What should be your long term social media plan?

What Should Be Your Long-Term Social Media Optimization Plan?

The primary goal of your social media strategy should be to grow your business through improved customer relations. However, the long term requires more care and consideration. You are trying to transform mildly interested leads into loyal brand ambassadors, and that requires consistency, reliability, and trust.

 

Social media can be the most effective way to raise awareness and drive engagement with your business, but you’ll only get those results if you have a solid plan. This article will help you think through the details of creating a long-term social media strategy that will drive actual business results.

 

Choose Your Social Media Platforms Carefully

You want to publish on the platforms that are most relevant to your business, and you want the audience demographics of each platform to match your target market.

 

For example, if you have a trendy cookie bakery located in an urban setting, you may want to use TikTok or Instagram that cater to a younger audience. Whereas a local community pet supply store may be better suited for Facebook or Pinterest with older buyers who have established lives.

 

Create a Publishing Calendar

Your publishing calendar is the most essential tool of all. It’s a master list of everything you need to publish on social media, organized by date and time. It gives you the framework and structure required to ensure you have a consistent content posting system so your clients will frequently return to engage with your brand.

 

Each person spends an average of 2 hours and 25 minutes on social networks and messaging. (GlobalWebIndex)

 

Take an Editorial Approach to Content

You’ll want to take an editorial approach, meaning that you’ll decide what kind of content you publish before putting it out there into the world. Just posting whatever crosses your mind at the moment is not going to do the trick. You need to focus on the needs of your customers and your branding. Niche down whenever possible and try not to force going viral. Stick to the content you know will work.

 

Create a Strong Brand Identity

You should have a strong brand identity. A strong brand identity is consistent across all platforms and channels, memorable, attractive, unique, and based on your company’s values. It’s not just what you say to people. It’s how you say it.

 

A good social media strategy will include guidelines for creating content that conveys brand messaging in an engaging way that consistently drives awareness and engagement with your target audience. Hiring social media optimization experts is a sure way to develop this skill.

 

83% of marketers believe the quality of social media posts is more important than the quantity. (HubSpot)

 

Create Custom Visual Content for Each Platform

Visual content is a powerful tool in social media marketing. A picture is worth a thousand words, and videos are more likely to be shared than any other type of content. But if you’re using the same image on all your platforms and not tailoring it to fit each platform’s look and feel, you’re missing out on an opportunity to stand out from the crowd. 

 

You need to customize the content based on the platform. TikTok uses short-form videos. Pinterest likes longer vertical images. Instagram prefers pseudo-professional and artsy photos. It all depends on your brand and your audience.

 

Analyze Your Results

A long-term social media plan is highly reliant on analytics. You need to know what is working and be able to tailor new content to the desires of your audience. This includes A/B testing and adjusting ad spend, so you are focusing more resources on what works the best.

 

A plan for your social media strategy will help you get organized and focused so you can create engaging, exciting content that keeps your followers coming back for more! Having this information allows flexibility when planning new campaigns because you will know what has worked already so that you won’t waste time on less effective strategies.

 

Conclusion

So many companies struggle with social media because they aren’t optimizing their posts. The great thing about long-term planning is that it’s simple to get started, and if you already have a content strategy in place, you can use it to jumpstart your optimization efforts. You don’t need much time or money to create a plan, but without one, you’ll be wasting both.

 

That is why we suggest our social media optimization experts at Griffon Webstudios. We have spent years perfecting social media content and marketing efforts and know-how to leverage your business branding to reach more potential leads. Contact us today, and let’s start putting together a long-term strategy for your business!

Google Ads Vs Social Media Ads

Google Ads vs. Social Media Ads – What’s Best for My Business?

Trying to get as many high-quality eyes on your website can be a real challenge for even the most desirable service or product. It doesn’t matter if you are selling the keys to the Fountain of Youth. If you cannot get the foot traffic, you won’t have reliable revenue pouring into your online business.

That is why many owners and operators turn to social media or Google ads experts that can elevate the visibility of any brand and encourage more lead acquisition. You don’t necessarily have to participate in a “pay to play” business model, but if you want a reliable method of securing a growing market share, you will most likely have to do some online advertising.

What is the Difference?

Every business has unique needs that require customized solutions. There are many different social media platforms that can benefit your business. You don’t need to use all of them. In fact, many digital brand strategists would suggest sticking to the 1-3 social media platforms more related to your industry. If you have a lot of video content, you may want YouTube or TikTok. If you have great photos, Instagram or Facebook may be best.

Facebook has over 2.7 billion monthly active users and allows you to target ads to those users with precise demographics or characteristics. Using a social media ads expert gives you great insights into CTR information, especially when combined with a pixel or tracking device to see who is clicking on your ads the most. Social media offers a better CTR than Google.

Google is the leading search engine in the world. Where social media targets specific user groups, Google gives you a much broader audience and allows you to remarket your campaigns, especially those that add something to their cart from your site and then don’t follow through on the purchase.

What You Need to Consider?

Whether trying to leverage keywords with Google ads or getting the social proof you need to generate UGC with social media ads, the real determining factors are going to be based on you and your business. You need to ask a few questions like:

    1. What is my budget and the cost of running these ads?
    2. Do I have the knowledge to do these campaigns on my own?
    3. How easy is it to use Google ads or social media ads?
    4. Will I know how to restructure and test my ad campaigns from returning data?
    5. Is my business primarily SEO-based or social media-based?
    6. Where do my best customer profiles hang out online?

And more!

That is why the often best solution is to combine the two strategies. It is just like investing in the stock market. You may love Tesla, Disney, or Amazon to death, but putting all your eggs in one basket could lead to a lot of eggshells on the ground. Diversifying your ad campaigns between both Google and social media is a great way to grow your brand online.

Where to Get Started?

If you are ready to make the leap into digital advertising, why not speak to the Google ads experts and social media ads experts at Griffon Webstudios? We have years of experience navigating the different platforms and campaigns available that can help your band reach those consumers who are most likely to engage your services or make a purchase from your store. Schedule a meeting with the team today and watch your revenues soar!

10-Reasons-your-marketing-plan-should-go-beyond-social-media

10 Reasons your Marketing Plan Should Go Beyond Social Media

Social media is a relatively new kid on the block regarding marketing. Providing businesses with a low barrier of entry and cost with enticing conversion rates. The days of the influencer are upon us with notable internet celebrity packing a significant marketing punch.

While some may be ready to push their chips all in on Social Media marketing, we implore you to consider these ten vital reasons to extend your marketing beyond the confines of a selfie made platform.

1. Declining Reach

You can’t blame us for reaching for the sky. With our heads and pictures securely floating in the nebulous cloud, it is only natural to latch on to the supported platforms. Driven to popularity by an unprecedented engagement rate Social Media marketing is an enticing avenue. Though 2019 has shown that the avenue may be shrinking. Organic traffic to marketing posts is in a steady decline impacting your overall reach.

social media marketing2. Crowded Market

Have you ever braved a trip to the brick and mortar stores on Black Friday? Surrounded on every side by people trying to get their hands on the same products as you, with hardly enough room to breathe?  Social Media marketing suffers from overcrowding, as more and more competitors join the platform it can be harder to establish a presence.

3. Attention Retention

Social Media marketing remains a viable method of grabbing audience attention. However, recent studies have shown a decrease in awareness retention when compared to other marketing methods.

4. The View from a Blind Eye

As consumers become more familiar with Social Media marketing, they become more adept at turning a blind eye. They are able to tune out unwanted advertisements at an increasingly effective rate, impacting conversions and the efficiency that once championed the platform.

5. Increasing Cost

A steady increase in cost to operate Social Media campaigns is a direct result of their effectiveness. Unfortunately, as previously stated that effectiveness has seen a substantial dip over the past year. Making the cost per conversion closer to direct marketing competitors.

6. Lack of Brand Loyalty

The enamored effect earned by an inspired ad seldom lasts. A recently conducted poll points toward millennial disinterest in brand loyalty. They are inspired by the product of the moment rather than the company behind it.

7. Long-term Promotion

Retaining significant mindshare over a lasting period of time is the goal of every marketing campaign. However, Social Media Marketing is highly susceptible to rapid decreases in efficiency over time. Making long-term promotion an expensive undertaking.

8. Social Media Push-back

2019 has been a historic year of inspired movements gaining momentum. While many great causes have found increased awareness, Social Media marketers should be cautious. Millennials have expressed a desire to move on from prominent social platforms. A troubling development for those relying on the platform as their sole source of marketing.   

9.  The Double-edged Sword, Brand Image

While Social Media Marketing has proven an invaluable tool in the hands of professionals, it can be equally as detrimental to inexperienced users. One mistake can destroy your brand.

10. Tired Marketing Strategy

Social Media marketing runs rampant with copied marketing strategies. Businesses are looking to emulate the success of a competitor by emulating their every move. This practice has led to redundancy within the industry. Utilizing a rinse, wash, repeat template of uninspired marketing methods.

How-is-Branding-done-through-digital-marketing

How is brand building done through digital marketing?

I am certain you have heard the phrase “build your brand.” However, what does that really mean?

A company’s brand is a combination of its identity and all the things that make it unique, i.e. its name, the particular type of products or services, and everything from the color of its logo to the way its ads are written.

A company’s brand delivers a particular experience to its customers that can be good or bad, depending on the company’s reputation. Branding provides your customers with a type of experience that can be either tangible or intangible.

Not only does it involve a company’s reputation, but branding can also involve things like the value clients put on the business’ products or services, as well as if they see the company as one that is good for the environment, or how it treats its customers, etc.

What is Branding?

Branding is a vital process in the world of digital marketing, as well as being a type of PR strategy that helps a company get established in its chosen niche. It gives your business meaning and it’s the way your customers see you and can instantly recognize your products or services. It’s vital for a business to be able to build their brand via the proper type of digital marketing PR strategy.

One way of doing brand building is through digital marketing. There are many channels used in digital marketing that can help a company build its brand.

Through digital marketing, businesses can meet their customers’ needs all through the purchasing cycle. It is very powerful and versatile and has great potential to help build interactions between customers and businesses in ways print never did.

Some of those channels are email, websites (both mobile and regular ones), social media platforms, and more. Every digital marketing channel you use has the potential to make or break your business.

When your business interacts with a customer on, for instance, Facebook then there is a chance the business can either gain or lose that customer depending on how that interaction goes. That is part of what makes digital marketing so powerful.

Here are some common ways to begin building your brand via digital marketing:

1. Content marketing:

One of the first ways today’s savvy customers check out the credibility of a business these days is by going online to find you. Anything you post online whether on your business website, a blog, a social media site, ads, etc. tell who your business is and what it sells as well as how others see you and how you fit into your business niche.

To keep building your brand you have to always ensure you sound credible in your field, are putting out information that is relevant and up to date for your industry, and are finding ways to keep your customers in the loop on how things are going in that industry.

2. Social Media:

Social media is another part of your PR strategy for your digital branding plan. You have to be on social media sites relative to your industry and have a good social media strategy that aids your customers. i.e. posting current info on your industry, interacting with customers and answering their questions, and doing whatever you can to share your business with them.

This not only garners new customers; it can help you keep the interest of potential employees too.

3. Business Website:

Your business website is your branding foundation. You must always keep that website current and up to date otherwise, your customers will lose interest in your products or services, as well as lose faith in your brand, thus you push your brand down instead of building it up.

4. Search Engine Optimization (SEO) and Pay Per Click (PPC)

SEO and PPC are considered as the back-end of your PR strategy for building your brand. They aren’t a feature that some new business owners are that clear on and most of the time the services are farmed out to experts who help you in your branding plans.

Maintaining good SEO is what keeps your online presence up to date and relevant, and it helps Google and the other search engines rank your business. As we all know, most people choose the first business on the list when they are searching online for a product or service they want to buy.

PPC is those pop-up Google ads that help to get your potential customers. They need to be interesting and work to lead your potential clients to your website or other location to help them learn all about you and what you sell so you can convince them to buy it from your company.

Where to Point your digital marketing PR strategy

Digital marketing has become an even bigger branding adventure than ever before with the emergence of so many types of personal devices from smartphones to smartwatches and tablets to laptops and more.

There are so many ways you can communicate with your target audience. In order to keep building your brand, your business strategy must include finding the best ways to reach your target audience via digital marketing. For example, mobile customers are reached by ensuring your mobile sites undergo mobile optimization strategies.

The bottom line is that digital marketing isn’t going away, and in fact, it keeps getting more important every year. Your customers are who make or break your brand, so as long as you don’t forget that and are always striving to meet their needs, your business brand should stay on top.

More and more people get online every day and if your business doesn’t keep up it’s PR and branding strategies up to date, then you may lose a large part of your market share to your competitors.

ONLINE-SHOPPING-STATS-AND-TRENDS

Online Shopping Stats and Trends

Technology has become the backbone of almost everything we do in our daily lives. This is from agriculture, business, education, government systems and creative arts just to mention a few. The growth in technology has led to the introduction of new products and business processes.

Online shopping has been one of the introduced technologies. Most of the businesses if not all, have adopted this technology just to increase their networks, market and getting customer feedback to improve their products. It provides a platform where businesses engage themselves virtually directly with their customers. Here are some of the statistics and trends in online shopping.

E-commerce Statistics

E-commerce is growing at the rate of 11.9% annually-up from 3.9% a decade ago. The millennial’s desire to get instant and quick access to products has contributed a lot to this growth. There are 80 million of them in the US. They spend $600 billion annually and that’s 28% of all daily per-person consumer spending. They are forecasted to be 35% of spending by 2030.

Retailers should now able to keep track of the growing number of users and also set effective measures in driving sales.

  • By 2040, it is thought 95% of purchases will be facilitated by eCommerce (Nasdaq)
  • 54% of the online purchases are done by millennials.
  • 71% of Shoppers Prefer Online Stores.
  • Retail E-Commerce Sales will Grow to $4.5 Trillion by 2021.
  • 35% of Online Shoppers Start with Big E-Commerce Marketplaces.
  • 56% of online shoppers abandon their online basket because they were presented with unexpected costs at the checkout
  • 52% of people say they’re less likely to re-engage with a brand following a bad mobile experience (Google)
  • Email accounts as the biggest source of traffic to eCommerce sites after organic (SocialMediaToday)
Curated and Subscription statistics
  • 23% of shoppers will abandon their shopping basket if they are forced to register an account.
  • By 2020, personalization technology that recognizes customer intent will enable digital businesses to increase profits by up to 15%

  • A staggering 35% of Amazon’s revenue is generated by its recommendation engine
  • The average order value (AOV) of purchases from basket abandonment emails is 14.2% higher than typical purchases.
  • 74% of customers feel frustrated when website content is not personalized.
Customer reviews statistics
  • It only takes 1-3 negative review for an online buyer to make their decision whether to buy the product or not.
  • 70% of potential customers are lost if there are 4 or more articles talking negatively about your company or products.
  • 40% of online buyers create an opinion of a company or business just only after reading 1 to 3 customer reviews.
  • 48% will visit a company’s website after reading positive reviews.

  • Reliability (27%), expertise (21%) and professionalism (18%) remain the most important attributes to consumers.
  • Reviews produce an average of 18% uplift in sales.
  • At least 55% of shoppers agree that online reviews influence on whether they make a purchase or not
  • About 88% of consumers agree that they trusted reviews made online as much as they did personal recommendations.
  • Reviews of a business can impact it up to 10% in the search rankings.
  • Only 72% of buyers make a purchase upon reading a good review. 
  • It’s 7 times more expensive to get a new customer than retain an existing one.
Social media Statistics
  • 48 percent of Americans have interacted with companies or institutions on at least one social media network.
  • 23% of online purchases are through social media.
  • 51% said that they would unfollow brands on social media if they posted irritating posts and 27% said they would mark/report the brand and page as spam and block them.
  • Facebook still reigns supreme as the most popular social media network, with 79% of internet users in the US logging on the site.

 

 

  • Facebook videos were 109% higher than on YouTube videos.
  • Instagram ads grew by 28% in the second half of 2017.
  • Instagram drives the most engagement per post compared to any social network – 84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook.
  • 47% of marketers agreed Twitter was the best social media channel for customer engagement.
  • 94% B2B organizations rely on LinkedIn for content marketing and distribution.
  • More than 400 million Snapchat stories are created per day.
Marketplace Statistics
  • Amazon was the most popular marketplace with a total score of 6.12 on a 10-point scale. (Statista)
  • Only 63% sell on marketplaces.
  • 55% sellers have a profit margin above 20%. Profit margins on Amazon and eBay are almost identical.
  • 29% are not satisfied with their channel management tool.
  • 36% of people begin their search in a marketplace.
Mobile Statistics
  • Users spend on average 69% of their media time on smartphones.
  • Mobile devices will drive 80% of global internet usage.
  • 69% of consumers worldwide between the ages of 18 and 39 use mobile devices to research products before they buy. (Aumcore)
  • 78% of mobile searches for local business information result in a purchase. That’s higher than from any other kind of device. (Comscore)

 

  • Mobile-influenced offline spending is already over $1 trillion. People do heavy mobile research before indulging in offline purchasing in almost all categories. (Forrester)
  • 57% of users say they won’t recommend a business with a poorly-designed mobile site. (Socpub)
  •  It’s estimated that US mobile search spending will reach $25.11 billion in 2018 and $28.25 billion in 2019. (Aumcore)
  • By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. (Marketingland)
Snapchat

Snapchat for Business: Should Companies Start using Snapchat?

Despite its 187 million daily active users, its 10 billion daily video views, its 2.5 billion daily snaps, and the approximately 18 visits it enjoys from daily active users, Snapchat remains another massively underestimated platform.

Since its founding in September 2011, Snapchat continues to evolve and transform allowing you to post videos as well as photos and has added all kinds of extras, like filters, Geo-filters, lenses, emojis, and video-editing tools like slo-mo. Content is no longer ephemeral.

snapchat stat

The growth of Snapchat messaging app is unparalleled with millions of millennials using these feature every day. Snapchat is a lucrative platform for businesses and companies and some of the reasons why they should use snapchat include:

A quick way to reach a massive audience

Snapchat Ads– With a massive user count, Snapchat is one of the most popular social platforms today. Advertising your business on it will get you in front of millions of people, especially the young crowd aged 18 to 34 years. This is a group that love to stay connected and keep themselves updated on what’s trending in the social world and command a large purchasing power.

Some 82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71% indicating that they use it multiple times per day.

In the United States alone, 80 million young Americans are using Snapchat several times a day. The chances of your sales skyrocketing are quite high if you use Snapchat to advertise your business.

snapdevilic_ad-tools_filter@2x_171206_145150chillah_partner_2x_171005_131750ic_ad-tools_snap-publisher@2x_171206_145207

 

 

 

Growingly Popular among the Adults

With the average age of Snapchat users steadily going up, It’s no longer just for teens. According to Comscore’s U.S Cross-platform Future in Focus, Snapchat is getting a meaningful traction from the age group of 35+ and with more new releases, the number is expected to grow. At present, 28% of snapchat users are among the age of 35+. Companies should kick-start into the Ad products of Snapchat before it gets flooded with Ads.

More than 20,000 photos are shared every second.

Excellent User Engagement

Despite getting few punches from Instagram, Snapchat is growing steadily with its users seriously engaged to the content. An active Snapchatter opens the app 18+ times and creates 20+ stories a day.

According to a report by Axios, Snapchat user engagement is up by 40%. The users spent a total of 32.8 minutes per day with the app, up from 30.3 minutes per day in Q1, and 27.5 minutes in Q4. That’s almost a 20 percent jump in just six months during a time when Instagram was offering its own version of Snap’s best product, Stories.

statThe opening rate for an email newsletter is about 25% whereas for Snapchat it is 61%. If you have 100 followers on snapchat, it is very likely that 60+ would engage in your content.

Truly a fun way to advertise

Adverts about your company need not be too formal and serious. Companies could add some sense of humour in order to connect with their target market. Snapchat gives you that opportunity to be cool and funny while presenting your idea to your followers.

Younger audiences (which make the best targets on social media) express themselves through brands, and they engage with brands that have a relatable personality.

Rather than presenting the marketing gigs to your customers, you can relate to them by having a conversation which is more endearing to customers and helps you with a wider reach.

New ways for Brands to stay trendy

Are you trying to create awareness about your brand in the market? You should be the first one to give quick alerts, trends and breaking news about your industry. This will give the customers the curiosity to know more about your products and will stay tuned or follow your company.

Snap chat offers a platform where you can add brilliant value to your brand with fresh content. When sharing your product or status on other platforms like Facebook & Twitter, Make it a habit that you create a story in Snapchat.

Powerful tool to influence the market

Traditional Advertisements may continue to enter our homes through television and radio stations, but advertising that actually influences people will happen only when people feel comfortable with the brand that establishes personal affinity with the consumers. This will encourage the buyers to learn more about the brand and be all ears to their stories.

And the most effective way to do this is for companies to think and act like individuals with unique personalities and voices that people can actually see and trust.

Snapchat brings a lot of value to your Ad campaign but you need the assistance of a talented marketer/agency to master your Ads. With the benefits associated with using snapchat, Companies should revisit their marketing strategy and embrace the app because the results will be quite rewarding.

Video-Marketing-Trends-in-2018

Simple Guide And Trends To Video Marketing In 2018

Have you ever watched a movie or just a funny clip anywhere be it on your TV, or your mobile device offline or on the internet and wondered who comes up with this stuff?

Well, there is a lot of work as well as creativity that goes behind making a successful video. The success of the video is frequently determined by not only the viewership but also by how many people understand the message passed across. It is therefore very important to display your videos on the media that is most used by the audience you want to reach.

online-video-marketing

It is also a fact that as the human race continues to progress so does their creativity as well as their tastes. It is therefore not a shock that in 2018, the video creators have taken to using animations or even random stills played continuously to relay personal messages.

By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends).

There are a few support hands and techniques you need if you are to make an appealing and successful video:

studio10filmsThe Cameraman is responsible for how well the video appears on the screen. Before he or she submits their work, they need to ensure that the video has the best quality.

This is mainly because not many people have the time to sit down through a low-quality video. The quality of the video more often than not translates into the number of people who not only finish watching the video but also recommend the video to other people.

Try Studio10Films for dynamic content and highest quality video & media products.

Content Creators are the backbone of video marketing. Videos, unlike photography, needs content that is to be covered and to be planned for. Photographs are simply images that people have seen at one time or other and would want to preserve the memory. A video, on the other hand, could be lightly defined as moving pictures. Video has evolved over a long time to be what it is today. Video content makers have had to look for new and better ways to be inspired because the tastes of target audiences continually change.

Content editors are the people who ensure that only the correct content reaches the customers. They are the bridge between the promoters of the content and the recipients of the material. They not only correct the complex things such as the message and how well it will be understood. They are the determinants of how well the product is marketed since they have a full grasp on what works and what doesn’t.

Video Marketing Trends and Statistics in 2018

  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot).
  • By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
  • YouTube is the second most trafficked site, after Google. (Alexa)
  • Users view more than 500 million hours of video each day on YouTube. (Business Insider)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text. (Wirebuzz)
  • 43% of people want to see more video content from marketers. (HubSpot)
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
  • Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)
  • Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
  • 15% of viewers believe a video Ad should be no more than 15 seconds in length. (Marketing Land)

 

Marketing StatsVideo Marketing- Social Media

  • 85% of Facebook videos are watched without sound. (Digiday)
  • Social video generates 1200% more shares than text and image content combined. (Wordstream)
  • Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers)
  • Snapchat users watch 10 billion videos each day. (AdWeek)
  • 82% of Twitter users watch video content on Twitter. (Twitter)
  • Periscope users have created more than 200 million broadcasts. (Periscope)

Video MarketingVideo Marketing- Business

  • Live Internet video will account for 13 percent of Internet video traffic and will grow 15 folds by 2021.(Cisco)
  • Internet video-to-TV traffic will be 26 percent of consumer Internet video traffic by 2021.(Cisco)
  • Nearly 90% of website visitors will hang out longer on sites with video than on those without it. (Forbes)
  • 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
  • Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats. (Business Insider)
  • Blog posts that incorporate video attract three times as many inbound links as blog posts without video. (Moz)
  • Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain)

 

big-ecommerce-brands

How to Compete with Big E-Commerce Brands as a Small Online Retailer

It may seem difficult for a small business to compete with big online brands. But remember even the large retailers also had to start somewhere. The secret of competing with big brands is to be smart. Also, recognize that it is possible to beat any big online brand if you work hard and have the right resources.

There are five vital things you have to do to compete with big e-commerce brands.

1. Be Unique

Whatever product you sell, a prospective client can find it at a lower price from other big e-commerce brands. They will always beat you to the game since they have more products and sell at lower prices. But not to worry, the secret to beating them is making your business stand out from the rest.

2. Have a USP (unique selling point)

There are various ways of offering a product or service. Know the kind of products you provide; are they luxurious, more personalizable, ethically produced, or do you offer better quality and services? The bottom line is, do something witty, creative and surprising than big online businesses.

Sometimes you might also be lucky to have products, which are not sold by the big brands, but that should not make you satisfied. Even if you are a small online retailer, you have to know what makes you unique and better than the competitors regardless of how few they are.

3. Best Web Design

Web design is one of the essential factors for success. To compete with the big online brands have the best website that is user-friendly. Add some great tricks by personalizing the business website. Such as using photos that will give people the scene behind the business. You can post pictures of your staff members.

Ecommerce-Web-Design-Tips

Additionally, have an about us web page to tell clients a brief story about the business background. It puts you ahead of large e-commerce businesses with no identity. Customers will also have reassurance in case they have any questions or issues.

4. Embrace Social Media

Social media is the best way to connect with new and existing customers. However, how you use the platform can either make or break you. Be interesting on social media and avoid sending the wrong vibe. Always put the customers’ needs first, and hang out with the right people. Invest in the right platform, by finding out about the social media sites used by your main audience.

5. Focus on Niche, Not the General Market

A well-developed e-commerce business focuses on specific niches, as part of their marketing strategy. Knowing which niches fit your business, evades a mistake most businesses do. They do everything to please everyone. Focused businesses, find it cheaper and quicker to be recognized within a specialist area.

unique ecommerce brand

When marketing, find video-bloggers, publishers, and bloggers, specialized in your targeted niches, and ask them to help promote your brand. Most of them will accept and charge a fee. However, it is a cheaper way to influence new audiences than other forms of marketing.

Finally, aim to develop real expertise within the niche, and become an influencer. Updating your social media with high-quality content, and building a fan base gradually, is a sure way to beat top businesses.

Instagram-Marketing-Strategy

How to build an effective Instagram Marketing Strategy?

Instagram was launched in 2010 and acquired by Facebook in 2012. Since then, It has taken the mobile photo-sharing niche by storm and has attracted businesses from all over the world.

The social network claims that there are more than 15 million accounts with business profiles on the platform.

Business owners who want to improve their social media marketing campaigns turn to Instagram to reach their targeted audiences and engage other users.

how-instagram-started

Let’s check out some interesting Instagram stats.

  1. Instagram is estimated to have brought in $1.53 billion in global mobile ad revenue in 2016, which is a 144 percent increase year-over-year and would amount to 8.4 percent of Facebook’s global mobile ad revenue according to International Business Times.
  2. 100 million users use the “stories” feature daily.
  3. 95 million photos and videos are shared on Instagram per day.
  4.  Instagram has 1 million monthly active advertisers—up from just 200,000 in March 2016.
  5. 60% of users say that they have learned about a product or service on the platform.

 

Success on Instagram takes more than just uploading beautiful images. A successful Instagram marketing strategy is the product of a well-defined brand identity, strategy, and effective community management. Below are some of the ways that can help you come up with a good Instagram marketing strategy for an online business.

Determine the Objectives

Before an online business registers for an Instagram account, one should know what they want to achieve on the social network. It is important to determine first the purpose of the brand in using Instagram.

InstagramWith the platform’s focus on photo and video sharing, it provides businesses with a unique platform to showcase its products and/or services as well as the people and culture where the business is based.

Instagram is basically a mobile social media marketing platform. It is the perfect place to show in-the-moment or candid visuals. It provides followers a channel that allows them to interact personally with the brand. Engagement on the platform is also more instantaneous and casual than other social media networks.

It can help an online business achieve some of its marketing objectives that include increased brand awareness, recruitment of new talent, feature products and services, share company news, connect with influencers, and drive sales through traffic, just to name a few.

Know Your Audience

It is important to know who your target audiences are. That way you will be able to come up with a strategy involving content that your audience will want to engage with. The more you know about your target market, the better you can personalize your campaigns for their needs.

The best way to know about the audience is to follow them on Instagram. You can use the suggested feature of the platform to find other users like your target customer. This will also allow you to know them more and what they want to see on the social network.

Determine Content Strategy

Content strategy is one of the important elements of an Instagram marketing campaign. If the content is not interesting or relevant to the target audience, you will have a hard time becoming successful on Instagram.

The first thing that you need to do is to find out what you are going to share on the social media platform. These are the kind of images that will make up the majority of your Instagram posts. Some of the categories include product-centric, culture-centric, or a combination of both.

instagram content

If your brand already enjoys a good customer base, you might want to post content that is created by your loyal customers.

Instagram is a very important channel for all businesses these days. A good social media marketing campaign on the platform can take the business to the next level. All it takes is a little planning, creativity, and a lot of passion.