mastering-the-art-of-local-seo

Mastering The Art of Local SEO – How To Rank In Multiple Locations?

A powerful online presence is crucial for businesses these days. Companies that want to succeed have to make sure that they work on increasing their visibility to potential customers. If you are familiar with digital marketing then you know what search engine optimization can achieve for your business. It can help you increase your traffic, visibility and eventually your leads and revenue.

With almost all businesses trying to rank up, it can get very challenging to optimize your website for the search engines. The competition is high which is why you need to hire a professional SEO company to take care of your online marketing needs.

How To Perform Local SEO?

The procedure to rank your business locally on the search results is different than that of performing a traditional search engine optimization. There are certain things that you might have to do differently in getting ranked for local searches.

Choose The Right Keywords

You won’t be able to optimize your website in the right way without proper usage of keywords and location related to your business. So be extremely cautious in choosing the right combination. Let’s say you are a local realtor operating across the New York region, here are the keyword combinations you could possibly use to reach your potential clients- “Buy A Home In NY”, “Property To Buy Near Me”, “Buy A Home In New York”, “Which Borough Is Best For Investment”, “Is It The Right Time To Invest In Real Estate In New York”, etc.

Study Your Competitors

One of the most powerful ways to perform search engine optimization is to study your competitors. Analyze what they are doing and try to do it better. Check what keywords they are using, what type of content they publish and review all the other SEO related practices your competitors do.

Use Google My Business

These days if your business doesn’t show up on Google Maps, it instantly loses most of its credibility. It is another important aspect of local SEO. When someone searches for your business, they should see it on Google Maps with all the information related to the products/services you offer. Having a business on Google Maps will automatically help you perform well on the search results.

How To Rank In Multiple Locations

When people start a business, they only have one thing in mind, that is to build their business and scale-up in the coming years. You might be performing really well on the search results for your local market but once your business starts to attract more clients and turns into a bustling company, you need to expand to other nearby areas as well.

Now it can be very tricky to perform SEO for locations where you don’t have a physical presence as you can’t register a local address on Google Maps or show it on your website that you have an office in multiple localities.

Create A City Landing Page

One of the best ways to rank in multiple locations even when you don’t have a physical presence in that area is by creating a city landing page for the targeted location. One thing to keep in mind is that the content should be unique for each one of the cities. Using the same content and just altering the location names is going to do you no good. It might not even get indexed by Google due to duplicate content.

Make sure to not provide incorrect information about your business address or the location of your service because it can have an adverse effect on local SEO. Create high-quality content and backlinks for your city landing pages and that should help you rank better.

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Most Successful Online Marketing Campaigns of 2019

Another year has passed. Events have transpired, some memorable, some less so. Timelines are filled with pictures capturing the gradual passage of time.

Social media feature unfiltered streams of consciousness, spewing forth a healthy blend of opinion with limited facts. The gram is littered with a litany of #ad featuring all manner of products and “experiences”.

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With such a smorgasbord of information bombarding us at a nearly constant rate, we look back at the online marketing campaigns that cut through the noise. Rising to our prestigious title nomination of the Most Successful Online Marketing Campaigns of 2019.

Let’s begin with that cuts close to our hearts. Gillette’s masterful marketing moves have been on the mainstream radar for some time now.

Utilizing the perceived qualities of manhood to sell razors with an ever-increasing about of cool strips and blades, is no simple task. Unlike the simplicity of shaving with a Gillette branded product. This is why the public was taken aback when Gillette used their ideal man imagery as a call to arms with ‘The Best Men Can Be’ campaign.

Imploring the male masses to be better and treat others with the respect they deserve is an aggressive strategy. Well suited to reflect popular movements that gained momentum over the past years, the campaign shot to the foreground of public perception.

However, the campaign caused a significant stir, showered in praise and backlash at near-equal rates. The bold decision paid off with a healthy bump in conversion thanks to a target millennial approach.

An equally thought-provoking strategy was used by beloved chocolate connoisseurs Cadbury. In conjunction with Age UK, they created a campaign that highlighted the loneliness our elders experienced. ‘Donate your Words’ was a moving testament to our propensity for compassion and empathy.

Designed to raise awareness and funds to combat this dreadful isolation, endearing Cadbury to the public and proving they are the true masters of sweetness.

We would be remised without mentioning the masterful follow-up campaign conducted by marketing legends Heineken.

Utilizing their immensely successful ‘Go Places’ campaign to once again claw out a hefty chunk of mindshare with ‘Go Places 2.0’. Embracing the iterative trend so prominent in 2019, Heineken was able to deliver thirty-three stories from the employee perspective. Offering a refreshing beverage with a refreshing amount of transparency.

However, there is one clear winner in 2019. Toting an impressive following with an immensely positive brand image, at a shocking three to one ratio in their favor, Spotify.

Algorithm informed advertising is prominently used throughout the digital marketing industry. Never quite like this. Whether identifying the perfect MEME ‘the _____ for every mood’ campaign’s use of pop culture is astounding.

The proper balance of humor and personalized recommendations endears the platform to users old and new. Who can forget the Laurel or Yanny moment that held the spotlight and cemented Spotify in pop culture? Utilizing tracked data for their #2018Wrapped turned out to be the perfect stepping stone for an unbelievable 2019 pop culture campaign.

Lastly, it is worth noting that our selections primarily feature industry titans with existing brand recognition. However, according to metrics gathered over this past year, small businesses and mid-tier businesses are the true winners of online digital marketing.

Utilizing a reputable digital marketing agency has proven invaluable in capturing potential growth at an unprecedented rate. Skyrocketing brand awareness to previously unattainable heights with ease and efficiency.

The emergence of SEO marketing provides a compelling option with a return on investment well above previous standards. We implore businesses to adopt this effective method of marketing. Who knows, maybe your business could climb to the upper echelon and earn our coveted title of Most Successful Online Marketing Campaign of 2020.

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How to Increase Your Holiday Sales?

The air is crisp, possessing an inherent chill. T-shirts are exchanged for jackets. That can mean only one thing. Holiday shopping has arrived. Businesses everywhere rejoice in the uptick in traffic and currency exchanged during this magical time. Celebrating with loyalty programs and enticing deals to encourage audience engagement. Turning potential shoppers into satisfied customers.

With so many companies vying for customer attention it becomes increasingly important to reinforce your presence. Standing out in the crowd as a strong beacon of holiday shopping bliss. Capture and retain your slice of the market with a combination of properly implemented web design and effective marketing to not only increase your presence but bolster your holiday sales.

Web Design

Interacting with customers is crucial in converting potential into sales. The modern age of shopping demands a convenient and comfortable shopping experience. Countless companies spend enormous budgets on digital marketing without addressing the shortcomings of their website. Don’t funnel customers to an outdated portal.

The impact of proper web design cannot be understated. We have all visited storefront websites that are archaic afterthoughts. Leaving an impression of a lesser quality operation without the means to support every avenue of their business. Avoid negative interactions and increase customer enjoyment with cleverly designed web design.

Proper web design also communicates a sense of reliability and trustworthiness to the customer. Establishing a stronger bond between company and consumer is crucial. Achieve more with strategic implementation aimed at aiding customers throughout the process. Exceed the standards of competitors to capture their audience.

Effective Marketing

The landscape of marketing has drastically changed. Digital marketing has emerged as the primary means of increasing traffic and sales. With good reason, over 85% of customers report using online research to aid their purchasing experience.

The modern customer enjoys making informed purchasing decisions. Which favors companies with a strong digital marketing strategy. Marketing companies are powerful tools for business owners, utilizing SEO as an effective method of increasing awareness. Keywords allow a marketing company to target interested parties for significantly higher conversion rates. Leading to an impressive increase in return on investment, a coveted ratio of impact on money spent.

Effective marketing delivers an increased audience that shows an intent to purchase. Window shopping should remain a thing of the past. Converting willing customers offers greater return potential as opposed to traditional targeted ads based on demographics. Value your investment and demand better results.

Increase Your Presence 

Holiday shopping continues its momentous shift in preference for online shopping. Capitalize on the shift by increasing your online presence in a meaningful way. Harness the power of digital marketing to increase awareness and traffic. We recommend identifying a competent Marketing Company to aid you in the process. Grow rapidly utilizing innovative strategies such as search engine optimization.

Incorporate clever web design to maintain a connection with your newly acquired audience. Holiday web designs foster a festive spirit adding to the overall purchasing experience.

Do not leave potential on the table, capture the market and drastically increase your holiday sales. Reach out and construct your holiday plans today.

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The Top Internet Marketing Strategies For Your Business

When it comes to marketing your business online, it doesn’t matter whether you are a small local craft shop or a global business standing the test of time, the way we advertise and the way consumers look at our products or services is constantly shifting.

So we need to be constantly aware of what is going on in the digital marketing scene so that we can continue to do what we do and to continue to be seen.

Looking ahead towards 2019, we are seeing some changes in the way consumers are viewing advertisements and how they are reacting to them. People are constantly connected and as a result, are more clued up towards gimmicky and flashy ads that they see thousands of times a day.

In this article, we will look at a few of the top marketing strategies that you should currently be employing in your business and we will also take a look at what is trending for 2019 giving you a head start in shaping your next year.

What is an Internet Marketing Strategy?

You strategically market your business by putting in place a plan of action to promote, advertise and sell your service or products to people.

By understanding whom your target audience is, that is, who you are trying to sell your product or service to, you have taken the first step in implementing a strategic internet marketing plan.

Perhaps you want to advertise to other businesses (business to business or B2B marketing) or maybe your customers are the general public. In this case, you must consider the age group and gender among other factors to define your target audience.

Top Tip 1: Search Engine Marketing

This boils down to two subcategories, Search Engine Optimization (SEO) or Pay per Click (PPC) Marketing.

SEO is organic and allows for your company’s website to be on the list of search engine results. It is advised not to rely on SEO as your only marketing strategy, but you shouldn’t pass up on putting some effort into it either, as Google, Bing or Yahoo searches can still bring in massive amounts of leads and traffic to your site.

Your ranking within a search engine result is deemed by a number of factors, including what you keywords you place in your description and meta-tags on your website, your social media activity guest blog posts and such.

Pay per Click advertising such as Google’s Adwords involves you paying for your website to be displayed alongside an organic search engine results.

Other PPC advertising strategies include the very popular Facebook Ads, which is still one of the best ways to gain leads available with a ton of marketing information available on the billion people active every day.

Top Tip 2: Contests, Vouchers and Giveaways

Everybody loves to win. It is irresistible to enter a free draw and much more appealing to enter an online store or business with a voucher code in hand.

An epic way to see an increase in leads, customers and traffic are to advertise a voucher, offering 10% off, free shipping or a buy one get two deal, or to run a contest or giveaway to get involvement, shares and traffic through to your website.

Not only do contests give you loads of consumer data to use, but your consumers also market for your business and you can increase your fan base tenfold.

Top Tip 3: Be Active on Social Media

Not only should you reply to any comments that you receive on your Instagram, Facebook or Twitter accounts, increasing public likeability and engaging with your customers, but it is worthwhile maintaining a blog as well.

The more active you are on your blog and on social media, the more often you are able to post new keywords. This enables search engines to find and display your website more often, which we spoke about earlier with SEO.

Your blog can also gather a sort of a cult following, where you can offer advice, share what you know and really get to know who your target audience is.

Looking Ahead:

Digital Marketing sees trends rise and fall as consumers change the way they connect with each other on an online platform. Looking ahead, we can see a few trends that are to shape how we market online for 2019.

Video Marketing.

You yourself probably feel like you are watching more videos these days as you stroll through the net and your attention is called to something. Watching videos is more fun than reading an article and this new opportunity to reach and engage with customers is growing terrifically.

Thanks to a survey from Wyzowl,  99% of businesses who use videos say they will use them again, and 85% of businesses regarding video marketing as an important part of their marketing strategy. Get on board and don’t be left behind.

Internet video traffic will become a huge percentage of all consumer internet traffic in 2019. Live streams, in particular, are extremely popular and there is a lot of evidence pointing to a higher retention rate of live videos over pre-recorded ones.

Authenticity

Not exactly new, but in the world of marketing automation and chatbots, it is so easy to forget who it is we are actually trying to sell to real people. One of the best ways to market your business, and a definite growing trend as consumers are demanding it, is authenticity.

According to a review by Stackla, 86% of customers said that authenticity greatly influences their decision on what brands they like and support.

This is a huge percentage of people who want to feel like they are dealing with real people, not just another big business or brand. Take that into account when considering your marketing strategy for 2019.

With a strong online marketing strategy, you will help to grow your business and see more traffic to your site, more customers, more leads and connections and in the end, more sales. By taking into account the above tips your internet marketing plan can be your key to future and substantial success.

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What Tools Can I Use To Evaluate Brand Awareness?

Most business owners who are goal-oriented know how to track their sales and conversion rates, but how can you track and evaluate your marketing strategies on brand awareness?

Before the digital age, it just didn’t happen. We had no idea how many people saw an advertisement on a billboard or paid attention to a radio or television advertisement and knew what a brand was all about unless perhaps some surveys or questionnaires were taken.

But in the digital age, we have a much greater awareness of what people are seeing and how they are reacting to it. Just because a digital marketer has the same goal for every business they market, a business does not have to have the same goal as another business.

Some businesses are hoping to reach a different set of customers whilst others may want to target their target audiences only. How can we evaluate if our marketing techniques are effective in brand awareness?

1. Investigate your Social Media Followers

Calculating the number of people who follow your brand across the social media channels available, such as Facebook, Instagram, Twitter, Linkedin, Reddit Google+ etc., is a great way of evaluating who is aware of your brand. Needless to say, those with greater social media following tend to have a more successful business.

It is also important to track the involvement of these followers, so you can put more time and effort into the channels that are more active than the ones where not too many people show an interest or engage with.

As you follow these engagements, you can assess progress within your brand to see what marketing strategies work to garner more interest and build bigger followers.

2. Look at Website Traffic

Using Google Analytics or a marketing automation platform such as this one, to directly track the number of people who typed your URL into their address bar, clicked a link in an email or offline document or used a browser bookmark gives you over time, incredible depth into how your brand awareness is increasing or decreasing.

Measuring your website traffic over time when you look in the right places will certainly offer you insights into how people are aware of your brand.

Of course, measuring keywords has become more and more difficult with the introduction of private searching, so you will not entirely be able to evaluate who searched for your brand because they knew of it before or whether they happened upon it by chance.

Of course, not every brand is dependent on their website for sales, advertising may come from another point of call and the website is purely additional information for those interested

3. Surveys

You can conduct a survey either through email, telephone, website, social media or at the end of an order form. This will give you an opportunity to either ask existing customers how they heard about you or you can reach out to a randomly selected group of people to ask whether they have heard about your brand or not.

The latter approach is more useful if your brand already has the following of a decent percentage of a group of people, perhaps in your local town or community.

If a local business asked globally if their brand was known, the statistics would not come back in their favor.

When conducting a survey, you need to be aware of response bias, where people may not give accurate answers based on how they were asked. A way around this might be to be a fly on the wall. Again, social media is great for ‘listening in’ on organic conversations about your brand.

4. Don’t forget to benchmark your findings

It is all well and good to get more involved on social media, get your customers involved and use a few analytical tools to see how many people are viewing your website, but if you don’t benchmark these findings, that is to say, you do not have a baseline from where you have begun, you will not be able to document any natural peaks and troughs, or any irregularities. You can use this information to change how you chose to advertise.

89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation.

We will continue the article by explaining some of the metrics that you can apply to assist with measuring brand awareness. Although the use of digital marketing has made it easier for us to gather information about our customers and leads, understanding and using all the tools available out there can be mind-boggling. Here are a few you should know about that you can use to evaluate brand awareness.

5. Reach

Reach is defined by the potential number of people who will view something about your brand online and will go and view your brand’s content.

This is the reason that influencers are given free products in return for writing a blog post or making a video about it. The number of followers an author has is the ‘reach’ that the author has for your brand when they mention it.

6. PPC analytics

This is probably the easiest tool you can use to gauge online brand awareness. PPC analytics can help you to calculate the conversion rate by providing you with the number of people that clicked your ads.

By using this information, you can also understand how many people you are converting through your paid advertisements.

This online tool is available on any individual platform that you are spending money advertising on, such as with Facebook Ads or Google Adwords.

Using brand awareness effectively results in an effective marketing strategy for your business. When you are able to understand how your customers are reached and how they respond once they have been made aware of your brand, you are able to design marketing tools effective to bring leads into sales.

Generally, the more consumers that are able to remember your brand, the more successful your brand is going to be. With social media being such an effective marketing tool, we are now able to use a huge amount of information that is obtained to our benefit and reach more people than ever before.