What’s-a-good-conversion-rate-and-how-can-it-be-achieved

What Is A Good Conversion Rate And How Can It Be Achieved?

by Digital Marketing

Your business goal is to bring profits and in order to do that, you need to track your customer engagement and conversion ratio. The question is what’s a good conversion rate and how can your business achieve that?

First, Let’s define what a conversion is. It is when you guide your website visitors or your in-store walk-ins (who are intended to just browse the products) into actual buying customers. Whether you do that in your e-commerce website or at your brick-and-mortar store, a high conversion rate signifies a better return on investment (ROI) for your business

What is a good conversion rate?

Research shows that defining a good conversion rate depends on the industry you are in. Google rates in the past have shown that the average in selected landing page conversion rates was less than 3 percent, however, the industries in the top 25 percent of online businesses were getting a conversion rate of more than 5 percent.

Do you want your company to appear in the top 1 percent of the e-commerce conversion rates? You then need to convert 12 percent of your website visitors into paid customers.

So, if you are seeing a conversion rate on your site at less than these or even if they are right on point, there are still ways to increase them and get an even better ROI.

Ways to Get a Higher Conversion Rate

1. Vary what you are offering the customers

Most of the time a company has a default template/offer that they use on their landing pages. It usually looks similar to what the other businesses in that niche are offering to their clients.

For instance, many places offer a free consultation or meeting to new clients or some sort of free gift. People start thinking this is the norm and may get bored and think all companies and therefore all their products are the same.

  1. So, how do you shake things up and offer something more creative to your visitors?
  2. What unique and more compelling thing could entice your potential clients to help you in increasing sales?

You need to determine what your company can give to a new customer that your competitors aren’t giving them. Something that will make them loyal to your company and choose to buy your products or services instead of those from the competition.

2. Use Remarketing Strategies

Studies have shown that more than 85 percent of website visitors don’t convert into buying customers. However, if you properly use remarking tactics and send these people relevant and targeted messages, they could end up part of your e-commerce gains.

161% Conversion Rate Rise From Google Remarketing Campaigns

You do this by creating pertinent information that shows up on other online sites, social media, via email, youtube videos, or search engines. You must convince your visitors that you have the means to solve their problem or meet their needs via the content you place where they are sure to see it and decide to buy from you.

3. Try out different types of landing pages

Another reason your visitors may not be converting into paying customers is that they probably don’t like your landing page. You can up your odds as well as your conversion rate by trying out different types of landing pages to see which one helps you to increase sales.

How obvious is your call to action? You may think your directions to visitors are simple but are you making it easy for them to answer that call to action?

For instance, if you are asking your visitors to give you a call, Is your phone number easily visible and placed at the right spot? If you are asking them to provide their email address, is your contact form simple to understand? It’s always the little things that make or break your conversion rate.

4. Ask website or store visitors what they want or need

Don’t try to guess the needs and desires of your potential customers. You should provide a means for your visitors and your paying customers to provide feedback.

70% of unhappy customers whose problems are resolved are willing to shop with a business again

For instance, if you have a Facebook page for your business, Are you answering questions posted there by your prospects and customers? The speed at which you interact with people can be a determining factor in the number of conversions you get.

5. Establish your business as a leader in your niche

It’s impossible to get a higher conversion rate if you aren’t even getting enough people to come to your store or visit your website. You must ensure that potential customers know that your store or website exists and they trust your company as an expert in your niche.

You can do this by creating a blog on your website or on social media providing insights and tips on how your products or services can meet the needs of your potential customers.

This makes your company show up in search engine results for all keywords related to your products/services. Make sure that the content you post is always relevant and up to date or you will end up doing the opposite and scare your potential customers to run away and not buy from your store.

6. Traditionary PR Methods

Don’t give up on traditional public relations strategies. Especially if you are trying to shoot up your sales in your physical store, you can still get a lot of bang for the buck from radio or TV commercials, holding a live event, mailing out coupons, or doing mobile shout outs.

The bottom line is that getting a higher conversion rate will help your e-commerce sales, as well as your physical sales, improve, and lead to a better ROI for your business.

google-rank

10 Reasons why your website is not ranked on the search results

by Website Development

If you have a website, your ultimate objective is to get it ranked on the leading search engines such as Google. Unfortunately, most of the website owners out there in the world struggle hard to get their websites ranked. If you don’t experience any positive results in getting the website ranked, you need to take a look at the reasons behind it.

Here is a list of 10 prominent reasons that indicate why your website is not getting ranked on the search results.

1. High Bounce Rate
2. Frequent Hosting downtime
3. Duplicate content
4. Links to suspicious websites
5. Poor website architecture
6. Not Mobile Friendly
7. Lacks Depth in content
8. Over optimization
9. Too many 403 and 404 errors
10. Poor grammar and spelling in content

High Bounce Rate

What is a Bounce Rate? It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.

If the visitors exit your page without browsing further then your bounce rate will increase. When you have a higher bounce rate, the search engines will assume that your website is irrelevant or it doesn’t provide adequate information to the visitors.

Therefore, you need to add more relevant content, make your website more user-friendly and engage your visitors, so that you will be able to minimize the bounce rate.

Frequent Hosting downtime

If your website cannot be accessed by the search engine crawlers, it will not be indexed. This usually happens when your web hosting keeps going down frequently.

Best Web Hosting Services in 2018: Reviews & Comparison

If you are having any such issues, you are strongly recommended to change your web hosting service provider. Then you will be able to make your website visible for the search engine crawlers.

Duplicate content

You should never copy content from other websites and paste them on to your website. It is true that you need to have quality content to assure higher rankings in the search engine results page. But this doesn’t mean that you can copy content. Instead, you need to put efforts and come up with unique content that adds value to your audience.

If you find it difficult to come up with content on your own, you can seek the assistance of a professional to get the job done.

Links to suspicious websites

If your website has outbound links to suspicious websites, the search engines will not rank you in higher positions on the search results. It is important that you keep an eye on whether your website has links pointing out to suspicious, unethical and adult websites. If you find any, quickly disavow them.- How to Use Google’s Disavow Tool Correctly 

You also need to be vigilant on inbound links as well. If you notice any suspicious links, which you have not added, you will need to take appropriate steps to get them removed. This will let you minimize the damage caused on the website.

Poor website architecture

There is a strong relationship between the architecture of your website and the search engine rankings. That’s because the search engine crawlers find it as a difficult task to go through your website and properly index content if the site architecture is bad.

Therefore, you will need to spend your time and effort to come up with a proper architecture of the website. If you can do it, you will be able to secure amazing results in the search engine results.

Not Mobile Friendly

Most of the users in today’s world prefer to browse the internet via their mobile devices. The leading search engines tend to present mobile responsive websites to those users. If your website is not mobile responsive, it will not be seen by most of your potential customers.

Google has announced mobile friendliness as an important ranking signal. The change has affected the websites all over the world and made a significant impact on the search results. Optimizing your website to be mobile friendly will result in reaching scores of mobile users.

Lacks Depth in content

Your content should offer value to the readers. That’s why it is important for you to be concerned about the depth of content available on your website. Even if you post 10 articles in your website each day, you will not be able to secure top placements in the search engine results.

That’s because the search engines will reject your content because they don’t have enough depth. Due to this reason, you must extremely be concerned about the quality and depth of the content available on your website.

Over optimization

Website optimization should be done moderately. If you over optimize your website for the search engines, you will not be able to get ranked.

For example, most of the people tend to increase the number of keywords that appear inside content. In other words, they believe that increasing the keyword density is in a position to provide a tremendous assistance to them with securing better results in the search engines.

This fact is not true at all. If you do this, you will become a victim of keyword stuffing and won’t be able to get the website ranked. Therefore, it is important to use the keywords in your website in moderate amounts.

Too many 403 and 404 errors

If you don’t link the pages of your website properly, you will end up with 403 and 404 errors. These errors are in a position to create a negative impact on the search engine results.

Therefore, you should continuously audit your website and locate the broken links. Once you notice such broken links, you will need to take immediate steps to get them fixed.

Poor grammar and spelling in content

Having poor grammar and spelling in web content can also make the leading search engines reject your website from indexing in the top of the search engine results. Most of the website owners who live out there use article spinners to come up with content.

The article spinners just duplicate content. They don’t care about the quality of the content. Hence, you need to make sure that you come up with high quality, unique and manually written content on the website.

Importance-of-User-Experience-in-your-Business

Importance of User Experience In Your Business.

by Website Development

User experience encompasses all efforts you put on the website in order to make it attractive, user-friendly and interesting to visitors. Visual appeal and usability have the largest influence on people’s first impression of a brand. And these initial impressions can last for years.

First impressions are 94% design-related. Don’t get me wrong, quality content matters. A lot. But even the best content is rendered powerless when it’s embedded in poor design.

A good user experience should entail value, usability, ease of navigation and a functionality which provides the website visitors with a positive impression. Cheap is expensive, Do not compromise on average design and functionality to save cost.

Ask yourself and your staff the following question: Have we logged in and changed anything in the last month? Six months? Year or more?

The longer that period is, the more likely your site is outdated and that goes double if no one can remember the logins to get into the website.

Reasons why user experience matter to your company.

Mobile factors

In the current scenario, mobile phones account for 52.2 percent of everyday web traffic. This means you should design your website to accommodate mobile users or else you will be serving less than half of the web users. Most companies are quickly adopting mobile-friendly website and marketing strategies to boost their sales.

User Behavior

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.

Here’s a sad scenario.

A prospective client is referred to you by a friend, family member or client. Before they contact you, though, this person does what everyone else does — they visit your website to learn more about who you are and what you do.

But then, silence. They don’t call for an appointment. They don’t email you. Nothing.

Apparently, your warm lead just turned cold. What happened?

Easy. Your website scared them away.

Instead of giving them the confidence that you know what you’re doing and you can actually help them, your site did just the opposite. It created doubt, uncertainty and a general feeling of uneasiness about you and your company.

So they quietly click the back button on their browser and decided to look elsewhere. Probably to one of your competitors that offers inferior services to yours, but has a better website than you.

Bringing clients on board is already tough. Don’t make it even harder by having anything lesser than an exceptional website that drives them away.

Referral to other users

When your website leaves a lasting impression on the minds of the users there is a huge probability that they will pass on the good name to their friends hence increase traffic to your site.

People are 4 times more likely to buy when referred by a friend.- Nielsen

With limited time and higher stakes than the general consumer, business leaders have to be sure that they’re making the right decision. And many of these top-level business people already know that referrals are worth their weight in company gold.

84% of B2B decision makers start the buying process with a referral.

With the right tools, your organization can implement a structured process for monitoring, tracking and rewarding your customers. And over time, campaign analytics can show you key areas of the referral funnel that need improvement.

Sites efficiency

If you can customize your site in such a way that it simplifies processes and saves the users time, you will definitely create a great user experience. If a task initially took five minutes but your system performs it in two minutes people will definitely opt to use your site. The ease of your site is also an important factor to consider.

The ability to increase sales

One of our clients runs an e-commerce business and they faced a situation where more than 60% of the users exit the page after adding the items to the cart.

After some research, it was discovered that there was a form that the customers were supposed to fill before checking out and it was putting most of them off.

In order to make sure that you don’t face such user experience nightmares, you should ensure that your site has a smooth workflow and the user should not be introduced to a new task after every click.

Elements of a successful User experience.

Most people always assume that user experience only entails design and colors of your site, well there is a little more than that. A positive user experience must incorporate the following elements.

Value

What are your customers getting from your website? What value are your services adding to their lives? Are you solving their business challenges? These are the basic questions which should be answered when developing a perfect User Experience strategy for your site.

Usability

Good usability is not attained overnight. Your website should consist of clear, credible and relevant information that provide answers to all the questions your visitors are yet to formulate.

Navigation

Customers definitely hate a lot of ‘next buttons’. You should, therefore, reduce the number of clicks to find out what they are looking for. The layout of your site also plays a key role in ensuring that your site offers a great user experience.

Functionality

A website without functionality is a one-way street. Since the Internet is designed to allow more than one channel of communication, it is pointless to have a website that does not provide some form of visitor interactivity.

Your site should be straightforward about the services you offer. Customers should not wonder what you are specialized at and be able to see it at the first click.

Adaptability and Design

Your website should be goal oriented without distraction to the buyers. It is always easy to deviate from your goal when on the internet; your website design should not be the reason the users will get distracted from what brought them there in the first place.

It should also adapt to all devices that use internet be it phones, tablet, iPad or even desktops

  • 57% of internet users say they won’t recommend a business with a poorly designed website on mobile
  • In 2017, mobile eCommerce revenue accounted for 50% of total U.S. eCommerce revenue
  • Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device
  • Average smartphone conversion rates are up 64% compared to desktop conversion rates

 

Impact of User Experience in Return-on-investment (ROI)

Research shows that your ROI increases rapidly with an increase in your investment in better design. Every 1 dollar spent on UX has a $100 ROI.

A good example is the ESPN which saw its profits increase by 35% after taking into consideration its fan base suggestions on how they wanted the site’s homepage designed.

It is important to ensure that you offer the best experience for your clients. This can get you a better website traffic, generate sales and an increase in ROI.

user-engagement

How can a Mobile-Friendly Website Boost User Engagement

by Website Development

With the introduction of technology in the business world, complicated business endeavours that were once a pain have now been made simpler. We live in a generation where a simple device like a mobile phone is no longer just used for communication but to mainly seek information on the internet and even manage and run a business.

The big question is How much time do consumers spend on mobile devices?

mobile devices

With a massive growth of the mobile market in the recent years, having an archaic website that only runs on the desktop means that your website is losing a large volume of valuable traffic.

1. Mobile Marketing Strategy

Why do you need a mobile marketing strategy? Well, this is the age we live in! Just get to the city square and you’ll find thousands of folks glued to their smartphone screens.

Here’s a quick bite of some mobile marketing stats.

  • According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. But we don’t know whether the number is 51 percent or 60 percent, or if it varies significantly by country.
  • The number of mobile phone users in the world is expected to pass the five billion mark by 2019. In 2016, an estimated 62.9 percent of the population worldwide already owned a mobile phone. The mobile phone penetration is forecasted to continue to grow, rounding up to 67 percent by 2019.
  • 66 percent of all email in the US is now opened/read on smartphones or tablets and 34 percent is viewed on a desktop. The mobile breakdown is as follows: 49.5 percent of email opens were on a smartphone, 16.8 on a tablet.
  • Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%.

 

2. Mobile website optimization

With the help of a Smartphone, Buyers can now access your website within a short span of time and shop. Due to the increased use of mobile devices to access online content, you need to ensure that your website is fully functional and well optimized for mobile devices.

Enter your website’s URL into Google’s Mobile-Friendly Test and it will let you know if you’ve got a mobile-friendly page on your hands. If the website you entered passes Google’s test, you will see a green banner indicating the website is mobile-friendly

A slow website loading time is, and will always be your biggest threat. The webpages should operate well to allow it to smoothly function on multiple screen sizes. Most people will abandon the website if the loading time takes more than five seconds.

Human-vs-Goldfish-Attention-Span-researchGoogle has announced mobile friendliness as an important ranking signal. The change has affected the websites all over the world and made a significant impact on the search results. Optimizing your website to be mobile friendly will result in reaching scores of mobile users.

3. Mobile phone applications

Companies have started to embrace mobile apps as they understand the exceptional user engagement and the value-add it brings to their business. It can be easily downloaded from the App Store. The app economy is continuing to grow, with the worldwide revenue from app stores expected to top $110 billion this year.

mobile-app-usageMobile apps with numerous functions help customers to quickly access the company’s products/services with minimum steps.

It also provides an easy payment option with an ability to track sales which benefits both the customer and the seller. Similar to mobile-friendly websites, Mobile apps engage buyers to spend more time surfing the products and services, thus increasing sales remarkably.

4. Social Share

It is no longer a news that we’re in a social-driven world. Facebook has more than 1.6 billion monthly active users, while Twitter has 305 million–numbers that are rapidly increasing. More than 100 million people use Instagram every month.

You don’t have to limit social engagement on social media. Engage customers as soon as they arrive on your website by offering a Live Chat option. Linking your social media is just the first step but to truly boost engagement, you need to get serious about the content creation and distribution.

Social media for mobile-friendly-website

A mobile-friendly website with social media engagement would be a perfect mix to retain visitors and respond to your call-to-action.

5. Online surveys

Surveys are a way to know the market views concerning a certain product or service. The consumers give their opinions concerning the improvement of a product or service by completing online questionnaires made available.

A mobile-friendly website would allow the customers to take part in online surveys easily. This will enable the service providers or companies to evaluate themselves and make changes to the products/services leading to a better user experience and increased sales.

6. Better Conversion Rate

If your target market can access your website conveniently on their mobile devices, then they are more likely to complete contact forms, make purchases and become a loyal customer to your brand.

One of the main benefits of having a mobile-friendly website is that even for dynamic technology platforms- such as wearable devices and smartphones- your website will still run very well and be optimized. This means that a mobile-friendly website will serve your business for years to come.

The mobile market is rapidly expanding nowadays. It presents a great opportunity for your business to stand out from your competition. When done properly, your mobile website will help attract more customers and achieve a better bottom line.

big-ecommerce-brands

How to Compete with Big E-Commerce Brands as a Small Online Retailer

by Digital Marketing

It may seem difficult for a small business to compete with big online brands. But remember even the large retailers also had to start somewhere. The secret of competing with big brands is to be smart. Also, recognize that it is possible to beat any big online brand if you work hard and have the right resources.

There are five vital things you have to do to compete with big e-commerce brands.

1. Be Unique

Whatever product you sell, a prospective client can find it at a lower price from other big e-commerce brands. They will always beat you to the game since they have more products and sell at lower prices. But not to worry, the secret to beating them is making your business stand out from the rest.

2. Have a USP (unique selling point)

There are various ways of offering a product or service. Know the kind of products you provide; are they luxurious, more personalizable, ethically produced, or do you offer better quality and services? The bottom line is, do something witty, creative and surprising than big online businesses.

Sometimes you might also be lucky to have products, which are not sold by the big brands, but that should not make you satisfied. Even if you are a small online retailer, you have to know what makes you unique and better than the competitors regardless of how few they are.

3. Best Web Design

Web design is one of the essential factors for success. To compete with the big online brands have the best website that is user-friendly. Add some great tricks by personalizing the business website. Such as using photos that will give people the scene behind the business. You can post pictures of your staff members.

Ecommerce-Web-Design-Tips

Additionally, have an about us web page to tell clients a brief story about the business background. It puts you ahead of large e-commerce businesses with no identity. Customers will also have reassurance in case they have any questions or issues.

4. Embrace Social Media

Social media is the best way to connect with new and existing customers. However, how you use the platform can either make or break you. Be interesting on social media and avoid sending the wrong vibe. Always put the customers’ needs first, and hang out with the right people. Invest in the right platform, by finding out about the social media sites used by your main audience.

5. Focus on Niche, Not the General Market

A well-developed e-commerce business focuses on specific niches, as part of their marketing strategy. Knowing which niches fit your business, evades a mistake most businesses do. They do everything to please everyone. Focused businesses, find it cheaper and quicker to be recognized within a specialist area.

unique ecommerce brand

When marketing, find video-bloggers, publishers, and bloggers, specialized in your targeted niches, and ask them to help promote your brand. Most of them will accept and charge a fee. However, it is a cheaper way to influence new audiences than other forms of marketing.

Finally, aim to develop real expertise within the niche, and become an influencer. Updating your social media with high-quality content, and building a fan base gradually, is a sure way to beat top businesses.