online sales that will occur on new hardware integration such as cars, appliances, and devices with voice integration. Bridging the intent to purchase with the product used to perform the purchase. Integrated marketplaces utilizing the vast capability of the internet of things.
E-commerce in 2020
eCommerce was popularized by offering products with a personalized touch. Customized products circumvent the competition by leveraging personal interest to increase the value of product rarity. We believe that this point to a future fueled by a personalized approach. 2020 will see an increase in targeted marketing. As more companies adopt a Business to Customer model or B2C, utilizing tracked data to identify purchase intent will become common practice.
Consumers will be directed towards products within their umbrella of interest at an increasing rate, further cementing eCommerce as the industry’s conversion rate champions. This personalized approach will also consolidate the shopping experience. Customers expect retailers to provide a unified transaction process across multiple disciplines. The marketplace will adjust to meet those expectations by integrating channels into a singular touchpoint.
Customer demands will also be reflected in the representation of products. Today’s consumer is inundated by visual stimulation. Social media platforms reinforce this trend of communication through imagery. We noticed a trend over the past year as more buying power is afforded to millennials engaging in the workforce. A drastic increase in the reliance upon visual product representation continues into 2020 at an alarming rate. Causing eCommerce to adopt a visual-centric approach.
We believe renders and imagery will dictate product sales figures like never before. Positive image reinforcement is a cornerstone of eCommerce and shows no signs of stopping.
73% of consumers will switch from a poorly designed mobile site to one that makes purchasing easier. (Google)
eCommerce as a whole is on the rise making it the opportune time to enter the arena. We hope you put our prophetic visions of the future to good use. May they aid you in unlocking the immense potential that awaits your online store. For all of your eCommerce website development and online marketing needs, look no further. We bid you a very Happy New Year.
As a web design company in New York, we see our fair share of website monstrosities. Sloppy design, low-resolution imagery, terrible user interface, the list goes on and on.
We understand the desire to shape your online presence on your own.Creating with the best of intentions. Unfortunately, the end result seldom represents the quality of the company. Web design companies exist to deliver an end result you can be proud of. A website worthy of carrying the company name. In the search for the right web design company, these are the things to consider.
Building a website requires insight into the operation of the operating company. Each design is created to capture the essence of the company that the online space is emulating. In short, a well-designed website operates within the confines of the requirements provided.
By addressing and assessing these requirements you can focus on creating a personalized online presence that suits your needs and desires. Different purposes can often shape fundamental building blocks of the website.
With overall purpose informing each detail. From presentation to operation. The intended audience plays a significant part in interface and design. Creating a cohesive and comprehensive interface remains at the forefront of every design. The goal is to serve all audiences regardless of computer competency in order to maximize interaction.
The design is merely a starting point. Development is required to grow and sustain. Remaining current and embracing the online space is crucial for continued success. Amassing an audience can be a slow process, build quality content to encourage repeat interaction.
Removing the hurdles for customers should be your primary focus. eCommerce websites rely heavily on simplistic design with a personalized touch. Leaving customers with a feeling that the company and product are unique to them. This fosters a relationship between company and consumer. Keep that relationship strong by improving their overall experience.
Most modern website designs incorporate scalable builds for mobile interface. The frustration of perusing a website ill-formatted for mobile use is no longer acceptable considering their universal usage. All of these factors come into play when planning your website.
Adaptability is crucial in the online space. Innovations are released at a rapid pace with trends exploding onto the scene. Remaining current keeps your audience engaged and happy. Resulting in continued usage while building a reputation for dependability.
Choose the Best Web Design Firm
The art of web design is capturing the beauty in purpose. Building every element in support of the whole. Achieving the vision of the company and offering proper representation in the online space.
Griffon Webstudios prides in our ability to create personalized websites for our clients. Built on years of dedication mastering our craft. Still filled with the hunger to learn more to maintain our status as the premier web design specialist. We cater to the requirements of businesses big and small. We are honored by the trust placed in our ability.
The concept of success is defined in many ways. In business, success manifests in two primary categories. Profitability and Growth. Many emphasize the former as it directly impacts sustainability, requiring a continuous feed of revenue to continue normal operations.
This leaves the latter considerably underdeveloped leaving substantial growth potential left untouched. In order to truly succeed business must deploy methods that encourage profitability and growth simultaneously.
Content Marketing is the solution. A stagnant user base can seal the fate of even the most revolutionary ideas. The adage “if a tree falls alone in the woods, does it make a sound?” seems aptly applicable. The event is elevated by witnesses. This viewership adds value. Users or customers are crucial to establishing a sustainable business. They are the necessary currency.
An increased user-base directly correlates to increased value. There are many methods available, though few have shown as much promise in a condensed timeframe as proper content marketing. Our singular goal is to maximize your growth utilizing content marketing and build a stronger business.
As local SEO experts, we understand the importance of delivering the right content to the appropriate audience. Many competitors rely on overall metrics without out concerning themselves with the viewership they attain. The leads they are providing are simply not actionable.
As an example, imagine approaching an individual shopping for an elegant pair of high heels. You approach this individual with a competitively priced bicycle that is sure to elate a cycling enthusiast.
However much to your chagrin, the individual turns you down alleging that it has been years since they have ridden. Understand that in this instance the product is not at fault rather the selected audience. Content marketing utilizes popular search terms and phrases to deliver the appropriate audience. Presenting customers that have a preexisting interest in the product you provide.
Customers want to purchase. Consumer mentality exists as both a byproduct of cultural upbringing and an instinctive borderline primal desire. A desire to have. As product providers, we must understand what separates our products from the competition. We must understand our value proposition and develop a message that supports those claims.
The importance of deploying a properly develop marketing strategy cannot be understated. We rely heavily on the moment to moment stimulation for our decision process. The purchasing process is no different. Operating primarily based on mindshare.
Our experience as a top tier of local SEO provides valuable insights. Displaying our unique ability to deliver time and time again in regard to marketing strategy and developing innovative marketing ideas.
We provide companies with vital market experience. Operating as a trusted Search Engine Optimization provider, Our knowledge of current infrastructure allows us to offer unparalleled results. Dedicated to delivering the professional experience our partners have come to expect.
Uniquely positioned to provide the necessary tools to significantly impact growth. Harnessing years of experience to realize the entirety of your company’s underlying potential. Together we can achieve.
Your business goal is to bring profits and in order to do that, you need to track your customer engagement and conversion ratio. The question is what’s a good conversion rate and how can your business achieve that?
First, Let’s define what a conversion is. It is when you guide your website visitors or your in-store walk-ins (who are intended to just browse the products) into actual buying customers. Whether you do that in your e-commerce website or at your brick-and-mortar store, a high conversion rate signifies a better return on investment (ROI) for your business
What is a good conversion rate?
Research shows that defining a good conversion rate depends on the industry you are in. Google rates in the past have shown that the average in selected landing page conversion rates was less than 3 percent, however, the industries in the top 25 percent of online businesses were getting a conversion rate of more than 5 percent.
Do you want your company to appear in the top 1 percent of the e-commerce conversion rates? You then need to convert 12 percent of your website visitors into paid customers.
So, if you are seeing a conversion rate on your site at less than these or even if they are right on point, there are still ways to increase them and get an even better ROI.
Ways to Get a Higher Conversion Rate
1. Vary what you are offering the customers
Most of the time a company has a default template/offer that they use on their landing pages. It usually looks similar to what the other businesses in that niche are offering to their clients.
For instance, many places offer a free consultation or meeting to new clients or some sort of free gift. People start thinking this is the norm and may get bored and think all companies and therefore all their products are the same.
So, how do you shake things up and offer something more creative to your visitors?
What unique and more compelling thing could entice your potential clients to help you in increasing sales?
You need to determine what your company can give to a new customer that your competitors aren’t giving them. Something that will make them loyal to your company and choose to buy your products or services instead of those from the competition.
2. Use Remarketing Strategies
Studies have shown that more than 85 percent of website visitors don’t convert into buying customers. However, if you properly use remarking tactics and send these people relevant and targeted messages, they could end up part of your e-commerce gains.
161% Conversion Rate Rise From Google Remarketing Campaigns
You do this by creating pertinent information that shows up on other online sites, social media, via email, youtube videos, or search engines. You must convince your visitors that you have the means to solve their problem or meet their needs via the content you place where they are sure to see it and decide to buy from you.
3. Try out different types of landing pages
Another reason your visitors may not be converting into paying customers is that they probably don’t like your landing page. You can up your odds as well as your conversion rate by trying out different types of landing pages to see which one helps you to increase sales.
How obvious is your call to action? You may think your directions to visitors are simple but are you making it easy for them to answer that call to action?
For instance, if you are asking your visitors to give you a call, Is your phone number easily visible and placed at the right spot? If you are asking them to provide their email address, is your contact form simple to understand? It’s always the little things that make or break your conversion rate.
4. Ask website or store visitors what they want or need
Don’t try to guess the needs and desires of your potential customers. You should provide a means for your visitors and your paying customers to provide feedback.
70% of unhappy customers whose problems are resolved are willing to shop with a business again
For instance, if you have a Facebook page for your business, Are you answering questions posted there by your prospects and customers? The speed at which you interact with people can be a determining factor in the number of conversions you get.
5. Establish your business as a leader in your niche
It’s impossible to get a higher conversion rate if you aren’t even getting enough people to come to your store or visit your website. You must ensure that potential customers know that your store or website exists and they trust your company as an expert in your niche.
You can do this by creating a blog on your website or on social media providing insights and tips on how your products or services can meet the needs of your potential customers.
This makes your company show up in search engine results for all keywords related to your products/services. Make sure that the content you post is always relevant and up to date or you will end up doing the opposite and scare your potential customers to run away and not buy from your store.
6. Traditionary PR Methods
Don’t give up on traditional public relations strategies. Especially if you are trying to shoot up your sales in your physical store, you can still get a lot of bang for the buck from radio or TV commercials, holding a live event, mailing out coupons, or doing mobile shout outs.
The bottom line is that getting a higher conversion rate will help your e-commerce sales, as well as your physical sales, improve, and lead to a better ROI for your business.
If you own a business these days, then you know that the competition just keeps getting stronger, so you have to be ahead of the game when it comes to winning marketing strategies. Here are five of the best upcoming trends for 2019 to help your business stay successful:
1. Vertical Video via IGTV by Instagram is expected to be big
Visual content is the thing in 2019 in many ways, especially when it comes to social media marketing trends. When you use any sort of content marketing in 2019, you had better include vertical videos via IGTV on Instagram in your next marketing strategy, as 80 percent of what people are consuming online these days is video content, according to the marketing experts.
Vertical videos are the newest hot trend, especially after IGTV by Instagram launched a way to show longer videos that can actually be up to an hour in length. Plus, you don’t have to turn your phone sideways to view this kind of content marketing videos! IGTV is dedicated to showing vertical videos, which are especially great for mobile optimization strategies, which bodes well for businesses who want to reach mobile-only audiences.
IGTV is great for all kinds of video from animated content to interviews, 360-degree virtual reality, live streaming, and just about any other type your business could ever need to bring in the customers. So be sure to count it in during your next marketing strategy meeting.
2. Content marketing is still going strong
Some may think that content marketing is an old strategy, but the truth in 2019 is that it is still kind and still going strong. In fact, today’s content marketing is opening the door for your business to have one on one conversations with your clients and create a successful relationship that will help grow your brand and spear it on to greater success.
Content marketing can be used as a tool to meet a precise objective, so you need to have a strategy that fits your company, not something generic. You can start with something like generating leads or getting better SEO and from there tweak it so it precisely meets your business’ niche and needs. Studies by Content
Marketing Institute showed that 65 percent of the companies with the best success used properly aligned content marketing strategies to spur their brand to success.
For instance, do a content marketing assessment to figure out where you stand, then use it to your advantage. Salespeople might decide to use content of some kind to boost their sales pitches, while your brand manager could find a way to use it to produce good will, and your recruiting staff could use it to attract top candidates by posting specific types of content where the kind of people you need might read it, i.e. posting something on LinkedIn.
3. Influencer marketing has become a top way to deliver content
The whole idea of publishing content is to reach your target audience, so why not get the help of someone or someplace they are already paying attention to?
Influencer marketing is when you leverage the reach of someone who is popular in your niche that has a big following and a strong reputation to help you support your own business brand. That helps you get the clients you need because it increases your own brand’s product awareness and drives new sales.
These days instead of relying on celebrities to do influencer marketing, micro-influencers and nano-influencers are the ones with the most pull in 2019. Micro-influencers have between a thousand and 100K followers and nano-influencers have less than 1,000 followers, but they still have a lot of influence and credibility in small specific markets.
That’s because people connect better to the “little people” and trust that they are more genuine and honest. That helps you to sell the fact that your brand is also genuine and honest, which in turn makes more people want to buy your products and services. So, it’s time for your company to find some appropriate influencers to help you stay ahead in 2019.
4. Voice search and Mobile Optimization has become huge for 2019
Research done by Search Engine Land showed that voice-based sales in the US were nearly two billion dollars in 2017, and are predicted to hit 40 billion by the year 2020.
Additionally, in 2020 it’s predicted that about half of all the search engine requests will be made via voice because people love talking into their devices. So, now’s the time to jump on that bandwagon.
That’s because it reduces their screen time for one thing. So, to make things work in your favor, you need to do some mobile optimization to make your search options more voice-friendly so it recognizes conversational questions.
Expect to see a lot more than people just choosing to use it while they are driving around in their cars and they can’t hold their phones.
Did you know that way over half the online page views is done on a mobile device? Any business these days that expect to grow it’s Internet customers must have a top-notch mobile ready website along with appropriate mobile apps.
No customer in 2019 or beyond will wait around for a website that doesn’t work on their phones and if you don’t keep up with the proper mobile optimization, your business will fail.
Plus, Google is now taking a customer’s mobile experiences to heart when they assign a search ranking for a business.
If your site loads too slow or otherwise works crappy with mobile devices, it will be ranked way low in the search results. That is death since we all know that most customers pick the first companies on the list of options when they are searching for specific products or services.
You also have to take into consideration that most mobile customers don’t have keyboards so it can be hard to enter text or other such tasks.
So, your mobile site must have properly designed controls that are placed optimally for your mobile users. It should have, for instance, fewer buttons, fewer reasons to have to scroll, plus it’s time to get rid of Flash since it doesn’t work for instance on iOS systems and get rid of pop-ups since they could cover up the whole screen of some mobile devices.
5. Artificial Intelligence and chat boxes are the way some customers communicate
The world of Artificial Intelligence (AI) is growing in leaps and bounds, and things like chat boxes are getting more popular. The Grand View Research people predict that by 2025 the chatbots market all over the world will grow to more than a billion dollars. That means almost half of the end users out there prefer using a chatbot for their customer service needs.
Using AI can help make your business more efficient if it is used properly. AI can do many tasks that take humans more time to do, and AI does it more efficiently in most cases too. A business can use AI to do things like monitoring their customer’s online habits, and then suggest products and services they may want or need.
Businesses need to use AI to be able to determine things like the type of content their potential clients are consuming, no matter if this refers to some type of technical support or other usages.
This, in turn, will help a business personalize its offerings to better meet a customer’s needs. For instance, you can use specific algorithms to study how your marketing campaigns are going and be able to change them in real time so as to increase your business’ return on investment.
All in all, these five trends will help your business succeed in 2019 and beyond.
At the moment, Augment Reality (AR) is still new and under-explored. This novelty makes it the latest solution for sharing information. It is set to beat the amount print, online, and TV advertisements combined. AR can capture people’s attention for at least 85 seconds, raise interaction by 20%, and raise the click-through rate to buy by a further 33%. Soon it will be the mainstream and competition will rise—as is the case with all other industries.
With time, there will be more companies focusing on AR-inspired experiences. A rise in people incorporating AR into marketing will yield an equal rise in competition. The quality of campaigns will improve in quality as companies seek to impress audiences. Creativity will determine the best performing products. You will, therefore, need to improve your ingenuity and innovativeness to retain relevance.
Apple’s CEO Tim Cook predicts that AR will become part of our daily lives. It is, therefore, of vital importance for marketers to learn how it works. Let us explore companies that already utilize the technology. These leading companies focus on innovativeness and are keen on taking risks on future technology.
Purchasing products online is continuously easy and convenient for most people. However, there are certain products such as makeup, which needs trying on first. Women make up the target group for beauty products and face a problem of having to try on desirable products.
Sephora’s Virtual Artist App with ModiFace is an AR tool responsible that helps you view makeup on a similar face. Not only does the app reveal how your face will appear when you apply that product but also suggests tools you need. It also shows the appropriate equipment for application and things you would need to accompany the product.
Virtual Artist also reveals the long-term effects of the consistent use of skincare. This is not possible with beauty professionals.
Many people are not fond of utilizing dressing rooms when shopping. They prefer to try outfits in the comfort of their homes. Most stores allow returning dresses, shoes, hats, and other items if they do not fit. As a result, many shoppers choose to purchase items but retain the right to return them if they are not satisfied. No one likes to carry a pile of clothes into a public dressing room and wait in a line.
Timberland created a virtual fitting room to help people who want to avoid the hassle in stores. It is, therefore, designed for convenience and comfort. Using Kinect motion sensing technology, the AR lets shoppers view their image. You can see a model body with your size in various outfits.
Decorating homes is trendy and exciting but very cumbersome and involving. It is not easy to predict the outcome of a color, for example. Working on your house requires a predictive image to confirm if you will like the results. Products may seem impressive online but fail to give you the level of satisfaction you expected. You may end up with a bathroom that is too bright due to the wrong kind of paint.
Furniture can also go wrong. A piece of furniture may fail to impress you. For example, you may purchase a bulky coffee table at a high cost that does not fit in your living room like you wanted. Going through the hassle of acquiring and transporting an item that does not fit is demoralizing.
Project Color App is Home Depot’s AR tool. It uses patent technology to depict the outcome of colors in rooms. The technology is capable of incorporating a variety of conditions. For example, it takes into consideration, the lighting, objects, and shadows in the room of choice. You can see the real version of your room and share with friends to help you assess it.
For Super Bowl lovers, StubHub provided an AR feature on their mobile app. The app allowed ticket buyers to view a virtual 3D model of the U.S bank stadium. They could visualize their experience at the stadium before purchasing it.
The different views helped them select seats. Hesitant buyers could not resist the offer. Sales increased tremendously.
Pepsi is responsible for designing one of the most exciting tools with AR technology. The tool was made in a London bus shelter. One side of the structure appears as though thrilling objects such as flying saucers, and a tiger is headed for the commuters.
This AR technique was used to amuse the public. It reveals the playful personality of the company. It entertains the Londoners with an exceptional experience. A video of the shelter’s exceptional design made 6 million views on YouTube. This became the most viewed advertising campaign ever.
AMC Theaters sought to enhance delivery of latest movie trailers in time. When movie lovers come across a movie poster in a theater, they can launch the AMC app and scan the poster. They will instantly receive information about it and a trailer too.
Technology accuracy and timing has given mankind a vital piece of technology of the future.
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